697 Branding courses in Linlithgow delivered Online

🚀 Elevate Your Brand Online with 'Web Markup Essentials for Digital Branding' Course! 🌐   Are you looking to establish a powerful online presence for your brand? Want to take control of your digital footprint and captivate your audience effectively? Look no further! Introducing our comprehensive 'Web Markup Essentials for Digital Branding' course designed to equip you with the fundamental tools and knowledge needed to enhance your brand's visibility and impact in the digital sphere.   🖥️ What You'll Learn: HTML Basics: Master the foundational language of the web to structure and organize content seamlessly. CSS Fundamentals: Elevate your brand's aesthetics and style with essential CSS techniques for visual appeal. Responsive Design Principles: Ensure your brand shines across all devices with adaptive and responsive design strategies. SEO Best Practices: Learn how to optimize your markup for search engines, driving more traffic to your brand. Brand Consistency: Maintain a cohesive brand identity through markup techniques for consistent branding.   🎓 Why Choose Our Course? Expert Guidance: Learn from industry professionals with extensive experience in digital branding. Hands-On Practice: Gain practical skills through real-world examples and interactive exercises. Up-to-Date Content: Stay current with the latest markup trends and best practices. 24/7 Access: Study at your own pace, anywhere, anytime, with lifetime access to course materials.   👩‍💻 Who Is This Course For? Business Owners Marketing Professionals Aspiring Web Designers Anyone Eager to Boost Their Brand's Online Presence   🌟 Join hundreds of satisfied students who have transformed their digital branding strategies with our 'Web Markup Essentials for Digital Branding' course. 📈 Invest in your brand's future today and unlock its full potential in the digital landscape! Enroll now and make your mark online! Course Curriculum Basic Overview 00:00 Wysiwyg and Why Use HTML 00:00 Uses for HTML 00:00 HTML Editing Programs 00:00 Editing From FTP 00:00 Page Extension Names 00:00 Folder Management 00:00 Above the Page Body 00:00 Opening and Closing Tags 00:00 Headers and Titles 00:00 Text Manipulation 00:00 Color Manipulation 00:00 Hyperlinks 00:00 Images 00:00 Lists 00:00 Breaks and Paragraphs 00:00 Alignment 00:00 Comments 00:00 I-Framing 00:00 Conclusion 00:00 Advanced Overview 00:00 Dimensions 00:00 Divider Tags 00:00 HTML and YouTube 00:00 Affiliate Networks 00:00 HTML In ITunes 00:00 HTML in Paypal 00:00 HTML in Warrior Plus 00:00 HTML in JVZoo 00:00 HTML In Autoresponders 00:00 HMTL in Sales Pages - Headers 00:00 HTML in Sales Pages - Images 00:00 HTML in Sales Pages - Sales Videos 00:00 HTML in Sales Pages - Font 00:00 HTML in Sales Pages - Alignment 00:00 HTML in Sales Pages - Buttons 00:00 HTML in Microsoft Word 00:00 HTML In WordPress 00:00 HTML in Web Browser and Source Code 00:00 Conclusion 00:00

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

The aim of this course is to provide learners with a comprehensive understanding of the key factors that drive brand identity and the various components of brand personality, profile, positioning, and association. By the end of the course, learners will be able to understand the relationship between brand identity and image, the importance of brand value, and the different methods for achieving brand differentiation. After the successful completion of the course, you will be able to learn about the following, Factors driving brand identity. Brand Identity Prism. Brand relationship with Organisation. Brand Personality, Profile and Positioning. Brand relationship with employees and customers. Brand Identity, Image and Brand Value. Brand Position, Association and Differentiation. Points of Difference (POD) and Points of Parity (POP). This course is designed to provide a deep understanding of the fundamental concepts of brand identity and branding strategy. The course begins with an overview of the factors that drive brand identity and how they influence the development of brand personality, profile, and positioning. The Brand Identity Prism is introduced as a tool to help learners analyze and understand the various aspects of brand identity. The course then explores the relationship between brand identity and the organization, including the role of employees and customers in building and maintaining brand identity. This course is designed to provide a deep understanding of the fundamental concepts of brand identity and branding strategy. The course begins with an overview of the factors that drive brand identity and how they influence the development of brand personality, profile, and positioning. The Brand Identity Prism is introduced as a tool to help learners analyze and understand the various aspects of brand identity. The course then explores the relationship between brand identity and the organization, including the role of employees and customers in building and maintaining brand identity. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Brand Identity Personality And Positioning Self-paced pre-recorded learning content on this topic. Understanding Brand Identity Personality and Positioning Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers Brand Managers Advertising Managers Communication Managers Public Relations Managers Sales Managers Business Development Managers Entrepreneurs Small Business Owners Marketing and Branding Consultants Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Unlock the secrets of digital commerce with our Advance Certificate in Ecommerce Management, Branding & Marketing at QLS Level 3 course. This comprehensive program is your gateway to mastering the bustling world of e-commerce. It kicks off with an enlightening introduction to electronic commerce, setting the scene for an in-depth exploration into the fast-paced digital marketplace. As you journey through the course, you'll uncover the strategies and implementations crucial for successful e-commerce operations. This program is designed for both budding entrepreneurs eager to enter the digital market and existing e-commerce professionals looking to enhance their skills. Each module is crafted to provide a balance of theoretical knowledge and practical insights, ensuring a well-rounded learning experience. Diving deeper into the curriculum, you'll learn about the intricacies of customer service, product branding, and service management - all essential components for a thriving online business. You'll gain expertise in content planning and production, vital for capturing and retaining customer interest in the digital space. The course also emphasizes the effective use of social networks for brand promotion and customer engagement. With modules focusing on marketing strategies, creating engaging user experiences, transaction management, and e-commerce analytics, this course equips you with the tools and knowledge to navigate and excel in the dynamic world of e-commerce. By the end of this program, you will be well-prepared to design, implement, and manage successful e-commerce strategies. Learning Outcomes Fundamental understanding of electronic commerce and its strategic implementations. Skills in delivering exceptional customer service in an e-commerce setting. Knowledge of effective product branding and content production for online platforms. Proficiency in utilizing social networks for marketing and brand promotion. Expertise in managing online transactions and analyzing e-commerce data. Why choose this Advance Certificate in Ecommerce Management, Branding & Marketing at QLS Level 3 course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments are designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Who is this Advance Certificate in Ecommerce Management, Branding & Marketing at QLS Level 3 course for? Aspiring entrepreneurs planning to launch an e-commerce business. Marketing professionals seeking to specialize in digital and e-commerce marketing. Brand managers and content creators focusing on online platforms. Business owners looking to expand their presence in the digital marketplace. Individuals interested in understanding the dynamics of online customer engagement. Career path E-Commerce Manager: £30,000 - £45,000 Digital Marketing Specialist: £25,000 - £40,000 Content Strategist: £28,000 - £42,000 Brand Manager: £30,000 - £50,000 Social Media Manager: £24,000 - £35,000 Data Analyst (E-Commerce): £27,000 - £40,000 Prerequisites This Advance Certificate in Ecommerce Management, Branding & Marketing at QLS Level 3 does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Endorsed Certificate of Achievement from the Quality Licence Scheme Learners will be able to achieve an endorsed certificate after completing the course as proof of their achievement. You can order the endorsed certificate for only £85 to be delivered to your home by post. For international students, there is an additional postage charge of £10. Endorsement The Quality Licence Scheme (QLS) has endorsed this course for its high-quality, non-regulated provision and training programmes. The QLS is a UK-based organisation that sets standards for non-regulated training and learning. This endorsement means that the course has been reviewed and approved by the QLS and meets the highest quality standards. Please Note: Studyhub is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. Course Curriculum Module 01: Introduction to Electronic Commerce Introduction to Electronic Commerce 00:17:00 Module 02: E-Commerce Strategy and Implementation E-Commerce Strategy and Implementation 00:20:00 Module 03: Customer Service Customer Service 00:20:00 Module 04: Products, Brands, and Services Products, Brands, and Services 00:29:00 Module 05: Content Planning and Production Content Planning and Production 00:17:00 Module 06: Use of Social Networks Use of Social Networks 00:18:00 Module 07: Marketing Marketing 00:34:00 Module 08 : Creating an Engaging User Experience Creating an Engaging User Experience 00:13:00 Module 09 : Transaction Management Transaction Management 00:19:00 Module 10 : E-Commerce Analytics E-Commerce Analytics 00:12:00 Assignment Assignment - Advance Certificate in Ecommerce Management, Branding & Marketing at QLS Level 3 02:00:00 Order your QLS Endorsed Certificate Order your QLS Endorsed Certificate 00:00:00

🎨 Unleash Your Creative Genius with CanvaCraft: Mastering Design and Branding! 🚀 Are you ready to elevate your design game and create eye-catching visuals that captivate your audience? Introducing CanvaCraft, the ultimate online course that will empower you to master the art of design and branding using the powerful tools of Canva.   🌟 What You'll Learn: ✨ Design Fundamentals: Lay a solid foundation by understanding the principles of design, color theory, and composition. ✨ Canva Mastery: Navigate Canva like a pro! Unlock the full potential of this versatile tool to bring your creative visions to life effortlessly. ✨ Branding Magic: Learn the secrets of building a strong and memorable brand. From logos to color palettes, discover how to create a consistent and cohesive brand identity.   🔥 Course Highlights: 🚀 Interactive Modules: Dive into engaging lessons that combine theory with hands-on practice, ensuring you apply what you learn immediately. 🚀 Real-world Examples: Explore case studies of successful brands and campaigns to understand what works and why. 🚀 Live Q&A Sessions: Get your burning questions answered by industry experts during live Q&A sessions.   🎓 Who Is This Course For? Whether you're a budding entrepreneur, a marketing professional, or someone looking to enhance their creative skills, CanvaCraft is designed for you! No prior design experience needed-just bring your passion and eagerness to learn.   🎁 Enroll Now and Get Exclusive Bonuses: 🌈 Custom Canva Templates: Gain access to professionally designed templates that you can customize for your own projects. 🌈 Private Community Access: Join a supportive community of fellow learners, share your work, and receive feedback from experts.   💡 Transform your creative journey with CanvaCraft and watch your designs come to life! Don't miss out-enroll now and take the first step toward becoming a design and branding maestro.   🎨 Unleash Your Creative Potential with CanvaCraft! 🚀 Course Curriculum Basic Overview 00:00 Pricing 00:00 Mobile Application 00:00 Profile and Settings 00:00 Brand Kit - Upgrade 00:00 Inviting Team Members 00:00 Template Designs 00:00 Designing From Scratch 00:00 Sharing Content 00:00 Editing Designs - Elements 00:00 Element Menu and Text Elements 00:00 Background 00:00 Upload Your Content 00:00 Editing Designs - Other Content 00:00 Content Output - Download 00:00 Content Output - Presentations 00:00 Output Direct to Social Media 00:00 Output Direct to PowerPoint 00:00 Output Direct To Website 00:00 Conclusion 00:00 Advanced Overview 00:00 Output to Business Cards 00:00 Output to Posters 00:00 Output To Flyer 00:00 Output to Postcards 00:00 Output to Invitations 00:00 Canva for Work Trial 00:00 Canva For Work Resize 00:00 Canva For Work - Brand Kit 00:00 Canva For Work - Animation 00:00 Canva For Work Images Accesss 00:00 Canva For Work - Folders and Storage 00:00 Canva For Work - Transparent Background 00:00 Canva For Work - Special Fonts 00:00 Live Example - Pinterest Pin 00:00 Live Example - Business Card 00:00 Live Example - Facebook Event Cover 00:00 Live Example - Instagram Post 00:00 Live Example - YouTube Thumbnail 00:00 Conclusion 00:00

The way you position your brand identity directly affects your business' development and growth. This Branding management course will enable you to learn from the brightest personalities and greatest brands in the world, and give you the brand promoting toolbox you need, to arrange a future growth brand strategy and ensure sustained success. The course involves a variety of case studies and exercises to develop the right skills required to become a successful branding professional. Course Highlights Extended Diploma in Brand Management is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Extended Diploma in Brand Management into 22 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 13 hours, 10 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Extended Diploma in Brand Management Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Extended Diploma in Brand Management is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Extended Diploma in Brand Management is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Brand Management Introduction FREE 00:15:00 Expand the Brand FREE 00:30:00 Contract the Brand 00:15:00 Is Publicity a Good Thing 01:00:00 Way to Advertise the Brand 01:00:00 Be Authentic 01:00:00 Its not all about Quality 00:15:00 Category over Brand 01:00:00 The Importance of a Brand Name 00:30:00 Keep it Simple 00:30:00 Don't be a Stuck Up Brand 00:30:00 A Second Thought on Naming 00:15:00 Should Product Name and Company Name be the Same? 00:30:00 Beware of Subbranding 00:15:00 Can You Ever Extend the Brand? 00:30:00 The Importance of the Logo 00:30:00 The Importance of Color 01:00:00 Think Globally 00:30:00 Branding and the Internet 01:00:00 Naming and the Internet 00:30:00 Globalization and the Internet 00:30:00 Conclusion 00:15:00 Mock Exam Mock Exam-Extended Diploma in Brand Management 00:20:00 Final Exam Final Exam-Extended Diploma in Brand Management 00:20:00

Description Register on the Creating and Branding with Canva for Beginners today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a certificate as proof of your course completion. The Creating and Branding with Canva for Beginners course is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablets, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With This Course Receive a digital certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Certificate of Achievement After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.  Method of Assessment You need to attend an assessment right after the completion of this course to evaluate your progression. For passing the assessment, you need to score at least 60%. After submitting your assessment, you will get feedback from our experts immediately. Who Is This Course For The course is ideal for those who already work in this sector or are aspiring professionals. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge.   Course Content Creating and Branding with Canva for Beginners Overview 00:01:00 Pricing 00:01:00 Mobile Application 00:01:00 Profile and Settings 00:02:00 Brand Kit - Upgrade 00:01:00 Inviting Team Members 00:02:00 Template Designs 00:02:00 Designing from Scratch 00:02:00 Sharing Content 00:02:00 Editing Designs - Elements 00:03:00 Element Manu and Text Elements 00:03:00 Background 00:02:00 Upload Your Content 00:02:00 Editing Designs - Other Content 00:02:00 Content Output - Download 00:02:00 Content Output - Presentation 00:02:00 Output Direct to Social Media 00:02:00 Output Direct to PowerPoint 00:02:00 Output Direct to Website 00:02:00 Conclusion 00:02:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Dive into the vibrant world of digital design with our Creating and Branding with Canva Advanced Level Course. This course is crafted for those ready to elevate their creative projects by mastering Canva’s advanced features. From sophisticated branding elements to striking visual content, you will learn how to produce eye-catching designs that capture attention and convey your unique message with style. Whether you're a marketer, entrepreneur, or design enthusiast, this course will refine your ability to craft consistent and memorable brand identities, all from the comfort of your own screen. Discover how to harness Canva’s extensive toolkit, including custom templates, brand kits, and advanced photo editing, to create polished and professional visuals. Throughout the course, you’ll gain insights into design principles and branding strategies that make your creations resonate deeply with your audience. This course is designed to be engaging and insightful, encouraging you to think creatively while delivering results that truly represent your brand’s personality. Learning Outcome Learn to output designs for various formats. Create business cards, posters, flyers, and more. Try Canva for Work with a trial. Utilize the Brand Kit and animation features. Access a vast library of images and fonts. Organize designs with folders and storage. Remove backgrounds and use special fonts. See live examples of Pinterest pins and more. Course Curriculum : Overview Output to Business Cards Output to Posters Output to Flyer Output to Postcards Output to Invitations Canva for Work Trial Canva for Work Resize Canva for Work - Brand Kit Canva for Work - Animation Canva for Work Image Access Canva for Work -Folders and Storage Canva for Work - Transparent Background Canva for Work - Special Fonts Live Example - Pinterest Pin Live Example - Business Card Live Example - Facebook Event Cover Live Example - Instagram Post Live Example - Youtube Thumbnail How is the course assessed? Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The course is ideal for highly motivated individuals or teams who want to enhance their professional skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Software Developer: £30,000 - £60,000 per year Marketing Manager: £30,000 - £60,000 per year Graphic Designer: £20,000 - £35,000 per year Financial Analyst: £25,000 - £50,000 per year Project Manager: £30,000 - £60,000 per year Certificates Certificate of completion Digital certificate - £9 You can apply for a CPD Accredited PDF Certificate at the cost of £9. Certificate of completion Hard copy certificate - £15 Hard copy can be sent to you via post at the expense of £15.

Description: Creating a brand requires time and trust from the consumers. This is a difficult endeavor given that you have to make the customers trust you first. Well with the help of this Business Brand Management Diploma course this can become much easier. This course will help you understand what is meant by branding, create mission and vision for you brand and develop your own personal style. You will further learn about creating brand name, slogan, visual identity and so much more. So if you want to start off your journey in creating the perfect brand, then you definitely need this course. Learning Outcomes: Provide a definition of what a brand is and branding refers to in general Give a definition of different kinds of brand architecture as well as brand extension Recognise the brand's products, its traits, and their worth Note down a mission, vision, and style statement for a brand Narrate the fundamentals of positioning a brand Interpret the fundamentals of producing a visual identity, involving a brand name, slogan, asc well as logo Assist your employees live the brand through strengthening them to become representatives and generating strong brand touchpoints Practically devise planning an internal and external brand launch Observe and assess your brand, and realize how to react to the outcomes Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Business Brand Management Diploma is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Business Brand Management Diploma course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Modules Course Overview 00:15:00 Defining Branding 00:15:00 What Are You All About? 00:30:00 Creating a Mission 00:15:00 Creating a Vision of the Future 00:15:00 Positioning Your Brand 00:15:00 Developing Your Style 00:15:00 Developing a Brand Name and Slogan 00:15:00 Creating a Visual Identity 00:30:00 Living Your Brand 00:15:00 Connecting with Customers 00:15:00 Launching Your Brand 00:15:00 Taking Your Brand's Pulse 00:15:00 Performing a SWOT Analysis 00:15:00 Measuring Brand Health with a Balanced Scorecard 00:15:00 Middleton's Brand Matrix 00:15:00 Interpreting Evaluation Results 00:15:00 Keeping the Brand Alive 00:15:00 Going Beyond the Brand 00:15:00 Mock Exam Mock Exam- Business Brand Management Diploma 00:20:00 Final Exam Final Exam- Business Brand Management Diploma 00:20:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group