50 Business Development courses in Bushey

Overview This one day Building Better Work Habits training course has been developed for everyone in your organisation who may struggle with their own personal effectiveness. They may not have control of their own workload or blame others as to why they’re not achieving certain tasks and projects. Alternatively, it might be that high performers want to understand how they can organise themselves in a new way to give themselves more stretch in their roles. The training course will help the learners build self-awareness and will highlight the important parts of working smarter to achieve end goals. Description We are all busy, and sometimes it seems we do not have enough hours in the day to complete deadlines and projects. It can then eat into our home life, meaning we often end up stressed, or in worst-case scenarios, unwell (both physically and mentally). The reason behind this is often how we work day to day, as opposed to others giving us work at the last minute. These training course materials have been designed to help your participants work more effectively for the long term. This isn’t about how to manage a diary or emails, but rather look closely to see what are the blockers which get in the way of success. These small changes in day to day work will have a dramatic impact in both productivity and personal effectiveness. Topics covered: Productivity: the science bit – A chance to explore what we mean by being productive and how that helps us build better work habits, as well as the opportunity to look at some of the science behind myths and bad habits we’ve probably already formed. Includes a link to a YouTube video. Procrastination, why put off to tomorrow what we can do today! – Participants will explore what we procrastinate about, how we procrastinate in our own lives, and what we can do about it! Eat That Frog – An introduction to Brian Tracy’s book “Eat that frog” and how it can help us improve our working habits. Includes a link to a YouTube video. Eat That Frog: Thinking on Paper – A chance to put into practice some of Brian Tracy’s methods and how to use them in our real lives Eat That Frog: Rocks, Pebbles and Sand – Taking our goal setting further, we explore Covey’s methodology around prioritising our tasks. Eat That Frog: The Pareto Principle – The final part of the “Eat that Frog” section looks at how effective we in terms of how we spend our day Prioritising: how do we spend our day? – Participants explore how proactive they are, and what the danger might be in letting a situation rule their time Prioritising: The Priority Matrix – Taking the Rock, Pebbles and Sand methodology further, participants explore what truly is urgent and what is important in our day to day Prioritising: Company Performance Tensions – We may know what our own personal objectives are, however, our business objectives have certain tensions that could impact these. How can we balance these two different objectives to ensure we’re successful day to day? What’s my mindset? – Sometimes we can get in the way of our own successes and plans due to our mindset; utilising Carol Dweck’s work, it is a chance to reflect on our own mindsets when we’re building new work habits. Includes a link to a YouTube video. What’s my mindset? Energy Cycles – Our energy can impact our mindset and how productive we are. A chance to look at what gives us energy, and how we can work more effectively depending on where our energy levels might be Who should attend Anyone interested in understanding in being more effective at work. Requirements for Attendees None.

Overview This one day course covers the basics of brainstorming and then goes on to look at a number of different yet highly effective techniques that can be employed. Description Brainstorming is probably the most well known and most widely used method for bringing groups of people together to generate ideas about an issue or problem. This is because it’s a good way to gather a lot of ideas very quickly. It is also a great way of bringing people together and helping to build them as a team. Just imagine the effect on the team and its morale if ideas that they generate are actually used. There is no doubt that people are more likely to buy into the ideas that they came up with themselves. Although brainstorming is widely used for decision-making, it is not always handled very well. If that is the case, it can have the opposite effect to the one that is intended. Rather than creating ideas it can stifle them and rather than motivating people it demotivates them. This highly interactive course will help learners to make the most of brainstorming sessions and also provides alternative techniques to enliven any session that is beginning to flag. Topics covered: What is Brainstorming? – A discussion to help participants understand what brainstorming is, and what it involves. Brainstorming rules – A quick look at the very limited rules suggested by Alex Osborn who is generally credited with being the inventor of brainstorming. Preparation – Although many brainstorming sessions take place on the spur of the moment they all require some preparation. We look at the importance of defining the purpose of the session, selecting the right participants, and then briefing them properly. Storm and Floods – This is an activity that we re-visit on several occasions to take participants through the whole brainstorming process and to give them plenty of practice. The Three R’s of Facilitation – The three R’s take you through the essential elements of facilitating an effective brainstorming session. Closing the Session – Effective closing of the brainstorm may be just as important as the session itself. We look at the essential elements that the facilitator needs to cover. Clarify and Nurture – Learners discover the importance of ensuring that all ideas that are unclear are clarified and that ideas are nurtured. They also learn what this involves practically. Alternative Techniques – There are many ways to enliven a flagging brainstorming session, provide a fresh approach or simply build on initial ideas. The learners are introduced to some of the most important of these. Brainstorming Scenarios – Learners work through up to 6 scenarios so that they can practice the alternative techniques covered during the programme. Who should attend Anyone who facilitates or takes part in brainstorming sessions, or wants to work with organisational teams to develop their problem-solving abilities. Requirements for Attendees None.

Overview This one day course will provide guidance on how to become more assertive and build self-confidence, which in-turn will help your attendees to achieve greater work effectiveness and productivity, whilst putting them in control of their daily activities and making them more able to overcome stressful work and life situations. Description Being assertive is being able to express yourself with confidence without having to resort to passive, aggressive or manipulative behaviour. By developing assertiveness and becoming aware of our own strengths and weaknesses, we can modify our behaviour for greater effectiveness in social and business interactions. Topics covered: What is Assertiveness? – A series of activities relating to what assertiveness means and, perhaps more importantly, what it means to the participants. My Assertiveness Goals – A chance for the participants to review what they want to get out of the session and where they would like to end up with regard to their approach to assertiveness. How Assertiveness Works – A look at human reactions and the reasoning behind them culminating in an activity that looks at the participants own observations in relation to assertive behaviour. My Assertive Rights – A review of the rights we have as individuals followed by a commitment to the rights by the participants. Taking a Positive Approach – Looking at key methodology, including: – Giving and Receiving Compliments A review of typical responses to compliments and their negative consequences, followed by an opportunity to develop new, positive responses. – Improving Self-Esteem An in-depth review of each individual’s positive aspects. – New Challenges A set of challenges to take participants out of their comfort-zone and into the realm of possibilities. – Effective Communication A look at what makes effective communication, with some modelling of behaviours. Approaching Assertiveness – A look at the four cornerstones of being assertive with an opportunity to practice these behaviours. The Words You Use – Understanding the key areas of effective communication. Covering the areas of; Disclosing Your Feelings, Being Clear, Being Persistent, Empathising and Working Towards a Wise Outcome. Preparing to Be Assertive – A chance to understand and practice a set process of ‘scripting’ in order to develop an effective and natural approach to assertive interactions. Assertive Review – An activity that solidifies the reasoning behind wanting to become assertive, whilst demonstrating that it is not an unachievable outcome. Who should attend Anyone that needs to develop their assertiveness skills and improve communication with others Requirements for Attendees None.

Overview This one day Accident Investigation course will give participants the necessary information and skills to enable them to carry out a thorough and effective accident investigation. Description This course will provide attendees with the necessary information and skills, to reach the right conclusions, make effective, practical recommendations and thereby make a significant contribution to improving workplace health and safety. Topics covered: Accidents & Accident Causation – If an organisation does not properly control risks, the outcome of an accident often depends on chance. Because the outcome of an accident cannot be accurately predicted, the only way to effectively reduce accidents is by controlling the underlying causes of all the different accident types. Accident Reporting Process – Reporting of Injuries, Diseases & Dangerous Occurrences Regulations 1995 (RIDDOR) The Process – You have 2 top priorities when you are first notified of an accident. The first is to the injured person to ensure that appropriate medical attention is available. The second priority is then to ensure that the area is made safe to ensure no other persons are injured Accident Investigation – Every employer has a Moral, Legal & Economic obligation to protect the health and safety of employees while at work The Cause of Accidents – During an accident investigation you will be looking for the unsafe acts and the unsafe conditions which contributed to the accident. If you carry out the investigation effectively, then you will find the root cause or causes of the accident Facts to be Collated – When you conduct an accident investigation you should be seeking to obtain information on unsafe acts, unsafe conditions, immediate failures and latent failures. To find out these various elements of the accident you need to ask the questions who, where, when, and what, which will give you details of the event Reaching Conclusion – Identifying all the failure modes, satisfy all the answers to what, where, why, who etc., and thus identify all the causes of the accident Review of Session – Creating an action plan to embed learning. Who should attend Managers, leaders, trainers, health and safety officers and anyone involved in health and safety training and/or procedures. Requirements for Attendees None.

Overview This one day course is designed for anyone that deals with telephone sales in either an inbound or outbound call environment. Description The telephone has become a critical tool in obtaining sales in today’s competitive market, and yet it is often an area we pay little attention to, and consequently it becomes a negative aspect of our business rather than the highly positive one it can be. This course sets out to enable the attendees to sell effectively over the phone. The tools that are covered will help generate sales and whether they take inbound or receive outbound calls they will find that if they apply the techniques in this session, their success rate will increase immensely. Topics covered: Advantages and Disadvantages – A look at how the phone can work for and against us in a sales environment. An Introduction to Selling on the Telephone – Understanding the key points that encourage a customer to purchase from us. Structuring and the Sales Process – Defining a set process for structuring a sales call with a chance to demonstrate understanding. Why People Buy – A look at the reasoning behind people’s purchasing decisions. How People Buy – An insight into the emotional factors behind how people arrive at purchasing decisions. Turning Inbound Calls into Sales – Gauging the level of interest of a caller in order to establish the likelihood of a sale. Making Effective Outbound Calls – A set process of ensuring you gain the best advantage with this type of call. Getting Past the Gatekeeper – Understanding the role of the gatekeeper and developing methods of dealing with them in order to speak to the decision maker. Using scripts and techniques that are proven and effective. Sounds Interesting? – Studying three key communication factors when projecting the voice over the phone. Including a chance to review how the participant’s voice comes across over the phone. Methods of Improving the Way You Sound – 10 key tips on vocal improvement. Telephone Questioning Techniques – Giving the delegates the chance to fully understand the different questioning techniques that can be used during a sales call. Features and Benefits – How to practically apply them in a sales scenario. Logical and Emotional Purchasing – A further look at the reasons we buy. Overcoming Objections – Practical use of a set process and ways to apply it in the workplace. Closing the Sale – Clear methodology with a chance to practice the skills in a fun way. Post-course Assignment – A method of carrying the learning into the workplace and ensure continual review. Who should attend the course? Anyone who handles inbound or outbound sales calls over the telephone. Requirements for Attendance No prerequisites required.

Our team of Construction industry experts provide business management training for leaders and business owners across England and Scotland CONSTRUCTION INDUSTRY SPECIFIC Construction Business Growth Academy The Power Within Training is dedicated to helping construction-based business owners and construction management throughout England, Scotland, and Wales achieve more than they believed possible. Our construction business training is designed to develop owner-managers and help them create the future they want. To ensure business growth, we have a dedicated team of industry professionals to give unique support specific to the skills, traits, and challenges found within Construction. This programme was created to help you push and elevate your business to the next level. Contact us to register for our construction business training. Explore Our Construction Business Growth Course We created the Business Growth Academy for business owners like you to grow and develop their businesses in a more controlled and sustainable way. To ensure growth, our construction business training is a series of six training modules focused on business growth, leadership, and financial management. Most of our participants are business owners looking to get the tools needed to spend more time working on their business while generating more profitability to ensure consistent business growth. The Power Within Training uses the latest business growth strategies, which allow you to identify, modify and quickly implement our easy-to-follow business-building tools and techniques designed around the construction and property development industry. Whether you are a business owner or an aspiring construction and property development entrepreneur, our Construction Management Course will provide the tools and techniques to drive your business forward and achieve sustainable growth. Join us at the Business Growth Academy and unlock your full potential. The Goal of Our Construction Management Training Our goal with this training is to provide you with the tools you need to take control of your business. This allows you to use the latest strategies and ensure the smooth growth of your construction business. The construction management training we offer is a three-month course with new modules available twice monthly, delivered via Zoom or in person. These modules are designed to work around your schedule. After, you’ll have a 39-hour CPD certification thanks to our CITB skills & training courses. Overall, our fully funded construction management training will help you place the proper foundation, allowing you to build a more substantial and focused business that’s centred around constant growth and profits while future-proofing your business. BUSINESS GROWTH ACADEMY The Benefit of Our Business Growth Academy As you go through our training, you’ll delve into each module and the critical steps and tools. These include how to plan, organize, and control construction operations, all designed to provide you with a well-rounded view of your business. Not only will you get the tools you need to ensure your construction business growth, but you’ll also get access to benefits such as lifetime access to your online interactive training portal, entrance into a private social and professional networking group, pro bono coaching, and mentoring from industry experts and leaders. Here are some additional benefits of our construction management training: Register your interest today You’ll build a personalised 12-month business development plan that keeps you focused on high-value activities, ensuring you remain on track to grow. Tools and techniques to not only measure but also increase your profitability within your business. These tools help you ensure that you’re never leaving money on the table again. Learn, develop, and nurture self-management and leadership strategies that you can work on and in your business to help you from chasing your tail or burning out. You’ll develop unshakeable confidence in your business’s ability to grow and become the kind of entrepreneur that chooses the customers they want to work with, meaning customers who are driven by value, not by price. Gain valuable leadership and self-development skills, which encourage learning for life. Lastly, you’ll no longer wonder, “what if?” You’ll have the knowledge and understanding to keep unlocking and growing your business’s true potential. WHAT'S INCLUDED IN THE PROGRAMME Course Overview As we’ve mentioned, our business management course is designed to be completed over three months, with two courses being released monthly. These are designed to be done on Zoom or in person and are flexible around your busy schedule. Our modules were created to be easy to understand while providing the resources needed to elevate your construction business. Here is a more in-depth look at what to expect from our modules: Module 1: The C.O.D.E Breaker: The Business FundamentalsThis module will encourage you to deep dive into your why and break the business C.O.D.E. You’ll be shown the importance of knowing why you started the business, how you can build a business while remaining authentic, and what needs to be done to ensure you create and support a solid foundation moving forward. During this module, you’ll discover how to successfully build a business in the construction industry, from the fundamentals and foundations to the growth. Lastly, we’ll review your vision, values, and purpose, show why these are critical areas, and allow you to establish a real business for you and your customers. Module 2: Your M.E.N.T.A.L Agility: The Entrepreneurial Mindset With this module, we’ll focus on self-leadership and how you should constantly be developing the ‘inner game’ or minder and the ‘outer game’ or action. The inner game consists of intention, self-awareness, self-confidence, and self-efficacy. These must be used to achieve personal mastery, while the outer game consists of influence and impact. M.E.N.T.A.L. agility is your key to all success and failure, meaning that without leading yourself, you’ll never find business success. For us, your M.E.N.T.A.L. agility is made of five key components that enable you to transition from owning a business to thinking and planning like an entrepreneurial business owner. Module 3: The T.I.M.E Multiple: Working ON or Working IN The point of this module is to help you understand that you can’t manage your time; you can only manage your use of time or your self-management skills. It’s vital to have strong self-management skills to be more successful at work. We’ll explore ways to help maximise your time and identify your High Payoff Activities. The T.I.M.E. multiplier is about accepting that you cannot do everything yourself. Instead, it would be best if you focused on your high-payoff activities. Our goal is to teach you to say it’s okay to say no. We’ll show you the importance of recognising the significance of all your decisions. Along with that, we focus on unique planning and defining processes to bring the future into the present. Module 4: The Business P.R.O.B.E: The Numbers Game Understanding your finances is essential as it allows you to make informed decisions that have the potential to make significant impacts on your business, growth, and even your bottom line. We want you never to leave money on the table again. When you know the difference between markup and margin, fixed and variable costs can make the difference between owning a business and the business owning you. Understanding your business numbers will increase your revenue and profitability and even grow your business. Module 5: High-Performance T.E.A.M.S: The Well-Oiled High-performing teams are more than a group that works together. A high-performing team has clear priorities and purposes and shares an understanding of how each team member or subcontractor prefers to approach work. The foundation of a high-performing team or business starts with trust. The development starts with creating an environment where leaders and team members can openly disclose which strengths they feel they bring to a team and what support they need to be their best selves. Truth is that all people’s problems directly reflect the business owner’s leadership and management. When a team doesn’t do things your way, they probably have no idea what your way is. Module 6: G.O.A.L.S: Setting & Defining the Accountability System Everyone works best with clearly defined goals, from completing a refurb on a budget or growing your construction business to over 10M annual profit. Remember the old saying, through a goal with a plan, is just a wish! We’ll teach you our tried and tested process for setting and achieving your objectives by focusing on what matters most. Reviewing your daily, weekly, and monthly goals, we can help you make high performance a habit. Best of all, you’ll create a detailed 12-month business development plan to get your personal and professional goals moving in the right direction. Meet the Construction Business Training Presenters Derrick Matheson: Training and Development Director and Trainer of Business Growth Academy A seasoned business owner, Derrick understands the challenges UK construction and property development professionals face. We have crafted a targeted program that simplifies growth, empowering entrepreneurs with easy-to-implement strategies.  Derrick’s mission is simple: to empower and equip ambitious entrepreneurs and professionals with the tools and knowledge necessary to thrive in today’s competitive market. The Business Growth Academy is a testament to his dedication, offering an innovative, step-by-step business-building process that demystifies the complexities of growth and unlocks the full potential of your enterprise. Stuart Mason: BGA’s Bold Training Manager, Lead Trainer, and Author of “How To Wreck Your Business Stuart, the fearless BGA Training Manager and Lead Trainer has turned his business failures into powerful lessons for others. As the author of “How To Wreck Your Business,” Stuart shares his hard-earned wisdom to help business owners avert the same pitfalls that led to the demise of his own company on its 20th anniversary. Stuart’s approach is refreshingly direct and unapologetically abrupt, cutting through the noise to deliver real-world insights that make a difference. Don’t expect a dry lecture on business theory from a dusty textbook; instead, Stuart offers a ‘streetwise’ perspective that is both practical and actionable, pushing you to uncover the answers that will make your business shine in a competitive market.

This Business English tutoring course is designed to help adult learners improve their English language skills within a professional context. Participants will focus on developing their communication skills, vocabulary, and cultural understanding necessary for success in the business world. Through practical exercises, role-plays, and industry-specific materials, learners will enhance their ability to effectively communicate in English within various business situations.  Course Duration: 12 weeks (48 sessions) Course Objectives: By the end of this course, participants will: 1. Communicate confidently and effectively in English within a business setting. 2. Expand business-related vocabulary and improve language accuracy. 3. Develop listening skills to understand business conversations and presentations. 4. Enhance reading comprehension skills for business-related texts. 5. Write accurately and coherently for business correspondence. Course Outline: Week 1: Introduction to Business English - Introduction to course objectives, expectations, and methodology - Assessment of participants' current language proficiency and individual learning goals - Overview of key business English skills and areas of focus Week 2: Business Communication Skills - Developing effective oral communication skills for business settings - Role-plays and discussions related to common business scenarios - Enhancing fluency, clarity, and confidence in expressing ideas and opinions Week 3: Business Vocabulary Expansion - Expanding business-related vocabulary and terminology - Exercises and activities to reinforce and practice key business terms - Incorporating industry-specific jargon into oral and written communication Week 4: Business Writing Skills - Improving writing skills for business correspondence - Practice exercises for emails, reports, memos, and other business documents - Enhancing clarity, coherence, and professional tone in written communication Week 5: Listening and Comprehension in Business Contexts - Developing listening skills to understand business conversations, presentations, and meetings - Authentic listening materials related to various business topics - Strategies for note-taking, understanding accents, and extracting key information Week 6: Reading and Comprehension for Business - Developing reading skills for business-related texts - Strategies for skimming, scanning, and understanding complex business documents - Identifying main ideas, supporting details, and summarising key information Week 7: Business Presentation Skills - Developing effective presentation skills for business contexts - Techniques for organising content, engaging the audience, and delivering impactful presentations - Practice sessions with feedback and guidance Week 8: Business Negotiation Skills - Enhancing negotiation skills for business interactions - Role-plays and practical exercises for successful negotiations - Polishing language and strategies for effective business communication Week 9: Business Etiquette and Cultural Understanding - Understanding business etiquette and cultural nuances in professional settings - Developing intercultural communication skills for international business contexts - Practicing effective communication in diverse and multicultural environments Week 10: Business Networking and Socialising - Developing language skills for networking and socialising in business contexts - Role-plays and exercises for effective communication at conferences, events, etc. - Polishing conversational skills, small talk, and building professional relationships Week 11: Business Grammar and Language Accuracy - Reviewing and reinforcing essential grammar rules and structures in a business context - Identification and correction of common errors in business writing and speaking - Exercises and activities to improve language accuracy Week 12: Review and Final Evaluation - Reviewing course content and addressing individual needs - Comprehensive review exercises for all language skills in a business context - Final evaluation and feedback session Note: This syllabus serves as a guideline and can be customised based on the specific needs, interests, and proficiency levels of the participants. The course may also include guest speakers or industry-specific case studies to provide further immersion and practical application of language skills.

The need for key staff to have commercial skills is paramount, as the public sector is increasingly opened up as a commercial market, in which organisations compete against each other and the private sector for contracts. Generating additional income and being commercially aware is vital for this to be a success, and is what many public sector organisations are looking to do. This programme will help you: See commercial awareness as not just another skill-set, but as a different mind-set Use a variety of tried-and-tested commercial, analytical decision-making techniques and tools Define your commercial objectives Develop a strategic focus Start looking at service clients as market segments Analyse, in a competitive context, your service offering Plan a commercial strategy, prepare for its implementation and see it through to execution 1 What is commercial thinking? Understand what it means to be a commercial thinker Identifying commercial opportunities often involves not only a different skill set but also a different mindset; looking at the services that you provide 2 Defining strategic commercial objectives Defining your key commercial objectives Prioritising your strategic objectives Two key strategic planning tools:Resource and Competency MatrixPESTLE How to apply these tools to your particular situation 3 Developing a strategic focus Decision-making on how to compete in the markets identified by your strategic objectives requires a strategic focus Developing strategic focus A tool for helping you to make those decisions: using the Ansoff Matrix 4 Defining customer targets How to think more commercially by understanding who all your customers are and how they differ from each other how to apply the principles to your areas to identify the type of customers you have and their key characteristics - Customer segmentation Who are your customers? How do their needs vary? - Scenarios 5 The competitive market place Understanding the competitive forces at play Different types of competition Analysing your competitive environment using Porter's 5 Forces model 6 Meeting stakeholder expectations Two simple models to help you identify the key stakeholders who could influence your commercial environment How to use your stakeholders to help you achieve your commercial objectives 7 Implementation - systems, structures and processes Effective commercial activity involves working with others to implement ideas and strategies What do you need to have in place before you implement your commercial strategy? How to health-check your organisation prior to implementation using the McKinsey 7S framework 8 Implementation - people and culture A good commercial strategy only works if the people involved buy in to the ideas and if the culture of the organisation is conducive to the effective implementation How the latest thinking in behavioural economics can help you develop your culture and people to work commercially 9 Tools and checklists Be more commercial within your sphere of influence using a commercial checklist to help you Using the checklist as a benchmark against the most commercially aware organisations Using the checklist as a health check - both corporately and individually

The importance of building services to the success of an organisation has never been greater and continues to grow. Developers and occupiers are becoming more aware of the contribution that building services make to the well being of occupants and hence their perception of the quality of the working environment. Those involved with the design, construction, maintenance and operation will increasingly be required to deliver building services that demonstrable contribution to the occupier's business. Energy efficiency, carbon management and occupant satisfaction depend substantially on the way building services are designed, managed and operated. To optimise these aspects, an informed strategic approach is essential. Tried and tested techniques and processes are available that, when applied holistically, will deliver substantial benefits. This course reviews best practice in the area and inspires participants to ensure that building services perform at their optimal level. To provide a better understanding of how building services can be designed, managed and operated to: Maximise occupant comfort, satisfaction and wellbeing Add value and contribute to the success of the business of the occupier Improve health safety Reduce operating cost, energy use, carbon emissions and environmental impact Optimise cost and value Provide strategies for continuous improvement and sustainable operation 1 Building services fundamentals The function of services in commercial buildings and their importance to the core business 2 Techniques and processes for optimising cost and value Programmed operation evaluation Continuous commissioning Lifetime product management Performance-based service Energy efficiency and the scope for environmental improvement 3 Making the business case and preparing the strategy Motivating decision-makers Empowering those who have to deliver the results Managing business risk 4 Strategy implementation and monitoring results Ensuring that rich and robust feedback is available to support continuous improvement and strategy enhancementWhen to get feedbackWhyHowWhat to do with it 5 Case histories and 'air time' Sharing experience and addressing specific issues of interest to participants Course review Close

This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: Discover opportunities - through a deeper understanding of the customer's business Develop partnership - through a better 'value proposition' for the customer Increase repeat business - based on higher customer satisfaction Improve synergy - by getting everyone to 'sing from the same hymn sheet' Develop a collaborative account plan - validated by the customer and their own management Secure resources - management will align resources to execute soundly based account plans Win an increased share of 'customer wallet' - through systematic account development 1 The six principles of strategic account development Introduction to the PROFIT account development model:- Performance- Relationships- Objectives and goals- Feedback- Integration- Teamwork Practical account development strategies: overview and case studies 2 Performance Use practical tools to help you manage and measure account performance and success Design and build a monthly account dashboard for all sizes of account Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 Relationships How to build and manage key relationships within an account Qualifying and managing key influencers accurately Producing a 'relationship matrix' for each account quickly and easily Approaching and developing new contacts strategically Tools and techniques for successful tracking of contacts and call-backs Developing a coach or advocate in every customer organisation pro-actively 4 Objectives and goals Where are you now? - how to establish your competitive position within an account Know how to set, monitor and track key objectives for accounts over the short, medium and long term Selling against the competition - developing both long- and short-term sales strategies 5 Feedback - building loyal and satisfied customers The correct way to manage customer expectations and create listening loops within an account How to monitor and track your customer's perception and satisfaction with your organisation Building a personalised satisfaction matrix for each account Customer review meetings - best practice in building loyalty by regular joint planning events Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 Integration How to integrate your products or solutions with the customer's business needs and processes Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor Developing a loyalty strategy for key accounts or groups of smaller accounts Getting your message and strategy across to C-level contacts 7 Teamwork Working with others to achieve your account goals Gaining internal commitment from your organisation Managing and working with a virtual team Creating cross-departmental communication loops 8 Putting it all together Personal account reviews Personal learning summary and action plans