952 Business Strategy courses

Business Networking 1 Day Training in Wolverhampton

Business Networking 1 Day Training in Warwick

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The aim of this course is to provide learners with a comprehensive understanding of key marketing concepts and strategies, including marketing techniques, setting marketing objectives and strategy, marketing segmentation and targeting, different market segments, profiling markets, and positioning segmented markets.The course will also cover marketing segmentation and targeting, including an overview of different market segments and how to effectively target them. Learners will gain an understanding of how to segment markets based on demographics, psychographics, behavior, and other factors, and how to develop targeted marketing campaigns that resonate with each segment.After the successful completion of the course, you will be able to learn about the following, What are the marketing techniques? How to set marketing objectives and strategy? What is marketing segmentation and targeting? What are different market segments? What is profiling markets? How to position segmented markets? Marketing is a critical component of any business strategy, and this course will provide learners with a solid foundation in key marketing concepts and strategies. The course will begin by covering marketing techniques, including advertising, direct marketing, public relations, sales promotions, personal selling, and content marketing. Learners will gain an understanding of each technique and how to effectively use them in a marketing campaign. Marketing is a critical component of any business strategy, and this course will provide learners with a solid foundation in key marketing concepts and strategies. The course will begin by covering marketing techniques, including advertising, direct marketing, public relations, sales promotions, personal selling, and content marketing. Learners will gain an understanding of each technique and how to effectively use them in a marketing campaign. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Segmenting And Targeting Strategies Self-paced pre-recorded learning content on this topic. Segmenting and Targeting Strategies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Manager Marketing Director Digital Marketing Specialist Marketing Consultant Marketing Analyst Marketing Strategist Advertising Executive Sales Manager with marketing experience Public Relations Manager Chief Marketing Officer (CMO) Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course aims to provide learners with a comprehensive understanding of the impact of information systems on organizations and business firms. The course will explore the concept of competitive advantage and its dimensions and how strategic information systems can be used to achieve and sustain competitive advantage. Learners will also learn about the various types of information systems, their use in supporting business processes, and how to align IS strategy with business strategy. Additionally, the course will cover the impact of the internet on competitive advantage, Porter's Five Forces, and the Value Chain Analysis. After the successful completion of the course, you will be able to learn about the following, Organization and Information Systems and How Information Systems Impact Organizations and Business Firms? Competency, Competitive Advantage, its dimensions. Strategic Information System. Types of Information System Strategies. Management Information System and Competitive Advantage. The Internet's Impact on Competitive Advantage. Porter's Five Forces and Competitive Advantage. The Value Chain Analysis and Competitive Advantage. Information Systems Products and Services. Types of Information Systems to Support Business Processes. Alignment Between IS Strategy and Business Strategy. The People in Information Systems. This course will give learners an in-depth understanding of the relationship between information systems and organizations. The course will begin by exploring the concept of competitive advantage and its dimensions and how information systems can be used to achieve and sustain competitive advantage. Learners will learn about the different types of information systems strategies, including strategic information systems, management information systems, and the internet's impact on competitive advantage. This course will provide learners with an in-depth understanding of the relationship between information systems and organizations. The course will begin by exploring the concept of competitive advantage and its dimensions, and how information systems can be used to achieve and sustain competitive advantage. Learners will learn about the different types of information systems strategies, including strategic information systems, management information systems, and the internet's impact on competitive advantage. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Appraising Information Systems and Organisation Strategy Self-paced pre-recorded learning content on this topic. Appraising Information Systems and Organisation Strategy Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Business Owners Entrepreneurs Managers and Executives IT Professionals Marketing Professionals Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide learners with a comprehensive understanding of strategic positioning and the steps involved in the process. Learners will also gain an understanding of the Ansoff Matrix and Bowman's Strategic Clock, as well as an understanding of strategic options, product life cycle, and its goals. After the successful completion of the course, you will be able to learn about the following, Defining Strategic Positioning. Steps Involved in strategic Positioning. AnsSteps Involved in strategic Positioning. off Matrix In positioning. Bowman's Strategic Clock. Understand Strategic Options. Product Life Cycle and its goals. Strategic positioning is a critical component of any business strategy. It involves identifying and defining the unique characteristics and competitive advantages of a company, product, or service, and positioning it in the market to achieve its goals. This course will provide learners with a comprehensive understanding of strategic positioning, including the steps involved in the process, the Ansoff Matrix, Bowman's Strategic Clock, strategic options, product life cycle, and its goals. Strategic positioning is a critical component of any business strategy. It involves identifying and defining the unique characteristics and competitive advantages of a company, product, or service, and positioning it in the market to achieve its goals. This course will provide learners with a comprehensive understanding of strategic positioning, including the steps involved in the process, the Ansoff Matrix, Bowman's Strategic Clock, strategic options, product life cycle, and its goals. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Positioning In the Business Environment Self-paced pre-recorded learning content on this topic. Strategic Positioning In the Business Environment Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Business Owners and Entrepreneurs Marketing Managers and Executives Product Managers and Brand Managers Sales Managers and Representatives Strategy Planners Business Development Managers Management Consultants Financial Analysts Marketing Researchers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Duration 3 Days 18 CPD hours This course is intended for This course is aimed at people in senior roles including CIOs, chief digital officers and other aspiring CxOs, as well as consultants and others involved in digital transformations, service delivery and strategic delivery. Overview By the end of this course, you will understand: The internal and external factors to consider while crafting digital strategy How IT strategy differs from digital strategy and how they can be integrated Creating a digital strategy that achieves the most value from digital Implementing and sustaining digital strategy Developing and nurturing digital capabilities for continual business innovation and value co-creation This course takes you on a digital strategy journey. Its iterative, eight-step model moves from ?vision? through to ?actions? and is about creating sustainable, digital momentum. You experience the four key capabilities to develop a holistic, digital capability framework: digital leadership, managing innovation and emerging technologies, risk management and structuring a digital enterprise. This class includes an exam voucher. Prerequisites Delegates attending this course must have successfully achieved the ITIL 4 Foundation Qualification; your certificate must be presented as documentary evidence to gain admission to this course. Although there is no mandatory requirement, ideally candidates should have at least two years professional experience working in IT Service Management. 1 - ITIL GUIDING PRINCIPLES TO ALL ASPECTS OF DIGITAL AND IT STRATEGY Focus on Value Start Where You Are Progress Iteratively with Feedback Collaborate and Promote Visibility Think and Work Holistically Keep It Simple and Practical Optimise and Automate 2 - LEVERAGE DIGITAL STRATEGY TO REACT TO DIGITAL DISRUPTION Digital Technology Digital Business Digital Organisation Digitisation Digital Transformation Business Strategy and Business Models Digital and IT Strategy Products Services Relationship Between Digital, IT Strategy and Components of ITIL SVS. 3 - RELATIONSHIP BETWEEN CONCEPTS OF DIGITAL AND IT STRATEGY, SERVICE VALUE SYSTEM AND SERVICE VALUE CHAIN Environmental Analysis External Analysis: PESTLE Internal Analysis: Four Dimensions of Service Management 4 - HOW AN ORGANISATION USES DIGITAL AND IT STRATEGY TO REMAIN VIABLE IN ENVIRONMENTS How an Organisation?s Viability is Related to Agile, Resilient, Lean, Continuous and Co-Creational it is How to Analyse the VUCA Factors and Address them in a Digital and IT Strategy Organisation?s Position in a Particular Market or Industry Digital Positioning Tool to Determine Appropriate Position for a Digital Organization 5 - EXPLAIN AND COMPARE THREE LEVELS OF DIGITAL DISRUPTION Ecosystem Industry/Market Organisational Influenced factors Achieving Customer/Market Relevance Achieving Operational Excellence Internal and External Focus Balanced Approach 6 - STRATEGIC APPROACHES BY DIGITAL AND IT TO ACHIEVE CUSTOMER/MARKET RELEVANCE AND OPERATIONAL EXCELLENCE How to Apply Approaches to Achieve Customer/Market Relevance Customer Journeys Omnichannel Delivery and Support Context-Sensitive Delivery and Support Customer Analytics Customer Feedback and 360ø Approaches How to Achieve Operational Excellence in the Four Dimensions of Service Management Understand the Financial Aspects of Digital and IT Strategy in Terms of the Following Financial Policies Portfolio Optimization Funding Projects, Products and Services Balancing Cost of Innovation and Operation Charging Models Assess Strategic Approaches for Digital Organizations 7 - RISKS AND OPPORTUNITIES OF DIGITAL AND IT STRATEGY Concept of Risk Management in the Context of a Digital Organisation Context of Digital and IT Strategy Identify Risk Assess Risk Concept of Risk Posture and Show How to Determine an Acceptable Balance Between Opportunity and Risk Explain the Concept of Innovation, Including its Key Elements and Techniques Apply Techniques to Develop and Maintain a Culture of Innovation 8 - STEPS AND TECHNIQUES INVOLVED IN DEFINING AND ADVOCATING FOR DIGITAL AND IT STRATEGY How to Use Digital Readiness Assessment to Perform Gap Analysis Between an Organisation?s Current and Desired Positions Approaches for Scraping Data from Dynamic Websites How to Define and Communicate a Vision and a Strategy How to Use Business Cases to Advocate for a Digital and IT Strategy 9 - IMPLEMENTATION OF A DIGITAL AND IT STRATEGY How to Define Operating Models for Digital Organisations Major Skills Required of Leaders in Digital Organisation Apply Approaches to Strategy Coordination and Implementation: Large-Scale Transformation Incremental Transformation Mergers and Acquisitions Individual Changes Approaches to POMs (Parallel Operating Models) How to Assess Success of a Digital and IT Strategy Typical Activities of a Digital Transformation Programme

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