Marketing Strategies for Business Course Overview This course offers a comprehensive exploration of marketing strategies essential for business growth and competitive advantage. Learners will gain insight into analysing current market positions, defining strategic goals, and developing effective go-to-market plans. Emphasising the integration of theory and strategic planning, the course equips participants with the ability to design and implement marketing initiatives that drive success. Through structured learning, individuals will develop critical thinking skills to evaluate market opportunities, understand customer needs, and align marketing efforts with broader business objectives. This course is designed to empower learners with the knowledge and confidence to contribute meaningfully to marketing strategy development in various business contexts. Course Description Delving deeper into core marketing concepts, this course covers strategic analysis of the current market environment, goal setting for future positioning, and detailed approaches to launching marketing campaigns. Learners will engage with topics such as market segmentation, competitive analysis, brand positioning, and the execution of marketing plans that ensure measurable outcomes. The learning experience emphasises strategic decision-making, fostering skills in assessing market trends and consumer behaviour. Participants will be equipped to formulate coherent marketing strategies that align with organisational aims, enhancing business growth and sustainability. Throughout, the course maintains a professional and informative tone, suitable for those seeking to develop expertise in marketing within diverse industries. Marketing Strategies for Business Curriculum Module 01: Welcome Module 02: Strategic Outline: Where Are We Now? Module 03: Strategic Outline: Where Do We Want to Be? Module 04: It’s Time to Go to Market Module 05: Ensure Success (See full curriculum) Who Is This Course For? Individuals seeking to understand core marketing strategy principles Professionals aiming to enhance strategic marketing skills for career progression Beginners with an interest in marketing and business development Entrepreneurs looking to improve market positioning and customer engagement Career Path Marketing Coordinator Business Development Executive Brand Strategist Market Research Analyst Marketing Consultant
If you want to be able to offer a consistently better quality of education for your pupils without the stress that comes with worrying about Ofsted all the time, this workshop is for you.
Duration 2 Days 12 CPD hours This course is intended for The primary audience for this course is any IT, facilities or data centre professional, consultant and/or those who work in network cabling system design, implementation and operation. Overview With few exceptions, enterprises today rely on IT for the delivery of business-critical services - often directly to the end consumer. It is therefore vital that the mission-critical data centre is designed, maintained and operated with high-availability and efficiency in mind. Among all the facilities, network cabling is the foundation for the network and one of the major contributors to the availability of the data center.CNCDP© is a 2-day course designed to expose participants to in-depth knowledge in designing and installing the data network cabling system which includes key subject matters such as; technical standards, designing of different cabling sub-systems, calculation of material requirements, architecture, installation, testing and acceptance. Introduction to Structured Cabling System (SCS) Brief history of SCS Basic copper and fibre transmission Copper and fibre cabling Single and multimode fibre Step/graded index multimode fibre Difference between Commercial Wiring and data centre cabling Development of standards Role of standards ANSI/TIA 568 standard Common standards The new usage of cabling to support Smart building Horizontal and Administration - Commercial Building Standard diagram recap: ANSI/TIA-568 Functional elements and example Scenario A: Determine the number of work areas Scenario B: Determine the number of user locations Zone wiring Administration: Interconnect and cross-connect Angled and flat panels Creating a cabling schematic design Convert schematic into physical layout Calculating the material list Horizontal and Administration - Data Centre Standard diagram recap: TIA-942 Basic/Reduced/Typical data centre setup Traditional 3 layers network design/ Spine and Leaf network design Select termination hardware Administration design ToR/EoR/Spine & Leaf cabling design Network and cabling resiliency Create cabling schematic design for ToR/EoR Convert into patch panel/rack layout Calculate the material list for ToR/EoR Building Backbone - Commercial Building Backbone diagram Calculate the copper backbone requirements per Telecom Room (TR) Calculate the fibre backbone requirements per Telecom Room Summarize the building backbone requirements Recognised cables Backbone Patch panels The maximum backbone distances Create cabling schematic design Converting the schematic design into patch panel/ rack layout Building Backbone - Data Centre TIA-942 based backbone topology TIA-942 backbone requirements Recognised backbone cable ToR/EoR/Spine and Leaf Backbone distance estimation Resiliency of backbone cable routes Creating cabling schematic design Converting the schematic design into patch panel/ rack layout Field and Fusion Termination for fibre connectors Pre-terminated fibre trunk and copper cables Architectural Considerations ANSI/TIA569-D Cable pathway and spaces Common requirements for the rooms Definition of the rooms Entrance Room/Demarcation Ceiling and floor pathways types Cable trays/basket/ladder/conduit Inner duct/sleeve/slot Calculating of pathway size Cable run best practices Cable management/AIM Grounding and bonding Separation distance requirements for copper cabling to power cabling Fire stopping Fire rated barrier Fire rated jacket cable Campus / Outdoor Backbone Common campus cable installation and cable types : Aerial cable / Direct-buried / Underground in-conduit Outdoor cable installation planning Lightning / surge protection Approved ground for surge protector Creating a schematic diagram Converting a schematic into a physical layout Site Inspection and Testing Visual site inspection notes Installation common issues Copper testing standard Permanent link / Channel / Patch cord / MPTL testing configuration Fibre connectors Fibre testing standard Tier 1 & 2 certification Fibre link definition Fibre testing steps Fibre inspection and cleaning Calibrating the test sets - 3 methods Setting up mandrel for testing Fibre loss budget calculation G.657 Bend insensitive fibre Optical Time-Domain Reflectometer (OTDR) Exam - Certified Network Cabling Design Professional (CNCDP©) The exam is a 60-minute closed book exam, with 40 multiple-choice questions. The candidate requires a minimum of 27 correct answers to pass the exam. Additional course details: Nexus Humans Certified Network Cabling Design Professional (CNCDP) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Certified Network Cabling Design Professional (CNCDP) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Become a Certified User Experience Professional Build a career in UX with the world’s only university credit-rated online UX course. Acquire the mindset, the skills and the confidence that make UX designers so valuable. A rewarding and meaningful career awaits. Why become a UX designer? Be in demand UX is a high-growth sector. The demand for UX designers far outstrips the supply of qualified professionals. Get well paid UX designers are highly paid. The average entry-level salary for a UX designer in the United Kingdom is £35,465 (PayScale, 2019) Love your job UX designers make an impact. They solve real-world problems using an exciting mix of research, design, technology and psychology. Study method Online, self-paced Duration 6 months Access to content 12 months Qualification Level 8 Diploma - User Experience Design Awarded by Glasgow Caledonian University Regulated by SQA Additional info Exam(s) / assessment(s) is included in price Tutor is available to students Description Duration: 6 months Get certified in six months following a flexible, structured learning path. Delivery: Online The course is delivered entirely online, including video modules, mentor-led webinars and support. Assessment: 2-hour exam Before getting certified, you'll be assessed during a two-hour exam taken online. Outcomes for you Think like a UX designer; adopt the mindset that sets them apart Showcase your knowledge with a portfolio of project work Speak with the confidence that comes from a true, deep understanding of UX Advance your career with job-ready skills Complete a university credit-rated course, valued by employers globally Become a Certified UX Professional Learn with us We’ve worked hard to design the best possible online learning experience for you. As well as an unmatched syllabus, our approach includes: Projects & portfolio Learn by doing with a series of real-world projects ideal for your UX portfolio. Mentors & webinars Be guided by our hand-picked, world-class mentors during monthly webinars. Structure & support Stay motivated with a structured programme supported by fellow students and our customer success team. What you’ll learn We’ve put together a university credit-rated curriculum that’s deep, rigorous and covers everything you need to know to become a certified UX professional and turbocharge your career. Module 01 - Introduction to UX design Module 02 - User research Module 03 - User goals Module 04 - Structure and navigation Module 05 - Interactions Module 06 - Design principles Module 07 - Design patterns Module 08 - Mobile Module 09 - Workflows Module 10 - Prototyping and handover Module 11 - AI and UX Module 12 - Creating your portfolio Module 13 - Career guidance Hub Tutorials for Figma Projects and portfolio - Projects that build into a portfolio Exam - 2-hour final exam Requirements Background You don’t need experience in design or technology to enrol in our courses, although having one or both is a definite bonus. Our students come from a diverse array of backgrounds, including project management, development, graphic design, product management, business analysis and so on. Commitment You do need to be motivated and committed. We set a high bar. Studying for one of our professional qualifications requires a certain amount of time, energy and focus. Our team will be there to support you along every step of the way but success will come as a result of your own diligence. Career path The average salary for entry level user experience designers is £28,000 The average salary for user experience designers with 1-5 years experience ranges from £29,000 to £50,000 The average salary for user experience managers/leads is £80,000 Information from LinkedIn Salary Reports, based on real jobs listings.
Duration 1 Days 6 CPD hours This course is intended for This course is designed for Microsoft© Windows© and Microsoft Office users who are transitioning to a SharePoint environment, and who need to access information from and collaborate with team members within Microsoft SharePoint. Overview Launch a SharePoint site and navigate among the pages and resources provided by the site. Use SharePoint lists to track and view information. Use document libraries to store and organize documents. Find, share, and archive content stored in SharePoint. Author documents as a member of a SharePoint team site. Use SharePoint workflow automation tools. In many professional environments, people work collaboratively in teams. Information technology and applications facilitate this by enabling people to easily share, access, edit, and save information. Microsoft© SharePoint© is a platform specifically designed to facilitate communication and collaboration, enabling people to use familiar applications and web-based tools to create, access, store, and track documents and data in a central location. In this course, you will use SharePoint to access, store, share, and collaborate with information and documents. Prerequisites To ensure your success in this course, you should have basic end-user skills with a current version of Microsoft Windows. Lesson 1: Navigating SharePoint Sites Topic A: Launch SharePoint Topic B: Gain Access to a Site You Didn't Create Topic C: Navigate Within a SharePoint Site Topic D: Access SharePoint from Your Mobile Device Lesson 2: Using Lists to Track Information Topic A: Add and Populate Lists Topic B: Change View Options Topic C: Create a Custom View Lesson 3: Using Document Libraries to Share and Organize Documents Topic A: Store Files in a Document Library Topic B: Create and Use Document Templates Lesson 4: Finding, Sharing, and Archiving Content Topic A: Search for Items in Lists or Libraries Topic B: Share Through Links Topic C: Move Files Offline Lesson 5: Authoring Documents as a Team Topic A: Work Together on Documents Topic B: Manage File Versions and Document Recovery Lesson 6: Automating Business Processes Topic A: Use Rule-Based Automation Topic B: Use Power Automate to Automate a Workflow
Software comes in a variety of guises - application software, firmware, middleware, system software. Increasingly, however, it doesn't necessarily present that way, especially as the boundaries between software, data and source code are becoming more and more blurred. And as software becomes more complex and more difficult to disentangle, so it becomes harder to manage and to value. But as it becomes more integral to every aspect of a business, so it is ever more important to keep on top of the technical, legal and commercial issues that arise, issues such as: To address these issues, organisations need a process for evaluating their current situation from all perspectives and for identifying the key actions they need to take to ensure holistic management of their software. This very practical programme will help set your organisation on the right path. Note: this is an indicative agenda, to be used as a starting point for a conversation between client and consultant, depending on the organisation's specific situation and requirements. This programme is designed to give you a deeper understanding of: The technical, legal and commercial risks associated with software development, procurement, use and commercial exploitation The most appropriate processes and responsibilities for managing those risks Note: this is an indicative agenda, to be used as a starting point for a conversation between client and consultant, depending on the organisation's specific situation and requirements. 1 Software business model What is the software business model? What options exist? Has the software business model been thoroughly reviewed to ensure its viability? This means fully understanding the market opportunity, the business environment and customer and end-user expectations. 2 Technology What are the technologies? How has the technology selection been validated considering the competitiveness, structure, and potential for future innovation? 3 UI and UX What is the UI and UX? How to best articulate this? Has the user interface and user experience been studied from both a subjective and objective view to give insight into customer behaviour? 4 Legal framework / commercial aspects Has the necessary legal framework or commercial aspects that may impact upon use or operation of the software been understood and risks identified and mitigated? 5 Software development What is the software development process? Are both the business management and development team's processes resilient in order to improve the company's capability and the maturity of the software? 6 Software quality What is quality? What are the metrics around software quality? What is the maturity level, based around a qualitative and quantitative assessment? 7 Intellectual property associated What IP should be considered when it comes to software? Does the company understand both the intellectual property risks and potential opportunities associated with this software? 8 Security What does software security mean in this context? How is it being addressed? 9 An holistic approach Review of roles and responsibilities to ensure appropriate management and protection
About this Training Course This 5 full-day course is aimed at engineers and supervisors who already have a basic understanding of well construction methods but who would benefit from a more detailed knowledge of completion design. The course will concentrate on the important aspects of completion design and what makes a safe and efficient well. A common thread of practical examples will be used throughout the course in the form of a case study or 'red-thread' exercise. The case study is based around data all taken from a single field where those attending will work through all the basic issues of a completion design. The exercises associated with the case study is performed in the student's own time after each of the formal sessions. However, at the start of the next day, the case study is reviewed and discussed. The whole case study will continue through all sessions, with each element being reviewed at the start of the next session. There is no 'right' answer to the exercise - producing interesting discussions! The purpose of the course is not to go over specific equipment in detail. Teaching methods include presentations, videos, and animations and the case study. The course will cover: Types and configurations of completions The completion design process Inflow performance, skin and formation damage Perforating; selection, deployment and interface with rest of completion Stimulation and impact on completion and flow performance with coverage of modern horizontal multifrac tools Open hole, non-sand control completions including open hole packers and horizontal well clean up Sand control; when do you need it, basic types and selection guidelines. Includes standalone screens, ICDs, various gravel packing techniques, frac packs and expandable screens Tubing sizing, flow estimation and liquid loading Artificial lift; types and selection criteria, interface with drilling, reservoir and facilities. Design of gas lift and ESPs included Production chemistry impacts on completion, prevention and removal (scales, wax, asphaltene, hydrates, and souring) Metallurgy, corrosion, and erosion; metal types and selection of Elastomers and plastics; types and selection of Tubing stress analysis; picking the grade and weight of tubing, plus selection criteria for packers and expansion devices. Interface between tubing stress analysis and casing design Completion equipment; basic types of equipment, reliability and selection criteria for each (tree, safety valve, mandrel, packers, expansion devices etc) Completion installation; importance of wellbore clean-out, function and types of brines, pointers for efficient completion installation Non-conventional wells; types and when / where to use them (multilaterals, smart (intelligent) wells and also SAGD, CO2 sequestration, CBM, etc) Training Objectives By the end of this course, the participants should be able to: Have a good understanding of the completion design process and what makes a good completion design Understand the importance of the installation process (completion running) in the design process Have an appreciation of new and developing completion techniques (intelligent wells) Target Audience This course will benefit engineers and field-based personnel such as completion supervisors and production engineers. It is also suitable for completion vendors, specialists such as chemists and subsurface personnel including geologists, reservoir engineers and petrophysicists. Trainer Your expert course leader has 30 years of oil and gas industry experience. A first class degree in geophysics and a master degree in Petroleum Engineering was a prelude to seven years with BP as a petroleum engineer. He left BP and following a short spell in Camco, jointly founded ICE Energy. After six years of completions and petroleum engineering consultancy and training, ICE Energy merged with TRACS International, where he continued with petroleum and completion engineering studies, leading integrated teams, and developing / delivering training courses for a variety of different clients in diverse world-wide locations. In the last five years, he is independent again - focusing on technical consulting and course delivery. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
Successful communications are all about making the message as simple as possible – but this can be difficult when the subjects we're talking about are inherently complicated. Academic institutions, tech companies, health organisations, charities and many others have complex ideas, processes and systems at the heart of what they do. This course is for anybody who needs to distill information down into key messages for important stakeholders, funders and investors, decision makers and members of the public. You’ll learn proven techniques for grabbing attention and changing minds through presentations and public speaking, infographics and data visualisations, and written reports and online posts. We’ll work with you before the course to ensure that we understand your organisation and what you’re hoping to achieve. Sample learning content Session 1: Understanding your audience Matching your objectives to your audience's motivations. Identifying the right tone and language. Understanding how, where and when your audience wants to be spoken to. Session 2: Refining your objectives Breaking down strategic aims into tactical steps Metrics and milestones: defining and measuring progress and success. Rapidly building a brief for your communications. Session 3: Telling the story Using metaphors, visuals, comparisons to frame your narrative. From slide decks to online campaigns - choosing the right formats for delivering your message. Selecting communications channels to maximise reach and impact. Session 4: Keeping it going Processes and systems for launching and maintaining communications campaigns. Building social proof – creating and curating content. Troubleshooting and preparing for common challenges. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people. Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “We’ve now worked with Alan for almost 3 years, and during that time he has continued to deliver the highest quality training for our clients and delegates. Alan’s passionate delivery style has continued to deliver innovative training solutions to over 1500 delegates across the public, private and voluntary sector. Each of our courses with him has always delivered exceptional feedback and satisfaction levels.” Joe Barlow | Head of Programme, Understanding ModernGov
Explore the complexities of seismic interpretation in carbonates through our dynamic classroom training course. Energyedge delivers cutting-edge instruction and valuable insights.
Intercultural Competence (Virtual) In a world that conducts business across continents and geographical borders, more than ever it is essential for team and organizational leaders to not only understand but also embrace the diversity of cultures; this is intercultural competence. Intercultural competence gives one the ability to effectively and appropriately communicate with people from other cultures in a competitively complex world. The participant in this program will gain cultural insights needed to build intercultural teams and navigate cultural diversities, without knowingly violating what are deemed to be acceptable or unacceptable cultural norms. What you will Learn At the end of this program, you will be able to: Articulate on the meaning of culture and intercultural competence Express the importance of body language and appropriately demonstrate its emblems Describe three cultural models and consider their application in assimilating cultural behaviors Define emotional intelligence and explain how it is linked to cultural intelligence Examine the four cultural intelligence capabilities and give examples of how each is developed Develop a personal cultural profile and compare its dimensions to gain an appreciation for intercultural competence Getting Started Foundation Concepts Fundamentals of culture Culture and body language Culture and proxemics Cultural Models Iceberg culture model The onion model of culture Hofstede's model of national cultures High-context and low-context cultures Cultural Intelligence Emotional intelligence overview Cultural intelligence overview Cultural Profile Cultural profile dimensions Understanding your cultural profile Summary and Next Steps