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🚀 Elevate Your Business with 'Strategic Marketing Initiatives for Customer Growth' Online Course! 🚀   Are you ready to skyrocket your business to new heights? Unleash the power of strategic marketing with our exclusive online course - 'Strategic Marketing Initiatives for Customer Growth.' Whether you're a seasoned entrepreneur or just starting, this course is your roadmap to success!   🌟 Module 1: Introduction Dive into the foundations of strategic marketing as we kickstart your journey towards business excellence. Discover the key principles, concepts, and frameworks that form the backbone of successful marketing initiatives. Gain insights into market dynamics, consumer behavior, and the latest trends that will shape your marketing strategy. 🔥 Module 2: Marketing Programs Unlock the secrets to creating impactful marketing programs that resonate with your target audience. From traditional methods to cutting-edge digital strategies, this module covers it all. Learn how to design and implement campaigns that not only attract but also retain customers. Explore case studies of successful marketing programs and adapt them to suit your unique business needs.   ✨ What You'll Gain: Strategic Thinking: Develop a strategic mindset to identify and leverage opportunities in the market. Effective Planning: Learn how to plan and execute marketing initiatives that align with your business goals. Customer-Centric Approach: Understand your customers better and tailor your marketing efforts to meet their needs. Measurable Results: Discover how to track and measure the success of your marketing programs for continuous improvement. Industry Insights: Stay ahead of the competition with the latest trends and insights in the ever-evolving marketing landscape.   👩‍💻 Who Should Enroll: Entrepreneurs and Small Business Owners Marketing Professionals Aspiring Marketers and Students Anyone Looking to Boost Customer Growth   🌐 Why Choose Our Course: Expert Instructors: Learn from industry experts with a proven track record in strategic marketing. Flexible Learning: Study at your own pace and from the comfort of your home or office. Practical Applications: Gain real-world skills through practical exercises and case studies. Lifetime Access: Enjoy lifetime access to course materials and updates.   🎯 Don't miss this opportunity to transform your marketing approach and drive unprecedented growth for your business! Enroll now and embark on a journey towards success! Course Curriculum Module 1- Introduction Marketing Programs Explained 00:00 Module 2- Marketing Programs What types of marketing programs are best for your business 00:00 Your Website 00:00 SEO 00:00 Advertising Online 00:00 Print Advertising 00:00 Press Relations 00:00 Social Media 00:00 Email 00:00 Content Marketing 00:00 Trade Shows 00:00 Retention Marketing 00:00 Additional Marketing Programs 00:00

🚀 Elevate Your Career with Our Exclusive Business Management Training Course! 🚀 Are you ready to take your career to new heights and become a master in the world of business management? Look no further! Introducing our comprehensive online course: Business Management Training - Your Gateway to Success!   🌐 Why Choose Our Course? ✅ Expert Guidance: Learn from industry veterans and seasoned professionals who have successfully navigated the complex landscape of business management. ✅ Comprehensive Curriculum: Our meticulously crafted modules cover everything from strategic planning and organizational development to effective leadership and decision-making. ✅ Practical Insights: Gain real-world insights with case studies, simulations, and interactive exercises that bridge the gap between theory and application. ✅ Flexibility and Convenience: Access our course from anywhere, anytime! Whether you're a busy professional or a student, our online platform allows you to learn at your own pace. ✅ Lifetime Access: Once enrolled, enjoy lifetime access to course materials, updates, and an exclusive community of like-minded learners.   📚 What You Will Learn: Strategic Planning: Craft and implement effective business strategies to drive success. Leadership Excellence: Develop the skills needed to inspire and lead high-performing teams. Financial Management: Master the art of budgeting, forecasting, and financial decision-making. Effective Communication: Hone your communication skills to convey ideas with impact and influence. Organizational Development: Understand how to build and sustain a thriving organizational culture.   🎓 Who Should Enroll? Aspiring Managers and Leaders Entrepreneurs and Small Business Owners Professionals Seeking Career Advancement Students Pursuing Business Studies   💡 Invest in Your Future! Don't miss this opportunity to invest in yourself and unlock the doors to limitless career possibilities. Enroll in our Business Management Training course today and start your journey towards professional excellence! Course Curriculum Module 1-Introduction to Business Management Introduction to Business Management 00:00 Module 2- Operations Management Operations Management 00:00 Module 3-Performance Management Performance Management 00:00 Module 4-Strategic Analysis and Product Scope Strategic Analysis and Product Scope 00:00 Module 5 - Business Development and Succession Business Development and Succession 00:00 Module 6-Developing Personal Skills Developing Personal Skills 00:00 Module 7-Business Planning Business Planning 00:00

Course Overview: Starting a Business: Principles and Practice in the UK In the ever-evolving landscape of entrepreneurship, starting and sustaining a successful business demands a profound understanding of fundamental principles and practical strategies. 'Starting a Business: Principles and Practice in the UK' is a comprehensive course meticulously designed to equip aspiring entrepreneurs and seasoned professionals alike with the knowledge and skills necessary to navigate the complexities of launching and managing a business in the United Kingdom.   Module 1: The Basics of Starting a Business in the UK Embark on your entrepreneurial journey by laying a solid foundation with Module 1. Delve into the legal, financial, and logistical aspects of starting a business in the UK. From choosing the right business structure to registering with the appropriate authorities, this module provides essential insights into the procedural requirements and regulatory frameworks governing new ventures. Gain clarity on tax obligations, business licenses, and compliance standards, empowering you to navigate the initial stages of entrepreneurship with confidence and proficiency. Module 2: Running a Business in the UK Transition seamlessly from inception to operation with Module 2, which focuses on the practical intricacies of running a business in the UK. Explore topics such as business planning, resource allocation, and operational management to optimize efficiency and maximize productivity. Cultivate essential skills in team leadership, time management, and problem-solving, essential for sustaining long-term success in the competitive marketplace. Harness the power of technology and innovation to streamline processes, enhance customer experiences, and stay ahead of the curve in today's dynamic business landscape. Module 3: Market Analysis Unlock the secrets to market dominance with Module 3, where you'll master the art of market analysis. Learn how to conduct comprehensive research to identify target demographics, assess competitors, and uncover untapped opportunities. Explore market trends, consumer behavior, and demand dynamics to formulate strategic business decisions rooted in data-driven insights. Develop proficiency in market segmentation, positioning strategies, and product differentiation to carve out a distinctive niche and establish a competitive advantage in your industry. Module 4: Networking and Creating a Client Base Forge invaluable connections and cultivate a loyal clientele with Module 4, dedicated to networking and client acquisition strategies. Discover the power of networking events, industry conferences, and online platforms in expanding your professional network and fostering meaningful relationships with potential clients and collaborators. Master the art of effective communication, relationship-building, and customer engagement to nurture long-term partnerships and drive business growth. Explore innovative approaches to client acquisition, including referral programs, strategic alliances, and digital marketing tactics tailored to your target audience. Module 5: Sales and Marketing Elevate your sales and marketing prowess with Module 5, where you'll uncover the secrets to driving revenue and amplifying brand visibility. Dive into the fundamentals of sales psychology, persuasion techniques, and objection handling to close deals with confidence and finesse. Explore a myriad of marketing channels, including digital advertising, content marketing, and social media strategies, to reach and resonate with your target audience effectively. Develop strategic marketing plans, captivating campaigns, and compelling brand narratives to position your business for sustainable growth and long-term success in the UK market.   Conclusion 'Starting a Business: Principles and Practice in the UK' is more than just a course; it's your roadmap to entrepreneurial excellence in one of the world's most dynamic business environments. Whether you're a budding entrepreneur embarking on your maiden venture or a seasoned professional seeking to refine your skills and expand your horizons, this course offers unparalleled guidance, resources, and expertise to help you navigate the intricacies of entrepreneurship and achieve your business goals in the UK. Enroll today and embark on a transformative journey toward success and prosperity in the dynamic world of business. Course Curriculum Module 1 The Basics of Starting a Business in the UK The Basics of Starting a Business in the UK 00:00 Module 2 Running a Business in the UK Running a Business in the UK 00:00 Module 3 Market Analysis Market Analysis 00:00 Module 4 Networking and Creating a Client Base Networking and Creating a Client Base 00:00 Module 5 Sales and Marketing Sales and Marketing 00:00

🌟 Unlock Success in Network Marketing! 🌟 Master the Art of Network Marketing with Our Comprehensive Online Course! Are you ready to step into the dynamic world of network marketing? Dive into our groundbreaking course, 'Network Marketing Basics,' and revolutionize your approach to business, sales, and networking!   🚀 What You'll Gain: ✅ Foundation Building: Learn the core principles and strategies of network marketing, laying a solid groundwork for your success. ✅ Effective Communication: Master the art of connecting and engaging with your audience, turning conversations into conversions. ✅ Winning Strategies: Discover proven tactics to grow your network, increase sales, and build a thriving team. ✅ Leveraging Technology: Harness the power of online tools and platforms to expand your reach and boost your business. ✅ Overcoming Challenges: Navigate common hurdles and setbacks with confidence, turning obstacles into opportunities. ✅ Personal Development: Cultivate a success-oriented mindset and unleash your full potential in the network marketing landscape.   🔥 Course Highlights: 🌟 Engaging Modules: Dive into a structured curriculum designed for easy comprehension and immediate application. 🌟 Interactive Learning: Access quizzes, case studies, and interactive exercises to reinforce your understanding. 🌟 Expert Guidance: Learn from seasoned network marketing professionals with years of real-world experience. 🌟 Community Support: Join a vibrant community of learners, exchanging insights and fostering growth together. 🌟 Bonus Resources: Gain access to exclusive tools, templates, and bonus materials to accelerate your progress.   🎯 Who Is This Course For? Whether you're a newcomer eager to explore the realm of network marketing or a seasoned marketer aiming to refine your skills, this course is your gateway to success. Entrepreneurs, sales professionals, and anyone seeking financial independence will find immense value in this comprehensive program.   💡 Take Charge of Your Future! Invest in yourself and your aspirations. Equip yourself with the knowledge, strategies, and confidence needed to excel in network marketing. Join our course today and embark on a transformational journey toward unprecedented success! Ready to revolutionize your approach to network marketing? Enroll now and pave your path to prosperity! Course Curriculum Module 01 The concept of making a business The concept of making a business 00:00 Module 02 What is Your Profit Margin What is Your Profit Margin 00:00 Module 03 Downline- An Asset or Liability Downline- An Asset or Liability 00:00 Module 04 Front-End and Turn Key System Front-End and Turn Key System 00:00

Overview With the ever-increasing demand for Business Brain in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Business Brain may be. Learning about Business Brain or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Business Brain . That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Business Brain is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Business Brain course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Business Brain course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Business Brain course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Business Brain , Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Business Brain , Anyone looking for a certificate of completion on doing an online training on this topic, Students of Business Brain , or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Business Brain course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams.    Course Curriculum Business Brain Chapter 1 Which Mindset Do You Have.docx Which Mindset Do You Have.docx 00:00 Business Brain Chapter 2 Perusing The Dream.docx Perusing The Dream.docx 00:00 Business Brain Chapter 3 Learn To Listen to Customers.docx Learn To Listen to Customers.docx 00:00 Business Brain Chapter 4 Be A Good Provider.docx Be A Good Provider.docx 00:00 Business Brain Chapter 5 Find A Mentor And Coaching.docx Find A Mentor And Coaching.docx 00:00

Overview   With the ever-increasing demand for Business Plans in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Business Plans may be.   Learning about Business Plans or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Business Plans. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Business Plans is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates.   The self-paced online learning methodology by compete high in this Business Planning course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course!   Instead of searching for hours, enrol right away on this Business Planning course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run.   Who is this course for?   While we refrain from discouraging anyone wanting to do this Business Planning course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Business Plans, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Business Plans, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Business Plans, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity   Career Path   This Business Planning course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams.    Course Curriculum Module 1 - Executive summary Executive summary 00:00 Module 2 - Company Overview Company Overview 00:00 Module 3 - Market Overview Market Overview 00:00 Module 4 - Market Size Market Size 00:00 Module 5 - Target Customers Target Customers 00:00 Module 6 - Customer Needs Customer Needs 00:00 Module 7 - Direct Competitors Direct Competitors 00:00 Module 8 - Indirect Competitors Indirect Competitors 00:00 Module 9 - Competitive Advantage Competitive Advantage 00:00 Module 10 - Description of Product or Services Offered Description of Product or Services Offered 00:00 Module 11 - Pricing of Products & Services Pricing of Products & Services 00:00

Overview   With the ever-increasing demand for Business in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Business may be.   Learning about Business or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Business. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Business is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates.   The self-paced online learning methodology by compete high in this Starting a Creative Business course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course!   Instead of searching for hours, enrol right away on this Starting a Creative Business course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run.   Who is this course for?   While we refrain from discouraging anyone wanting to do this Starting a Creative Business course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Business, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Business, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Business, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity   Career Path   This Starting a Creative Business course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams.  Course Curriculum Module 1 - Branding Branding 00:00 Module 2 - Portfolio Portfolio 00:00 Module 3 - Presenting Yourself On Social Media Presenting Yourself On Social Media 00:00 Module 4 - Adding Value Adding Value 00:00 Module 5 - Pitching Pitching 00:00

Overview With the ever-increasing demand for Business Studies in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Business Studies may be. Learning about Business Studies or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Business Studies . That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Business Studies is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Business Studies course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Business Studies course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Business Studies course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Business Studies , Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Business Studies , Anyone looking for a certificate of completion on doing an online training on this topic, Students of Business Studies , or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Business Studies course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams. Course Curriculum Module 1 Introduction to Business Studies Introduction to Business Studies 00:00 Module 2 Business Ethics Business Ethics 00:00 Module 3 Business Communication Business Communication 00:00 Module 4 Marketing Marketing 00:00 Module 5 Operations Management Operations Management 00:00 Module 6 Financial Management Financial Management 00:00 Module 7 Leadership and Management Leadership and Management 00:00

Overview   With the ever-increasing demand for Sales and Marketing in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Sales and Marketing may be.   Learning about Sales and Marketing or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Sales and Marketing. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Sales and Marketing is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates.   The self-paced online learning methodology by Compete High in this Sales and Marketing Masterclass course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course!   Instead of searching for hours, enrol right away on this Sales and Marketing Masterclass course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run.   Who is this course for?   While we refrain from discouraging anyone wanting to do this Sales and Marketing Masterclass course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Sales and Marketing, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Sales and Marketing, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Sales and Marketing, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity   Career Path   This Sales and Marketing Masterclass course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams.            Course Curriculum Module 1-introduction-to-sales Introduction-to-sales 00:00 Module 2-big-secrets-of-sales big-secrets-of-sales 00:00 Module 3-Preparing-to-WOW-the-Prospect Preparing-to-WOW-the-Prospect 00:00 Module 4-Introducing-Yourself Introducing-Yourself 00:00 Module 5-Cold-Calling-Secrets Cold-Calling-Secrets 00:00 Module 6-Making-a-Great-Presentation Making-a-Great-Presentation 00:00 Module 7-Dealing-with-Customer-Objections Dealing-with-Customer-Objections 00:00 Module 8-Closing-Techniques Closing-Techniques 00:00 Module 9-Connecting-Sales-and-Persistence Connecting-Sales-and-Persistence 00:00 Module 10-sales-management Sales-management 00:00 Sales-Communications-and-Exhibitions 00:00 Module 11-Sales-Communications-and-Exhibitions Module 11-Sales-Communications-and-Exhibitions 00:00 Module 12-Networking-Success-by-Associations Networking-Success-by-Associations 00:00 Module 13 The Baby Boomers The Baby Boomers 00:00 Module 14 Baby Boomer Trends Baby Boomer Trends 00:00 Module 15 Market Demands of the Boomers Market Demands of the Boomers 00:00 Module 16 Health and Wellness in the Network Marketing Industry Health and Wellness in the Network Marketing Industry 00:00 Module 17 Network Marketing Trends and Phrases Network Marketing Trends and Phrases 00:00 Module 18 Building Your Own Product Awareness Building Your Own Product Awareness 00:00

The need for key staff to have commercial skills is paramount, as the public sector is increasingly opened up as a commercial market, in which organisations compete against each other and the private sector for contracts. Generating additional income and being commercially aware is vital for this to be a success, and is what many public sector organisations are looking to do. This programme will help you: See commercial awareness as not just another skill-set, but as a different mind-set Use a variety of tried-and-tested commercial, analytical decision-making techniques and tools Define your commercial objectives Develop a strategic focus Start looking at service clients as market segments Analyse, in a competitive context, your service offering Plan a commercial strategy, prepare for its implementation and see it through to execution 1 What is commercial thinking? Understand what it means to be a commercial thinker Identifying commercial opportunities often involves not only a different skill set but also a different mindset; looking at the services that you provide 2 Defining strategic commercial objectives Defining your key commercial objectives Prioritising your strategic objectives Two key strategic planning tools:Resource and Competency MatrixPESTLE How to apply these tools to your particular situation 3 Developing a strategic focus Decision-making on how to compete in the markets identified by your strategic objectives requires a strategic focus Developing strategic focus A tool for helping you to make those decisions: using the Ansoff Matrix 4 Defining customer targets How to think more commercially by understanding who all your customers are and how they differ from each other how to apply the principles to your areas to identify the type of customers you have and their key characteristics - Customer segmentation Who are your customers? How do their needs vary? - Scenarios 5 The competitive market place Understanding the competitive forces at play Different types of competition Analysing your competitive environment using Porter's 5 Forces model 6 Meeting stakeholder expectations Two simple models to help you identify the key stakeholders who could influence your commercial environment How to use your stakeholders to help you achieve your commercial objectives 7 Implementation - systems, structures and processes Effective commercial activity involves working with others to implement ideas and strategies What do you need to have in place before you implement your commercial strategy? How to health-check your organisation prior to implementation using the McKinsey 7S framework 8 Implementation - people and culture A good commercial strategy only works if the people involved buy in to the ideas and if the culture of the organisation is conducive to the effective implementation How the latest thinking in behavioural economics can help you develop your culture and people to work commercially 9 Tools and checklists Be more commercial within your sphere of influence using a commercial checklist to help you Using the checklist as a benchmark against the most commercially aware organisations Using the checklist as a health check - both corporately and individually