130 Business Branding courses

Overview: Logo Design for Startups Building Strong Brand Identities   Welcome to our comprehensive Logo Design course tailored specifically for startups aiming to establish a powerful brand identity. In this program, we delve deep into the intricacies of logo creation, equipping you with the knowledge and skills necessary to craft a memorable and impactful emblem for your brand. Let's take a look at the modules included in this course:   Module 1: Introduction to Logo Design In this foundational module, we introduce you to the fundamental concepts of logo design. You'll learn about the importance of logos in branding, the key elements that make up a successful logo, and the various types of logos commonly used by businesses.   Module 2: Research and Concept Development Effective logo design begins with thorough research and concept development. In this module, we guide you through the process of conducting market research, understanding your target audience, and generating creative concepts that align with your brand's identity and values.   Module 3: Typography in Logo Design Typography plays a crucial role in logo design, conveying the personality and tone of your brand. In this module, you'll explore different types of fonts, learn about the principles of typography, and discover how to select and customize fonts to create a visually appealing and cohesive logo.   Module 4: Color Psychology and Logo Design Color has a profound impact on human emotions and perceptions, making it a powerful tool in logo design. In this module, we delve into the psychology of color, explore the meanings and associations of different colors, and teach you how to use color effectively to evoke the desired response from your audience.   Module 5: Shape, Symbolism, and Visual Elements Shapes and symbols can convey powerful messages and meanings in a logo. In this module, you'll learn about the significance of shapes and symbols in logo design, explore different visual elements such as icons and illustrations, and discover how to use them creatively to enhance your logo's impact.   Module 6: Composition and Layout The composition and layout of a logo are critical factors that contribute to its overall effectiveness. In this final module, we cover the principles of composition and layout, teach you how to create balanced and harmonious designs, and provide practical tips for optimizing your logo for various applications and platforms.   By completing this course, you'll not only gain a deep understanding of logo design principles and techniques but also acquire the practical skills needed to create a standout logo that reflects the essence of your startup and helps you build a strong brand identity in the competitive marketplace. Enroll now and take the first step towards crafting a compelling visual identity for your business! Course Curriculum Module 1_ Introduction to Logo Design Introduction to Logo Design 00:00 Module 2_ Research and Concept Development Research and Concept Development 00:00 Module 3_ Typography in Logo Design Typography in Logo Design 00:00 Module 4_ Color Psychology and Logo Design Color Psychology and Logo Design 00:00 Module 5_ Shape, Symbolism and Visual Elements Shape, Symbolism and Visual Elements 00:00 Module 6_ Composition and Layout Composition and Layout 00:00

Course Overview: Personal Branding Fundamentals   In the modern professional landscape, personal branding has become a crucial aspect of success. Whether you're an entrepreneur, freelancer, or climbing the corporate ladder, establishing and managing your personal brand can significantly impact your career trajectory. The 'Personal Branding Fundamentals' course is meticulously designed to equip you with the essential skills and strategies to develop a compelling personal brand that resonates with your audience and fosters long-term success.   Module 1: Defining Your Brand Identity In Module 1, you will embark on a journey to discover and define your unique brand identity. You'll learn how to identify your strengths, values, and passions, and leverage them to craft a distinct personal brand that sets you apart from the competition. Module 2: Crafting Your Brand Story Module 2 delves into the art of storytelling and its pivotal role in personal branding. You'll learn how to craft a compelling brand narrative that captivates your audience, communicates your values, and forges genuine connections. Module 3: Maintaining Your Personal Brand Consistency is key to maintaining a strong personal brand. In Module 3, you'll explore strategies for consistently presenting your brand across various touchpoints, from social media platforms to face-to-face interactions, ensuring that your brand remains authentic and memorable. Module 4: Creating a Personal Branding Strategy Module 4 focuses on developing a comprehensive personal branding strategy tailored to your goals and target audience. You'll learn how to set measurable objectives, identify your target audience, and choose the most effective channels to amplify your brand message. Module 5: Implementing Your Personal Brand Strategy In Module 5, you'll dive into the practical implementation of your personal branding strategy. From optimizing your LinkedIn profile to crafting engaging content, you'll learn actionable tactics to effectively communicate your brand message and enhance your visibility. Module 6: Online Reputation Management In the digital age, your online reputation can make or break your personal brand. Module 6 equips you with the tools and techniques to monitor and manage your online presence, effectively handle feedback and criticism, and safeguard your reputation in an ever-evolving digital landscape.   Conclusion By the end of the 'Personal Branding Fundamentals' course, you will have gained a comprehensive understanding of the principles and practices of personal branding. Armed with practical skills and strategies, you'll be well-positioned to cultivate a powerful personal brand that opens doors, attracts opportunities, and propels you towards your professional goals. Whether you're a seasoned professional or just starting your career journey, investing in your personal brand is an investment in your future success. Course Curriculum Module 1_ Defining Your Brand Identity Defining Your Brand Identity 00:00 Module 2_ Crafting Your Brand Story Crafting Your Brand Story 00:00 Module 3_ Maintaining Your Personal Brand Maintaining Your Personal Brand 00:00 Module 4_ Creating a Personal Branding Strategy Creating a Personal Branding Strategy 00:00 Module 5_ Implementing Your Personal Brand Strategy Implementing Your Personal Brand Strategy 00:00 Module 6_ Online Reputation Management Online Reputation Management 00:00

Learn the art of marketing online by spreading your brand In this era of the internet, there is a necessity for you to stand out from the crowd. When selling something you need to make your customers want your products over your competitors. But how do you achieve that? Well this Internet Marketing: Building Successful Brand course is the answer to your problems; as you will learn all about how to successfully brand yourself. Internet Marketing: Building Successful Brand will help you grow your brand to the full extent of your vision, and teach you the tricks to making money online. Initially you will learn to stand apart from other people, and focus on not making money - yes you read it right, initially you should not focus on making money. You will understand the psychology behind creating values and precise delivery. From this course you will also discover that buyers are quite smart, and how to build relationships, customer loyalty and much more. You will learn about the different markets and how to monetize and market to your strengths as well. Now there is no point in waiting anymore because you need this course to successfully brand you and your products. Course Highlights Internet Marketing: Building Successful Brand is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Internet Marketing: Building Successful Brand into 12 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 13 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Internet Marketing: Building Successful Brand Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Internet Marketing: Building Successful Brand is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Internet Marketing: Building Successful Brand is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Internet Marketing: Building Successful Brand The Reasons Why 'Normal' People Can Never Make Money Online FREE 01:00:00 Don't Focus On Making Money! FREE 01:00:00 The Psychology Behind Creating Values And Precise Delivery 02:00:00 Buyers Are Smart 00:30:00 Even The Best Won't Sell Itself 00:30:00 Build Relationships First 02:00:00 Building Customer Loyalty 00:30:00 The Marketing Funnel 00:30:00 Leverage Other Content 01:00:00 Mass Markets Versus Niche Markets 01:00:00 Monetizing And Marketing Your Strengths 02:00:00 What Other Gurus Have Advised That Works 01:00:00

In this competitive corporate world, you are like a product whose skill, merit, and quality appear to sell as a product in the market-place. As much as you are highly qualified, you get the best value in this competition. Learn how to brand you in a sound bite through our Personal Branding MasterClass course. The precise contents will assist you to become better at personal branding. The outlines of the course teach you how to improve your value, strength, personal traits, and personality. It guides you to make a framework for your personal and professional growth teaching you how to monitor your plan, promote your quality, distinguish your strength and weakness to work on it more, identify the elements of the brand, and especially, how to define the brand vibrantly. The purpose of the course is to enhance your skill, quality, and strength teaching you all the relevant techniques regards this co Assessment: This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Personal Branding MasterClass is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Personal Branding MasterClass is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Introduction Introduction FREE 00:03:00 Find out What You Will Learn in This Course 00:05:00 Why You Should Build a Personal Brand- Benefits. 00:05:00 What is a Brand 00:04:00 What is a Personal Brand- Examples. 00:08:00 WHO ARE YOU Know Yourself to Grow Yourself- Your Character 00:06:00 Know Yourself to Grow Yourself- Your Strenghts 00:06:00 Know Yourself to Grow Yourself- Your Weaknesses 00:07:00 Your Brand Values 00:09:00 Your Brand Essence 00:04:00 Your Brand Personality 00:06:00 WHERE DO YOU WENT TO BE Your Brand Vision - The WHY 00:05:00 Define your Target Audience 00:09:00 Define Your 'Brand Promise' - the WHAT 00:10:00 Build your Brand Architecture 00:03:00 HOW DO YOU REMAIN THERE? Follow the 3 Cs of Branding. Try. Fail. Learn. Repeat. 00:10:00 Congratulations, you're ready! 00:02:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Are you wondering how retail business works? Or are you someone who is the retail business sector and would want to improve your skills and knowledge? Do you want to know the factors that could help in improving your business? Then this course will answer your concerns about the retail business. Description: To start a business is already an accomplishment since starting up one undergoes through a lot of processes. So the next thing you should do is to be able to have a sustainable business that will last for the next years. For this, you have to figure out how to make it become unique and be able to market it effectively. In this course, you will be able to be guided on the steps on how to succeed in your retail business. In this course, you will learn if the retail business is the right business for you and how you would be able to succeed. You will also learn the benefits of having your own business and learn how to make a business plan. You also have to assess the business you have if you can sustain it. Lastly, this course will set you up for a profession in a business administration condition where you will have the capacity to perform business-related exercises effectively. Who is the course for? Professionals, businessmen, and entrepreneurs who are in the retail business sector People who have an interest in retail business Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Retail Business Niches would be beneficial for the following careers: Brand Manager Business Development Group Account Director Marketing Manager Public Relations Officer Sales Specialist Strategist. Retail Business Niches Introduction To Retail Business 00:30:00 What Are The Benefits of Owning Your Own Business? 01:00:00 No Business Plan = FAILURE! 00:30:00 What Kind of Business Should Your Business Be? 00:30:00 Corporation 00:15:00 What Type of Business Should You Start? 00:15:00 What Type of Business Am I interested In? 00:30:00 Who Is, What Is, Where Is Your Market? 00:30:00 What CAN You Do? 00:15:00 Identify Your Competitors 00:15:00 Registrations Permits and Licensing 00:30:00 Location! Location! Location! 00:15:00 How To Market Your Business 00:30:00 Merchandising and Inventory 00:15:00 Common Mistakes for New Businesses 01:00:00 Time To Get Started! 00:15:00 Mock Exam Mock Exam-Retail Business Niches 00:20:00 Final Exam Final Exam-Retail Business Niches 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Brand Building Management Diploma course will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Brand Building Management Diploma course will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Brand Building Management Diploma and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Brand Building Management Diploma course is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Brand Building Management Diploma course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path The Brand Building Management Diploma will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Introduction What's This Course About 00:01:00 Course Content Introduction 00:04:00 The Power Of Free 00:04:00 Referral Marketing Secrets 00:06:00 Referral Types To Use 00:09:00 Choosing Prizes & Rewards 00:14:00 How To Increase Your Value Offering 00:06:00 Designing A Referral Campaign That Converts 00:16:00 Designing Eye Catching Social Images 00:04:00 How To Use Engagement Emails 00:07:00 Understanding Lead Quality 00:04:00 Organic Marketing Guide 00:10:00 Using Paid Advertising To Scale 00:17:00 Converting Your Leads 00:11:00 Guided Campaign Set Up Setting Up A Giveaway 00:18:00 Setting Up A Rewards & Referral Program 00:12:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

In today's competitive landscape, standing out is not just an advantage - it's essential. With our comprehensive Personal Branding Diploma, you'll gain the knowledge and skills needed to craft a unique, compelling personal brand that resonates with your audience and propels your career or business forward. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access In this course, learners will discover how to define and enhance their personal brand. They'll learn how to identify the strengths, values, and unique qualities that set them apart. They'll explore techniques to refine their brand image, focusing on appearance, personality traits, and online presence through social media. Through practical exercises, learners will gain skills in managing and developing their brand identity effectively. They'll also understand the importance of maintaining consistency and authenticity across personal and professional interactions. Furthermore, the course equips learners with strategies to navigate and mitigate brand crises, ensuring they can uphold their reputation even in challenging situations. Overall, participants will emerge with a comprehensive understanding of personal branding principles and practical tools to build and manage their personal brand successfully. Course Curriculum Module 01: Defining Yourself (I) Module 02: Defining Yourself (II) Module 03: Sharpening Your Brand Module 04: Appearance Matters Module 05: Branding Personality Traits Module 06: Social Media (I) Module 07: Social Media (II) Module 08: Controlling and Developing Your Image Module 09: Personal and Professional Influences Module 10: Brand Management During a Crisis Learning Outcomes: Define personal brand elements for effective self-representation strategies. Refine brand identity to resonate with target audiences authentically. Enhance appearance to align with personal brand messaging and values. Cultivate desirable personality traits to strengthen brand perception. Utilize social media platforms for strategic brand promotion and engagement. Manage personal and professional influences to maintain brand authenticity and integrity. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Graduates seeking to establish a strong professional presence online. Entrepreneurs aiming to enhance their personal brand visibility. Professionals in marketing or public relations seeking personal branding expertise. Individuals transitioning careers who want to redefine their personal brand. Anyone interested in building a compelling and authentic online persona. Career path Brand Consultant Social Media Manager Personal Stylist Public Relations Officer Marketing Strategist Image Consultant Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Description It is very important to brand yourself in this competitive world. As much as you can improvise your idea, skill, knowledge, and can cope up with the upsurge of new trends, you will sustain in this competition. To get more effective techniques, you may have a look at our Personal Branding Diploma course. The Personal Branding Diploma course will explain to you different methods of this new word to brand your quality. It emphasizes on your personal quality, skill, and knowledge to prepare you for this world. It focuses the key issues that people of the world look for their organization. The lessons of the curse assist you to explain your weakness and to focus on your strength for your self-promotion. Assessment: This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Personal Branding Diploma is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Personal Branding Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Introduction to the course Meet your guide Russell Amerasekera FREE 00:01:00 What you will learn on the course 00:01:00 How to get the most from this course 00:01:00 What is a personal brand? Introduction to personal branding and why it's so important 00:01:00 What are you famous for? 00:04:00 Summary 00:01:00 Activity: find your one word 00:01:00 How to create a personal brand Introduction - build your personal brand 00:01:00 Explore the dimensions of your life 00:05:00 Creating your brand story 00:05:00 Activity - your happiness curve 00:02:00 Activity - your own personal brand story 00:01:00 A blueprint for optimal performance Introduction - how to be the best version of yourself 00:02:00 A typical day at the office 00:07:00 The 4 phases of you 00:03:00 Summary 00:03:00 Activity - optimise your day to optimise your life 00:01:00 The power of authenticity Introduction - the confidence to be your authentic self 00:01:00 Russell's own story 00:05:00 Personal brand mantras 00:02:00 Summary 00:01:00 Activity - discover your brand mantras 00:01:00 The power of empathy Empathy and why it's critical to your personal brand 00:04:00 Activity - group perception 00:02:00 The importance of storytelling Introduction - how to tell your life story 00:01:00 3 part narratives 00:01:00 Engaging the emotions 00:01:00 Using power words 00:01:00 Summary 00:01:00 Activity - create your 3 minute life story 00:01:00 Dressing for success Introduction - the connection between your brand and what you wear 00:04:00 Develop your own style 00:04:00 Activity - your 3 style words 00:01:00 Summary 00:01:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

There are tons of advantages that you can get from creating your brand. With the guidance of this Personal Branding Diploma course, you will learn various approaches to personal branding and fundamental issues that help to build a solid personal reputation. In this competitive world, it is quite crucial to brand yourself. Our expertly designed course will help you build connection in different fields and areas of speciality. This course also supports to gain the skills and knowledge to cope up with the upswing of modern drifts, with emphasising on your personal integrity, ability, fidelity, discernment, and restore your self-confidence to qualify you for the world of vocation. Who is this course for? Personal Branding Diploma is suitable for anyone who wants to gain extensive knowledge, potential experience and professional skills in the related field. This course is CPD accredited so you don't have to worry about the quality. Requirements Our Personal Branding Diploma is open to all from all academic backgrounds and there are no specific requirements to attend this course. It is compatible and accessible from any device including Windows, Mac, Android, iOS, Tablets etc. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Introduction to the course Meet your guide Russell Amerasekera FREE 00:01:00 What you will learn on the course 00:01:00 How to get the most from this course 00:01:00 What is a personal brand? Introduction to personal branding and why it's so important 00:01:00 What are you famous for? 00:04:00 Summary 00:01:00 Activity: find your one word 00:01:00 How to create a personal brand Introduction - build your personal brand 00:01:00 Explore the dimensions of your life 00:05:00 Creating your brand story 00:05:00 Activity - your happiness curve 00:02:00 Activity - your own personal brand story 00:01:00 A blueprint for optimal performance Introduction - how to be the best version of yourself 00:02:00 A typical day at the office 00:07:00 The 4 phases of you 00:03:00 Summary 00:03:00 Activity - optimise your day to optimise your life 00:01:00 The power of authenticity Introduction - the confidence to be your authentic self 00:01:00 Russell's own story 00:05:00 Personal brand mantras 00:02:00 Summary 00:01:00 Activity - discover your brand mantras 00:01:00 The power of empathy Empathy and why it's critical to your personal brand 00:04:00 Activity - group perception 00:02:00 The importance of storytelling Introduction - how to tell your life story 00:01:00 3 part narratives 00:01:00 Engaging the emotions 00:01:00 Using power words 00:01:00 Summary 00:01:00 Activity - create your 3 minute life story 00:01:00 Dressing for success Introduction - the connection between your brand and what you wear 00:04:00 Develop your own style 00:04:00 Activity - your 3 style words 00:01:00 Summary 00:01:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Selling Skills for Professionals: Part 1 Prospecting   Course Description   Copyright Ross Maynard 2021   Course Description Welcome to Selling Skills for Professionals: Part 1 Prospecting. If you are an accountant, a lawyer, a consulting engineer, a surveyor, an actuary, a management consultant, an events organiser, an HR professional or any other form of professional businessperson, and you need to identify and develop new clients, then this course is for you This is part 1 of a two-part course on selling skills for professionals. In Part 1 I cover prospecting, that is identifying potential future clients and making the initial approach. In Part 2 of Selling Skills for Professionals I cover the sales process once you have a make contact with a potential client. Selling Skills for Professionals covers high involvement purchases where the commitment is a significant one for the purchaser. This covers relatively expensive business investments, but also purchase agreements which the purchaser feels will have a significant impact on their business – for example engaging an accountant or a lawyer, or a management consultant, and so on. With a high involvement purchase, the client typically will consider a range of alternatives; will review a variety of information sources; and will evaluate product and service attributes in detail. This means that there is a relatively high barrier to surmount to get the potential client’s attention. A solid approach to prospecting and a well-structured sales process can increase that conversion rate and enhance your success in securing clients who will remain with you for the long term. That is the purpose of this course.   I hope you enjoy the course.     Key Learning Points  On completion of the course, delegates will be able to: Describe the scope and purpose of sales prospecting for professional services Understand the five rules of selling professional services Develop a branding statement for themselves and their organisation Define the criteria for the clients they wish to target Appreciate the importance of client pain points and how to identify them Prepare materials for prospecting Create a cold calling script for prospecting Write a cold email or LinkedIn message to prospects including a strong subject line Understand the sorts of questions they can use to stimulate client engagement in a discussion Move prospects onto the next stage of the selling process     Curriculum Module 1: First Principles in Selling Professional Services Lesson 1: The Five Rules of Selling Professional Services Lesson 2: The Five Rules of Selling Professional Services Lesson 3: Branding   Module 2: Getting Ready to Prospect Lesson 4: Identifying Prospects Lesson 5: Client Pain Points and the Purpose of Prospecting Lesson 6: Preparing to Prospect   Module 3: Making the Approach Lesson 7: Seven Seconds to make an Impact Lesson 8: Crafting the Message: Cold Calling Lesson 9: Crafting the Message: Cold Email Lesson 10: Sample Scripts for Cold Email  Lesson 11: Trigger Questions Lesson 12: Getting Ready to Sell: The Next Stage  Lesson 13: Key Learning Points in Prospecting     Pre-Course Requirements There are no pre-course requirements     Additional Resources None     Course Tutor Your tutor is Ross Maynard. Ross is a Fellow of the Chartered Institute of Management Accountants in the UK and has 30 years’ experience as a process improvement consultant specialising in business processes and organisation development. Ross is also a professional author of online training courses. Ross lives in Scotland with his wife, daughter and Cocker Spaniel