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984 Branding courses

Marketing: Research, Branding, Advertising and Pricing Strategies

By Online Training Academy

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Marketing: Research, Branding, Advertising and Pricing Strategies
Delivered Online On Demand13 minutes
£12

Marketing: Research, Branding, Advertising and Pricing Strategies

By Online Training Academy

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Marketing: Research, Branding, Advertising and Pricing Strategies
Delivered Online On Demand12 hours 6 minutes
£12

Advanced Diploma in Business Administration and Branding

4.3(43)

By John Academy

Are basic leadership and critical thinking abilities your strong point? Do you like being able to create products and sell it? Do you know how to set goals clearly? Do you like managing your own business? If so, then this diploma course is for you. Description: Beginning your own business is an accomplishment in itself that you ought to be amped up for however it is just the beginning stage. The next thing you should know is to figure out how to make it become unique that will be recognized. In this course, you will be able to use the information about your business and what you can do to make it astounding. In this course, you will learn appropriate hints and thoughts for making your business emerge in the market. This will thus give you an edge over your competitions. Moreover, this course will set you up for a profession in a business administration condition where you will have the capacity to perform business-related exercises and in addition administration obligations viable. You will cover various scopes like Business Communication, Financial Accounting, Principles of Marketing, Human Resources and Project Management. Who is the course for? For employees, businessmen and entrepreneurs who are interested in upgrading their business administration skills. Or anyone who is interested in leading and managing their own business. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: This Diploma in Business Administration and Branding Course will be useful and would be beneficial for the management occupations especially the following careers: Administrative Services Manager Advertising, Promotions and Marketing Managers Agricultural Managers Architectural and Engineering Managers Compensation and Benefits Managers Computer and Information Systems Manager Construction Managers Financial Managers Food Services Managers Human Resources Managers Industrial Production Managers Management Directors Medical and Health Managers Natural Sciences Managers And other Top Executives. Business Administration What is Business Administration? 00:30:00 Business and Organisations 00:15:00 Management of Business 00:30:00 Business Organization Perspectives 00:30:00 Decision Making 00:30:00 Approaches to Leadership 00:30:00 Business Communication Communication Basics 00:30:00 Know Thyself and The Message 00:30:00 Learn To Use Terms of Business Communication That Invoke Emotions 00:30:00 Pay Attention To Body Language 00:30:00 Learn To Use Terms That Spark Interest 00:30:00 The Benefits Of Presenting Your Message In 1 Minute 00:30:00 Branding Basics Introduction 00:15:00 The Purple Cow 00:30:00 Try to be an Exceptionist 00:30:00 Make Yourself Well Recognised Before Your Customers 00:15:00 Wow Your Customers 00:30:00 Develop a Personal Style 00:30:00 Use Creative Imageries to Catch the Attention 00:30:00 Be a Traditionalist, Not a Fad Chaser 00:15:00 Bringing Out the Purple Cow in Your Business 00:30:00 Conclusion 00:15:00 Brand Management Defining Branding 00:15:00 What Are You All About? 00:30:00 Creating a Mission 00:15:00 Creating a Vision of the Future 00:15:00 Positioning Your Brand 00:15:00 Developing Your Style 00:15:00 Developing a Brand Name and Slogan 00:15:00 Creating a Visual Identity 00:30:00 Living Your Brand 00:15:00 Connecting with Customers 00:15:00 Launching Your Brand 00:15:00 Taking Your Brand's Pulse 00:15:00 Performing a SWOT Analysis 00:15:00 Measuring Brand Health with a Balanced Scorecard 00:15:00 Middleton's Brand Matrix 00:15:00 Interpreting Evaluation Results 00:15:00 Keeping the Brand Alive 00:15:00 Going Beyond the Brand 00:15:00 Business Branding What Is Branding 00:30:00 Research Your Topic Thoroughly 00:30:00 Let People Know Who You Are: Distinguish Yourself 01:00:00 Represent Yourself 00:30:00 Networking With Social Media 01:00:00 Use Videos 00:30:00 Offer Training Courses 00:30:00 Provide Quality Material And Customer Service 00:30:00 Live And Breathe Your Brand 00:30:00 How Not Branding Can Spell Disaster 00:15:00 Personal Branding Module One - Getting Started 00:30:00 Module Two - Defining Yourself (I) 00:30:00 Module Three - Defining Yourself (II) 00:30:00 Module Four - Controlling and Developing Your Image 00:30:00 Module Five - Personal and Professional Influences 00:30:00 Module Six - Sharpening Your Brand 00:30:00 Module Seven - Appearance Matters 00:30:00 Module Eight - Social Media (I) 00:30:00 Module Nine - Social Media (II) 02:00:00 Module Ten - Brand Management During a Crisis 01:00:00 Module Eleven - Branding Personality Traits 00:30:00 Module Twelve - Wrapping Up 00:30:00 Mock Exam Mock Exam- Advanced Diploma in Business Administration and Branding 00:20:00 Final Exam Final Exam- Advanced Diploma in Business Administration and Branding 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Advanced Diploma in Business Administration and Branding
Delivered Online On Demand29 hours
£21

CanvaCraft: Mastering Design and Branding

By Compete High

🎨 Unleash Your Creative Genius with CanvaCraft: Mastering Design and Branding! 🚀 Are you ready to elevate your design game and create eye-catching visuals that captivate your audience? Introducing CanvaCraft, the ultimate online course that will empower you to master the art of design and branding using the powerful tools of Canva.   🌟 What You'll Learn: ✨ Design Fundamentals: Lay a solid foundation by understanding the principles of design, color theory, and composition. ✨ Canva Mastery: Navigate Canva like a pro! Unlock the full potential of this versatile tool to bring your creative visions to life effortlessly. ✨ Branding Magic: Learn the secrets of building a strong and memorable brand. From logos to color palettes, discover how to create a consistent and cohesive brand identity.   🔥 Course Highlights: 🚀 Interactive Modules: Dive into engaging lessons that combine theory with hands-on practice, ensuring you apply what you learn immediately. 🚀 Real-world Examples: Explore case studies of successful brands and campaigns to understand what works and why. 🚀 Live Q&A Sessions: Get your burning questions answered by industry experts during live Q&A sessions.   🎓 Who Is This Course For? Whether you're a budding entrepreneur, a marketing professional, or someone looking to enhance their creative skills, CanvaCraft is designed for you! No prior design experience needed-just bring your passion and eagerness to learn.   🎁 Enroll Now and Get Exclusive Bonuses: 🌈 Custom Canva Templates: Gain access to professionally designed templates that you can customize for your own projects. 🌈 Private Community Access: Join a supportive community of fellow learners, share your work, and receive feedback from experts.   💡 Transform your creative journey with CanvaCraft and watch your designs come to life! Don't miss out-enroll now and take the first step toward becoming a design and branding maestro.   🎨 Unleash Your Creative Potential with CanvaCraft! 🚀 Course Curriculum Basic Overview 00:00 Pricing 00:00 Mobile Application 00:00 Profile and Settings 00:00 Brand Kit - Upgrade 00:00 Inviting Team Members 00:00 Template Designs 00:00 Designing From Scratch 00:00 Sharing Content 00:00 Editing Designs - Elements 00:00 Element Menu and Text Elements 00:00 Background 00:00 Upload Your Content 00:00 Editing Designs - Other Content 00:00 Content Output - Download 00:00 Content Output - Presentations 00:00 Output Direct to Social Media 00:00 Output Direct to PowerPoint 00:00 Output Direct To Website 00:00 Conclusion 00:00 Advanced Overview 00:00 Output to Business Cards 00:00 Output to Posters 00:00 Output To Flyer 00:00 Output to Postcards 00:00 Output to Invitations 00:00 Canva for Work Trial 00:00 Canva For Work Resize 00:00 Canva For Work - Brand Kit 00:00 Canva For Work - Animation 00:00 Canva For Work Images Accesss 00:00 Canva For Work - Folders and Storage 00:00 Canva For Work - Transparent Background 00:00 Canva For Work - Special Fonts 00:00 Live Example - Pinterest Pin 00:00 Live Example - Business Card 00:00 Live Example - Facebook Event Cover 00:00 Live Example - Instagram Post 00:00 Live Example - YouTube Thumbnail 00:00 Conclusion 00:00

CanvaCraft: Mastering Design and Branding
Delivered Online On Demand1 hour 12 minutes
£25

Time Management 1 Day Training in St Andrews

By Mangates

Time Management 1 Day Training in St Andrews

Time Management 1 Day Training in St Andrews
Delivered In-Person + more
£595 to £795

The Ultimate Guide to Event Planning - 1 Day Workshop in Corby

By Mangates

Event Planning 1 Day Training in Corby

The Ultimate Guide to Event Planning - 1 Day Workshop in Corby
Delivered In-Person + more
£595 to £795

The Ultimate Guide to Event Planning - 1 Day Workshop in Chichester

By Mangates

Event Planning 1 Day Training in Chichester

The Ultimate Guide to Event Planning - 1 Day Workshop in Chichester
Delivered In-Person + more
£595 to £795

The Ultimate Guide to Event Planning - 1 Day Workshop in Caernarfon

By Mangates

Event Planning 1 Day Training in Caernarfon

The Ultimate Guide to Event Planning - 1 Day Workshop in Caernarfon
Delivered In-Person + more
£595 to £795

The Ultimate Guide to Event Planning - 1 Day Workshop in Bristol

By Mangates

Event Planning 1 Day Training in Bristol

The Ultimate Guide to Event Planning - 1 Day Workshop in Bristol
Delivered In-Person + more
£595 to £795

The Ultimate Guide to Event Planning - 1 Day Workshop in Bolton

By Mangates

Event Planning 1 Day Training in Bolton

The Ultimate Guide to Event Planning - 1 Day Workshop in Bolton
Delivered In-Person + more
£595 to £795