About this Training Course This is a 2 full-day course that is aimed at providing professionals in the Oil & Gas business with a comprehensive set of core negotiating skills. Negotiations take place in many situations e.g. between peers, manager and subordinate, company and trade unions, company and government. The skills learnt on this course will be useful in all of these situations. However, this course puts a focus on the skills needed in commercial negotiations. A particular emphasis is placed on the relationship and negotiations typically carried out between client and contractor, vendor or the provider of services. A mixture of theory, examples and practical exercises are used so that the participants understand the principles and get an opportunity to try them out. The case studies used are real cases encountered in the Oil & Gas industry. Training Objectives Many technical experts find it difficult to move out of their expertise areas and deal with commercial matters. Negotiating to optimise business value is a step further from their comfort zones. All too often negotiations are then left to finance personnel. They bring many strengths to the table but an understanding of engineering trade-offs is not one of them. By the end of this course, the participants will add to their technical know-how a core competence in negotiation skills. They will thus become formidable negotiating opponents. Target Audience The course is intended for middle-managers and technical and other staff who are responsible for contracts, but with limited previous exposure to negotiations, and who will need these skills in the near future. Course Level Intermediate Trainer Your expert course leader is a consultant, manager and engineer with more than 30 years' experience in a broad range of positions. He spent 15 years with the Shell group and during this time, gained extensive negotiating experience with contractors, vendors, service agents, trade unions and purchasers of equipment and products. Over the last 15 years, he has worked with a broad range of multinational businesses across the globe in a wide range of negotiation related roles including: Developing negotiating capability and skillsets Advising on negotiation strategies Establishing Alliances, Joint Ventures and Partnerships, & Remediating Alliances, Joint Ventures and Partnerships He has many years of teaching experience to technical staff - both in a corporate setting, and in an academic setting - for Melbourne University in Melbourne, Australia. Several thousand people from around the world have benefited from his courses. He brings an engineer's practical perspective, and can readily empathize with technical staff making forays into the commercial world of negotiations. He is joint author (with Professor Danny Samson) of Patterns of Excellence ISBN 0273638769, published by Financial Times Management. This has been adopted by a number of blue chip companies as the core text for management development. Corporate Experience: 15 years with Shell in a broad range of international & domestic technical and managerial and change management roles. Consulting Experience: 5 Years with McKinsey Consulting Group 4 Years with Melbourne Business Schoo POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
About this Training Course The Oil & Gas E&P industry is evolving from deep sea exploration to renewable sources of energy through windfarms and solar fields offshore. In tandem, OSBs will need to evolve for sustainability and revival from stagnant traditional Supply Base Models. The changing role of OSBs is toward support services for decommissioning projects and LNG Floating Terminals. In addition, the new geographical regions of East and South Africa are coming up at a faster pace. All such operations are dependent upon a complex network of transport and supply in order to deliver the staff, materials, machinery, and crew provisions where and when needed. This 3 full-day course is curated to enhance the skills and competencies of passionate professionals to plan and organise resources, minimise turnaround time for the vessels engaged in support of Offshore E & P operations. Various hands-on exercises can equip the participants to implement viable and feasible approaches for safe and efficient management of OSBs in compliance with continuously evolving international best practices and Oil & Gas standards. This course is specially developed for investors, business owners, senior executives and professionals from the offshore & marine logistics industry, with the following objectives: To provide a firm understanding about the role of an Offshore & Marine Supply Base in support of Oil & Gas E & P fleet operations, in contrast with traditional merchant shipping logistics. To provide an in-depth knowledge about the range and diversity of services being offered by Offshore & Marine Supply Bases ('OSB') in the target regions. To equip with the knowledge and information required for taking investment decisions when venturing in Offshore E & P Sector. To introduce contemporary techniques and tools required to identify target customer segments while developing a new OSB or expanding operations of an existing OSB. To elaborate comparative management methodologies for OSB facilities and services management, based on deployment of ICT solutions so as to deliver value added services to the customers. To learn to identify methodologies for sales and distribution of services to the customers and non-paying users of the OSB. To identify relevant state legislation for licensing & governing an OSB, and enforce through contractual obligations, rights and responsibilities of the parties as clients of an OSB. To develop and implement Business Processes with built-in Performance Evaluation Metrics for achieving competitive advantage over the peers in the OSB segment. To develop and implement integrated OSB's Risk Management framework. This course can also be offered through Virtual Instructor Led Training (VILT) format. Training Objectives Upon completion of this course, the participants will be able to: Implement and comply with the QHSSSE regulations and national or Port Controls regime for safe handling of import & export cargo and movements of the vessels. Establish role and responsibilities of the Offshore Supply Base management team. Plan and organise resources so as to minimise turnaround time for the vessels engaged in support of Offshore E & P and Windfarms operations. Plan and organise OSB cranes, vehicles, MHE, spaces and relevant facilities for storage, movement, and custody transfer of various types of solid and liquid cargo, tools, shackles, bulk materials in open yards and ships' gears. Be aware of potential emergency situations and how to respond and coordinate with relevant internal and external agencies. Manage safety of personnel of sub-contractors, stevedores', tenants, and ship crew, when engaged in OSB operations. Differentiate between various ships, technical and functional characteristics, safety requirements and potential hazards of each operation. Build competency in developing and maintaining documentary evidence for traceability for all works executed during the specific period or operation. Develop techniques for performance monitoring and continuous improvements based on lessons learned from each operation at the Base as well as from reports about peers in the similar business. Target Audience This course is intended for: Operations Management personnel from existing OSBs, Ports, Logistics & Warehouses, Offshore Fields, E & P Infrastructure Support services providers. Professionals who are interested in OSB segment of the Offshore & Marine Oil & Gas Industry. Participants who have no prior knowledge about OSB Operations and are new to the Offshore Logistics And highly recommended for: Managers, Engineers, and Professionals assigned to lead new initiatives in Logistics Management of Offshore & Marine Segments of Oil & Gas Industry. Course Level Intermediate Trainer Principal Management Consultant Chartered Valuer and Appraiser (CVA) FACICA | FAMTAC | FAIADR | M.S.I.D | Member, AIEN LL.M. (IP Law), M. Sc. (Maritime Studies), M. Tech (Knowledge Engineering), MBA, First Class CoC (MCA, UK), B. E. (Elect) Your expert course leader during the last 47 year period, has worked and consulted in the industry verticals encompassing: Technology, Oil & Gas Exploration & Production, Petrochemical Process Plants and Power Plant Construction Projects, Logistics & Warehousing, Marine, Offshore, Oil & Gas Pipelines, Infrastructure Development Projects (Ports, Offshore Supply Bases, Oil & Gas Terminals and Airports etc), EPCIC Contracts, and Shipyards, in South East Asia, Africa, Middle East, Americas and Europe. He serves as the Principal Management Consultant with a management consultancy in Hong Kong and Singapore, specialising in the fields of corporate management consultancy, international contracts reviews and alternative dispute resolutions services. He undertakes special assignments for conducting audits and valuation of intangible properties involving proprietary processes for licensed production, and licensing of intellectual property rights (IP Rights) in patents, trademarks, and industrial designs. He is frequently engaged for assignments like due diligence, acquisitions, mergers, resolving various operational issues, technology transfer and agency services contracts reviews, cost controls, and enhancement of Supply Chain Management. He has been conferred the credentials of Chartered Valuer & Appraiser (CVA) by SAC and IVAS, in accordance with the international valuation standards setting body IVSC. His consulting experience includes Charterparty Management, Business Process Re-engineering, Diversifications, Corporate Development, Marketing, Complex Project Management, Feasibility Studies, Dispute Resolutions and Market Research. He has successfully assisted Marine and offshore E & P clients in managing contractual disputes arising from various international contracts for upgrading & conversion projects. He continues to be actively engaged in claims reviews, mediation, arbitration, litigation, and expert witness related assignments, arising from international contracts and Charterparty Agreements. He graduated with a Bachelor's degree in Electrical Engineering, MBA in General Management, Master of Technology in Knowledge Engineering, Master of Science in Maritime Studies, and LL.M. (IP Law). He also holds professional qualifications in Business Valuations and Appraisers for CVA, arbitration, law, and marine engineering, including the Chief Engineer's First-Class Certificate of Competency (MCA, UK). He is further qualified and accredited as Certified International Arbitrator, Chartered Arbitrator, Sports arbitrator under CAS Rules, WIPO Neutral, Australian Communications and Media Authority (ACMA) Bargaining Code Arbitrator, Accredited Adjudicator and Accredited Mediator (Malaysia). He is admitted to the international panels of arbitrators and neutrals with WIPO, Geneva; ACICA, AMTAC and ACMA, Australia; BVIAC (British Virgin Islands); JIAC (Jamaica); HKIAC Hong Kong; AIAC, Malaysia; AIADR, Malaysia; KCAB, Seoul, South Korea; ICA, Delhi, India; ICC (Singapore); SISV, Singapore; SCMA, Singapore; SCCA, Saudi Arabia; VIAC Vienna, Austria; Thailand Arbitration Centre (THAC), and Mediator with AIAC Malaysia, CMC, and SIMI Singapore. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
A sales manager's role has more to do with the ability to lead, mentor, and motivate a sales team to achieve or exceed an organisation's sales goals. This programme concentrates on these skills and behaviours enhancing their existing skills to new levels through the sales management process.
Overview Cyber Security plays an important role in every business as it encompasses everything that relates to protecting sensitive data, personal information, intellectual property, data, and governmental and industry information systems from theft and damage attempted by criminals and adversaries. This course is designed to understand and gain practical skills to plan, deliver and monitor IT/cyber security to internal and external clients understanding a complete, knowledge in the areas of IT policies, Security-Operational-Run-Book, security/penetration testing, ethical hacking and black hat hacking including understanding the basics of Kali Operating System and its tools and techniques. It will also cover WiFi security, Website security, human factors, cyber forensics, and cyber security team management, including all other areas in relation to Cyber Security.
Overview It is very important to analyse financial operations within financial functions or outside financial functions. If they are utilized and implemented properly it will contribute towards the success of the business. This program will give you in-depth knowledge of financial operations and reporting supported by important aspects of theory together with practical methods and techniques. This course is specially designed by experts who have a wealth of experience in the related field. In this course, you'll gain knowledge in financial operations and reporting as well as its foundations, methods and techniques.
Effective cross-cultural management and leadership demand an understanding of the complexities of culture from structural, political, social and psychological perspectives An intensive 3-day training course from one of the leading providers of cross- cultural leadership and management training. Designed for individuals wishing to develop and their skills in managing and leading in a cross-cultural environment. Introduction Created specifically for the cross‐cultural workplace setting and utilising a blend of interactive role play, DVD presentations and case‐study based discussion, the course provides comprehensive skills training for anyone who must manage or lead a cross‐cultural team or employees. Trainer The trainer is Tony Buon, the Managing Partner of Buon Consultancy. He is a qualified workplace psychologist with over 30 years experience . Tony has worked in over 40 countries. He is a Certified Employee Assistance Professional (CEAP) and Associate Lecturer at the Aberdeen Business School. He holds degrees in Psychology, Behavioural Sciences and Work‐ place Education and trains throughout the UK, Europe, The Middle East & Asia. Tony has worked with some of the world’s leading companies over the past 30 years including; Diageo, Dolphin Energy, DuPont, Gulf Offshore, Halliburton, Hewlett‐Packard, ICI, ING Group, Kuwait Petroleum, Lend Lease, McDonalds, National Australia Bank, PetroChina, Pfizer, Qatar Petroleum, Royal Bank of Scotland, Shell, 3M, Coca Cola and Microsoft. He was also the senior consultant to the Sydney 2000 Olympic Games. Tony has also been interviewed in publications as diverse as Rolling Stone and the Reader’s Digest. He has appeared on CNN, BBC, Trans‐World Sport and many international television and radio stations. The Course The world of business has no borders. Nationalisation, globalisation and the growth of multi‐national corporations introduces challenges which managers and leaders must address. Effective cross‐cultural management and leadership demand an understanding of the complexities of culture from structural, political, social and psychological perspectives. The aims of the course are to explore the meaning and psychology of culture; to understand the impact of culture on management and leadership; to identify the areas in which cultural differences present a challenge in managing and leading employees in a multicultural environment; and finally to become more self ‐aware in cultural understanding, individual biases and assumptions and to understand the implications these have on our work. A vital course for any manager or leader work‐ ing in a multi‐cultural environment Covers the managerial, social and psychological aspects of culture Develop your cross‐cultural leadership & management skills in a fun and informative environment Discover best‐practice in diversity management and cross‐cultural communication Appreciate current business issues related to managing and leading in a cross‐cultural environment Comments from previous participants: “ ...one of the best courses I have ever attended!”“ I can’t believe how much I learnt. As an experienced expat, I thought I knew it all, this course truly expanded my people management skills”“ “...the trainer was excellent and the individual feedback and advice fantastic”“ This course will make me a better HR Manager, I have new skills I can use every day in dealing with all staff globally” This course can be conducted on-site at your location for groups of up to 15 participants The Objectives By the end of the course, the delegates will be able to: Illustrate examples of stereotypes and stereotyping Formulate a business case for cultural diversity in their workplace List Hofstede’s five value dimensions Explain in his/her own words the meaning of each of the five value dimensions Evaluate the risks involved in international assignments The Delegates All supervisors, middle managers , department heads and senior managers Human resource personnel including HR Business Partners All staff interested in developing cross‐cultural skills The Benefits Appreciate the importance and meaning of culture Learn about the psychology of culture Develop your cross‐cultural leadership & management skills Discover how to manage and lead diverse employees in a multi‐cultural environment Appreciate current issues in international business related to managing people The Course Day 1: The Meaning and Psychology of Culture Our world today ‐ the importance of demographics Dimensions of culture Hofstede’s five value dimensions Workplace and organisational culture Stereotypes and stereotyping Cross‐cultural communication Body‐language and culture Day 2: Managing and Leading Diverse Employees Developing a global mindset Culture and strategy Managing in multi‐national companies Multi‐cultural teams and teamwork International assignments and global career development Culture shock and global working Culture and decision‐making
About this Training Course More energy companies today are setting ambitious net-zero targets and are expected to pour billions into the voluntary carbon offset market by the end of this decade. To get to net zero emissions, companies will need to balance emissions with nature and technology-based offsets. Markets are the best tool for connecting carbon sources and sinks. Many countries will not have enough supply inside their borders and will need to co-operate with those who have extra greenhouse gas removal potential. The energy industry is in search of effective climate tools as pressure mounts from investors and consumers for more progress on fighting rising emissions. Corporations fighting to cut their carbon footprint have for years focused on internal reduction measures. Many are now adding to that effort by turning to carbon credits, a process made easier as verification and registration tools mature. One particular category of carbon offsets leads the way: high-quality, nature-based carbon credits. These represent the largest category of carbon credit projects in the voluntary carbon market, comprising nearly half of credits issued. Public concern about this practice focused on the additionality, leakage, and integrity of carbon offsets that are created through reforestation, land preservation, carbon capture and other projects. Lack of standardization and government regulation has also increased uncertainty for all participants in carbon markets, creating risks for developers of credit-generating projects and offset purchasers. Demand for higher-quality offsets will value projects that were subjected to due diligence and rely upon reputable third-party verification. Companies purchasing offsets generated by permanent and quantifiable projects will therefore be in the best position moving forward. In this highly interactive training course, your course instructor will guide you through the latest developments and best procurement practices to successfully operate in the voluntary carbon market. Training Objectives At the end of this course, the participants will be able to: Discover the current state of the carbon economy Gain insights into the voluntary carbon market Learn about the different type carbon credits available Examine how companies can reach net zero target by using carbon offsets Uncover best practices in carbon credit procurement strategy Learn the pricing dynamics carbon credits Examine how to identify and ensure high quality credits Obtain key learning from flawed carbon offset projects Target Audience This course is intended for: Energy transition team leaders Carbon credit procurement professionals ESG strategy team leaders Finance and accounting professionals Low carbon business analysts or economists Corporate business sustainability professionals Legal, compliance and regulatory professionals Carbon trading professionals Course Level Intermediate Trainer Your expert course leader is a skilled and accomplished professional with over 25 years of extensive C-level experience in the energy markets worldwide. He has a strong expertise in all the aspects of (energy) commodity markets, international sales, marketing of services, derivatives trading, staff training and risk management within dynamic and high-pressure environments. He received a Master's degree in Law from the University of Utrecht in 1987. He started his career at the NLKKAS, the Clearing House of the Commodity Futures Exchange in Amsterdam. After working for the NLKKAS for five years, he was appointed as Member of the Management Board of the Agricultural Futures Exchange (ATA) in Amsterdam at the age of 31. While working for the Clearing House and exchange, he became an expert in all the aspects of trading and risk management of commodities. In 1997, he founded his own specialist-consulting firm that provides strategic advice about (energy) commodity markets, trading and risk management. He has advised government agencies such as the European Commission, investment banks, major utilities and commodity trading companies and various energy exchanges and market places in Europe, CEE countries, North America and Asia. Some of the issues he has advised on are the development and implementation of a Risk Management Framework, investment strategies, trading and hedging strategies, initiation of Power Exchanges (APX) and other trading platforms, the set-up of (OTC) Clearing facilities, and feasibility and market studies like for the Oil, LNG and the Carbon Market. The latest additions are (Corporate) PPAs and Artificial Intelligence for energy firms. He has given numerous seminars, workshops and (in-house) training sessions about both the physical and financial trading and risk management of commodity and carbon products. The courses have been given to companies all over the world, in countries like Japan, Singapore, Thailand, United Kingdom, Germany, Poland, Slovenia, Czech Republic, Malaysia, China, India, Belgium and the Netherlands. He has published several articles in specialist magazines such as Commodities Now and Energy Risk and he is the co-author of a book called A Guide to Emissions Trading: Risk Management and Business Implications published by Risk Books in 2004. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
About this Training Course Liquefied Natural Gas (LNG) has provided intercontinental mobility to natural gas, which now provides about 25% of the global primary energy. Being the cleanest fossil fuel, natural gas/LNG consumption is forecasted to grow in all future scenarios. With the entry of various players, including Trading companies, the LNG value chain is becoming increasingly complex, and a solid understanding of its economics and management of its interfaces have become crucial to identify and assess investment opportunities and risks. Recent market disturbances caused by COVID-19, Oil & Gas price instabilities - coupled with the political (Ukraine/Russia) challenges - make a deep understanding of LNG Value Chain Logistics and Economics even more essential to ensure the security of energy supplies sustainably and profitably. This intermediate level 3 full-day course starts with a concise introduction to the LNG business. Thereafter, the elements of the LNG value chain are described, and their individual economics analysed. A Business Activity Model along the value chain will be developed and discussed in depth, covering the following key processes: 'Buy Gas - Transport Gas - Liquefy Gas - Sell LNG/Products - Ship LNG - Regasify LNG' The integrated chain economics will then be developed and quantified. A hands-on group workshop/exercise developing the economic case of a full-sized Liquefaction project will be carried out, considering the forecasted cash flows throughout the project life, the location of the plant, its markets, project sensitivities and profitability assessment. Participants will be provided with Excel based tools/models (LNG Liquefaction project development Net Present Value (NPV) analyses, Shipping Freight Calculations and Economics) to work through the exercises and also for their future personal use. Training Objectives After the completion of this course, participants will be able to: Understand how the LNG Value Chain operates, bound by the relevant Contracts and Agreements. Learn the basic economic parameters (operating, capital costs, financing, profitability) of each major element of the value chain. Appreciate the complexity of the value chain, and the associated opportunities and risks. Develop quantitative project evaluation skills. Explore options to maximise profitability in a given LNG value chain. Discuss best practices on how to manage, steer and govern these activities. Target Audience Technical, Operational, Shipping, Commercial, Project and Governance professionals who are already active in a specific section of the LNG Value Chain will directly benefit in developing a wider and deeper perspective on how the LNG Value Chain operations and can be optimised. Managers (Technical, Financial, Legal and Governance) less familiar with the specifics of the LNG Industry will also benefit from attending this VILT course, as they will obtain the required background to be able to set sharper targets, suitable performance indicators, and governance and performance assessment guidelines for units engaged in the chain. The course is most relevant for professionals engaged in the LNG industry at: National and International Oil & Gas/Energy Companies LNG Importers/Exporters/Traders/Shippers Government & Regulatory Agencies Finance Institutions It will also apply to the following audience: Business Development Managers Corporate Planning Professionals Project Developers Supply Planners & Scheduling Professionals Regulators Tax & Finance Advisors Compliance Officers Equity Analyst and Bankers Joint Venture Representatives, Board Directors Negotiators and Contracting Staff Trading Professionals Course Level Intermediate Trainer Your expert course leader is an Oil & Gas/LNG professional with more than 35 years of international experience, majority of which was gained at Shell International Joint Ventures engaged in Oil Refining, Supply / Trading, Gas Supply and LNG Businesses in the Netherlands, France, Thailand, Dominican Republic and Nigeria. Since 2004, he has had several roles in the management of the LNG Value Chain including the Commercial Operational Management of Nigeria LNG (NLNG). He played an active role in the start-up and integration of LNG trains 4, 5 and 6 with NLNG becoming the 3rd largest LNG producer in the world in 2007. Commercial operations spanned 4 Gas Supply, 11 LNG Sales & Purchase Agreements, ad-hoc LPG and Condensate Sales and LNG Ship Chartering contracts. Under his supervision, more than 2,000 LNG cargoes were exported. He was part of the organizational transformation of the company from a Project-based set-up to a Production / Commercial based structure and implemented an 'Integrated Planning and Scheduling Department' in which he optimized the value chain (Buy-Gas - Liquify Gas to LNG - Sell - Ship LNG). Staff competence management was one of his focus areas during this period. He was also the NLNG representative on JV Technical, Commercial, Shipping Committees where he interfaced with Government & Regulatory authorities. In 2014, he was appointed as Shell Shareholder representative to NLNG and became a Non-Executive Board member to NLNG companies, including Bonny Gas Transport (BGT) managing 24 LNG Ships. During this period, he was involved in the Economic and Technical steering of the Shipping Fleet and Liquefaction Plant Rejuvenation projects and a further capacity expansion of liquefaction plant which resulted in the achievement of NLNG train 7 project FID in 2019. Since 2016, he has been active as an independent consultant. He co-authored 2 patents and more than 30 published papers/presentations. He holds a PhD from Delft University of Technology in the Netherlands and a MSc and BSc in Chemical Engineering from the University of Birmingham, UK. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
Enhance your knowledge of natural gas and LNG sales agreements with EnergyEdge course. Enroll now to gain valuable industry knowledge and skills.
Overview SEO help you define your most profitable focused audience and develop a bridge of communication that reach them directly, thereby positioning your product in the right and most efficient way. Using SEO skills targets increasing the number of visitors to a website and ensuring that the site appears high in ranking on the list of top page results returned by a search engine. SEO has become an increasingly sought-after skill for companies who want to keep track of their rankings in Google's organic search. To reach the customer nationally or internationally, SEO is the only way where we can reach a global market. It is very important to understand the techniques of SEO and how to use Digital Marketing in a more efficient way to reach every corner of the world. This Specialized course will highlight the skills required to optimize website content for top SE Ranking. Through this course, you will learn the algorithms many search engines follow including Google Search. Specially designed with a lot of practical and live examples of advanced SEO techniques used by professionals you will gain a real-world skill to enhance your knowledge in Content Marketing, On-Off Page Optimization, followed by aligning SEO with overall business strategies.