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20 Educators providing Brand Strategy courses

Des Oā€™Connor

des oā€™connor

5.0(6)

London

I create women business experts worldwide, inspire them to lead, and empower them to speak on stage. I’m honoured to be an award-winning entrepreneur and industry-leading business coach, having received recognition such as: 2013 Relationship Coach of the Year – Association for Professional Coaches, Trainers, and Consultants (APCTC) Bestselling Author – contributing author to “Coach Wisdom” Founder of Social Media Marketing Events Founder of Women In Business Events International Speaker; has spoken at business and professional conferences throughout the UK, Dubai and in the U.S. and other international markets But the most important recognition to me is the fulfillment and meaning that comes from making a positive difference in my clients lives, and building a stronger community for all of us as entrepreneurs and business leaders. More about me… I have extensive experience as a coach, consultant, social media marketing expert, and entrepreneur. I am passionate about personal and professional development and helping people get more out of life; I believe in the power of education and personal development to inspire people to make transformations in their lives. I’ve seen it happen for so many people, again and again! After several years of successful experience as a professional speaker, I realised that there was a problem in our industry. Too many speaker line-up sat industry events and conferences were all men. There were not very many women being featured to speak on stage. I knew that this was a massive problem. After all, I have worked with so many talented, amazing women who are entrepreneurs and experts and business leaders; why were there not more opportunities for women to speak on stage and be recognised as in-demand business experts? That’s why I decided to start my Des O’Connor Women In Business (WIB) events. I launched my first Women In Business event in London in September 2017, with the goal of inspiring women to become business experts, build brands, deliver value to their clients, and sell their expertise to a global audience. In the years since, I have put more than 150 people on stage at my events (many of them women, many first-time speakers) and I have helped create a more expansive community for women in business (and men too). I also provide business consulting for business experts, entrepreneurs, professional speakers, coaches, and companies that need help with social media marketing, digital marketing, webinar marketing, website development, online lead generation, and more. My clients include: Business Experts: Are you looking start a business for the first time, or build the brand of your existing business? Do you have expertise in a particular field that you’d like to learn how to make into a viable business model? I can work with you to launch your business and help you make money with your unique expertise. Professional Speakers: I empower business experts to speak on stage at my packed-out live events! Whether you are a first-time speaker, or if you already are speaking on stage as part of your business marketing or business model, I can help you get better quality speaking opportunities – including international speaking opportunities. Coaches and Corporate Trainers: I have extensive experience as a coach and professional/personal development expert. I work with some of the best coaches in the industry to help them get better clients, expand their audiences, build their brand, and get paid while they sleep with digital information products (CDs, MP3s, MP4 videos, webinars, etc.) that they can sell worldwide from their website. Authors: Do you want to write a book as part of your business and brand? I can help connect you with publishing resources, book marketing, social media marketing to boost the audience for your book, and I also produce packed-out live Book Launch events for authors. I don’t just put people on stage, I provide comprehensive marketing and brand strategy consulting to help my clients maximise their success on every level. Digital Marketing and Sales Funnels: I help my clients turn their websites into sales machines. There are lots of web designers in the world and you can often get websites designed very cheaply, but unfortunately most web designers do not understand how to systemise your clients’ journeys. I help you create a focused website marketing strategy with built-in sales funnels and CRM (customer relationship management) tools, so that you can generate a conversation with your prospective clients, lead them to sign up for further communications and a deeper relationship, and even better, to inspire your clients to order your products and services. High Quality Lead Generation and Networking: I advise and help my clients (with a variety of packages of services) on how to form their message, improve clarity of their brand and value proposition, and promote them to my extensive network of contacts to drive leads to them and take these new business leads on a journey to build relationships and increase rapport so that you can easily convert them into paying clients. Des O’Connor Shoes: I am passionate about personal and professional development. My entire career has focused on helping people to learn, get inspired, get motivated, and get better at various aspects of their professional and personal lives. So that’s why I’m excited to launch my new line of shoes, Des O’Connor Shoes. These are the world’s first shoes that empower women to improve all aspects of their personal and professional lives.

En-light It Up!

en-light it up!

Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Account Director, Jan–May 2018 Marketing and communication strategy development for ADHD and Eradication programme for HCV. Spoken Brand Narratives, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Account Director, May–Sep 2018 Marketing and communication strategy development for ovarian cancer, acute coronary syndrome, Dravet syndrome. Cherry Advertising, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Account Director, Jan–April 2018 Marketing and communication strategy development for unresectable hepatocellular carcinoma and radioactive iodine -refractory differentiated thyroid cancer. Concentric Health Experience, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Account Director, Oct–Nov 2017 Marketing and communication strategy development for the global launch of a new antibiotic against nosocomial pneumonia infections. McCann Health, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Account Director, May– Sep 2017 Marketing and communication strategy development for breakthrough validated comprehensive genomic profiling of tumours; painkillers; COPD and asthma. Havas Lynx, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Account Director, Mar–Oct 2016 Marketing and communication strategy development for EU lobby/PR project in immuno-oncology. Publicis LifeBrands Resolute, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Sr Account Manager, Sep 2015 – Feb 2016 Marketing and communication strategy development for the first vaccine against dengue fever. TBWA\PW, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Sr Account Manager, Jun – Sep 2015 Marketing and communication strategy development for oral care, life science diagnostics. Sudler & Hennessey, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Account Manager, Jun 2014 – May 2015 Marketing and communication strategy development for cardiology, primary and secondary care. Peaxi Communications, Milano, Italy Healthcare Marketing and communications consultant, founder & director Apr 2013 – May 2014 Healthcare advertising and medical communication advisor and consultancy. QBGROUP, Padova, Italy Communication and Marketing Agency in the Health and Pharmaceutical Business Key Account Manager, Feb–Mar 2013 Medical education/event-communications agency with advanced ICT assets, including augmented reality, 3D graphic design and holographic production. Sudler & Hennessey, Milano, Italy Communication and Marketing Agency in the Health and Pharmaceutical Business Account Manager, May 2011 – Jan 2013 Medical education (events and web-based programmes), promotion and advertising for diabetes, oncology, COPD, angioedema, rheumatoid arthritis. GDS Brand Consultancy, Milano, Italy Consulting agency offering brand strategy implementation services Freelance Consultant, Feb–May 2011 Events organisation and promotion support. Wyeth Consumer Healthcare (later Pfizer), Milano, Italy Pharmaceutical company Junior Product Manager, Mar–Sep 2010 Marketing and branding activities for OTC and vitamin supplements. Value Relations International, Milano, Italy Communication and Media Relations Agency in the Health and Pharmaceutical Business Account for media relations, Nov 2009 – Jan 2010 Media-relations activities for multiple clients. MolMed, Milano, Italy Biotech company Business Development & Communication Associate, Apr 2007 – May 2009 Business development for research, development and clinical validation of innovative therapies to treat cancer and gene therapies. EDUCATION AND TRAINING CTI Co-Active Life Coach – International Certification (validated by ICF), London, UK Co-Active curriculum and International Certification completed in May 2019 Theta Healing Institute of Knowledge, founded by Vianna Stibal Advanced Theta Healing Practitioner and Certified ThetaHealing Instructor Jun 2018 – present Courses and certifications received with abilitation to teach: Basic DNA, Advanced DNA, Dig Deeper, SoulMates, Growing Your Relationships series (You and your Significant Other, You and the Creator, You and the Earth, You and your Inner Circle), World Relations, Manifesting and Abundance. Courses and certifications received as advanced practitioner: Basic DNA, Advanced DNA, Dig Deeper, SoulMates, Growing Your Relationships series (You and your Significant Other, You and the Creator, You and the Earth, You and your Inner Circle), World Relations, Manifesting and Abundance, Intuitive Anatomy, Disease and Disorders, Planes of Existence, DNA 3. City, University of London, London, UK Short course: Business and Management – Coaching for Business, Jan-Mar 2018 Business School “Il Sole 24ORE”, Milano, Italy Full time Marketing & Communication Master, May-Nov 2009 University “Vita-Salute San Raffaele”, Milano, Italy Specialty degree in Medical, Cellular and Molecular Biotechnology (drug development processes in bio-pharma companies), Oct 2004 – Mar 2007 Score: 108/110 MolMed, Milano, Italy AIDS Gene Therapy Laboratory, Sep 2005 – Mar 2007 Experimental laboratory project for graduation. Final thesis on the following research project: “Analysis of the possible interference of lentiviral vectors on HIV-1 integration”. University “Vita-Salute San Raffaele”, Milano, Italy Bachelor’s degree in Medical and Pharmaceutical Biotechnology (human health), Oct 2001 – Oct 2004 Score: 110/110 DIBIT, San Raffaele Scientific Institute, Milano, Italy Oncology Molecular Genetics Laboratory, Nov 2002 – Oct 2004 Internship in an academic research laboratory; learning of basic experimental techniques.

Courses matching "Brand Strategy"

Show all 15

Corporate Brand Management Course

3.5(2)

By Elearncollege

Description Corporate Brand Management Diploma In today's dynamic business landscape, corporate branding isn't merely about a logo or a catchy slogan; it's about crafting a company's very identity, ensuring it resonates with both internal stakeholders and the wider public. The Corporate Brand Management Diploma offers an immersive online learning experience for those who wish to gain profound insights into the multifaceted realm of corporate branding. When we think of corporate brands, we often picture globally renowned entities. But even these giants started with foundational strategies, and their journey towards global recognition is one of meticulous planning, strategy, and relentless execution. This diploma provides aspirants with the essential tools to start on this journey, whether for a budding start-up or an established conglomerate. Beginning with an introduction to corporate branding, students will grasp the nuances that distinguish it from product branding, appreciating the broader implications for a company's long-term strategy. From understanding the basic building blocks of Corporate Brand Management, learners will move onto the intricacies of brand strategy and planning. This section anchors the theoretical knowledge required for structuring a formidable corporate brand. Effective communication stands at the crux of brand success. Hence, the module on communicating the corporate brand offers a step-by-step guide to ensuring a company's message is clear, compelling, and consistent. As the digital realm reshapes our world, digital brand management has become an indispensable component of any brand strategy. Students will be equipped with the tools and techniques to navigate this digital era, ensuring their brands remain contemporary and engaging. Yet, in this ever-evolving business environment, even established brands need to reinvent themselves. The Corporate Brand Management Diploma touches upon the sensitive topic of corporate rebranding, imparting the necessary skills to transition seamlessly, keeping core values intact while ensuring relevance in new markets or changing conditions. Brands don't operate in isolation. Their performance and resonance with their audience are pivotal. Therefore, the course covers the intricacies of brand performance and measurement, ensuring students understand how to gauge brand health and, if necessary, make adjustments. However, branding isn't restricted to localised strategies. As we transition to a global village, the significance of global corporate brand management intensifies. This diploma will unravel the complexities of managing a brand on a global scale, ensuring cultural sensitivities, regional nuances, and international standards are all in harmony. In recent times, consumers have become increasingly conscious of the brands they align with, not just in terms of quality or appeal but in terms of ethics and values. The course recognises this paradigm shift and introduces learners to the world of corporate social responsibility and brand management. How can a brand be a force for good? How can it ensure ethical considerations without compromising on profitability? Lastly, in a forward-looking approach, the course explores the future of corporate brand management. What lies ahead in this domain? What are the emerging trends that aspirants should be wary of, and how can they be best prepared to tackle new challenges? To conclude, the Corporate Brand Management Diploma is not just another course. It is an online journey, meticulously designed for those who truly believe in the power of branding, offering a comprehensive understanding, from basic tenets to futuristic insights. Enrol today and embark on a journey to master the art and science of corporate brand management. What you will learn 1:Introduction to Corporate Branding 2:The Building Blocks of Corporate Brand Management 3:Brand Strategy and Planning 4:Communicating the Corporate Brand 5:Digital Brand Management 6:Corporate Rebranding 7:Brand Performance and Measurement 8:Global Corporate Brand Management 9:Corporate Social Responsibility and Brand Management 10:The Future of Corporate Brand Management Course Outcomes After completing the course, you will receive a diploma certificate and an academic transcript from Elearn college. Assessment Each unit concludes with a multiple-choice examination. This exercise will help you recall the major aspects covered in the unit and help you ensure that you have not missed anything important in the unit. The results are readily available, which will help you see your mistakes and look at the topic once again. If the result is satisfactory, it is a green light for you to proceed to the next chapter. Accreditation Elearn College is a registered Ed-tech company under the UK Register of Learning( Ref No:10062668). After completing a course, you will be able to download the certificate and the transcript of the course from the website. For the learners who require a hard copy of the certificate and transcript, we will post it for them for an additional charge.

Corporate Brand Management Course
Delivered Online On Demand9 days
£99

Personal Branding Fundamentals

By Compete High

Course Overview: Personal Branding Fundamentals   In the modern professional landscape, personal branding has become a crucial aspect of success. Whether you're an entrepreneur, freelancer, or climbing the corporate ladder, establishing and managing your personal brand can significantly impact your career trajectory. The 'Personal Branding Fundamentals' course is meticulously designed to equip you with the essential skills and strategies to develop a compelling personal brand that resonates with your audience and fosters long-term success.   Module 1: Defining Your Brand Identity In Module 1, you will embark on a journey to discover and define your unique brand identity. You'll learn how to identify your strengths, values, and passions, and leverage them to craft a distinct personal brand that sets you apart from the competition. Module 2: Crafting Your Brand Story Module 2 delves into the art of storytelling and its pivotal role in personal branding. You'll learn how to craft a compelling brand narrative that captivates your audience, communicates your values, and forges genuine connections. Module 3: Maintaining Your Personal Brand Consistency is key to maintaining a strong personal brand. In Module 3, you'll explore strategies for consistently presenting your brand across various touchpoints, from social media platforms to face-to-face interactions, ensuring that your brand remains authentic and memorable. Module 4: Creating a Personal Branding Strategy Module 4 focuses on developing a comprehensive personal branding strategy tailored to your goals and target audience. You'll learn how to set measurable objectives, identify your target audience, and choose the most effective channels to amplify your brand message. Module 5: Implementing Your Personal Brand Strategy In Module 5, you'll dive into the practical implementation of your personal branding strategy. From optimizing your LinkedIn profile to crafting engaging content, you'll learn actionable tactics to effectively communicate your brand message and enhance your visibility. Module 6: Online Reputation Management In the digital age, your online reputation can make or break your personal brand. Module 6 equips you with the tools and techniques to monitor and manage your online presence, effectively handle feedback and criticism, and safeguard your reputation in an ever-evolving digital landscape.   Conclusion By the end of the 'Personal Branding Fundamentals' course, you will have gained a comprehensive understanding of the principles and practices of personal branding. Armed with practical skills and strategies, you'll be well-positioned to cultivate a powerful personal brand that opens doors, attracts opportunities, and propels you towards your professional goals. Whether you're a seasoned professional or just starting your career journey, investing in your personal brand is an investment in your future success. Course Curriculum Module 1_ Defining Your Brand Identity Defining Your Brand Identity 00:00 Module 2_ Crafting Your Brand Story Crafting Your Brand Story 00:00 Module 3_ Maintaining Your Personal Brand Maintaining Your Personal Brand 00:00 Module 4_ Creating a Personal Branding Strategy Creating a Personal Branding Strategy 00:00 Module 5_ Implementing Your Personal Brand Strategy Implementing Your Personal Brand Strategy 00:00 Module 6_ Online Reputation Management Online Reputation Management 00:00

Personal Branding Fundamentals
Delivered Online On Demand6 hours
£25

Accredited Branding Bundle Course

By iStudy UK

Give your own product your very own Branding An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does 'branding' mean? A brand is anything-a symbol, design, name, sound, reputation, emotion, employees, tone, and much more-that separates one thing from another. If all of this is of interest to you, then take this Accredited Branding Bundle Course. Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too. This course will allow you to make your products more renowned with your own personal branding. It will also improve your sales greatly, so start your branding quickly. Course Highlights Accredited Branding Bundle Course is an award-winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Accredited Branding Bundle Course into 57 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 1 Day 15 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Accredited Branding Bundle Course Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment, and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Entrepreneurs, students, adventurers, the dreamers or individuals who are interested in learning the techniques of goal setting. Accredited Branding Bundle Course is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Accredited Branding Bundle Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Personal Branding Module One - Getting Started FREE 00:30:00 Module Two - Defining Yourself (I) FREE 00:30:00 Module Three - Defining Yourself (II) 00:30:00 Module Four - Controlling and Developing Your Image 00:30:00 Module Five - Personal and Professional Influences 00:30:00 Module Six - Sharpening Your Brand 00:30:00 Module Seven - Appearance Matters 00:30:00 Module Eight - Social Media (I) 00:30:00 Module Nine - Social Media (II) 02:00:00 Module Ten - Brand Management During a Crisis 01:00:00 Module Eleven - Branding Personality Traits 00:30:00 Module Twelve - Wrapping Up 00:30:00 Personal Branding Accredited Diploma- Activities 00:00:00 Building Successful Brand The Reasons Why 'Normal' People Can Never Make Money Online FREE 01:00:00 Don't Focus On Making Money! FREE 01:00:00 The Psychology Behind Creating Values And Precise Delivery 02:00:00 Buyers Are Smart 00:30:00 Even The Best Won't Sell Itself 00:30:00 Build Relationships First 02:00:00 Building Customer Loyalty 00:30:00 The Marketing Funnel 00:30:00 Leverage Other Content 01:00:00 Mass Markets Versus Niche Markets 01:00:00 Monetizing And Marketing Your Strengths 02:00:00 What Other Gurus Have Advised That Works 01:00:00 Brand Management Introduction FREE 00:15:00 Expand the Brand FREE 00:30:00 Contract the Brand 00:15:00 Is Publicity a Good Thing 01:00:00 Way to Advertise the Brand 01:00:00 Be Authentic 01:00:00 Its not all about Quality 00:15:00 Category over Brand 01:00:00 The Importance of a Brand Name 00:30:00 Keep it Simple 00:30:00 Don't be a Stuck Up Brand 00:30:00 A Second Thought on Naming 00:15:00 Should Product Name and Company Name be the Same? 00:30:00 Beware of Subbranding 00:15:00 Can You Ever Extend the Brand? 00:30:00 The Importance of the Logo 00:30:00 The Importance of Color 01:00:00 Think Globally 00:30:00 Branding and the Internet 01:00:00 Naming and the Internet 00:30:00 Globalization and the Internet 00:30:00 Conclusion 00:15:00 Branding Niche What Is Branding 00:30:00 Research Your Topic Thoroughly 00:30:00 Let People Know Who You Are: Distinguish Yourself 01:00:00 Represent Yourself 00:30:00 Networking With Social Media 01:00:00 Use Videos 00:30:00 Offer Training Courses 00:30:00 Provide Quality Material And Customer Service 00:30:00 Live And Breathe Your Brand 00:30:00 How Not Branding Can Spell Disaster 00:15:00 Mock Exam Final Exam

Accredited Branding Bundle Course
Delivered Online On Demand39 hours
£25

Small Business Branding Crash Course

By Study Plex

Highlights of the Course Course Type: Online Learning Duration: 2 hours 10 minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about business branding Understand the core competencies and principles of business branding Explore the various areas of business branding Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert business manager or entrepreneur Small Business Branding Crash Course Master the skills you need to propel your career forward in business branding. This course will equip you with the essential knowledge and skillset that will make you a confident business manager or entrepreneur and take your career to the next level. This comprehensive small business branding crash course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this small business branding crash course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective business branding practice and equip you with the essential skills, confidence and competence to assist you in the business branding industry. You'll gain a solid understanding of the core competencies required to drive a successful career in business branding. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for business manager or entrepreneur or for people who are aspiring to specialise in business branding. Enrol in this small business branding crash course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive small business branding crash course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this business branding can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This small business branding crash course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This small business branding crash course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This small business branding crash course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Introduction Course Introduction 00:03:00 7 Goals And 5 Steps To Building Your Successful Brand 00:05:00 What Is Branding 00:03:00 Brand Experience Process 00:05:00 Price Competition Vs Branding Strategy 00:07:00 Brand Strategy Deciding Your Brand Type 00:03:00 Designing Your Brand Strategy 00:06:00 Creating A Strong USP For A Specific Audience 00:10:00 Define Your Brand Vision And Mission 00:04:00 Communicate Through A Meaningful Story 00:05:00 Brand Personality Understanding Consumers' Desires And Needs 00:03:00 Creating A Strong Brand Personality 00:02:00 Brands Archetypes : 1.Innocent - 2.Explorer - 3.Sage 00:04:00 Brands Archetypes : 4.Hero - 5.Outlaw - 6.Caregiver 00:04:00 Brands Archetypes : 7.Magician - 8.Ruler - 9.Regular Brand 00:04:00 Brands Archetypes : 10. Creator - 11.Lover - 12.Jester 00:04:00 Visuals & Design The Art Of Logo Design And Colors 00:07:00 The Art Of Brands Photography 00:03:00 Putting It All Together : Case Study - Honest Tea 00:03:00 The End Bonus : 11 Core Principles For Creating Successful Brands 00:07:00 Congrats, You Made It To The End 00:01:00 Supplementary Resources Supplementary Resources - Small Business Branding Crash Course 00:00:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Small Business Branding Crash Course
Delivered Online On Demand
£19

Fundamentals of Small Business Branding Course Online

By Lead Academy

Fundamentals of Small Business Branding Course Overview Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this fundamentals of small business branding course will set you up with a solid foundation to become a confident businessman and develop more advanced skills. This comprehensive fundamentals of small business branding course is the perfect way to kickstart your career in the field of business branding. This course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. As one of the leading course providers and most renowned e-learning specialists online, we're dedicated to giving you the best educational experience possible. This course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience. Who should take this course? This comprehensive fundamentals of small business branding course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of business branding. Entry Requirements There are no academic entry requirements for this fundamentals of small business branding course, and it is open to students of all academic backgrounds. As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol. Method of Assessment On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately. Career path This fundamentals of small business branding course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry. Course Curriculum Introduction Course Introduction 7 Goals and 5 Steps to Building Your Successful Brand What is Branding Brand Experience Process Price Competition Vs Branding Strategy Brand Strategy Deciding Your Brand Type Designing Your Brand Strategy Creating a Strong USP for a Specific Audience Define Your Brand Vision and Mission Communicate Through a Meaningful Story Brand Personality Understanding Consumers' Desires and Needs Creating a Strong Brand Personality Brands Archetypes : 1.Innocent - 2.Explorer - 3.Sage Brands Archetypes : 4.Hero - 5.Outlaw - 6.Caregiver Brands Archetypes : 7.Magician - 8.Ruler - 9.Regular Brand Brands Archetypes : 10. Creator - 11.Lover - 12.Jester Visuals & Design The Art of Logo Design and Colors The Art of Brands Photography Putting it All Together : Case Study - Honest Tea The End Bonus : 11 Core Principles for Creating Successful Brands Congrats, You Made It to the End Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.     Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.   FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Fundamentals of Small Business Branding Course Online
Delivered Online On Demand
£25

Strategic Brand Distinction: Crafting a Compelling Market Presence

By Compete High

🚀 Elevate Your Brand to New Heights with 'Strategic Brand Distinction: Crafting a Compelling Market Presence' Online Course! 🚀   Are you ready to transform your brand into a powerhouse that stands out in today's competitive market? Unleash the potential of your business with our exclusive online course, 'Strategic Brand Distinction.' Crafted for visionary entrepreneurs, marketers, and business leaders, this course is your roadmap to building a compelling market presence that captivates your audience.   🌐 MODULE 1: Introduction - Lay the Foundation for Success Gain a comprehensive understanding of the importance of strategic brand distinction. Uncover the latest industry insights and trends shaping the competitive landscape. Set the stage for transforming your brand into a market leader. 🎯 MODULE 2: Positioning for Success - Define Your Unique Space Explore the art and science of brand positioning. Learn how to identify and leverage your brand's unique strengths. Dive into case studies of successful brands and extract actionable strategies. 🔍 MODULE 3: The Positioning Framework - Build a Solid Brand Foundation Develop a robust framework to strategically position your brand. Discover techniques to analyze market gaps and opportunities. Craft a compelling brand story that resonates with your target audience. 🛠️ MODULE 4: Workshop - Apply Your Knowledge Engage in hands-on activities to implement the strategies learned. Receive personalized feedback from industry experts. Collaborate with fellow participants for enhanced learning and networking opportunities.   🎓 Why Choose 'Strategic Brand Distinction'? Taught by industry experts with a proven track record in brand strategy. Practical, real-world insights that can be immediately applied to your business. Flexible learning: Access the course at your own pace, from anywhere in the world. Join a community of like-minded professionals for ongoing support and collaboration.   🔥 Ready to Ignite Your Brand's Success? Enroll Now! Craft a brand that not only survives but thrives in the competitive market. Join 'Strategic Brand Distinction' today and take the first step towards a compelling market presence that sets you apart. Your success story begins here!   🌟 Limited Time Offer: Enroll Now and Receive Exclusive Bonuses! Secure your spot and unlock the secrets to strategic brand distinction. Don't miss out - enroll today and pave the way for your brand's remarkable journey! Course Curriculum Module 1- Introduction Positioning is about Your Customer's Point of View 00:00 Module 2- Positioning for Success What Investors are Looking For 00:00 Ben and Jerry's Case Study 00:00 Keys to Success 00:00 Module 3- The Positioning Framework The Positioning Framework Overview 00:00 Step 1 - Create Meaningful Attributes - Part 1 00:00 Step 1 - Create Meaningful Attributes - Part 2 00:00 Step 1 - Create Meaningful Attributes - Part 3 00:00 Viking Cruises - Case Study 00:00 Step 2 - Custom Attributes 00:00 Step 3- Evaluate Rank Attributes 00:00 Step 4 - Evaluating Positioning Rankings 00:00 Step 5 - Positioning of Your Attributes 00:00 Step 6 - Your Positioning Statement 00:00 Common Mistakes 00:00 Module 4- Workshop Workshop - Position Your Product or Service in Action 00:00

Strategic Brand Distinction: Crafting a Compelling Market Presence
Delivered Online On Demand1 hour
£25

Professional Certificate Course in Developing an Employer Branding Strategy in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This Professional Certificate Course in Developing an Employer Branding Strategy provides a comprehensive overview of the key principles and methodologies essential for creating a robust employer brand. Participants will delve into the steps involved in developing an effective employer branding strategy, explore diverse communication channels, and gain insights into evaluating techniques and best practices. The course emphasizes defining a unique value proposition, creating an integrated communication plan, fostering positive employee experiences, and measuring success. After the successful completion of this course, you will understand the following; Discuss the steps involved in developing an effective employer branding strategy. Outline the various channels and tools that can be used to communicate the employer brand. Evaluate the effectiveness of various employer branding techniques and identify best practices. Define your unique value proposition Develop an integrated communication plan for Employer Branding. Foster a positive employee experience in context with Employer Branding. Measure and evaluate your success in Employer Branding strategy. This Professional Certificate Course in Developing an Employer Branding Strategy offers a comprehensive understanding of the critical elements involved in shaping a strong employer brand. Participants will explore the intricacies of developing an effective strategy, leveraging various communication channels and tools, and assessing the impact of different employer branding techniques. The course places a strong emphasis on defining a unique value proposition, constructing an integrated communication plan, enhancing employee experiences, and implementing robust measurement and evaluation mechanisms. This Professional Certificate Course in Developing an Employer Branding Strategy provides a dynamic learning experience, empowering participants to navigate the intricacies of employer branding. Delve into the steps of crafting a powerful employer brand strategy, explore diverse communication channels, and assess the effectiveness of various techniques. Gain insights into defining a unique value proposition, formulating an integrated communication plan, fostering positive employee experiences, and implementing robust measurement strategies. By course end, you'll be equipped to not only develop but also evaluate and refine an impactful employer branding strategy. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Developing an Employer Branding Strategy Self-paced pre-recorded learning content on this topic. Developing an Employer Branding Strategy Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, HR Professionals Marketing Executives Talent Acquisition Specialists Business Leaders Organizational Development Managers Communication Strategists Brand Managers Recruitment Professionals Employee Engagement Specialists Human Capital Analysts Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Developing an Employer Branding Strategy in London 2024
Delivered Online On Demand14 days
£23

Sales Development Representative Diploma

4.5(3)

By Studyhub UK

Embarking on the journey of mastering 'Sales Development Representative Diploma' is akin to unlocking the secrets of successful businesses. This comprehensive course delves deep into the intricacies of sales growth, providing learners with a deep understanding of strategic planning, marketing, and customer behaviour. With ten robust modules, this programme ensures participants emerge with a holistic understanding, encompassing everything from presentation skills to brand strategy, ensuring they remain ahead in the ever-evolving world of sales. Learning Outcomes Understand key sales growth drivers and effective sales presentation techniques. Master negotiation tactics while effectively dealing with customers. Grasp the relationship between marketing and sales. Acquire knowledge in strategic planning, market analysis, and brand development. Cultivate proficiency in CRM strategies and enhance customer communication skills. Why buy this Sales Development Representative Diploma? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Sales Development Representative Diploma for? Sales enthusiasts keen to delve deeper into advanced selling techniques. Marketing professionals aiming to integrate sales strategies. Entrepreneurs looking to refine their sales and marketing approach. Business students wishing to gain a competitive edge in sales management. Managers aspiring to drive better sales results for their teams. Career path Sales Manager: £30,000 - £60,000 Marketing Strategist: £35,000 - £70,000 Brand Manager: £40,000 - £75,000 CRM Specialist: £30,000 - £55,000 Consumer Behaviour Analyst: £32,000 - £68,000 Customer Service Manager: £25,000 - £50,000 Prerequisites This Sales Development Representative Diploma does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 1: Sales and Sales Growth Sales and Sales Growth 00:19:00 Module 2: Sales Presentation and Selling Sales Presentation and Selling 00:16:00 Module 3: Sales Negotiations and Dealing with Customers Sales Negotiations and Dealing with Customers 00:22:00 Module 4: Marketing and Sales Marketing and Sales 00:24:00 Module 5: Strategic Planning and Development Strategic Planning and Development 00:19:00 Module 6: Planning and Market Analysis Planning and Market Analysis 00:26:00 Module 7: Consumer Buying Behaviour and Customer Analysis Consumer Buying Behaviour and Customer Analysis 00:16:00 Module 8: Branding and Pricing Strategy Branding and Pricing Strategy 00:16:00 Module 9: CRM Fundamentals and Strategies CRM Fundamentals and Strategies 00:25:00 Module 10: Customer Service and Communication Skills Customer Service and Communication Skills 00:13:00

Sales Development Representative Diploma
Delivered Online On Demand3 hours 16 minutes
£10.99

Advanced Sales and Selling Management Techniques

4.5(3)

By Studyhub UK

Embarking on the journey of mastering 'Advanced Sales and Selling Management Techniques' is akin to unlocking the secrets of successful businesses. This comprehensive course delves deep into the intricacies of sales growth, providing learners with a deep understanding of strategic planning, marketing, and customer behaviour. With ten robust modules, this programme ensures participants emerge with a holistic understanding, encompassing everything from presentation skills to brand strategy, ensuring they remain ahead in the ever-evolving world of sales. Learning Outcomes Understand key sales growth drivers and effective sales presentation techniques. Master negotiation tactics while effectively dealing with customers. Grasp the relationship between marketing and sales. Acquire knowledge in strategic planning, market analysis, and brand development. Cultivate proficiency in CRM strategies and enhance customer communication skills. Why buy this Advanced Sales and Selling Management Techniques? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Advanced Sales and Selling Management Techniques for? Sales enthusiasts keen to delve deeper into advanced selling techniques. Marketing professionals aiming to integrate sales strategies. Entrepreneurs looking to refine their sales and marketing approach. Business students wishing to gain a competitive edge in sales management. Managers aspiring to drive better sales results for their teams. Career path Sales Manager: £30,000 - £60,000 Marketing Strategist: £35,000 - £70,000 Brand Manager: £40,000 - £75,000 CRM Specialist: £30,000 - £55,000 Consumer Behaviour Analyst: £32,000 - £68,000 Customer Service Manager: £25,000 - £50,000 Prerequisites This Advanced Sales and Selling Management Techniques does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 1: Sales and Sales Growth Sales and Sales Growth 00:19:00 Module 2: Sales Presentation and Selling Sales Presentation and Selling 00:16:00 Module 3: Sales Negotiations and Dealing with Customers Sales Negotiations and Dealing with Customers 00:22:00 Module 4: Marketing and Sales Marketing and Sales 00:24:00 Module 5: Strategic Planning and Development Strategic Planning and Development 00:19:00 Module 6: Planning and Market Analysis Planning and Market Analysis 00:26:00 Module 7: Consumer Buying Behaviour and Customer Analysis Consumer Buying Behaviour and Customer Analysis 00:16:00 Module 8: Branding and Pricing Strategy Branding and Pricing Strategy 00:16:00 Module 9: CRM Fundamentals and Strategies CRM Fundamentals and Strategies 00:25:00 Module 10: Customer Service and Communication Skills Customer Service and Communication Skills 00:13:00

Advanced Sales and Selling Management Techniques
Delivered Online On Demand3 hours 16 minutes
£10.99

Extended Diploma in Brand Management

By iStudy UK

The way you position your brand identity directly affects your business' development and growth. This Branding management course will enable you to learn from the brightest personalities and greatest brands in the world, and give you the brand promoting toolbox you need, to arrange a future growth brand strategy and ensure sustained success. The course involves a variety of case studies and exercises to develop the right skills required to become a successful branding professional. Course Highlights Extended Diploma in Brand Management is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Extended Diploma in Brand Management into 22 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 13 hours, 10 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Extended Diploma in Brand Management Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Extended Diploma in Brand Management is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Extended Diploma in Brand Management is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Brand Management Introduction FREE 00:15:00 Expand the Brand FREE 00:30:00 Contract the Brand 00:15:00 Is Publicity a Good Thing 01:00:00 Way to Advertise the Brand 01:00:00 Be Authentic 01:00:00 Its not all about Quality 00:15:00 Category over Brand 01:00:00 The Importance of a Brand Name 00:30:00 Keep it Simple 00:30:00 Don't be a Stuck Up Brand 00:30:00 A Second Thought on Naming 00:15:00 Should Product Name and Company Name be the Same? 00:30:00 Beware of Subbranding 00:15:00 Can You Ever Extend the Brand? 00:30:00 The Importance of the Logo 00:30:00 The Importance of Color 01:00:00 Think Globally 00:30:00 Branding and the Internet 01:00:00 Naming and the Internet 00:30:00 Globalization and the Internet 00:30:00 Conclusion 00:15:00 Mock Exam Mock Exam-Extended Diploma in Brand Management 00:20:00 Final Exam Final Exam-Extended Diploma in Brand Management 00:20:00

Extended Diploma in Brand Management
Delivered Online On Demand13 hours 10 minutes
£25