Branding isn’t just about logos—it’s about strategy. Learn how to build, analyze, and manage a brand that drives business success. 📌 5 Modules | 28 Videos | 85 Minutes Total 📘 Includes Course Workbook for Hands-On Brand Analysis 🎓 Earn a Certificate of Completion Taught by branding expert Steven Silverman, Ph.D., this course breaks down the Brand Constellations Framework, helping you align your brand across product, pricing, marketing, customer experience, and company culture. 🔹 Who is this for? Founders, CMOs, marketing leaders, and anyone looking to build a powerful brand. 🔹 Why take this course? Gain a structured, research-backed approach to brand strategy with real-world case studies and actionable insights.
Adopting an attitude centered around digital solutions helps to keep those you serve in your organization a priority in today's world. The process of evaluating and implementing these digital solutions is known as 'digital transformation,' and an understanding of this ever-present concern is important for businesses of all sizes. This micro-learning video outlines what digital transformation is, how it affects all types of organizations, and why it matters. This video is great for: -managers -creatives in a company -organization-wide use at the beginning of a digital restructuring Length: 3:26 Learning Objectives Explore the multifaceted impact of digital transformation on organizations and industries and recognize the disruptive force of technology in reshaping traditional business models.;Evaluate the key components of digital transformation, including cloud computing, the Internet of Things (IoT), artificial intelligence, blockchain, and big data, to comprehend their roles in enhancing organizational efficiency, data-driven decision-making and innovation.;Gain the ability to explore digital solutions, proactively seek innovative technologies, and weigh the pros and cons to make informed decisions, ultimately transforming organizational operations.
Blockchain presents many opportunities for businesses around the world, though many people are still trying to wrap their heads around what it means and how it works. This easy-to-digest video explains all of this, and why it is an important aspect of knowledge around technology today. Length: 3:40 Learning Objectives Analyze the core principles of blockchain technology and the significance of blockchain's incorruptibility and ability to prevent fraud and data tampering.;Evaluate the diverse applications of blockchain across industries and explore how blockchain facilitates microtransactions and automates machine-to-machine transactions, making previously unfeasible payment models practical.;Assess the transformative potential of blockchain in loyalty programs and customer engagement strategies and its contributions to inventory management, asset tracking, and supply chain integrity, exemplified by its implementation in major organizations.;Anticipate the ongoing disruption, innovation, and changes blockchain technology will bring to the realms of commerce, marketing, and data security.
Digital competence is a crucial competence for employees in many, if not most, of today's organizations. Understanding the basics of the technology that we use both personally and professionally helps employees become better assets and evolve along with their organization. In this video, we explore the definition of the Internet of Things (IoT), how it impacts our workplaces, and the lesser-known ways we interact with it. Length: 3:48 Learning Objectives Evaluate the pervasive influence of the Internet of Things (IoT) on our connected world, discerning its role in connecting diverse devices and enabling the transmission of data for analysis, prediction, and enhanced decision-making across personal and professional domains.;Analyze critical developments in the realm of IoT and the imperative for heightened security measures to counter evolving security threats.;Explore the dynamic landscape of IoT platforms, predicting their exponential growth, and understand the synergy between IoT and blockchain technology for enhanced connectivity and security.
This course bundle is made up of three separate certification courses: 1. PRINCE2® Foundation; 2. PRINCE2® Practitioner; 3. IASSC Lean Six Sigma Black Belt. The PRINCE2® Foundation And Practitioner course includes the official certification exams. By passing the Foundation and Practitioner exams, you will be an officially certified PRINCE2® Practitioner. The IASSC Lean Six Sigma Black Belt course includes the official IASSC Six Sigma Black Belt exam. By passing this exam, you will be officially certified by the IASSC as a Six Sigma Black Belt. You have 14 months to complete all of the courses in this bundle and take the exams. Read below to find out more about the courses contained within this bundle.
This program provides an overview of Design Thinking, Lean Startup and Agile methods and illustrates how each should be applied and integrated into the journey of an idea all the way to business value realization. Developing an innovative idea into a stage of business value realization is a long and tedious journey; it involves different types of thinking and working at different stages of the life of the idea. Broadly speaking, this journey can be classified into 3 stages: deep understanding of user needs and innovating solutions; experimenting with a solution concept through prototyping and validating; and implementing the solution prototype into a commercial solution. Design Thinking, Lean Startup and Agile methods fit perfectly into these 3 stages. This program provides an overview of each of these methods and illustrates how each should be applied and integrated into the journey of an idea all the way to business value realization.