Are you looking to enhance your Sales and Marketing Diploma skills? If yes, then you have come to the right place. Our comprehensive course on Sales and Marketing Diploma will assist you in producing the best possible outcome by mastering the Sales and Marketing Diploma skills. The Sales and Marketing Diploma is for those who want to be successful. In the Sales and Marketing Diploma, you will learn the essential knowledge needed to become well versed in Sales and Marketing Diploma. Our Sales and Marketing Diploma starts with the basics of Sales and Marketing Diploma and gradually progresses towards advanced topics. Therefore, each lesson of this Sales and Marketing Diploma is intuitive and easy to understand. Why would you choose the Sales and Marketing Diploma from Compliance Central: Lifetime access to Sales and Marketing Diploma materials Full tutor support is available from Monday to Friday with the Sales and Marketing Diploma Learn Sales and Marketing Diploma skills at your own pace from the comfort of your home Gain a complete understanding of Sales and Marketing Diploma Accessible, informative Sales and Marketing Diploma learning modules designed by expert instructors Get 24/7 help or advice from our email and live chat teams with the Sales and Marketing Diploma bundle Study Sales and Marketing Diploma in your own time through your computer, tablet or mobile device. Learn at your own pace from the comfort of your home, as the rich learning materials of Sales and Marketing course are accessible from any place at any time. The curriculums are divided into tiny, bite-sized modules by industry specialists. And you will get answers to all your queries from our experts. So, enrol and excel in your career with Compliance Central. Curriculum Summary: Sales and Marketing Strategic Planning and Development Marketing Plan and Analysis Marketing Internal & External Analysis Market Segmentation, Targeting and Positioning Approach to Customer and Competitor Analysis CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Sales and Marketing Diploma helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Sales and Marketing Diploma. It is also great for professionals who are already working in Sales and Marketing Diploma and want to get promoted at work. Requirements To enrol in this Sales and Marketing Diploma, all you need is a basic understanding of the English Language and an internet connection. Career path The Sales and Marketing Diploma will enhance your knowledge and improve your confidence in exploring opportunities in various sectors related to Sales and Marketing Diploma. Certificates CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each
Increasing sales is the core of objective for all salespeople and it is vital they are given the tools and techniques to thrive in this highly competitive environment. The landscape within which salespeople operate is ever shifting, and now more than ever it is recognised that the key to successful selling is understanding the customer's needs and working collaboratively with them to achieve their objectives. This highly practical programme has been developed to support salespeople to develop their all-round sales skills using a customer-focused approach. The course will be fun and informal, using practical exercises to help new and experienced salespeople ensure they are equipped to deal with the challenges of selling. This course will help participants: Develop core sales skills such as building rapport, questioning and presenting benefits Identify the roles and goals of key contacts and recognize the importance of consultative selling Understand how to achieve sales by uncovering needs, matching benefits and promoting value Understand how to structure and control a customer interaction and set clear objectives for each account Develop techniques for handling objections, questions and staying positive Master the art of closing a sale and gaining agreement Understand tactical selling and how to build multiple contacts and relationships Develop skill and confidence in selling to both new prospects and existing customers 1 Consultative selling - key principles for success Recognise the importance of consultative selling and being client-focused Build the right processes to achieving sales targets - questions before features Assess your core sales skills; building rapport, asking questions, presenting features and benefits, closing 2 Consultative sales call skills How best to structure and control a customer meeting or call to be client-centric: Four Cs The importance of setting clear objectives for each call and account Setting the agenda and pre-call preparation Planning sessions 3 Your mission, message and meaning - comparative advantage Defining sales messages and USPs; positioning value and quality not price Knowing your target product and services and their value to the customer Understanding your customers buying role and qualifying the opportunity 4 An effective sales meeting - part 1 Opening the sales interview - and building rapport Gaining and retaining the full attention of the customer Probing and identifying real needs using effective sales questions Planning and practice sessions for consultative selling 5 An effective sales meeting - part 2 Matching customer needs and wants to products and services available Presenting your product or service using features, advantages, and benefits Recognising and responding to buying signals and other sales opportunities Planning and practice sessions 6 Closing the sale successfully Anticipating objections and seeing them as positives, including price objections Handling objections using proven methods and models How and when to ask for the sale professionally Follow up and follow-through Planning and practice sessions
If you're looking for a short, sharp high-impact intervention that will help motivate and inspire your sales team then a 'bite-sized' session could be just what you're looking for. We have a range of sessions that can be delivered on an 'off-the-shelf' basis, or they can be tailored to your specific requirements or, of course, we can develop something specifically for you on an entirely bespoke basis. And the length of the session is entirely up to you - 45-minutes, an hour, a half-day - whatever you prefer. Sessions can be run for small groups as part of your regular team meetings or they can be delivered for larger audiences, conference-style - the choice is yours. The session outlines below are just to give you an idea of the possibilities. If one of them whets your appetite please just give us a call on 01582 463463 to talk through what we can do for you - we're here to help!
We've all sat through far more bad presentations than good ones, but knowing what 'good' looks like is easier than successfully replicating it. Sales presentations are a performance and, as salespeople, fluffing our lines can cost us a lot more than hurt pride. Having discovered and understood the specific needs and burning issues our prospect has, then this course will help any salesperson avoid dropping the ball and instead wowing their prospects with a high-impact, tailored and compelling case for purchase. This course will help participants: Prepare mentally and physically for stand-up presentations Use voice modulation and bullet-pointing to demand attention Avoid boring their prospects Master the do's and don'ts of PowerPoint Deal more effectively with technical hitches and prospect's interruptions Use eye contact and engagement to avoid prospects 'tuning out' Deploy best practice essentials for presenting with colleagues Steer through the toughest Q&A 1 Preparing your presentation Mindset Knowing your objective(s) Vocal warm-up techniques Assembling pre-agreed benefits Time management Room set-up Technical preparation 2 How to open your presentation Vocal energy Summary and agreement of prospect's needs How to have posture and confidence Use of humour What to do with those dreaded hands Confident v non-confident body language 3 How to get and keep people's attention Bullet pointing Linking benefits to specific, stated needs Practical exercise - formulating and delivering tailored benefits Being selective with features Third party reinforcement and case studies 'Watering the garden' eye contact technique Practical exercise - participants practise 'sharing out' eye contact to audience How to handle a prospect's negative body language Handling interruptions 4 Presenting in groups Credentialing all participants Role delineation for group presentations Edifying other participants' messages - do's and don'ts How to maintain energy when not speaking Practical exercise - good and bad practice when not speaking Teamwork in Q&A sessions How to hand over professionally 5 PowerPoint do's and don'ts Use of visual aids Good and bad PowerPoint slides How to make PowerPoint work for you Classic PowerPoint errors Avoiding and handling technical problems Good and bad flipchart practice 6 Closing and / or achieving next action steps Power of summary Good Q&A practice Handling objections Practical exercise - handling objections on one's feet Creating consensus among prospect panel What to do when prospects disagree with each other When to trial close How to close on next action steps 7 Wrap-up Key learning points from each participant Action steps to be implemented on next presentations
We need to talk openly about how we are performing and we sometimes need to have an 'honest' conversation with our manager. We all know this, but it can be difficult. This short, focused workshop will give you the confidence and skills to have a conversation with your manager (or anyone else for that matter) about your performance and how you can add value. It will focus on how to get yourself heard and build better working relationships with those key to your success. The programme will help you: Overcome the barriers to effective performance conversations Receive feedback without taking it personally Improve working relationships with your manager Agree realistic expectations and targets (and get 'buy-in' for them) Improve your communication style Plan and prepare for honest conversations in the workplace 1 What is an honest conversation? Why don't we have them more often? What stops us? The cost of not having them 2 Asking for feedback 3 Preparing for challenge 4 The expectations conversation 5 Your communication styles 6 Planning and preparing for an honest conversation
If you want to be better at making to-do lists or managing time better this is NOT for you! The time challenges we all face at work need to be addressed with a different approach. This 'bite-size' session takes a fresh approach to how we deal with time personally and challenges the belief that we don't always have enough time. The workshop will be participative, interactive, and will cover the personal relationship we have with time and how this impacts on dealing with challenges and ever-changing priorities on a daily basis at work. The workshop will give you some practical tools and ideas on dealing with your thieves of time from a different perspective, including interruptions and emails. To enable participants to organise and use their time effectively, using strategies to help with both 'thinking' and 'doing' that are fit for purpose. This workshop will enable you to: Recognise the barriers to effective time management and set goals to overcome them and get things done Understand how their mindset affects how they use time and use better ways to deal with the inbuilt patterns of behaviour this produces when at work Plan for tasks and projects in a productive way Use some new tools and techniques to tackle time thieves, including email and interruptions Review and evaluate their learning and have an action plan to take back to work 1 Welcome, introductions and objectives Exploring your relationship with time and how you focus your mind on daily work pressures in relation to time Past, present and future - where do you focus your energy at work? Time thieves - exploring the results of the pre-workshop questionnaire and learning strategies to deal with the roots of your time thieves 2 Personal strategies and tools: having a new mindset Emails, interruptions and curve balls Review and evaluation of learning Action-planning
If you're looking to move to the next level in your career in sales, then understanding how to maximise your sales results, using a consultative and structured approach, will be key to your success. In order to develop the competitive advantage that enables you to stand out from the crowd, it is important to understand the tools and techniques to take your selling to new heights and build the confidence to apply them in work-based scenarios. We have developed this programme to be practical, fun and interactive. Learners will gain a range of practical skills that they can take back and apply to the workplace straight away, that will have a positive impact on sales and customer satisfaction. This course will help participants: Develop a structured and client-focused approach to creating high quality sales opportunities and account growth Learn persuasion and influencing skills to better define needs and develop opportunities Understand how to have better sales conversations, presentations, and proposals - leading to higher order value and increased sales Develop advanced sales questioning skills and techniques; understand the importance of listening Understand how to add value at all stages; plus gaining competitive advantage Develop proven ways to overcome and reduce price pressure Know when to use options and upselling when presenting products and solutions Develop techniques and skills for improved negotiation and closing 1 Advanced Selling - How to Increase your sales results Review of pre-course data and questionnaire The AVC model of increasing your sales results Creating a sales growth plan to achieve higher sales targets Mapping the accounts and products for targeted growth 2 The Four Cs to structure a sales call Research before the meeting or call; setting objectives, planning and preparation How to gain instant rapport and taking control - including online meetings Qualifying and initial questioning skills Creating an agenda and first-meeting structure: Four Cs Planning and practice sessions 3 Building bigger and better sales opportunities How to use questions to 'build' more opportunities Learning and using high-impact and third-level questions Advanced sales questioning techniques: five questioning techniques Qualifying and gaining commitment to the next stage Planning and practice sessions - advanced questioning skills 4 Presentation and persuading skills best practice Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition by using options Professional and effective presentation skills Writing compelling sales proposals that improve your conversion rate Planning and practice session - presenting your solution 5 Overcoming concerns and client questions Proven techniques for answering client objections and concerns How to isolate, prioritise and answer objections, including price Overcoming delay and procrastination Planning and practice session - answering client concerns 6 Gaining commitment and closing the sale Knowing when to close for commitment How to ask for commitment professionally and effectively Key negotiation skills around the closing process - getting to 'yes' Checklist of closing and negotiation skills Practice session
Telephone selling can be a challenge. It can be a pressured environment and sales professionals need to be able to maintain peak performance in order to meet - and preferably exceed - their targets. This programme will help make it easier for them. The expert trainer covers the whole process, to help participants see it from their customer's perspective. The focus is on how to use a practical understanding of sales psychology, and of the nature of the telephone sales conversation, to help make it easier for customers to buy. This programme will give your team the skills to: This course will help participants: Understand why people buy - and how that makes it easier to sell Manage the sales process better Steer their sales calls to a more positive outcome Recognise - and respond to - customer buying signals Meet and overcome objections Choose the most appropriate techniques for closing with confidence Enhance their resilience Improve their communication skills on the telephone 1 Introduction Aims and objectives Overview Self-appraisal of current skills and development areas 2 The sales approach What selling means Why selling is like nature 3 The telephone as an instrument of communication Qualities of the telephone How telephone communication differs from face-to-face Advantages and drawbacks of the telephone How to optimise selling over the telephone Communication techniques to help you stand out from the crowd 4 Creating a relationship Professional telephone etiquette Building a rapport Connecting with the customer so that they feel you are on the same wavelength 5 The structure of a sales call Opening the call - creating a positive first impression Effective questioning to gather information and establish need Identifying and presenting the features and benefits of the product or service Matching the benefits to customers' needs Recognising and responding to buying signals Anticipating, meeting and overcoming objections Closing the sale and asking for the order - different closing techniques The importance of testimonials - how to obtain them and when to use them 6 Listening skills The challenges of accurate listening How to enhance listening skills Ensuring the customer feels heard and understood through empathetic listening 7 Shaping and using a script Developing a script to increase levels of confidence Leaving the door open 8 Managing the campaign Organisation and call planning Identifying your target market group Planning who and when to call Logging constructive information 9 Personal management The importance of persistence Is there a time to back off? Stamina - optimising energy levels Bouncing back 10 Practising the new information Pulling the details together Practising in a supportive environment 11 Action planning Personal learning summary and action plan
This intensive one-day IACCM-approved programme helps participants develop the skills, knowledge and competencies required to plan for and carry out effective negotiations in a range of different environments. By the end of the programme participants will be able to: Understand the basic concepts of negotiation and how it adds value to the organisation Recognise the stages of negotiation and the skills required at each stage Make use of tried-and-tested negotiation planning tools Apply a range of negotiation tools and techniques to support the organisation in obtaining value for money, quality and fit-for-purpose outcomes Set negotiation objectives Appreciate the importance of interpersonal skills in maximising the opportunities for reaching win/win agreements 1 Welcome Introductions Aims and objectives Plan for the day 2 Why negotiate? Understanding the negotiation context Negotiating with suppliers Negotiating with stakeholders 3 Understanding the process The phases of negotiation and what to do in each phase Before During After 4 Planning Appreciating the importance of planning Different approaches Identifying the key variables Setting objectives for each of them Practical negotiation planning exercise 5 Doing The key skills required, Communication Numeracy empathy Applying these skills in a role play: practical exercise 6 Close Review of key learning points Personal action planning
Are you looking to enhance your Fashion Buyer Merchandising skills? If yes, then you have come to the right place. Our comprehensive course on Fashion Merchandising will assist you in producing the best possible outcome by mastering the Fashion Merchandising skills. The Fashion Merchandising course is for those who want to be successful. In the Fashion Merchandising course, you will learn the essential knowledge needed to become well versed in Fashion Merchandising. Our Fashion Merchandising course starts with the basics of Fashion Merchandising and gradually progresses towards advanced topics. Therefore, each lesson of this Fashion Merchandising course is intuitive and easy to understand. Why would you choose the Fashion Buyer Merchandising course from Compliance Central: Lifetime access to Fashion Merchandising course materials Full tutor support is available from Monday to Friday with the Fashion Merchandising course Learn Fashion skills at your own pace from the comfort of your home Gain a complete understanding of Fashion Merchandising course Accessible, informative Fashion Merchandising learning modules designed by experts Get 24/7 help or advice from our email and live chat teams with the Fashion Merchandising Study Fashion Merchandising in your own time through your computer, tablet or mobile device A 100% learning satisfaction guarantee with your Fashion Merchandising Course Fashion Buyer Curriculum Breakdown of the Fashion Buyer Course Module 01: Introduction to Visual Merchandising Module 02: Store Layouts Module 03: Exterior Design Module 04: In-Store Design Module 05: Mannequins in Visual Merchandising Module 06: Display Fixtures Module 07: The Role of a Visual Merchandiser Module 08: Challenges of Modern Visual Merchandising CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Fashion Merchandising course helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Fashion Merchandiser. It is also great for professionals who are already working in Fashion Buyer and want to get promoted at work. Requirements To enrol in this Fashion Merchandising course, all you need is a basic understanding of the English Language and an internet connection. Career path Fashion Merchandiser: £22,000 to £45,000 per year Trend Analyst: £25,000 to £50,000 per year Visual Merchandiser: £20,000 to £40,000 per year Retail Buyer: £25,000 to £55,000 per year Product Development Manager: £30,000 to £60,000 per year Fashion Marketing Manager: £35,000 to £70,000 per year Certificates CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each