661 Branding courses

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Unleash your inner designer with the 'Visual Merchandising & Store Design Course'. From the strategic placement of mannequins to the optimal use of display fixtures, this course covers it all. Envision yourself as a visual merchandiser, navigating the evolving challenges of the contemporary retail landscape. Learning Outcomes Understand the fundamental concepts of visual merchandising. Design efficient and effective store layouts. Master exterior and in-store design strategies. Utilise mannequins and display fixtures for optimal effect. Navigate the current challenges faced in modern visual merchandising. Why choose this Visual Merchandising & Store Design Course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments are designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Visual Merchandising & Store Design Course Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Who is this Visual Merchandising & Store Design Course for? Aspiring visual merchandisers eager to dive into the retail design world. Store owners aiming to enhance their retail spaces. Design students keen on specialising in retail environments. Marketing professionals wanting to boost in-store sales through design. Retail managers seeking a more profound understanding of store aesthetics. Career path Visual Merchandiser: £24,000 - £35,000 Store Design Consultant: £30,000 - £45,000 Retail Space Planner: £27,000 - £39,000 Display Designer: £25,000 - £38,000 Retail Branding Specialist: £28,000 - £42,000 Store Layout Analyst: £26,000 - £40,000 Prerequisites This Visual Merchandising & Store Design Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Visual Merchandising & Store Design Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 01: Introduction to Visual Merchandising Introduction to Visual Merchandising 00:14:00 Module 02: Store Layouts Store Layouts 00:09:00 Module 03: Exterior Design Exterior Design 00:10:00 Module 04: In-Store Design In-Store Design 00:14:00 Module 05: Mannequins in Visual Merchandising Mannequins in Visual Merchandising 00:12:00 Module 06: Display Fixtures Display Fixtures 00:08:00

Highlights of the Course Course Type: Online Learning Duration: 3 Hours 27 Minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about digital marketing Understand the core competencies and principles of digital marketing Explore the various areas of digital marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert marketer Digital Marketing For Life Coach Course Master the skills you need to propel your career forward in digital marketing. This course will equip you with the essential knowledge and skillset that will make you a confident marketer and take your career to the next level. This comprehensive digital marketing for life coach course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital marketing for life coach course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective digital marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for marketer or for people who are aspiring to specialise in digital marketing. Enrol in this digital marketing for life coach course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive digital marketing for life coach course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This digital marketing for life coach course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This digital marketing for life coach course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This digital marketing for life coach course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction Introduction 00:03:00 Designing Your Coaching Offer & Finding Your Niche The Secret: You Are The Product 00:02:00 Creating Your Ideal Coaching Persona 00:04:00 How To Understand Your Client's Pain Points 00:03:00 How To Find Your Coaching Niche 00:03:00 Defining your coaching offer 00:01:00 Describing your coaching offer 00:04:00 Structuring & differentiating your coaching offer 00:03:00 Your Marketing Game Plan How To Set Smart Marketing Goals 00:06:00 How To Craft A Strong Marketing Message 00:06:00 How To Choose The Right Marketing Channel 00:08:00 Email Marketing For Coaches Email Marketing Introduction 00:02:00 How To Build An Email List As A Coach 00:03:00 Automated vs Manual Email Campaigns 00:03:00 Your First Autoresponder Series 00:10:00 The Best Subject Lines For Higher Open Rates 00:04:00 How To Create An Effective Lead Magnet 00:04:00 Wordpress for Coaches WordPress Introduction 00:01:00 How To Use WordPress As A Coach 00:07:00 How To Install WordPress 00:05:00 How To Create Your First Landing Page 00:06:00 How To Create A Thank You Page 00:03:00 General Social Media Strategies Your Social Media Plan 00:08:00 Create Content Your Audience Will Thank You For 00:06:00 How To Create Content That Gets Shares 00:05:00 10 Tactics To Get More Followers 00:05:00 More Ways To Get Shares & Likes 00:01:00 Youtube Marketing As A Coach Starting A Youtube Channel As A Coach 00:04:00 My Youtube Content Strategy 00:04:00 More Youtube Marketing Tips 00:03:00 Facebook The Pros And Cons Of Facebook Ads 00:04:00 How To Set Up Your Lead Ads In Facebook 00:06:00 Setting Up Your Facebook Pixel 00:04:00 Using Pixel Conversions For Cheaper Lead Ads 00:03:00 Bonus: Personal Branding Personal Branding Intro 00:02:00 Building A Personal Brand 00:07:00 Why Authenticity Is Key 00:04:00 Coming Up With A Website Name 00:06:00 Your Value Proposition 00:05:00 Designing A Logo 00:08:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Course Overview canva is one of the most popular and effective tools for graphic designers for fast designing. If you want to use your graphic designing for marketing or put your idea online then the large library of canva can help you choose any template and edit it as you wish. Learn the effective techniques of canva to create beautiful and eye-catching graphics from this Graphic Elements of Design: Color Theory and Application course and promote your ideas effectively. This Graphic Elements of Design: Color Theory and Application course will help you to apply different colour theories and fundamentals in your project. You will learn how to use graphic theories and colours for data visualisation. You will be able to use professional colour palettes, proximity, typography and many other graphic components to beautify your design. This course will help you learn graphic designing techniques from scratch. It is a very effective course for aspiring graphic designers and marketers who wants to learn Canva techniques. Learning Outcomes Familiarize with the fundamentals and theories of graphic designing Understand colour interaction and colour harmony in designing Be able to create different types of colour combinations and apply them to your design Learn how to create a professional colour palette Gain the skill to work with colour, images and typography Learn how colour basics work for branding Learn the cultural connection of colours Who is this course for? This course is perfect for anyone who wants to learn graphic designing or strengthen their basics of designing. You will learn the basic theories and elements of graphic designing and their application from this curse. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Graphic Elements of Design: Color Theory and Application is a useful qualification to possess and would be beneficial for any related profession or industry such as: Graphic Designers Illustrators Digital Artists Artists Social Media Marketers Logo Designers Banner Designers Introduction Module 01: Colour Theory- Basic Terms 00:03:00 Module 02: Use Values to Establish Hierarchy in Photoshop CC 00:04:00 Module 03: Class Exercise: Value 00:01:00 Module 04: Colour Fundamentals: Colour Wheel 00:02:00 Module 05: Colour Combinations 00:05:00 How to Work with Colours in Adobe Illustrator CC 2020 Module 06: Colour Modes in Adobe Illustrator CC 00:01:00 Module 07: Working with Existing Colours 00:02:00 Module 08: Customising Colours 00:01:00 Module 09: Save Colour Swatches 00:01:00 Module 10: Global Colours 00:01:00 Module 11: Duplicate Global Colours 00:01:00 Module 12: Adobe Colour Themes 00:04:00 Module 13: Colour Guides 00:01:00 Module 14: Recolour Artwork 00:03:00 Module 15: Colouring the Line Art 00:03:00 Module 16: Save as Template 00:03:00 Colour Systems Module 17: CMYK Colour System 00:02:00 Module 18: RGB Colour System 00:01:00 Module 19: Pantone Colour System 00:01:00 Different Techniques to Develop Successful Colour Palettes Module 20: Colour Technique- The Subordinate, Dominant and Accent Technique 00:01:00 Module 21: Colour Technique- Meaning Based Technique for Harmonising Colours 00:01:00 Module 22: Colour Technique- Meaning Based Colour Technique Exercise 00:03:00 Module 23: Colour Technique- One Colour Palette Technique 00:01:00 Module 24: Colour Technique- Two Colour Palette Technique 00:01:00 Module 25: Colour Technique- Progressive Colour Technique 00:01:00 Module 26: Colour Technique-Repetition or Reoccurrence or Gradient Technique 00:01:00 Module 27: Colour Progression and Repetition Exercise 00:08:00 Module 28: Colour Technique- Black and White Technique 00:02:00 Module 29: Colour as Provocateur 00:01:00 Module 30: Excessive Colour Solutions 00:02:00 Module 31: Colour Overlap Technique 00:01:00 Colour Interaction and Proximity Module 32: Introduction 00:01:00 Module 33: Colour Interaction 00:01:00 Module 34: Different Colour Types 00:04:00 Module 35: Class Exercise: Colour Interaction 00:03:00 Module 36: How Light Affect Your Colours 00:01:00 Module 37: Interaction and Proximity 00:01:00 Module 38: Colour Proximity Exercise 00:02:00 Module 39: How to Make that Geometric Grid Design to Practice Your Colour 00:08:00 Colour and Imagery Module 40:Colour in Images, Illustrations and Type 00:01:00 Module 41:Colour and Imagery 00:01:00 Module 42:Best Royalty-free Images Websites 00:02:00 Module 43: Apply Colour to Your Images in Photoshop CC 00:06:00 Module 44: Images as Element of the Composition 00:04:00 Module 45: Proofing Colours 00:05:00 Module 46: Save for Printing 00:02:00 Module 47: Class Project- Colour and Texture 00:03:00 Colours and Illustration Module 48: Colour and Illustration 00:02:00 Module 49: Best Resources to Get Customisable Illustration 00:02:00 Colour and Type Module 50: How to Use Colours and Type 00:01:00 Module 51: Colour and Hierarchy 00:01:00 Module 52: Display text 00:02:00 Module 53: Specific Fonts 00:01:00 Module 54: Body Text and Colour 00:02:00 Module 55: Apply Effects to Display Text in Adobe Illustrator 00:04:00 Module 56: Best Fonts Resources Websites 00:02:00 Module 57: Class Project- Magazine Mock-up 00:07:00 Colours in Data Visualisation Module 58: Introduction to Colours in Data Visualisation 00:01:00 Module 59: Colours in Data Visualisation 00:03:00 Module 60: Different Ways to Import Charts 00:04:00 Module 61: The Process of Decluttering 00:09:00 Colours in Brand Identity Basics Module 62: Introduction to Colours in Branding 00:01:00 Module 63: Colours in Brand Identity- Part 1 00:10:00 Module 64: Colours in Brand Identity- Part 2 00:06:00 Module 65: Class Project- Logo 00:01:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Description: A lot of people think that Storytelling is just for preschool. Storytelling is about so much more than sharing your favorite fairy tale stories with your children at bedtime. It is a big part of our culture and what makes us human. We grew up with stories and they are the ideal medium to help us remember important pieces of information. It is a way we capture and remember human experiences and how we have retold them for centuries. Storytelling is used in business where we connect our product to our audience by storytelling. Stories help people to see how a product fits into their life. For example, weight loss products motivate a lot of people to buy the product just by listening to the story of a person how he lost weight. If you want to be a perfect storyteller marketer then this is perfect for you. It will teach you the important strategies, Do's and Don't while telling a marketing story. Who is the course for? This course is for any businessmen who are desperate to sell their product. For any new businessman who wants to get attention from its audience. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: This course is a useful qualification to possess, and would be beneficial for the following careers: Branding a new product Starting a business Getting famous Teaching others how to tell marketing stories. Introduction 00:15:00 What is Storytelling in Business? 00:30:00 The Power of Storytelling 00:30:00 Storytelling Examples 00:30:00 Conclusion 00:15:00 Mock Exam Mock Exam- Marketing Strategy: Storytelling 00:20:00 Final Exam Final Exam- Marketing Strategy: Storytelling 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Overview This Digital Marketing For Coaches & Trainers course will unlock your full potential and will show you how to excel in a career in Digital Marketing For Coaches & Trainers. So upskill now and reach your full potential. Everything you need to get started in Digital Marketing For Coaches & Trainers is available in this course. Learning and progressing are the hallmarks of personal development. This Digital Marketing For Coaches & Trainers will quickly teach you the must-have skills needed to start in the relevant industry. In This Digital Marketing For Coaches & Trainers Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Digital Marketing For Coaches & Trainers skills to help you advance your career. Acquire a comprehensive understanding of various Digital Marketing For Coaches & Trainers topics and tips from industry experts. Learn in-demand Digital Marketing For Coaches & Trainers skills that are in high demand among UK employers, which will help you to kickstart your career. This Digital Marketing For Coaches & Trainers course covers everything you must know to stand against the tough competition in the Digital Marketing For Coaches & Trainers field.  The future is truly yours to seize with this Digital Marketing For Coaches & Trainers. Enrol today and complete the course to achieve a Digital Marketing For Coaches & Trainers certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Digital Marketing For Coaches & Trainers course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Digital Marketing For Coaches & Trainers course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate.  Certificate of Achievement Upon successfully completing the Digital Marketing For Coaches & Trainers course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Digital Marketing For Coaches & Trainers is suitable for anyone aspiring to start a career in Digital Marketing For Coaches & Trainers; even if you are new to this and have no prior knowledge on Digital Marketing For Coaches & Trainers, this course is going to be very easy for you to understand.  And if you are already working in the Digital Marketing For Coaches & Trainers field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level.  Taking this Digital Marketing For Coaches & Trainers course is a win-win for you in all aspects.  This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Digital Marketing For Coaches & Trainers course has no prerequisite.  You don't need any educational qualification or experience to enrol in the Digital Marketing For Coaches & Trainers course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Digital Marketing For Coaches & Trainers course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Introduction Introduction 00:03:00 Designing Your Coaching Offer & Finding Your Niche The Different Coaching Business Models Explained 00:04:00 The Secret: You Are The Product 00:03:00 Creating Your Ideal Coaching Persona 00:05:00 How To Understand Your Client's Pain Points 00:03:00 How To Find Your Coaching Niche 00:04:00 Defining your coaching offer 00:01:00 Describing your coaching offer 00:04:00 Structuring & differentiating your coaching offer 00:03:00 Your Marketing Game Plan Digital Marketing Game Plan 00:07:00 How To Set Smart Marketing Goals 00:07:00 How To Craft A Strong Marketing Message 00:06:00 How To Choose The Right Marketing Channel 00:08:00 Email Marketing For Coaches Email Marketing Introduction 00:03:00 How To Build An Email List As A Coach 00:03:00 Automated vs Manual Email Campaigns 00:04:00 Your First Autoresponder Series 00:10:00 The Best Subject Lines For Higher Open Rates 00:04:00 How To Create An Effective Lead Magnet 00:05:00 Wordpress For Coaches WordPress Introduction 00:01:00 How To Use WordPress As A Coach 00:08:00 How To Install WordPress 00:05:00 How To Create Your First Landing Page 00:06:00 How To Create A Thank You Page 00:03:00 General Social Media Strategies Your Social Media Plan 00:08:00 Create Content Your Audience Will Thank You For 00:06:00 How To Create Content That Gets Shares 00:05:00 10 Tactics To Get More Followers 00:05:00 More Ways To Get Shares & Likes 00:01:00 Youtube Marketing As A Coach How To Do Keyword Research The Right Way 00:04:00 My Youtube Content Strategy 00:04:00 More Youtube Marketing Tips 00:03:00 More Youtube Marketing Tips 00:03:00 Facebook The Pros And Cons Of Facebook Ads 00:05:00 How To Set Up Your Lead Ads In Facebook 00:06:00 Setting Up Your Facebook Pixel 00:04:00 Using Pixel Conversions For Cheaper Lead Ads 00:03:00 Bonus: Personal Branding Personal Branding Intro 00:03:00 Building A Personal Brand 00:07:00 Why Authenticity Is Key 00:04:00 Coming Up With A Website Name 00:06:00 Your Value Proposition 00:06:00 Designing A Logo 00:09:00

Explore the dynamic world of Fast-Moving Consumer Goods (FMCG) with our comprehensive course. Learn about marketing strategies, sales tactics, retailing, e-commerce, international markets, and industry trends. Dive into case studies, including Coca-Cola's marketing strategy, and gain insights to excel in the FMCG sector. Enroll now to stay ahead in this rapidly evolving industry.

Participants will begin by understanding the fundamentals of strategic management in hospitality and tourism, exploring the strategic management process and its relevance to industry dynamics. The course then delves into the characteristics and types of hospitality and tourism management, examining key factors that influence strategic decision-making. After the successful completion of the course, you will be able to learn about the following: Strategic Marketing Fundamentals: Grasp the core concepts and principles of strategic marketing in the tourism and hospitality sector. Evolution of Marketing Strategies: Understand the historical development and evolution of strategic marketing approaches within the context of tourism and hospitality. Tourism-Specific Marketing Insights: Explore specialized marketing strategies tailored to the unique characteristics and demands of the tourism industry. Effective Marketing Management: Develop skills in managing strategic marketing initiatives to meet the dynamic needs of tourism and hospitality organizations. Strategic Marketing Process Mastery: Master the strategic marketing process, from planning to implementation, in the tourism and hospitality context. Industry-Specific Marketing Approaches: Learn specialized marketing approaches relevant to tourism and hospitality, considering industry trends and consumer behavior. Significance of Strategic Marketing: Recognize the vital role of strategic marketing in enhancing the competitiveness and sustainability of tourism and hospitality businesses. Distinctive Features of Tourism Marketing: Identify the unique features and challenges of tourism marketing, including destination branding and stakeholder engagement. Optimizing the Marketing Mix: Utilize the marketing mix components effectively-product, price, place, and promotion-to achieve organizational goals in tourism and hospitality. This Professional Certificate Course in Strategic Approaches to Marketing offers a comprehensive understanding of strategic marketing, covering topics such as the evolution of strategic marketing approaches, tourism marketing, and the strategic marketing process. Participants will gain insights into the importance of strategic marketing for tourism and hospitality organizations, with a focus on the marketing mix and strategic management in the industry. trategic Approaches to Marketing empowers you to become a visionary marketing leader in the tourism and hospitality industry. Through real-world case studies, industry expert insights, and practical tools, you'll gain the expertise to create and implement winning marketing strategies that attract the right customers, drive bookings, and propel your organization to new levels of success. This course is your key to navigating the ever-evolving tourism landscape and achieving sustainable growth in a competitive market. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Approaches to Marketing in Tourism & Hospitality Organisations Self-paced pre-recorded learning content on this topic. Strategic Approaches to Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Marketing Professionals Tourism and Hospitality Managers Business Development Executives Strategic Planners Entrepreneurs in Tourism Industry Marketing Students Professionals Seeking Marketing Expertise in Tourism Those Interested in Strategic Marketing Approaches Managers in Tourism and Hospitality Organizations Professionals in Service Industry Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Selling Skills for Professionals: Part 1 Prospecting   Course Description   Copyright Ross Maynard 2021   Course Description Welcome to Selling Skills for Professionals: Part 1 Prospecting. If you are an accountant, a lawyer, a consulting engineer, a surveyor, an actuary, a management consultant, an events organiser, an HR professional or any other form of professional businessperson, and you need to identify and develop new clients, then this course is for you This is part 1 of a two-part course on selling skills for professionals. In Part 1 I cover prospecting, that is identifying potential future clients and making the initial approach. In Part 2 of Selling Skills for Professionals I cover the sales process once you have a make contact with a potential client. Selling Skills for Professionals covers high involvement purchases where the commitment is a significant one for the purchaser. This covers relatively expensive business investments, but also purchase agreements which the purchaser feels will have a significant impact on their business – for example engaging an accountant or a lawyer, or a management consultant, and so on. With a high involvement purchase, the client typically will consider a range of alternatives; will review a variety of information sources; and will evaluate product and service attributes in detail. This means that there is a relatively high barrier to surmount to get the potential client’s attention. A solid approach to prospecting and a well-structured sales process can increase that conversion rate and enhance your success in securing clients who will remain with you for the long term. That is the purpose of this course.   I hope you enjoy the course.     Key Learning Points  On completion of the course, delegates will be able to: Describe the scope and purpose of sales prospecting for professional services Understand the five rules of selling professional services Develop a branding statement for themselves and their organisation Define the criteria for the clients they wish to target Appreciate the importance of client pain points and how to identify them Prepare materials for prospecting Create a cold calling script for prospecting Write a cold email or LinkedIn message to prospects including a strong subject line Understand the sorts of questions they can use to stimulate client engagement in a discussion Move prospects onto the next stage of the selling process     Curriculum Module 1: First Principles in Selling Professional Services Lesson 1: The Five Rules of Selling Professional Services Lesson 2: The Five Rules of Selling Professional Services Lesson 3: Branding   Module 2: Getting Ready to Prospect Lesson 4: Identifying Prospects Lesson 5: Client Pain Points and the Purpose of Prospecting Lesson 6: Preparing to Prospect   Module 3: Making the Approach Lesson 7: Seven Seconds to make an Impact Lesson 8: Crafting the Message: Cold Calling Lesson 9: Crafting the Message: Cold Email Lesson 10: Sample Scripts for Cold Email  Lesson 11: Trigger Questions Lesson 12: Getting Ready to Sell: The Next Stage  Lesson 13: Key Learning Points in Prospecting     Pre-Course Requirements There are no pre-course requirements     Additional Resources None     Course Tutor Your tutor is Ross Maynard. Ross is a Fellow of the Chartered Institute of Management Accountants in the UK and has 30 years’ experience as a process improvement consultant specialising in business processes and organisation development. Ross is also a professional author of online training courses. Ross lives in Scotland with his wife, daughter and Cocker Spaniel

Are you looking to improve your current abilities or make a career move? Our unique Hotel Management & Administrative Skills Course might help you get there! Expand your expertise with high-quality training - study and get an expertly designed, great-value training experience. Learn from industry professionals and quickly equip yourself with the specific knowledge and skills you need to excel in your chosen career through the Hotel online training course. Students can expect to complete this Hotel Management & Administrative Skills training course in around 7 hours. You'll also get dedicated expert assistance from us to answer any queries you may have while studying our course. This course is broken down into several in-depth modules to provide you with the most convenient and rich learning experience possible. Upon successful completion of this course, you will receive an instant e-certificate as proof of comprehensive skill development and competency. Add these amazing new skills to your resume and boost your employability by simply enrolling on this course. With this comprehensive course, you can achieve your dreams and train for your ideal career. The provides students with an in-depth learning experience that they can work through at their own pace to enhance their professional development. The covers everything you need in order to progress in your chosen career. Enrolling on this course will ensure that you land your dream career faster than you thought possible. Stand out from the crowd and train for the job you want with the program. The Hotel Management & Administrative Skills course has been designed by experts, to create a rich and in-depth training experience for all the students who enrol on it. Enrol on the course now and get instant access to all course materials. Then, enjoy the course materials online from any internet-enabled device and learn when it suits you. Start your learning journey with this course straight away and take a step forward in securing a better future! Why should you choose this course with Academy for Health & Fitness? Opportunity to earn a certificate accredited by CPD after completing this course Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery) Globally accepted standard structured lesson planning Innovative and engaging contents and activities Assessments that measure higher-level thinking and skills Complete this program in your own time, at your own pace Each of our students gets full 24/7 tutor support Curriculum of this Course: Our course consists of the following learning modules: Introduction to the Course Course Objectives Module 01: An Overview of Hotel Reception Customer Service Duties Financial Duties Overlap with Concierge Required Skills Promotion Potential Essential Skills for a Receptionist Hotel Receptionist Training Basic Training Technology Training Other Duties Length of Training Become a Successful Hotel Receptionist Learning About the Role Gaining Experience Finding a Job Career Path Ideal Skills Working Hours, Patterns and Environment Career Path and Progression Module 02: Hotel Reception Standard Procedures Standard Operating Procedures Most Common Tasks in The Hotel Reception Guest Registration and Check in Process Email Bookings Pre-Arrival Checks Module 03: Customer Service in Hotel Reception Customer Service High Quality Customer Service Module 04: Communication Skills Required for Hotel Reception The Importance of Effective Communication Verbal Communication Visual Communication Benefits of Effective Communication in the Hotel Industry Conduct Staff Training Results of Great Communication Skills Importance of Front Office Communication Interdepartmental Communication Switchboard Operators Do's and Don'ts of Hotel Communication Essential Attributes of Front Office Staff Effective Speaking The Effect of Breath on Voice and Speech Vocal Production Module 05: Telephone Handling in a Hotel Call Handling Greeting the Call Blind Transfer Reservation Enquiries Ending the Call For Reservations For General Enquiries Build Telephone Skills for Telephone Operators Telephone Systems for Hotels An Intelligent, Affordable Phone System for Your Hotel Enhancing Your Guests' Experience Supporting Different Users Drive Down Voice and Data Costs Increasing Your Revenue Module 06: How to Handle Difficult Hotel Guests Dealing with Stressful Situations Dealing with the Noise Issue Patience Is the Key How to Deal with An Angry Hotel Customer Follow Up The Bottom Line Module 07: Administrative Skills as a Hotel Receptionist Skills Why Organizational Skills Are Important Module 08: Computer Skills and Programs Top Computer Skills Module 09: Brand Standards in the Hospitality World Introduction to Branding in the Hospitality Industry The Importance of Branding to Your Hospitality Business Building Your Brand Target Whom You Want to Serve Give Customers a Great Experience at Every Point of Contact Module 10: Being a Team Player: Working with Other Hotel Departments Important Aspects to Encourage Teamwork in Hospitality Qualities that Make a Good Team Player Great Characteristics of a Great Team Player Module 11: Safety and Security in the Hotel Use Intelligent Access Control Systems Move to Mobile Keys Install Advanced Surveillance Technology Train Employees to Know Safety Procedures Keep Your Guests Informed Tighten Cyber Security Some Ways to Help Boost Hotel Security for Guests and Employees Safety and Security of Guests, Employees and Assets Bomb Threat Security Safety and Security Measures for Women Hotel Guests Safety Issues Fire in Hotel Module 12: Sales and Marketing as a Hotel Receptionist Selling Techniques Brainstorming areas for promotion Sales Skills Tools for Marketing Your Hospitality Business Module 13: Dressing the Part: Creating the Professional Look in Hospitality Dressing for a Hospitality Job What to Wear for a Restaurant Job What to Wear for a Hotel Job What to Wear for a Resort or Spa Job What to Wear to a Hospitality Interview Module 14: Keeping Stress Under Control on the Job Stress in the Workplace When is Workplace Stress Too Much? How Managers or Employers Can Reduce Stress at Work Module 15: Legal Issues in Hospitality Hotels Laws UK Importance of Knowledge of Laws in The Hospitality Industry How OSHA Regulations Affect the Hotel Business Module 16: The Future for Hotel Receptionists The Role of the Hotel Receptionist Skills of a Good Receptionist Assessment Process Once you have completed all the modules in the course, your skills and knowledge will be tested with an automated multiple-choice assessment. You will then receive instant results to let you know if you have successfully passed the course. Show off Your New Skills With a Certification of Completion The learners have to successfully complete the assessment of this course to achieve the CPD accredited certificate. Digital certificates can be ordered for only £10. The learner can purchase printed hard copies inside the UK for £29, and international students can purchase printed hard copies for £39. Who is this course for? Is This Hotel Management & Administrative Skills Course Right for You? This course is ideal for anyone interested in this topic and who wants to learn more about it. This course will help you gain a strong understanding of the core concepts and will allow you to gain in-depth knowledge of the subject matter. This course is suitable for everyone. There are no specific entry requirements, and you can access the course materials from anywhere in the world. Requirements There are no previous knowledge requirements for the Hotel Management & Administrative Skills program; this is open to anyone! Any learning enthusiast from anywhere in the world can enrol on this course without any hesitation. All students must have a passion for learning and literacy, as well as being over the age of 16. Browse this 100% online course from any internet device, including your computer, tablet or smartphone. Study at your own pace and earn an industry Skillset with this course. Career path This Hotel Management & Administrative Skills course will help you to kickstart or take your career in the relevant sector to the next level. This course will help you achieve a position of respect and dignity, and you will be able to get ahead of the competition. The certificate will add significant weight to your CV and will help you in procuring jobs in the relevant industry.