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867 Business Law courses

Professional Certificate Course in Understanding Ethical Governance Perspectives in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This course provides a comprehensive overview of corporate governance, focusing on key perspectives, roles, and monitoring mechanisms. Participants will delve into the fundamental principles, balancing stakeholder interests, and monitoring strategies crucial for ethical corporate behavior. After the successful completion of the course, you will be able to learn about the following,⦁ Discuss the basic perspectives of corporate governance.⦁ Analyse the role of boards of directors, shareholders rights and responsibilities, and stakeholder management in corporate governance. ⦁ Evaluate the importance of balancing the interests of different stakeholders in corporate governance.⦁ Discuss various monitoring concepts for corporate governance such as corporate governance codes and regulations, corporate governance reporting, whistle-blowing and internal controls, audits, and ethical codes. ⦁ Analyse the importance of monitoring in ensuring ethical behaviour within organizations.⦁ Evaluate the role of individuals, organizations, and society in monitoring and promoting ethical behaviour in the corporate world.⦁ Corporate stewardship.⦁ Japanese and Chinese models for corporate governance. Delve into the intricacies of corporate governance, dissecting the roles of boards, shareholder rights, and stakeholder management. The course explores monitoring concepts like governance codes, regulations, whistle-blowing, audits, and ethical codes, underscoring their significance in upholding ethical behavior. Additionally, participants will analyze the roles of individuals, organizations, and society in monitoring and promoting ethical behavior, covering aspects of corporate stewardship and exploring Japanese and Chinese models for corporate governance. Explore foundational principles of corporate governance, assessing the roles of boards, shareholders, and stakeholders. Examine monitoring mechanisms, including governance codes, reporting, and ethical controls. Emphasize the significance of ethical behavior, evaluating the contributions of individuals, organizations, and society, while also examining corporate stewardship and unique governance models in Japan and China. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Ethical Governance Perspectives Self-paced pre-recorded learning content on this topic. Understanding Ethical Governance Perspectives Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Ethical Officer Governance Analyst Compliance Specialist Ethics and Compliance Manager Corporate Responsibility Director Chief Ethics and Compliance Officer (CECO) Governance and Ethics Advisor Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Understanding Ethical Governance Perspectives in London 2024
Delivered Online On Demand14 days
£38

Professional Certificate in Searching and Reviewing Literature in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The Professional Certificate in Literature Review Process and Structure aims to enable the learner to understand the process and structure to create an effective literature review that forms a strong basis of the research soul. Learning Outcomes After the successful completion of the certificate, the student will be able to learn: Critique and argument in research. The process of writing a critique. Writing approaches. Searching and reviewing the literature. Literature research process. What is a literature review? Critical literature review. Literature review process. What is academic literature? Sources of academic literature. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Searching and Reviewing Literature The course aims to enable the learner to understand the process and structure to create an effective literature review. Searching and Reviewing Literature Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Research student Business researcher Research supervisor Research Teacher Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate in Searching and Reviewing Literature in London 2024
Delivered Online On Demand14 days
£33

Professional Certificate Course in Marketing Function Interrelationships and Entrepreneurial Marketing in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of this course is to provide learners with a thorough understanding of the interrelationships between marketing and other business functions, the essential role, structure, and operations of the marketing department, the scope of marketing operations, and the roles and responsibilities of marketing managers. The course will also cover the role and traits of marketing leaders, transformational and transactional theory of leadership, the elements of transformational leadership, the effectiveness of transformational marketing leaders and managers, features and elements of entrepreneurial marketing, drafting an entrepreneurial marketing plan, and the role of an entrepreneurial marketing manager. After the successful completion of the course, you will be able to learn about the following, Interrelationships Between Marketing And Other Business Functions. Essential Role, Structure And Operations Of The Marketing Department. Scope Of Marketing Operations. Roles And Responsibilities Of Marketing Managers. Role And Traits Of Marketing Leader. Transformational And Transactional Theory Of Leadership Elements Of Transformational Leadership Effectiveness Of Transformational Marketing Leaders And Managers. Features And Elements Of Entrepreneurial Marketing Drafting An Entrepreneurial Marketing Plan. Role Of Entrepreneurial Marketing Manager Marketing is an essential business function that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will provide learners with a comprehensive understanding of the interrelationships between marketing and other business functions and the essential role, structure, and operations of the marketing department. Marketing is an essential business function that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will provide learners with a comprehensive understanding of the interrelationships between marketing and other business functions and the essential role, structure, and operations of the marketing department. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing Function Interrelationships and Entrepreneurial Marketing Self-paced pre-recorded learning content on this topic. Marketing Function Interrelationships and Entrepreneurial Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers and Executives Business Development Managers Product Managers and Brand Managers Sales Managers and Representatives Market Researchers and Analysts Business Owners and Entrepreneurs Advertising and PR Professionals Supply Chain Managers Operations Managers Start-up Founders and Entrepreneurs Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Marketing Function Interrelationships and Entrepreneurial Marketing in London 2024
Delivered Online On Demand14 days
£35

Professional Certificate Course in Fundamental of Managerial Accounting in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of the Fundamentals of Managerial Accounting course is to provide students with a strong foundation in the principles and practices of managerial accounting, with a focus on how accounting information can be used to support business decision-making. The course aims to help students develop a critical understanding of cost concepts, budgeting, and performance evaluation, and how these tools can be used by managers to improve organizational efficiency and effectiveness.After the successful completion of the course, you will be able to learn about the following, Understand Basics of Managerial Accounting. Explore Cost terminology and concepts. Analyze Inventory terminology and concepts. Explore Costing Methods. Understand Job Order Costing. Explore Process Costing. Analyze Activity-based Costing. This course provides a comprehensive understanding of cost behavior, budgeting, performance evaluation, decision-making using relevant costs and benefits, product costing and pricing, and capital budgeting and investment. The course covers the principles and practices of managerial accounting, focusing on how accounting information can be used to support business decision-making and improve organizational efficiency and effectiveness. Students learn to analyze costs, create budgets and forecasts, evaluate performance, and make decisions using relevant financial information. They also learn about product costing and pricing, capital budgeting and investment analysis, and how to apply these tools to real-world managerial accounting scenarios. The Fundamentals of Managerial Accounting course is designed to provide students with an understanding of the role of accounting in business decision-making. The course covers topics such as cost behavior, budgeting, and performance evaluation, with a focus on how managers can use accounting information to make informed decisions. The course will cover various cost concepts such as variable, fixed, and mixed costs, and how they impact business operations. Students will also learn about cost-volume-profit analysis, which helps managers make decisions based on sales revenue, costs, and profit. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Managerial Accounting Self-paced pre-recorded learning content on this topic. Fundamentals of Managerial Accounting Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Accountant Financial analyst Business analyst Operations manager Project manager Cost analyst Management consultant Business owner or entrepreneur Budget analyst Financial manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Fundamental of Managerial Accounting in London 2024
Delivered Online On Demand14 days
£36

Professional Certificate Course in Factors Influencing Consumer Decision Making Behaviour in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This course immerses students in understanding consumer involvement, delving into buying behavior nature, and exploring innovation diffusion and adoption curves, alongside technology's impact on new product decisions. Students will grasp the intricate link between consumer behavior and business strategies. Upon completion, participants will master: Importance and factors influencing consumer behavior, its types, and group influences. Varied forms of reference groups shaping consumer decisions. Nature and types of consumer involvement in buying behavior. Insights into consumer buying behavior dynamics. Understanding diffusion of innovation and the innovation adoption curve. Impact of technology on consumer behavior and decision-making for new products. In this course, the student will learn about consumer involvement and how it relates to the nature and types of buying behaviour. The student will explore the diffusion of innovation and the innovation adoption curve, as well as the various factors that influence consumer decision making for new products, including the role of technology. By the end of the course, the learner will have a deep understanding of how consumer behaviour affects business decisions and strategies. In this course, the student will learn about consumer involvement and how it relates to the nature and types of buying behaviour. The student will explore the diffusion of innovation and the innovation adoption curve, as well as the various factors that influence consumer decision making for new products, including the role of technology. By the end of the course, the learner will have a deep understanding of how consumer behaviour affects business decisions and strategies. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Factors Influencing Consumer Decision Making Behaviour Self-paced pre-recorded learning content on this topic. Factors Influencing Consumer Decision Making Behaviour Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Behaviour Analyst Market Research Manager Behavioural Economist Consumer Insights Consultant Decision Making Strategist Consumer Psychology Researcher Consumer Insights Analyst Behavioral Scientist Market Intelligence Specialist Customer Experience Designer Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Factors Influencing Consumer Decision Making Behaviour in London 2024
Delivered Online On Demand14 days
£36

Professional Certificate Course in Real Estate Entrepreneurship and Deal Structuring in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This course provides a comprehensive understanding of Real Estate Entrepreneurship and Deal Structuring, emphasizing the application of entrepreneurial principles to real estate ventures. Participants will explore effective deal structuring, develop marketing and sales strategies, and gain insights into property management, development, and risk mitigation in global transactions. After the successful completion of the course, you will be able to learn about the following, Apply entrepreneurial principles to real estate ventures. Structure deals effectively, considering regulations and markets. Develop marketing and sales strategies. Understand property management and development. Mitigate currency risk in global transactions. Create investment plans with risk management. Participants will apply entrepreneurial principles to real estate ventures, ensuring effective deal structuring while considering regulations and market dynamics. The course covers the development of marketing and sales strategies, property management, and the intricacies of mitigating currency risk in global transactions. Additionally, participants will learn to create investment plans with a strong emphasis on risk management for sustainable success in real estate entrepreneurship. Understanding Real Estate Entrepreneurship and Deal Structuring course equips the learner with the essential skills to apply entrepreneurial principles in real estate ventures, focusing on effective deal structuring while considering regulations and market dynamics. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Real Estate Entrepreneurship and Deal Structuring Self-paced pre-recorded learning content on this topic. Real Estate Entrepreneurship and Deal Structuring Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Real Estate Entrepreneur Deal Structuring Specialist Investment Strategist Property Development Manager Market Analyst for Real Estate Ventures Sales and Marketing Director (Real Estate) Global Real Estate Transaction Manager Risk Management Consultant (Real Estate) Property Portfolio Manager Regulatory Compliance Officer (Real Estate) Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Real Estate Entrepreneurship and Deal Structuring in London 2024
Delivered Online On Demand14 days
£36

Professional Certificate Course in Organizational Structures in International Business in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of the "Organizational Structures in International Business" course is to provide students with an understanding of the different structures that businesses use to manage their operations across borders. This course will cover a range of topics, including the organizational design, strategy, culture, and management practices of multinational corporations (MNCs). After the successful completion of the course, you will be able to learn about the following, Organisational structures in international business Centralisation Vs. Decentralisation. Subsidiary board of directors. Performance Management. Control mechanisms - Approaches and constraints. Performance Evaluation System. HRM issues. Managing expatriates. The Organizational Structures in International Business course covers different structures used by multinational corporations (MNCs) in managing operations across borders. Students will explore the factors that influence the choice of structure and the challenges of managing people and resources in diverse environments. The course focuses on the practical aspects of organizational design and management, including cross-cultural communication, international HRM, and conflict resolution. Upon completion, students will be able to analyze the advantages and disadvantages of different organizational structures and understand the ethical and social responsibilities of MNCs. No prerequisites are required, but a basic understanding of international business concepts is recommended. Organizational Structures in International Business is a course that focuses on the different types of organizational structures commonly used in global business. The course covers topics such as the advantages and disadvantages of organizational structures, factors that influence the choice of organizational structure, cross-cultural management, international human resource management, and global supply chain management. The course aims to equip students with the knowledge and skills necessary to make informed decisions about designing and managing organizational structures in the context of international business. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Organisational Structures In International Business Self-paced pre-recorded learning content on this topic. Organizational Structures in International Business Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor International Business Manager Global Operations Manager International HR Manager International Marketing Manager International Finance Manager International Business Consultant International Trade Specialist Cross-Cultural Trainer Global Business Analyst International Project Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Organizational Structures in International Business in London 2024
Delivered Online On Demand14 days
£36

Professional Certificate Course in Analysing Ethical Theories and Their Relevance in Ethical Practice in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This course provides a focused exploration of ethical theories, emphasizing their relevance in business practices. Participants will compare theories, assess their impact on business performance, and recognize the integration of ethical and economic factors in decision-making. Practical applications include ethical decision-making tools and frameworks, ensuring a comprehensive understanding of ethical practice. After the successful completion of the course, you will be able to learn about the following, Understand and critique ethical theories Compare and analyze various ethical theories, providing insights into their differences and similarities. Examine the influence of ethical considerations on business performance and sustainability. Recognize the significance of integrating ethical and economic factors in corporate decision-making. Apply ethical decision-making frameworks and tools, such as impact assessments and codes of conduct, to address practical business challenges. Assess the impact of cultural and social norms on ethical decision-making within organizations. Identify and propose solutions for ethical dilemmas in organizations using ethical theories and frameworks. Analyze case studies and real-world scenarios to gain practical insights into common business ethics challenges. This course dives into ethical theories, fostering a critical understanding by comparing and analyzing their nuances. Participants explore the impact of ethics on business performance, emphasizing integration with economic factors in decision-making. Practical application is emphasized through the use of decision-making tools and the analysis of case studies to address real-world ethical challenges.   This course explores ethical theories, comparing and analyzing their distinctions while emphasizing their impact on business performance and sustainability. Participants will learn to integrate ethical and economic factors in decision-making, applying decision-making frameworks to address practical challenges and proposing solutions for ethical dilemmas. Real-world case studies offer practical insights into common business ethics challenges, emphasizing the influence of cultural and social norms on organizational decision-making. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Analysing Ethical Theories And Their Relevance In Ethical Practice Self-paced pre-recorded learning content on this topic. Analysing Ethical Theories And Their Relevance In Ethical Practice Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Ethics Analyst Corporate Ethics Consultant Ethical Practices Specialist Business Ethics Advisor Sustainability and Ethics Manager Ethical Decision-Making Coordinator Corporate Social Responsibility (CSR) Officer Compliance and Ethics Officer Ethics Program Manager Ethical Risk Analyst Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Analysing Ethical Theories and Their Relevance in Ethical Practice in London 2024
Delivered Online On Demand14 days
£36

Professional Certificate Course in Risk Management Strategies and Measures in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This comprehensive course dives into the intricacies of risk management, emphasizing its critical role in mitigating diverse risks. From understanding strategies to exploring organizational aspects and disaster response, you'll gain a holistic view of risk management. This course on risk management strategies and measures empowers participants to comprehend, analyze, and implement effective risk mitigation plans. Covering a range of topics from fundamental strategies to disaster response stages, the course ensures a comprehensive understanding of risk management, making participants adept at navigating uncertainties and contributing to organizational resilience. After successful completion of this course, you will be able to learn the following: Understand risk management strategy and its significance in mitigating risks. Analyze Risk Management Treatments for effective risk response. Identify different types of risk management strategies. Explore organizational risk management aspects. Learn business process management measures for efficiency and risk control. Examine stages of the disaster management cycle for effective response. Immerse yourself in effective risk management with our course, covering identification, assessment, and mitigation strategies. Navigate financial, cybersecurity, and supply chain risks, and emerge ready to apply robust measures in diverse professional contexts. Gain the skills to confidently steer through uncertainties and enhance organizational resilience. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Risk Management Strategies And Measures Self-paced pre-recorded learning content on this topic. Risk management strategies and measures Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. 1. Strategic Risk Management Expertise 2. Advanced Risk Mitigation Mastery 3. Resilient Business Navigator 4. Precision Risk Strategist 5. Dynamic Uncertainty Specialist 6. Strategic Resilience Architect 7. Master Risk Analyst 8. Executive Risk Navigator 9. Strategic Uncertainty Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Risk Management Strategies and Measures in London 2024
Delivered Online On Demand14 days
£38

Professional Certificate Course in Understanding Marketing Philosophy and Thought in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of this short course is to provide a comprehensive understanding of the influence of culture on consumer behavior with marketing communication as a moderator. It also aims to explore various marketing philosophies, research methods, and planning frameworks to enhance participants' marketing skills.After the successful completion of the course, you will be able to learn about the following, Understand the influence of culture on consumer behavior with marketing communication as a moderator. Understand the direct influence of marketing communication on consumer behavior. Understand the influence of psychological factors on purchasing decisions. Marketing as a set of tools and business philosophy. The nature of scientific paradigms. Philosophical thoughts such as what do we know? And how do we know? Marketing development as a science and historical context of early science. Theory verification versus theory discovery. Methods bias in marketing research. Suitable paradigm for marketing and the process of scientific marketing research. Understand theory first or data first? Understand marketing thoughts and philosophies such as scientific relativism and scientific realism. Understand the view of reality and marketing research reliance on realism and relativism. Marketing planning conceptual framework. This course provides an in-depth understanding of the influence of culture on consumer behavior with marketing communication as a moderator. You will explore the direct impact of marketing communication on consumer behavior and learn about the psychological factors that influence purchasing decisions. Additionally, you will discover marketing as a set of tools and a business philosophy, and gain an understanding of the nature of scientific paradigms and philosophical thoughts such as "what do we know?" and "how do we know?" VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing as a Science Advance Marketing Theory and Philosophical Thoughts Self-paced pre-recorded learning content on this topic. Marketing as a Science Advance Marketing Theory and Philosophical Thoughts Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Marketing professionals seeking to expand their knowledge and skills. Students studying marketing or related fields. Business owners and entrepreneurs. Researchers and academics who are interested in the philosophy and methodology of marketing research. Professionals in related fields such as advertising, public relations, and market research. Anyone who wants to understand the basics of marketing. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Understanding Marketing Philosophy and Thought in London 2024
Delivered Online On Demand14 days
£34