957 Business Development courses

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Description:  Digital marketing is promoting that makes utilisation of electronic gadgets, for example, PCs, cell phones, tablets and game consoles to connect with stakeholders. If you want to manage advertising and marketing campaign on that scale effectively, you have to comprehend the ever changing advertising Eco-system. This course will show you all that you have to know to land a position in advertising, run a successful campaign, develop your present business and find better approaches to build your value at your current place of employment. Who is the course for? This course would be ideal for people who want to learn about advertising and marketing. Entrepreneurs. Business owners. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: This Diploma in Advertising and Marketing is a useful qualification to possess, and would be beneficial for the following careers: Account Manager Business Development Executive Producers Group Account Director Marketing Manager Sales Specialists Strategist And Much More! Marketing Basics Module One - Getting Started 00:30:00 Module Two - What is Marketing 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 00:20:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Level 3 Diploma in Marketing- Activities 00:00:00 Mastering Digital Marketing Introduction to Internet Marketing and Reputation Management 00:30:00 How to Optimise Your Site for Every Stage of the Buy Cycle 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Internet Advertising Techniques INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00 WHY AFFILIATE MARKETING IS AWESOME 00:30:00 FINDING A PROFITABLE NICHE 01:00:00 CHOOSING AN AFFILIATE PRODUCT 00:15:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 01:00:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 00:30:00 POSTING TO YOUR BLOG 00:15:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 01:00:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:15:00 CREATING YOUR OWN WEBSITE 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Mock Exam Mock Exam- Diploma in Advertising and Marketing 00:30:00 Final Exam Final Exam- Diploma in Advertising and Marketing 00:30:00 Refer A Friend Refer A Friend 00:00:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Imagine a career where creativity meets strategy, and your digital presence makes a real impact. A career where you are not just a marketer but a storyteller, engaging audiences and driving results. If this sounds like the kind of career you're passionate about, then the Digital Marketing & Social Media Manager - Job Ready Program is the perfect opportunity for you. At studyhub, we understand that breaking into the competitive world of digital marketing and social media management can be challenging, especially without prior experience. That's why we go above and beyond to equip you with the knowledge and guidance you need to excel. Our expert mentors are seasoned professionals in the field, ready to provide personalised one-on-one counselling sessions that cater to your unique needs. But that's not all - we offer much more than just mentorship. Our program is designed to empower you with the essential tools to create a standout CV and portfolio that captures the attention of potential employers. We understand what employers are looking for, and we'll work with you to showcase your skills, creativity, and potential effectively. What sets us apart is our unwavering commitment to your success. We don't stop supporting you until you secure a job in the dynamic field of digital marketing and social media management. We provide ongoing assistance, helping you navigate the job market, refine your interview skills, and connect with potential employers. We are your dedicated job and career support system, guiding you every step of the way. Our mission is simple: To be your trusted partner and assist you every step of the way until you land the marketing job of your dreams. Here are the 30 courses we will provide once you enrol in the program: Course 01: Professional Digital Marketing Diploma Course 02: Learn to Drive Traffic into Sales through Digital Marketing Course 03: SEO - Search Engine Optimisation Course 04: Advanced Training on SEO & SMM Strategies Course 05: Content Marketing Certification Course 06: Content Writing Course 07: Certificate in SEO Content Writing Course 08: Social Media Marketing Course -The Step by Step Guide Course 09: Email Marketing Course Course 10: Sales and Marketing: Email Marketing Course 11: Unlocking the Power of Google Adwords for Digital Marketing Course 12: Google Ads Training Course 13: Facebook Marketing Course 14: Instagram Marketing Course 15: Affiliate Marketing Course 16: Linkedin Marketing Course 17: Youtube Marketing Course 18: Social Media Influencer Course 19: Youtube and Instagram Video Production Course 20: Make a Wordpress WooCommerce Amazon Affiliate Store Course 21: Build an Amazon Affiliate E-Commerce Store from Scratch Course 22: Affiliate Marketing Business Essentials Course 23: E-Commerce: Complete Guide to Income Mastery Course 24: Blogging Course 25: Determining Market Size for Your Product Course 26: Simple Copywriting Secrets: How to Write Killer Sales Copy Course 27: ChatGPT for Marketing Content and Productivity with AI Tools Course 28: Lead Generation and Attraction Marketing Training Course 29: Marketing Strategies for Business Course 30: Brand Branding Why Choose Us Money Back Guarantee: We believe in the effectiveness of our program. If you follow our guidance and do not secure a job within a specified period, we offer a money-back guarantee. Personalised Job Search Assistance: We're in this together! Our dedicated team will tirelessly support your entire job searching process, ensuring you have a compelling application that gets noticed. Expertly Crafted Portfolio: Your portfolio is your digital showcase. Our professional writers will create a customised portfolio highlighting your unique skills and experiences, maximising your chances of standing out among the competition. Strategic Placement: We understand the power of strategic exposure. We'll submit your portfolio to various platforms and networks, expanding your reach and connecting you with valuable opportunities aligned with your marketing career goals. One-On-One Consultation Sessions with Industry Experts: Gain invaluable insights and guidance from seasoned professionals who have excelled in the digital marketing and social media management field. Comprehensive Skill Development: Our program is designed to equip you with the most sought-after skills in the digital marketing and social media management sector, ensuring you have the knowledge and expertise to excel in any marketing-driven environment. Ongoing Support: The journey to your dream job doesn't end with placement. Our commitment to your success extends well beyond your initial training, with our support team available to answer your questions, provide guidance, and assist you as you progress in your marketing career. The Program is completed in 5 easy steps: Step 1 - Enrol in the program and start learning from the courses we provide Upon enrolment in the Digital Marketing & Social Media Manager - Job Ready Program, you gain lifetime access to 6 premium courses dedicated to honing your digital marketing and social media management skills. Our customer service team remains in constant contact with you, providing assistance at every step of your learning journey. Step 2 - Complete your courses and get certifications Upon completion of each course, you'll earn certifications through exams designed to test your knowledge. Achieving a 90% pass mark for the initial course and 80% for subsequent relevant courses is required. Once successful, you'll receive hardcopy certificates, solidifying your expertise in the field. Step 3 - Get a consultation session from a professional Marketing expert Elevate your Digital Marketing & Social Media Manager skills with a personalised one-on-one consultation session led by an industry-seasoned professional. Gain insights, expert tips, and tailored advice to propel your marketing career forward. Step 4 - Complete the CV and attend the interview Armed with your certifications, our team of professionals will craft a compelling CV and LinkedIn profile tailored to your unique strengths. Armed with these powerful tools, you'll confidently tackle job interviews, launching your career with a starting salary ranging from •30,000 to •50,000 annually. Step 5 - We will not leave you until you get a job Our commitment to your success goes beyond completion. We stand by your side, offering personalised support, expert guidance, and unwavering dedication until you secure your dream job. Your job search becomes our mission, ensuring you have the best chance for a thriving career in Digital Marketing & Social Media Management. Don't let your dream career as a Digital Marketing & Social Media Manager remain out of reach. Focus on developing your skills - finding a job is our task! Join our Job Ready Program today, and let us be your trusted partner on your journey to success. Why Choose Us: Money Back Guarantee We believe in the effectiveness of our program. If you follow our guidance and do not secure a job within a specified period, we offer a money-back guarantee. Trust us to be your dedicated partner in achieving your dream job in the dynamic world of Digital Marketing & Social Media Management. Detailed Curriculum Course 01: Professional Digital Marketing Diploma Comprehensive digital marketing fundamentals covering SEO, social media, email, and content strategies. Learn to craft effective campaigns, analyze data, and create impactful online presence. Course 02: Learn to Drive Traffic into Sales through Digital Marketing Explore advanced tactics to boost website traffic and convert leads to sales. Master the art of targeting, engagement, and conversion optimization in the digital landscape. Course 03: SEO - Search Engine Optimisation In-depth SEO training covering keyword research, on-page optimization, and backlink strategies. Acquire the skills to enhance website visibility and ranking on search engines. Course 04: Advanced Training on SEO & SMM Strategies Build expertise in advanced SEO and Social Media Marketing (SMM) techniques. Dive into algorithm updates, analytics, and harness the power of social platforms for optimal digital presence. Course 05: Content Marketing Certification Master content creation and distribution strategies. Develop engaging, keyword-rich content for diverse platforms, and understand the role of storytelling in effective digital marketing. Course 06: Content Writing Hone your writing skills for digital platforms. Learn to create compelling, SEO-friendly content that resonates with your target audience and drives online engagement. Course 07: Certificate in SEO Content Writing Specialized content writing with a focus on SEO. Craft content that not only captivates readers but also enhances search engine rankings and visibility. Course 08: Social Media Marketing Course - The Step by Step Guide A step-by-step guide to effective social media marketing. Understand platform dynamics, create engaging content, and implement strategies for organic and paid social media success. Course 09: Email Marketing Course Master the art of email marketing. Learn to build and segment lists, design impactful campaigns, and optimize for conversions while adhering to best practices. Course 10: Sales and Marketing: Email Marketing Integrate email marketing into your sales strategy. Explore techniques to nurture leads, build customer relationships, and drive revenue through targeted email campaigns. Course 11: Unlocking the Power of Google Adwords for Digital Marketing Harness the potential of Google AdWords. Understand keyword targeting, ad creation, and bid management to maximize visibility and achieve marketing goals. Course 12: Google Ads Training Comprehensive Google Ads training covering ad formats, targeting options, and campaign optimization. Gain expertise in creating effective advertising campaigns on the Google platform. Course 13: Facebook Marketing Dive into Facebook marketing strategies. Learn to create compelling content, utilize paid advertising, and leverage analytics to optimize campaigns on the world's largest social platform. Course 14: Instagram Marketing Master Instagram marketing essentials. Explore content creation, engagement strategies, and advertising techniques to build a strong brand presence on this visual-centric platform. Course 15: Affiliate Marketing Unlock the potential of affiliate marketing. Understand partnership structures, optimize promotional strategies, and leverage affiliate networks to generate passive income. Course 16: Linkedin Marketing Strategic marketing on LinkedIn. Explore content creation, networking, and advertising techniques to enhance brand visibility and generate business leads on the professional platform. Course 17: Youtube Marketing Comprehensive YouTube marketing training. Learn content creation, optimization, and advertising strategies to maximize visibility and engagement on the world's largest video platform. Course 18: Social Media Influencer Transform into a social media influencer. Discover content creation, audience engagement, and collaboration strategies to build a personal brand and monetize influence. Course 19: Youtube and Instagram Video Production Master video production for YouTube and Instagram. Learn scripting, filming, editing, and optimization techniques to create engaging and shareable video content. Course 20: Make a Wordpress WooCommerce Amazon Affiliate Store Build a profitable Amazon affiliate store using WordPress and WooCommerce. Learn to set up, customize, and optimize your online store for maximum affiliate revenue. Course 21: Build an Amazon Affiliate E-Commerce Store from Scratch Step-by-step guide to creating an Amazon affiliate e-commerce store. Covering product selection, site setup, and marketing strategies to generate income through affiliate sales. Course 22: Affiliate Marketing Business Essentials Essential knowledge for successful affiliate marketing. Covering niche selection, audience targeting, and optimization strategies to build a lucrative affiliate marketing business. CPD 1000 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Course 23: E-Commerce: Complete Guide to Income Mastery Comprehensive e-commerce guide covering product sourcing, store setup, and marketing strategies. Learn to maximize income through effective e-commerce practices. Course 24: Blogging Master the art of blogging for business. Explore content creation, SEO optimization, and monetization strategies to build a successful and profitable blog. Course 25: Determining Market Size for Your Product Learn market analysis techniques to assess the size and potential of your target market. Understand the importance of data-driven decision-making in product development and marketing. Course 26: Simple Copywriting Secrets: How to Write Killer Sales Copy Unlock the secrets of persuasive copywriting. Learn to craft compelling sales copy that resonates with your audience and drives conversions across various marketing channels. Course 27: ChatGPT for Marketing Content and Productivity with AI Tools Harness the power of ChatGPT for marketing content creation and productivity. Learn to use AI tools to streamline tasks, enhance creativity, and improve overall marketing efficiency. Course 28: Lead Generation and Attraction Marketing Training Master lead generation and attraction marketing techniques. Explore strategies to attract and convert prospects into customers through effective marketing campaigns. Course 29: Marketing Strategies for Business Develop comprehensive marketing strategies for business success. Covering market segmentation, targeting, positioning, and effective promotional tactics to achieve business goals. Course 30: Brand Branding Dive into the intricacies of brand branding. Learn to develop a strong brand identity, create brand messaging, and implement strategies to build brand loyalty and recognition. The Digital Marketing & Social Media Manager - Job Ready Program is crafted for individuals with diverse backgrounds who aspire to excel in the dynamic field of marketing. This program is especially ideal for: Entry-Level Marketing Enthusiasts:Individuals who are passionate about marketing and eager to kickstart their career in the digital marketing and social media management domain. Limited or No Prior Experience in Marketing:This program caters to individuals with minimal or no prior experience in the marketing industry, providing a comprehensive foundation for success. Recent Graduates in Marketing or Related Fields:Graduates looking to translate their educational background into practical skills and secure a position in the competitive landscape of digital marketing and social media management. Career Changers into the Marketing Field:Individuals seeking a career transition into marketing, leveraging this program to gain the necessary expertise and skills for success. Motivated Individuals Eager for Comprehensive Support:This program is perfect for those with a strong drive to succeed, offering extensive mentoring and support to navigate the complexities of digital marketing and social media management.CIM Diploma in Professional Digital Marketing (Online)Level 4 Diploma in Digital Marketing (HL)COB Certified Digital Marketing ManagerProfessional Diploma in Social Media Please Note: Studyhub is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. Requirements No experience required. Just enrol & start learning. Career path Digital Marketing Specialist Social Media Manager Content Marketing Coordinator SEO Analyst PPC Campaign Manager Email Marketing Specialist Digital Marketing Manager Brand Strategist Influencer Marketing Coordinator Online Community Manager E-commerce Marketing Specialist Data Analyst (Marketing) Marketing Automation Specialist Social Media Strategist Content Creator (Digital Marketing) Certificates CPD Accredited e-Certificate Digital certificate - Included CPD Accredited Framed (Hardcopy) Certificate Hard copy certificate - Included Enrolment Letter Digital certificate - Included Student ID Card Digital certificate - Included The Quality Licence Scheme Endorsed Certificate of Achievement Hard copy certificate - Included

Learn the essential knowledge and build solid skills in biotechnology with the Biotechnology course. This course will enrich your understanding of biology and present you with job opportunities in the field of business, healthcare, and other industries. Within no time, you will become competent and confident to establish a brilliant career. The Biotechnology course is divided into easy to follow bite-sized modules to help you understand every topic without difficulties. Here, you will learn the core principles and the history of biotechnology. The informative lectures will educate you on molecular and cellular biotechnology. In addition, you will receive the ability to identify the differences between biotechnology and molecular biology. This comprehensive course will also help you grasp the fundamentals of genetic engineering.  Through this Biotechnology course, you will understand the significance of biology in different industries, healthcare sectors and business sectors. At the end of this course, you will receive a valuable certificate, which you'll elevate your resume and boost your employability in the relevant sector. Enrol today! Please note: Our Biotechnology course only gives you theoretical knowledge to excel in this field. This course doesn't entitle you to practise as a professional in this specific field. Learning Objectives Get introduced to the basics of biotechnology Learn about the history of biotechnology Enrich your knowledge of molecular and cellular biology Understand the difference between biotechnology and molecular biology Grasp the principles of genetic engineering Know the fundamental of industrial biotechnology Understand the role of biotechnology in the health and business sector Who is this Course for? This Biotechnology course is ideal for aspiring biotechnologists who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of the principles of biotechnology or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course; however, an eye for detail and a creative mind is essential. Entry Requirement Anyone interested in learning more about this subject should take this Biotechnology course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path On successful completion of the Biotechnology course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Biomedical Engineer Biochemist Clinical Technician Microbiologist Process Development Scientist Biomanufacturing Specialist Business Development Manager Medical Lab Technologist Microbiologist Clinical Support Specialist Course Curriculum Module 1 - Introduction to Biotechnology Introduction to Biotechnology 00:19:00 Module 2- Biotechnology in the Realm of History Biotechnology in the Realm of History 00:27:00 Module 3- Molecular and Cellular Biology Molecular and Cellular Biology 00:27:00 Module 4 - Biotechnology Versus Molecular Biology Biotechnology Versus Molecular Biology 00:11:00 Module 5- Genetic Engineering Genetic Engineering 00:16:00 Module 6- Biotechnology in Health Sector Biotechnology in Health Sector 00:11:00 Module 7- Industrial Biotechnology Industrial Biotechnology 00:14:00 Module 8- Biotechnology in a Business Perspective Biotechnology in a Business Perspective 00:13:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

With the global financial markets in such turmoil, many people are looking for security in ways they may not have considered previously. This Start Up and Grow Your Own Business course is designed for students who want to learn the skills and knowledge required to develop a business start-up. It is crucial that you create an effective plan that will allow you to test your product or service and make any necessary changes and improvements. It all starts with developing a successful business idea. This Start Up and Grow Your Own Business course comprises several modules that will look into a different aspects of this subject. It will provide learners with an understanding of the initial processes and requirements of a Start Up, as well as knowledge of the first steps in Start Up, including marketing, legal, and financial requirements, as well as an understanding of how to write a business plan. Learning Outcomes After completing this Start Up and Grow Your Own Business course, you will be able to: Understand the steps for a business start-up. Understand what is required of you to start your own business. Polish your business idea. Build your competitive advantages. Increase self-awareness and aid personal development. Develop a Start-up Business Plan. Why Choose Business START UP Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing the course. Other courses are included with Start Up and Grow Your Own Business Bundle Course Course 01: Start Up and Grow Your Own Business Course 02: Level 7 Diploma in Operations Management Course 03: Level 7 Diploma in Facilities Management Course Course 04: Level 5 Diploma in Business Analysis Course 05: Level 5 Diploma in Risk Management Course Course 06: Level 2 Diploma in Business Administration Course 07: Level 7 Diploma in Leadership and Management Course ***Others Included in this Bundle Course Free 7 PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Free Retake Exam [ Note: Free PDF certificate as soon as completing the course ] ***Start Up and Grow Your Own Business*** Detailed course curriculum Module 1: Fundamental Steps for a Business Start-up Basic Requirements of an Entrepreneur Identify the Type and Field of Business that is More Suitable for You Identify Your Skills and Creativity Related to New Business Opportunities Analyse the Commercial Potential of a Business Opportunity Module 2: Strategic Thinking about New Business Solving a Problem Beating the Deadlines Finding Products in Short Supply Opportunities Created by News or Events Investigating the Internet Thinking Start-to-finish Niche Strategies Demographic Trends Rethink Assumptions Module 3: The Best Business Ideas for You Case Study Screen Your Ideas List Field Study SWOT Analysis Module 4: Developing a Start-up Business Plan Introduction of Start-up Business Plan Executive Summary Company Description Products & Services Marketing Plan Operational Plan Management & Organisation Startup Expenses & Capitalization Financial Plan -------------- ***Level 5 Diploma in Business Analysis*** Module 01: What is a Business Analyst? Module 02: What Makes a Good Business Analyst? Module 03: Roles of the Business Analyst Module 04: The Business Analyst and the Solution Team Module 05: Define the Problem Module 06: Vision Phase Module 07: Process Phase - Gather The Information Module 08: Process Phase - Determine the Solution Module 09: Process Phase - Write the Solution Document Module 10: Production Phase - Producing the Product Module 11: Production Phase - Monitor the Product Module 12: Confirmation Stage -------------- ***Level 7 Diploma in Facilities Management Course*** Module 01: Introduction to Facilities Management Module 02: Developing a Strategy for Facilities Management Module 03: Facilities Planning Module 04: Managing Office WorkSpace Module 05: Vendor Management & Outsourcing Module 06: Managing Change Module 07: Managing Human Resources Module 08: Managing Risk Module 09: Facilities Management Service Providers Module 10: Managing Specialist Services Module 11: Public-Private Partnerships and Facilities Management Module 12: Health, Safety, Environment and UK Law -------------- ***Level 7 Diploma in Operations Management*** Module 01: Understanding Operations Management Module 02: Understanding Process Management Module 03: Understanding Supply Chain Management Module 04: Understanding Planning & Sourcing Operations Module 05: Understanding Talent Management Module 06: Understanding Procurement Operations Module 07: Understanding Manufacturing and Service Operations Module 08: Understanding Succession Planning Module 09: Understanding Project Management Module 10: Understanding Quality Control Module 11: Understanding Product and Service Innovation Module 12: Understanding Communication Skills Module 13: Understanding Negotiation Techniques Module 14: Understanding Change Management Module 15: Understanding Maintenance Management Module 16: Understanding Conflict Management Module 17: Understanding Stress Management Module 18: Understanding Business Ethics for the Office Module 19: Understanding Business Etiquette Module 20: Understanding Risk Management -------------- ***Level 5 Diploma in Risk Management Course*** Module 01: A Quick Overview of Risk Management Module 02: Risk and its Types Module 03: Others Types of Risks and its Sources Module 04: Risk Management Standards Module 05: Enterprise Risk Management Module 06: Process of the Risk Management Module 07: Risk Assessment Module 08: Risk Analysis Module 09: Financial Risk Management Module 10: The Basics of Managing Operational Risks Module 11: Technology Risk Management Module 12: Project Risk Management Module 13: Legal Risk Management Module 14: Managing Social and Market Risk Module 15: Workplace Risk Assessment Module 16: Risk Control Techniques Module 17: Ins and Outs of Risk Management Plan -------------- ***Level 2 Diploma in Business Administration*** Module 01: Communication in a Business Environment Module 02: Principles of Providing Administrative Services Module 03: Principles of Business Document Production and Information Management Module 04: Understand Employer Organisations Module 05: Manage Personal Performance and Development Module 06: Develop Working Relationships with Colleagues Module 07: Manage Diary Systems Module 08: Produce Business Documents Module 09: Health and Safety in a Business Environment Module 10: Handle Mail Module 11: Principles of Digital Marketing Module 12: Administer Finance Module 13: Understand Working in a Customer Service Environment Module 14: Principles of Team Leading Module 15: Principles of Equality and Diversity in the Workplace Module 16: Exploring Social Media Module 17: Understand the Safe Use of Online and Social Media Platforms -------------- ***Level 7 Diploma in Leadership and Management Course*** Module 1: Understanding Management and Leadership Module 2: Leadership over Yourself Module 3: Creativity and Innovation Module 4: Leadership and Teambuilding Module 5: Motivation and People Management Module 6: Communication and Leadership Module 7: Presentation, One-to-one Interview and Meeting Management Module 8: Talent Management Module 09: Strategic Leadership Module 10: Stress Management -------------- Assessment Method After completing each module of the Start Up and Grow Your Own Business, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Once you complete all the modules in this manner, you will be qualified to request your certification. Certification After completing the MCQ/Assignment assessment for this course, you will be entitled to a Certificate of Completion from Training Tale. It will act as proof of your extensive professional development. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? Start Up and Grow Your Own Business This course is ideal for anyone who wants to start up his own business. Requirements Start Up and Grow Your Own Business There are no specific requirements for this Start Up and Grow Your Own Business course because it does not require any advanced knowledge or skills. Students who intend to enrol in this course must meet the following requirements: Good command of the English language Must be vivacious and self-driven Basic computer knowledge A minimum of 16 years of age is required Career path Start Up and Grow Your Own Business Upon successful completion of this course, you may choose to become a: Business Owner Entrepreneur Business Analyst Business and Enterprise Advisor Business Development Executive Certificates Certificate of completion Digital certificate - Included

This course bundle is ideal for anyone looking to launch their Cisco networking career, specifically in Cisco cyber ops and security. It consists of one Cisco Certified Technician (CCT) certification in Routing and Switching, one Cisco Certified Network Associate (CCNA) certification, one Cisco Certified CyberOps Associate certification, and one Cisco Certified Networking Professional (CCNP) certifications, specialising in Cisco security. Although there are no formal prerequisites to enrol on the CCNA, or CCNP certification courses and sit the exams, learners should have a good foundation knowledge in networking. The Cisco Certified Technician Routing and Switching (CCT Routing and Switching) certification focuses on the skills required for onsite support and maintenance of Cisco routers, switches, and operating environments. It’s a great starting point if you’re new to Cisco networking. Technicians in this area must be able to identify Cisco router and switch models, accessories, cabling, and interfaces; understand the Cisco IOS Software operating modes and identify commonly found software; and be able to use the Cisco Command Line Interface (CLI) to connect and service products. Achieving CCT Routing and Switching certification is considered the best foundation for supporting other Cisco devices and systems. Earning the CCNA is usually the first ‘major’ certification step in preparing for a career in Cisco networking technologies. To earn your CCNA certification, you only need to pass one exam – which covers a broad range of fundamentals for IT careers, based on the latest networking technologies. The Cisco Certified CyberOps Associate certification program validates the day-today, tactical knowledge and skills that Security Operations Center (SOC) teams need to detect and respond to cyber security threats. The certification validates the fundamentals needed for associate-level job roles, with one exam and one training course to help you prepare. The exam and training cover knowledge and skills related to security concepts, security monitoring, host-based analysis, network intrusion analysis, and security policies and procedures. From a recognized provider of security solutions and certifications, the CyberOps Associate certification and training program is your pathway to a career in cyber security operations. The CCNP Security certification is designed to help you prove your skills in the ever-changing landscape of security technologies. The program prepares you for today’s professional-level job roles in security technologies. One of the industry’s most respected certifications, CCNP validates the core knowledge you need while providing the flexibility to choose a focus area. To earn your CCNP Security, you must pass two exams: a core exam and a concentration exam of your choice. This course bundle includes the core exam and concentration exam. The core exam’s focus is ‘Securing Networks with Cisco Firepower Technologies‘ – Cisco CCNP Security SNCF (Exam 300-710).

Description: Business Administration is the study of different management departments and roles of the components in business. In business, you need to learn about business communication, finance management, human resource management, business administration, and business writing. Through this course, you will learn all the advanced skills, knowledge, and information about business administration. Gain the skills of each component of a business which will help you survive and succeed in the business industry. Find out how to deal with your clients and employees in the most difficult situations of business as well in this course. Who is the course for? Professionals working in the business industry People who are interested in learning more about all business administration functions Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Advanced Diploma in Business Administration Course will be useful and would be beneficial for every kind of occupations and careers like: Account Manager Businessmen Business Development Specialist Communication Department Head Executive Producers Financial Manager/Staff Group Account Director Human Resources Manager Marketing Manager Public Relations Officer Social Media Specialist Strategist. Business Administration What is Business Administration? 00:30:00 Business and Organisations 00:15:00 Management of Business 00:30:00 Business Organization Perspectives 00:30:00 Decision Making 00:30:00 Approaches to Leadership 00:30:00 Business Communication Communication Basics 00:30:00 Know Thyself and The Message 00:30:00 Learn To Use Terms of Business Communication That Invoke Emotions 00:30:00 Pay Attention To Body Language 00:30:00 Learn To Use Terms That Spark Interest 00:30:00 The Benefits Of Presenting Your Message In 1 Minute 00:30:00 Wrapping Up 00:15:00 Finance Management Financing Basics 01:00:00 Record Your Income 01:00:00 Make a List of Expenses First and Put Them in Categories 01:00:00 Countdown & Adjust 01:00:00 Review Regularly 01:00:00 Human Resource Management Module One - Getting Started 00:30:00 Module Two - Human Resources Today 01:00:00 Module Three - Recruiting and Interviewing 01:00:00 Module Four - Retention and Orientation 01:00:00 Module Five - Following Up With New Employees 01:00:00 Module Six - Workplace Health & Safety 01:00:00 Module Seven - Workplace Bullying, Harassment, and Violence 01:00:00 Module Eight - Workplace Wellness 01:00:00 Module Nine - Providing Feedback to Employees 01:00:00 Module Ten - Disciplining Employees 01:00:00 Module Eleven - Terminating Employees 01:00:00 Module Twelve - Wrapping Up 00:30:00 Activites-Diploma in Human Resource Management 00:00:00 Business Writing Module One - Getting Started 00:30:00 Module Two - Working with Words 01:00:00 Module Three - Constructing Sentences 01:00:00 Module Four - Creating Paragraphs 01:00:00 Module Five - Writing Meeting Agendas 01:00:00 Module Six - Writing E-mails 01:00:00 Module Seven - Writing Business Letters 01:00:00 Module Eight - Writing Proposals 01:00:00 Module Nine - Writing Reports 01:00:00 Module Ten - Other Types of Documents 01:00:00 Module Eleven - Proofreading and Finishing 01:00:00 Module Twelve - Wrapping Up 00:30:00 Microsoft Word Module One - Getting Started 00:30:00 Module Two - Opening 01:00:00 Module Three - Working with the Interface 01:00:00 Module Four - Your First Document 01:00:00 Module Five - Basic Editing Tasks 01:00:00 Module Six - Basic Formatting Tasks 01:00:00 Module Seven - Formatting Paragraphs 01:00:00 Module Eight - Advanced Formatting Tasks 01:00:00 Module Nine - Working with Styles 01:00:00 Module Ten - Formatting the Page 01:00:00 Module Eleven - Sharing Your Document 01:00:00 Module Twelve - Wrapping Up 00:30:00 Microsoft PowerPoint Module One - Getting Started 00:30:00 Module Two - Opening PowerPoint 01:00:00 Module Three - Working with the Interface 01:00:00 Module Four - Your First Presentation 01:00:00 Module Five - Working with Text 01:00:00 Module Six - Formatting Text and Paragraphs 01:00:00 Module Seven - Adding Pictures 01:00:00 Module Eight - Advanced Formatting Tasks 01:00:00 Module Nine - Working with Transitions and Animations 01:00:00 Module Ten - Setting Up Your Slide Show 01:00:00 Module Eleven - Showtime! 01:00:00 Module Twelve - Wrapping Up 00:30:00 Microsoft Excel Module One - Getting Started 00:30:00 Module Two - Opening Excel 01:00:00 Module Three - Working with the Interface 01:00:00 Module Four - Your First Worksheet 01:00:00 Module Five - Viewing Excel Data 01:00:00 Module Six - Building Formulas 01:00:00 Module Seven - Using Excel Functions 01:00:00 Module Eight - Using Quick Analysis 01:00:00 Module Nine - Formatting Your Data 01:00:00 Module Ten - Using Styles, Themes, and Effects 01:00:00 Module Eleven - Printing and Sharing Your Workbook 01:00:00 Module Twelve - Wrapping Up 01:00:00 Microsoft Access Module One - Getting Started 00:30:00 Module Two - Opening and Closing Access 01:00:00 Module Three - An Introduction to Databases 01:00:00 Module Four - Sharing Data Using Apps 01:00:00 Module Five - Working in Your App 01:00:00 Module Six - An Introduction to Desktop Databases 01:00:00 Module Seven - Performing Basic Table Tasks 01:00:00 Module Eight - Working with Fields 01:00:00 Module Nine - Working with Table Relationships 01:00:00 Module Ten - An Introduction to Queries, Forms, and Reports 01:00:00 Module Eleven - Protecting Your Data 01:00:00 Module Twelve - Wrapping Up 00:30:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Advanced Diploma in Business Administration 00:30:00 Final Exam Final Exam- Advanced Diploma in Business Administration 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

It is essential for a thriving manager or leader to have the management and leadership skills. Without the required skills, it will be quite challenging for administering and leading a group of staff, or organisation. This Management and Leadership Development Training course is intended to improve your managing and leadership skills in the most effective way possible. You will learn how to build trust and confidence, understand the fundamental requirements and knowledge of becoming an efficient manager, how to gain employee satisfaction, and so on. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Course Content Management and Leadership Development Training - Updated Version Leadership & Management Module 1: Understanding Management and Leadership 00:40:00 Module 2: Leadership Theories 00:25:00 Module 3: Improving Management and Leadership Performance 00:15:00 Module 4: High Performance Teams 00:32:00 Module 5: Motivating Employees 00:26:00 Module 6: Organisational Skills 00:26:00 Module 7: Talent Management 00:37:00 Module 8: Succession Planning 00:24:00 Module 9: Business Process Management 00:29:00 Module 10: Communication Skills 00:28:00 Module 11: Negotiation Techniques 00:15:00 Module 12: Managing Meetings and Giving Feedback 00:22:00 Module 13: Managing Change 00:22:00 Module 14: Time Management 00:37:00 Module 15: Stress Management 00:15:00 Module 16: Emotional Intelligence in Leadership 00:32:00 Module 17: Managing Conflict 00:14:00 Module 18: Dealing with Office Politics 00:34:00 Module 19: Risk Management 00:35:00 Module 20: Corporate Responsibility and Ethics 00:14:00 Business Management Introduction to Business Management 00:27:00 Operations Management 00:26:00 Introduction to Business Analysis 00:16:00 Strategic Analysis and Product Scope 00:30:00 Project Management 00:21:00 Business Development and Succession Planning 00:26:00 Business Processes 00:44:00 Planning & Forecasting Operations 00:23:00 Performance Management 00:20:00 Management of Cash and Credit 00:21:00 Managing Risk and Recovery 00:28:00 Quality Management 00:23:00 Communication Skills 00:27:00 Business Environment 00:18:00 Organisational Skills 01:18:00 Negotiation Techniques 00:18:00 Human Resource Management 00:19:00 Motivation and Counselling 00:21:00 Customer Service 00:18:00 Time Management 00:42:00 Conflict Management 00:16:00 Mock Exam Mock Exam- Management and Leadership Development Training 00:20:00 Final Exam Final Exam- Management and Leadership Development Training 00:20:00 Management and Leadership Development Training - Old Version Management and Leadership Development Module One - Getting Started 01:00:00 Module Two - Grooming a New Manager 01:00:00 Module Three - Coaching and Mentoring (I) 01:00:00 Module Four - Coaching and Mentoring (II) 01:00:00 Module Five - Measuring Performance 01:00:00 Module Six - Motivating Managers 01:00:00 Module Seven - Signs of Poor Management 01:00:00 Module Eight - Trust Your Team of Managers 01:00:00 Module Nine - When an Employee Complains About Their Manager 01:00:00 Module Ten - When Do You Step In 00:30:00 Module Eleven - Remember These Basic Qualities 01:30:00 Module Twelve - Wrapping Up 01:00:00 Business Management Designing Your Organizational Structure 00:30:00 Introduction to Operations Management 00:15:00 Understanding Financial Terms 00:30:00 Getting the Right People in Place 00:15:00 Getting Your Product Together 00:15:00 Building a Corporate Brand 00:30:00 Marketing Your Product 01:00:00 Selling Your Product 00:15:00 Planning for the Future 00:15:00 Goal Setting and Goal Getting 00:30:00 Succession Planning 101 00:15:00 Managing Your Money 00:15:00 Ethics 101 00:15:00 Building a Strong Customer Care Team 00:15:00 Training Employees for Success 00:15:00 Leadership Essentials 00:15:00 Business Leadership About the Learning Organization 00:15:00 Achieving Personal Mastery 00:15:00 Analyzing Our Mental Models 00:30:00 Achieving a Shared Vision 00:15:00 Team Learning 00:15:00 Systems Thinking 00:15:00 Five Practices 00:15:00 Building Trust 00:15:00 Managing Change 00:30:00 Managers vs. Leaders 00:15:00 Influence Strategies 00:15:00 Managing Relationships 01:00:00 Strategic Planning 00:00:00 Doing Delegation Right 00:15:00 Criteria for Useful Feedback 00:15:00 Feedback Techniques 00:15:00 Mastering Your Body Language 00:15:00 Meeting Management 00:30:00 Pumping up a Presentation 00:15:00 Employee Accountability Defining Accountability 00:30:00 Creating an Accountable Organization 00:30:00 Setting Goals and Expectations 00:30:00 Doing Delegation Right 00:45:00 Offering Feedback 00:15:00 Activities The Manager: Management and Leadership Development Programme- Activities 00:00:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Are you ready to elevate your professional status and share your insights on a larger scale? Join hundreds of business professionals who have transcended the usual career boundaries by becoming published authors through our program. The Book Boss Bootcamp is designed specifically for business professionals who want to grow their authority and companies by writing a quality business book. Using our 16-year proven blueprint, this course will guide you step-by-step through the process of writing and completing your book in just 30 days. What You’ll Experience in The Book Boss Bootcamp: Streamlined Process: Our proven Book Boss Blueprint will guide you from scattered ideas to a polished manuscript in just 30 days. Immediate Application: Start applying simple, actionable steps right away. Each day of the course brings you closer to your goal, with clear instructions that make the process manageable—even if you're busy. Expert Support: Gain insights and strategies honed over 16 years, tailored to help you write effectively and efficiently. Avoid common pitfalls with our expert guidance, ensuring your writing enhances your professional image without overwhelming your schedule. Community Interaction: Connect with a vibrant community of like-minded professionals. The support and feedback from peers who are on the same journey can make all the difference. Success Stories: Sarah T., Attorney turned Coach: Used the Book Boss Blueprint to write her first book on holistic divorce coaching, establishing her as a key influencer in her field. John D., Marketing Consultant: Doubled his client base after publishing his innovative marketing strategies, thanks to the streamlined processes he learned with us. Lisa G., Business Coach: Saw her book become part of business curriculums at major universities, significantly expanding her professional network and influence. This is more than just a writing course—it’s a career transformation tool. Don’t miss out on the chance to turn your expertise into a powerful legacy. Sign up today and join the list of business professionals growing their businesses by writing a book.

Overview This Marketing Principles course will unlock your full potential and will show you how to excel in a career in Marketing Principles. So upskill now and reach your full potential. Everything you need to get started in Marketing Principles is available in this course. Learning and progressing are the hallmarks of personal development. This Marketing Principles will quickly teach you the must-have skills needed to start in the relevant industry. In This Marketing Principles Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Marketing Principles skills to help you advance your career. Acquire a comprehensive understanding of various Marketing Principles topics and tips from industry experts. Learn in-demand Marketing Principles skills that are in high demand among UK employers, which will help you to kickstart your career. This Marketing Principles course covers everything you must know to stand against the tough competition in the Marketing Principles field.  The future is truly yours to seize with this Marketing Principles. Enrol today and complete the course to achieve a Marketing Principles certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Marketing Principles course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Marketing Principles course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate.  Certificate of Achievement Upon successfully completing the Marketing Principles course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Marketing Principles is suitable for anyone aspiring to start a career in Marketing Principles; even if you are new to this and have no prior knowledge on Marketing Principles, this course is going to be very easy for you to understand.  And if you are already working in the Marketing Principles field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level.  Taking this Marketing Principles course is a win-win for you in all aspects.  This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Marketing Principles course has no prerequisite.  You don't need any educational qualification or experience to enrol in the Marketing Principles course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Marketing Principles course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Section 01: Marketing and the Firm Marketing and the Firm 00:01:00 Marketing Orientation and Context 00:01:00 Creating Value and Competitive Advantage #1 00:01:00 Creating Value and Competitive Advantage #2 00:01:00 Marketing Definition 00:01:00 Marketing Exchange 00:01:00 Marketing Interactions #1 00:01:00 Marketing Interactions #2 00:02:00 BCG's Advantage Matrix Model 00:01:00 Section 02: Situational Marketing Analysis External Environment - Analysis #1 00:01:00 External Environment - Analysis #2 00:01:00 External Environment - Analysis #3 00:01:00 External Forces Facing Marketing 00:01:00 Demographic Shift 00:01:00 Demographic Changes 00:02:00 Stakeholder Mapping #1 00:01:00 Stakeholder Mapping #2 00:01:00 Section 03: Microenvironments - Industry and Market Microenvironments - Industry and Market 00:01:00 Difference between an Industry and a Sector 00:02:00 Common Mistakes #1 00:02:00 Common Mistakes #2 00:01:00 Market Analysis #1 00:01:00 Market Analysis #2 00:01:00 Internal Firm Analysis and Environment Analysis 00:02:00 Enterprise Value Chain Analysis #1 00:01:00 Enterprise Value Chain Analysis #2 00:01:00 Enterprise Value Chain Analysis #3 00:01:00 Porter's Value Chain 00:01:00 Elements in Porter's Value Chain #1 00:01:00 Elements in Porter's Value Chain #2 00:01:00 SWOT - Gap Analysis 00:02:00 TOWS and Building Conversion Strategies 00:01:00 Section 04: Formulating a Marketing Plan - Building Components Formulating a Marketing Plan - Building Components #1 00:01:00 Formulating a Marketing Plan - Building Components #2 00:02:00 Formulating a Marketing Plan - Building Components #3 00:01:00 Product Life Cycle and Building a Product Strategy 00:01:00 Segmentation and Targeting- Geography, Consumer Behaviour and Cultures 00:01:00 Positioning Your Market Offering 00:01:00 Pricing Your Product for the Market 00:01:00 Channels and Distribution 00:01:00 Promotion and Brand Advertising 00:01:00 Business Development and Customer Relationship Marketing (CRM) 00:01:00 Hard-selling 00:01:00 Sales Funnel 00:01:00 Stages in the Sales Funnel 00:02:00 Section 05: Executing the Marketing Plan Action Planning, Roles and Responsibilities 00:01:00 Metrics and Measures 00:02:00 Marketing and Information Technology 00:01:00 Marketing Information (MIS) Systems: Sorting Data and Reporting 00:02:00 Marketing and Information Technology 00:01:00 The Marketing Profession and Building the Marketing Team 00:01:00