The need for key staff to have commercial skills is paramount, as the public sector is increasingly opened up as a commercial market, in which organisations compete against each other and the private sector for contracts. Generating additional income and being commercially aware is vital for this to be a success, and is what many public sector organisations are looking to do. This programme will help you: See commercial awareness as not just another skill-set, but as a different mind-set Use a variety of tried-and-tested commercial, analytical decision-making techniques and tools Define your commercial objectives Develop a strategic focus Start looking at service clients as market segments Analyse, in a competitive context, your service offering Plan a commercial strategy, prepare for its implementation and see it through to execution 1 What is commercial thinking? Understand what it means to be a commercial thinker Identifying commercial opportunities often involves not only a different skill set but also a different mindset; looking at the services that you provide 2 Defining strategic commercial objectives Defining your key commercial objectives Prioritising your strategic objectives Two key strategic planning tools:Resource and Competency MatrixPESTLE How to apply these tools to your particular situation 3 Developing a strategic focus Decision-making on how to compete in the markets identified by your strategic objectives requires a strategic focus Developing strategic focus A tool for helping you to make those decisions: using the Ansoff Matrix 4 Defining customer targets How to think more commercially by understanding who all your customers are and how they differ from each other how to apply the principles to your areas to identify the type of customers you have and their key characteristics - Customer segmentation Who are your customers? How do their needs vary? - Scenarios 5 The competitive market place Understanding the competitive forces at play Different types of competition Analysing your competitive environment using Porter's 5 Forces model 6 Meeting stakeholder expectations Two simple models to help you identify the key stakeholders who could influence your commercial environment How to use your stakeholders to help you achieve your commercial objectives 7 Implementation - systems, structures and processes Effective commercial activity involves working with others to implement ideas and strategies What do you need to have in place before you implement your commercial strategy? How to health-check your organisation prior to implementation using the McKinsey 7S framework 8 Implementation - people and culture A good commercial strategy only works if the people involved buy in to the ideas and if the culture of the organisation is conducive to the effective implementation How the latest thinking in behavioural economics can help you develop your culture and people to work commercially 9 Tools and checklists Be more commercial within your sphere of influence using a commercial checklist to help you Using the checklist as a benchmark against the most commercially aware organisations Using the checklist as a health check - both corporately and individually
In this module, we will discuss the importance of finding the right market for your export product and outline several online and offline methods of locating potential buyers in the market concerned, including how to construct your website for international sales, user social media to attract, international buyers, utilize online market places to drive international expansion, set up an international email marketing campaign, make the most out of trade fair participation, and maximize your chances of success on trade missions and seller-buyer meetings. In this module, we will discuss the importance of finding the right market for your export product and outline several online and offline methods of locating potential buyers in the market concerned, including how to construct your website for international sales, user social media to attract, international buyers, utilize online market places to drive international expansion, set up an international email marketing campaign, make the most out of trade fair participation, and maximize your chances of success on trade missions and seller-buyer meetings.
The importance of building services to the success of an organisation has never been greater and continues to grow. Developers and occupiers are becoming more aware of the contribution that building services make to the well being of occupants and hence their perception of the quality of the working environment. Those involved with the design, construction, maintenance and operation will increasingly be required to deliver building services that demonstrable contribution to the occupier's business. Energy efficiency, carbon management and occupant satisfaction depend substantially on the way building services are designed, managed and operated. To optimise these aspects, an informed strategic approach is essential. Tried and tested techniques and processes are available that, when applied holistically, will deliver substantial benefits. This course reviews best practice in the area and inspires participants to ensure that building services perform at their optimal level. To provide a better understanding of how building services can be designed, managed and operated to: Maximise occupant comfort, satisfaction and wellbeing Add value and contribute to the success of the business of the occupier Improve health safety Reduce operating cost, energy use, carbon emissions and environmental impact Optimise cost and value Provide strategies for continuous improvement and sustainable operation 1 Building services fundamentals The function of services in commercial buildings and their importance to the core business 2 Techniques and processes for optimising cost and value Programmed operation evaluation Continuous commissioning Lifetime product management Performance-based service Energy efficiency and the scope for environmental improvement 3 Making the business case and preparing the strategy Motivating decision-makers Empowering those who have to deliver the results Managing business risk 4 Strategy implementation and monitoring results Ensuring that rich and robust feedback is available to support continuous improvement and strategy enhancementWhen to get feedbackWhyHowWhat to do with it 5 Case histories and 'air time' Sharing experience and addressing specific issues of interest to participants Course review Close
Better Business Cases™ Practitioner: Virtual In-House Training Better Business Cases™ is based on the Five Case Model - which is the UK government's best practice approach to structuring spending proposals and making effective business decisions. Using this best-practice approach will allow organizations to reduce unnecessary spending and improve the decision-making process which gives you a greater chance of securing necessary funding and support for initiatives. The goal of the practitioner course is to develop a candidate's ability to deliver a comprehensive business case, through encouraging expanded knowledge to guide the practical application of theoretical foundations. Upon the completion of this Practitioner course, a candidate will be able to start applying the model to a real business case development project. What You Will Learn At the end of this program, you will be able to: Develop the lifecycle of a business case and to establish the relationships between the five cases Apply the steps in the business case development framework, in order to support the production of a business case, using the Five Case Model, for a given scenario Overview of Better Business Cases Alignment with the strategic planning process Importance of the Business Case using the Five Case Model Overview of the Five Case Model Purpose of the key stages in the development of a spending proposal Purpose of a Business Justification Case Business Case Development Process Purpose of project / programme assurance and assurance reviews Responsibility for producing the Business Case Determining the Strategic Context and Undertaking the Strategic Assessment Scoping the Scheme and Preparing the Strategic Outline Case Planning the Scheme and Preparing the Outline Business Case Procuring the Solution and Preparing the Full Business Case Implementation and monitoring Evaluation and feedback Making the Case for Change Agree on the strategic context Determine spending objectives, existing arrangements, and business needs Determine potential business scope and key service requirements Determine benefits, risks, constraint, and dependencies Exploring the Preferred Way Forward Agree on critical success factors Determine long list options and SWOT analysis Recommend a preferred way forward Determining Potential Value for Money Revisit the short list Prepare the economic appraisal for short-listed options Undertake benefits appraisal Undertake risk appraisal Select preferred option and undertake sensitivity analysis Preparing for the Potential Deal Determine the procurement strategy Determine service streams and required outputs Outline potential risk apportionment Outline potential payment mechanisms Ascertain contractual issues and accountancy treatment Ascertaining Affordability and Funding Requirement Prepare the financial model Prepare the financial appraisals Planning for Successful Delivery Plan programme / project management Plan change and contract management Plan benefits realization Plan risk management Plan programme / project assurance and post project evaluation Procuring the Value for Money Solution Revisit the case for change Revisit the OBC options Detail procurement process and evaluation of best and final offers (BAFOs) Contracting for the Deal Set out the negotiated deal and contractual arrangements Set out the financial implications of the deal Ensuring Successful Delivery Finalize project management arrangements and plans Finalize change management arrangements and plans Finalize benefits realization arrangements and plans Finalize risk management arrangements and plans Finalize contract management arrangements and plans Finalize post-project evaluation arrangements and plans
This Business English tutoring course is designed to help adult learners improve their English language skills within a professional context. Participants will focus on developing their communication skills, vocabulary, and cultural understanding necessary for success in the business world. Through practical exercises, role-plays, and industry-specific materials, learners will enhance their ability to effectively communicate in English within various business situations. Course Duration: 12 weeks (48 sessions) Course Objectives: By the end of this course, participants will: 1. Communicate confidently and effectively in English within a business setting. 2. Expand business-related vocabulary and improve language accuracy. 3. Develop listening skills to understand business conversations and presentations. 4. Enhance reading comprehension skills for business-related texts. 5. Write accurately and coherently for business correspondence. Course Outline: Week 1: Introduction to Business English - Introduction to course objectives, expectations, and methodology - Assessment of participants' current language proficiency and individual learning goals - Overview of key business English skills and areas of focus Week 2: Business Communication Skills - Developing effective oral communication skills for business settings - Role-plays and discussions related to common business scenarios - Enhancing fluency, clarity, and confidence in expressing ideas and opinions Week 3: Business Vocabulary Expansion - Expanding business-related vocabulary and terminology - Exercises and activities to reinforce and practice key business terms - Incorporating industry-specific jargon into oral and written communication Week 4: Business Writing Skills - Improving writing skills for business correspondence - Practice exercises for emails, reports, memos, and other business documents - Enhancing clarity, coherence, and professional tone in written communication Week 5: Listening and Comprehension in Business Contexts - Developing listening skills to understand business conversations, presentations, and meetings - Authentic listening materials related to various business topics - Strategies for note-taking, understanding accents, and extracting key information Week 6: Reading and Comprehension for Business - Developing reading skills for business-related texts - Strategies for skimming, scanning, and understanding complex business documents - Identifying main ideas, supporting details, and summarising key information Week 7: Business Presentation Skills - Developing effective presentation skills for business contexts - Techniques for organising content, engaging the audience, and delivering impactful presentations - Practice sessions with feedback and guidance Week 8: Business Negotiation Skills - Enhancing negotiation skills for business interactions - Role-plays and practical exercises for successful negotiations - Polishing language and strategies for effective business communication Week 9: Business Etiquette and Cultural Understanding - Understanding business etiquette and cultural nuances in professional settings - Developing intercultural communication skills for international business contexts - Practicing effective communication in diverse and multicultural environments Week 10: Business Networking and Socialising - Developing language skills for networking and socialising in business contexts - Role-plays and exercises for effective communication at conferences, events, etc. - Polishing conversational skills, small talk, and building professional relationships Week 11: Business Grammar and Language Accuracy - Reviewing and reinforcing essential grammar rules and structures in a business context - Identification and correction of common errors in business writing and speaking - Exercises and activities to improve language accuracy Week 12: Review and Final Evaluation - Reviewing course content and addressing individual needs - Comprehensive review exercises for all language skills in a business context - Final evaluation and feedback session Note: This syllabus serves as a guideline and can be customised based on the specific needs, interests, and proficiency levels of the participants. The course may also include guest speakers or industry-specific case studies to provide further immersion and practical application of language skills.
Course Overview This Life Coaching course offers an empowering and transformative learning experience designed to help learners develop the essential skills and insights needed to guide others towards personal growth and achievement. Covering the core principles of life coaching, emotional intelligence, communication techniques, and client management, this course equips learners with the tools to inspire change and foster resilience. By developing self-awareness and understanding behavioural patterns, learners will be able to create structured coaching plans tailored to individual client needs. Whether aiming to pursue a career in coaching or seeking to enhance leadership and mentoring capabilities, learners will finish the course with a clear understanding of ethical practices and business growth fundamentals. Upon completion, participants will be prepared to confidently support clients in achieving personal and professional goals while advancing their own personal development. Course Description The Life Coaching course delves into the essential aspects of professional coaching, beginning with its purpose, principles, and the critical role of self-awareness. Learners will explore the development of core beliefs, fear management, and the foundations of emotional intelligence to better understand client motivations and behaviours. Communication skills, including body language techniques, are covered in depth to enhance client engagement and rapport-building abilities. The course also introduces effective goal-setting frameworks, methods for structuring client sessions, and key attributes of successful life coaches. Additionally, learners will receive an introduction to basic business development strategies, helping them to establish and grow their own coaching practices. Ethical considerations form a crucial part of the training, ensuring learners are equipped to protect both themselves and their clients. With a balance of theoretical foundations and real-world application, learners will gain valuable skills to thrive in the coaching profession. Course Modules Module 01: Life Coaching: The Purpose and Fundamentals Module 02: Develop Your Self-Awareness Module 03: The Development of Core Beliefs and Managing Fears Module 04: Life Coaching Types and Key Attributes of a Life Coach Module 05: Understanding Emotional Intelligence Module 06: Body Language and Communication Techniques Module 07: A Structure for Client Work and Goal Setting Module 08: Basic Principles for Business Development and Growth Module 09: The Ethical Coach: Protect Yourself and Your Clients (See full curriculum) Who is this course for? Individuals seeking to guide others towards personal and professional success. Professionals aiming to enhance leadership, mentoring, and coaching capabilities. Beginners with an interest in life coaching, personal development, or behavioural sciences. Entrepreneurs looking to establish a career in coaching or consultancy. Managers and HR professionals wishing to develop stronger coaching techniques within their teams. Career Path Life Coach Career Coach Executive Coach Leadership Development Specialist HR and Talent Development Professional Business Consultant Wellbeing Coach Mentoring Programme Coordinator
Course Overview This Workplace Communication Management course provides a well-rounded understanding of how communication functions within professional environments, equipping learners with the ability to navigate various workplace dynamics with clarity and confidence. From understanding the importance of stakeholder communication to overcoming barriers and developing interpersonal skills, this course is designed to enhance effectiveness across all levels of an organisation. Learners will explore the role of cultural influences, language use, and internal communication structures that impact workplace productivity and cohesion. By the end of the course, individuals will be equipped to handle communication responsibilities more effectively, contribute to a healthier work culture, and support organisational goals through better message delivery and reception. Whether working independently or as part of a team, learners will find the content applicable across a range of industries and roles, providing long-term benefits in managing workplace interactions and aligning communication with broader business objectives. Course Description This comprehensive course delves into the theory and application of workplace communication, with a focus on developing clear, consistent, and context-appropriate messaging. Learners will begin by examining the importance of internal communication and its influence on stakeholders. The course addresses barriers such as misinterpretation, cultural misunderstandings, and language inefficiencies, offering strategies to overcome them. Modules also cover the impact of organisational culture on communication, the use of professional language, and maintaining effective interpersonal relationships. Designed for those who wish to strengthen their communication capabilities in a structured environment, the course encourages reflective learning and the application of communication principles across varied workplace scenarios. Emphasis is placed on building mutual understanding and aligning communication efforts with organisational aims. Upon completion, learners will be able to foster clearer communication lines, improve workplace engagement, and manage communication challenges with increased confidence and awareness. Course Modules: Module 01: Information and Communication for Stakeholders Module 02: Communication & Barriers Module 03: Culture and Communication in the Workplace Module 04: Language and Effective Communication Module 05: Business Communication & Interpersonal Relationships Module 06: Communication Improvement at Workplace (See full curriculum) Who is this course for? Individuals seeking to build strong workplace communication skills. Professionals aiming to improve organisational communication and team engagement. Beginners with an interest in corporate communication and business relations. HR personnel, managers, and team leaders looking to foster better communication culture. Career Path Communication Officer Team Leader or Supervisor Human Resources Assistant Office Administrator Business Development Coordinator Internal Communications Specialist Customer Relationship Manager
Course Overview The Professional Photography course provides a comprehensive journey into the world of photography, blending creative techniques with technical understanding. This course covers everything from mastering exposure and digital photography to exploring specialist scenarios such as portraits, landscapes, macro, and aerial photography. Learners will gain an in-depth understanding of camera anatomy, lighting, white balance, and post-production editing using industry-standard tools like Photoshop and Lightroom. Whether learners wish to enhance personal skills or pursue professional ambitions, this course equips them with the expertise to produce high-quality photographic work. By the end of the course, learners will be able to demonstrate proficiency across diverse photography styles, effectively manage photography equipment, and refine their editing capabilities. In addition, guidance on starting a photography business and selling work will support those looking to monetise their skills. This course offers valuable knowledge for both career development and personal enrichment in the creative industry. Course Description This course delves deeply into the art and science of photography, providing learners with a structured pathway to master both foundational principles and advanced techniques. Beginning with an introduction to camera settings, exposure, and digital photography, it progresses through specialised topics including focus and depth of field, lighting control, and the use of various photographic equipment. Learners will engage with diverse photography scenarios such as street photography, events, wildlife, and product shoots, developing a versatile skill set suitable for a range of professional contexts. The curriculum also explores post-processing with software such as Photoshop CC, Lightroom Classic CC, and mobile editing tools like Snapseed and Photoshop Express. Furthermore, modules on business development and stock photography sales offer valuable insights into potential income streams. Delivered in an engaging and accessible format, this course ensures that learners acquire both creative and technical expertise, setting a strong foundation for future opportunities in photography. Course Modules Module 01: Introduction Module 02: Exposure Module 03: Digital Photography Masterclass Module 04: Focus and Depth of Field Module 05: Camera Anatomy Module 06: White Balance and Colour Module 07: Lighting Module 08: Mobile Photography Module 09: Equipment – Cameras Module 10: Equipment – Lenses Module 11: Equipment – Accessories Module 12: Photo Scenario – Portrait Module 13: Photo Scenario – Long Exposure Module 14: Photo Scenario – Landscape Module 15: Photo Scenario – Product Module 16: Photo Scenario – Low Light Module 17: Photo Scenario – Sports & Action Module 18: Photo Scenario – Macro Module 19: Photo Scenario – Street & Architecture Module 20: Photo Scenario – Events Module 21: Photo Scenario – Aerial Module 22: Photo Scenario – Night Module 23: Introduction to Photo Editing Module 24: Photoshop CC Module 25: Lightroom Classic CC Module 26: Lightroom CC Module 27: Mac Photos Module 28: Google Photos Module 29: Photoshop Express Module 30: Snapseed Module 31: Sharing Your Photos Module 32: Starting a Photo Business Module 33: Selling Stock Photos Module 34: Printing Module 35: Wildlife Module 36: Conclusion (See full curriculum) Who is this course for? Individuals seeking to develop creative and technical photography skills. Professionals aiming to expand their visual media expertise. Beginners with an interest in photography and digital editing. Entrepreneurs wishing to build a photography business. Hobbyists looking to refine their photographic techniques. Career Path Professional Photographer Freelance Photojournalist Event and Wedding Photographer Wildlife Photographer Digital Content Creator Stock Photography Contributor Photography Business Owner Visual Media Consultant
Business Startup Course Overview This course is designed for aspiring entrepreneurs and business professionals looking to gain essential knowledge and skills for launching a successful startup. It covers key concepts such as identifying business models, creating innovative ideas, building a brand, and implementing both active and passive sales strategies. Learners will explore the stages of business creation from conception to execution and develop a clear business action plan. By the end of the course, participants will be equipped with the tools necessary to develop their own business and take confident steps toward growth and sustainability. Course Description The "Business Startup" course delves into the fundamental components required to start and run a successful business. Topics include the Adonis Business Model, which provides a framework for building a profitable business, the steps involved in creating a viable business idea, and the methods for constructing a strong brand identity. The course also covers effective sales techniques, both active and passive, to drive revenue. Additionally, learners will be guided through the process of creating a comprehensive business and action plan to set the foundation for long-term success. This course is ideal for anyone looking to start their own business or develop their entrepreneurial mindset. Business Startup Curriculum: Module 01: Adonis Business Model – The Model of Successful Businesses Module 02: Creation of A Business Idea Module 03: Building A Successful Brand Module 04: Active Sales Module 05: Passive Sales Module 06: Create A Business and Action Plan (See full curriculum) Who is this course for? Individuals seeking to start their own business. Professionals aiming to expand their entrepreneurial skills. Beginners with an interest in business development. Entrepreneurs looking to refine their business strategies. Career Path Business Owner Entrepreneur Brand Manager Sales Manager Marketing Manager Business Development Executive
Know the Selling Strategies that Boost Customer Acquisition Course Overview This course provides an insightful exploration of effective selling strategies designed to significantly enhance customer acquisition. Learners will discover how to identify and target ideal customer segments, select the most suitable sales channels, and craft a comprehensive selling strategy tailored to their business needs. By understanding the dynamics of customer behaviour and market trends, participants will develop the skills needed to attract and retain customers more effectively. The course equips learners with valuable knowledge to drive sales growth, improve business reach, and establish a competitive advantage. Upon completion, learners will be able to design strategic sales plans that align with business objectives, ensuring sustainable customer acquisition and long-term success. Course Description This course delves into key concepts and techniques essential for mastering selling strategies that foster customer acquisition. Topics include analysing market opportunities, evaluating sales channels, and formulating strategic sales plans that reflect business goals. Learners will gain an understanding of customer journey mapping and segmentation, enabling them to tailor their approach to diverse target audiences. The learning experience is structured to enhance strategic thinking and decision-making abilities within a sales context. Graduates of the course will be proficient in developing focused selling strategies that optimise resources and maximise market impact, thereby supporting business expansion and customer loyalty. This professional course is designed for those seeking to enhance their commercial effectiveness in competitive environments. Know the Selling Strategies that Boost Customer Acquisition Curriculum Module 01: Selling Strategies that Boost Customer Acquisition - An Overview Module 02: Determine the Optimal Sales Channels to Grow your Business Module 03: Create a Selling Strategy for Your Business (See full curriculum) Who is this course for? Individuals seeking to increase customer acquisition and sales effectiveness. Professionals aiming to advance their career in sales or business development. Beginners with an interest in sales strategy and business growth. Entrepreneurs looking to enhance their market reach and customer base. Career Path Sales Executive Business Development Officer Customer Acquisition Specialist Marketing and Sales Coordinator Small Business Owner or Manager