8 BDA courses in Edinburgh

Overview Account Management is an important role within any organisation. Account Managers are responsible for nurturing customer relationships and increasing sales with their organisation’s key customers. The Account Manager will usually act as a first point of contact for clients; responding to complaints, purchases, project requests and any general queries. Their approach should help maintain client relationships in order to ensure that they continue to use the company for business. This one day course can help them learn the key skills they need. Description Build a strong account management team that are able to effectively manage customer relationships and drive sales The role of account manager is both important and demanding. The account manager acts as the ‘face’ of the business and should professionally represent the business by creating a strategy for success and delivering a high level of customer service. Account managers need to be effective communicators, needing to both engage with the client and also develop internal relationships to ensure promises are delivered upon. Another key responsibility of the account manager is to identify business opportunities and help drive business results for their company. Account Management can be a very challenging role depending on the number of clients, the range of industries the clients represent, and the nature and attitude of the client. The main focus of the role is to provide continual client service to clients, this may include quarterly or annual business reviews, additions to the account in terms of extra services supplied plus face-to-face and online meetings, on a regular basis. The Account Manager will also be responsible for delivering high levels of client service to ensure that clients do not leave and will need to create a strategy around this. This strategy will depend on the type of client in terms of size of the business commitment, Key Performance Indicators plus contractual agreements which may dictate the framework for the relationship. Building a personal relationship as well as a business one is key to becoming an effective Account Manager. After all, “It is easier to fire a business associate or employee than it is to fire a friend”. Why should people attend this training course? Well, just imagine if your employees were better able to: Build effective business relationships with clients and help drive sales performance. Add value to clients and help ensure their requirements are met or exceeded. Measure the performance of their key accounts and adapt their approach accordingly. Understand the key attributes required for success and work on developing them. Set a strategy for sales success and create action plans for pre-defined goals. Monitor and measure their own performance and set their own targets. Ultimately, this training course will help employees to focus on what is required to succeed in the role of account manager, building a strategy with clear actions and helping the organisation to business success. Who is this course for? This Account Management training course is for anyone that works in an account management role or relevant sales function and will assist the participants in improving their working practices, developing customer relationships and in turn increasing business performance and sales success. Requirements for Attendance Prior sales experience is recommended, but an awareness of the sales process as a minimum will suffice.

Overview This one day course will provide guidance on how to become more assertive and build self-confidence, which in-turn will help your attendees to achieve greater work effectiveness and productivity, whilst putting them in control of their daily activities and making them more able to overcome stressful work and life situations. Description Being assertive is being able to express yourself with confidence without having to resort to passive, aggressive or manipulative behaviour. By developing assertiveness and becoming aware of our own strengths and weaknesses, we can modify our behaviour for greater effectiveness in social and business interactions. Topics covered: What is Assertiveness? – A series of activities relating to what assertiveness means and, perhaps more importantly, what it means to the participants. My Assertiveness Goals – A chance for the participants to review what they want to get out of the session and where they would like to end up with regard to their approach to assertiveness. How Assertiveness Works – A look at human reactions and the reasoning behind them culminating in an activity that looks at the participants own observations in relation to assertive behaviour. My Assertive Rights – A review of the rights we have as individuals followed by a commitment to the rights by the participants. Taking a Positive Approach – Looking at key methodology, including: – Giving and Receiving Compliments A review of typical responses to compliments and their negative consequences, followed by an opportunity to develop new, positive responses. – Improving Self-Esteem An in-depth review of each individual’s positive aspects. – New Challenges A set of challenges to take participants out of their comfort-zone and into the realm of possibilities. – Effective Communication A look at what makes effective communication, with some modelling of behaviours. Approaching Assertiveness – A look at the four cornerstones of being assertive with an opportunity to practice these behaviours. The Words You Use – Understanding the key areas of effective communication. Covering the areas of; Disclosing Your Feelings, Being Clear, Being Persistent, Empathising and Working Towards a Wise Outcome. Preparing to Be Assertive – A chance to understand and practice a set process of ‘scripting’ in order to develop an effective and natural approach to assertive interactions. Assertive Review – An activity that solidifies the reasoning behind wanting to become assertive, whilst demonstrating that it is not an unachievable outcome. Who should attend Anyone that needs to develop their assertiveness skills and improve communication with others Requirements for Attendees None.

Overview Networking has become a crucial factor in the modern workplace. It is the most effective method of developing your business or career and is a key component of your personal brand. This one day course will teach you how to be able to build strong business relationships, develop a level of personal credibility and increase your network of contacts in order to enhance your visibility and create opportunities for yourself and your organisation. Description This training course will help your participants build a professional reputation and develop a network of connections through the two key methods available to them; face-to-face and online. Attendees will discover how to effectively combine these two approaches and create a strategy for networking success that will generate their own community and actively grow their personal network. This will result in an improved performance in their approach to networking and consequently provide opportunities and prospects that will increase their business success. The training provides them with the tools and techniques to both plan a successful, strategic approach to networking and develop their personal communication skills, which will ensure they build effective business relationships. Topics covered: Why Network? – Establishing the importance of networking with some shocking statistics and an activity that defines the importance of networking to the individual. This is followed by some insight into the key aims of a networking strategy, what puts people off, as well as some personal revelations about networking. Increase Your Business Presence – Looking at the components of a strong business presence, including; credibility, personal brand, visibility and social capital. Developing a Networkers Attitude – An exercise that clarifies the perfect attitudes and behaviours of great networkers and comparing the participants against this. Thus identifying areas for development. Face to Face Networking – An overview and insight into the main types of face to face networking opportunities available with the benefits and pitfalls of each. Online Networking – An overview of the different social media and online networking tools and how to get the best out of them. Includes; LinkedIn, Twitter, Facebook and online forums. Communication Skills for Networking Success – Ensuring a good first impression, creating an opening sound bite and writing an online profile that promotes and engages. Developing a Conversation – Building on the opening sound bite and developing a conversation through good questioning techniques and following a selection of key networking rules. Including an activity to test and practice the skills. Working a Room – A fun activity that embeds and develops learning while encouraging practice and communication. This activity covers 10 of the main skills required to work a room. Breaking into a Group – Identifying body language to spot when a group or pair is open to new people entering the conversation or would rather not encourage participation. Knowing how to break into a group, what to say and how to remain professional. Exiting a Conversation – Developing some techniques to extricate oneself from a conversation without causing embarrassment or rudeness. The Follow-Up – Using a structure to identify the most important contacts created and establishing when and how to follow up with each group. Includes example follow-up email and a chance to develop their own. Creating a Network Plan – Participants are provided with a networking action plan to review and complete. This sets them on the journey of developing their networking skills and ensures they have a strategy and goals to target. Who should attend Anyone who is looking to improve their networking performance, or the networking performance of a management or sales team. Requirements for Attendees No pre-requisites required.

Overview This one day course covers the basics of brainstorming and then goes on to look at a number of different yet highly effective techniques that can be employed. Description Brainstorming is probably the most well known and most widely used method for bringing groups of people together to generate ideas about an issue or problem. This is because it’s a good way to gather a lot of ideas very quickly. It is also a great way of bringing people together and helping to build them as a team. Just imagine the effect on the team and its morale if ideas that they generate are actually used. There is no doubt that people are more likely to buy into the ideas that they came up with themselves. Although brainstorming is widely used for decision-making, it is not always handled very well. If that is the case, it can have the opposite effect to the one that is intended. Rather than creating ideas it can stifle them and rather than motivating people it demotivates them. This highly interactive course will help learners to make the most of brainstorming sessions and also provides alternative techniques to enliven any session that is beginning to flag. Topics covered: What is Brainstorming? – A discussion to help participants understand what brainstorming is, and what it involves. Brainstorming rules – A quick look at the very limited rules suggested by Alex Osborn who is generally credited with being the inventor of brainstorming. Preparation – Although many brainstorming sessions take place on the spur of the moment they all require some preparation. We look at the importance of defining the purpose of the session, selecting the right participants, and then briefing them properly. Storm and Floods – This is an activity that we re-visit on several occasions to take participants through the whole brainstorming process and to give them plenty of practice. The Three R’s of Facilitation – The three R’s take you through the essential elements of facilitating an effective brainstorming session. Closing the Session – Effective closing of the brainstorm may be just as important as the session itself. We look at the essential elements that the facilitator needs to cover. Clarify and Nurture – Learners discover the importance of ensuring that all ideas that are unclear are clarified and that ideas are nurtured. They also learn what this involves practically. Alternative Techniques – There are many ways to enliven a flagging brainstorming session, provide a fresh approach or simply build on initial ideas. The learners are introduced to some of the most important of these. Brainstorming Scenarios – Learners work through up to 6 scenarios so that they can practice the alternative techniques covered during the programme. Who should attend Anyone who facilitates or takes part in brainstorming sessions, or wants to work with organisational teams to develop their problem-solving abilities. Requirements for Attendees None.

Overview Networking has become a crucial factor in the modern workplace. It is the most effective method of developing your business or career and is a key component of your personal brand. This one day course will teach you how to be able to build strong business relationships, develop a level of personal credibility and increase your network of contacts in order to enhance your visibility and create opportunities for yourself and your organisation. Description This training course will help your participants build a professional reputation and develop a network of connections through the two key methods available to them; face-to-face and online. Attendees will discover how to effectively combine these two approaches and create a strategy for networking success that will generate their own community and actively grow their personal network. This will result in an improved performance in their approach to networking and consequently provide opportunities and prospects that will increase their business success. The training provides them with the tools and techniques to both plan a successful, strategic approach to networking and develop their personal communication skills, which will ensure they build effective business relationships. Topics covered: Why Network? – Establishing the importance of networking with some shocking statistics and an activity that defines the importance of networking to the individual. This is followed by some insight into the key aims of a networking strategy, what puts people off, as well as some personal revelations about networking. Increase Your Business Presence – Looking at the components of a strong business presence, including; credibility, personal brand, visibility and social capital. Developing a Networkers Attitude – An exercise that clarifies the perfect attitudes and behaviours of great networkers and comparing the participants against this. Thus identifying areas for development. Face to Face Networking – An overview and insight into the main types of face to face networking opportunities available with the benefits and pitfalls of each. Online Networking – An overview of the different social media and online networking tools and how to get the best out of them. Includes; LinkedIn, Twitter, Facebook and online forums. Communication Skills for Networking Success – Ensuring a good first impression, creating an opening sound bite and writing an online profile that promotes and engages. Developing a Conversation – Building on the opening sound bite and developing a conversation through good questioning techniques and following a selection of key networking rules. Including an activity to test and practice the skills. Working a Room – A fun activity that embeds and develops learning while encouraging practice and communication. This activity covers 10 of the main skills required to work a room. Breaking into a Group – Identifying body language to spot when a group or pair is open to new people entering the conversation or would rather not encourage participation. Knowing how to break into a group, what to say and how to remain professional. Exiting a Conversation – Developing some techniques to extricate oneself from a conversation without causing embarrassment or rudeness. The Follow-Up – Using a structure to identify the most important contacts created and establishing when and how to follow up with each group. Includes example follow-up email and a chance to develop their own. Creating a Network Plan – Participants are provided with a networking action plan to review and complete. This sets them on the journey of developing their networking skills and ensures they have a strategy and goals to target. Who should attend Anyone who is looking to improve their networking performance, or the networking performance of a management or sales team. Requirements for Attendees No pre-requisites required.

Overview This one day Building Better Work Habits training course has been developed for everyone in your organisation who may struggle with their own personal effectiveness. They may not have control of their own workload or blame others as to why they’re not achieving certain tasks and projects. Alternatively, it might be that high performers want to understand how they can organise themselves in a new way to give themselves more stretch in their roles. The training course will help the learners build self-awareness and will highlight the important parts of working smarter to achieve end goals. Description We are all busy, and sometimes it seems we do not have enough hours in the day to complete deadlines and projects. It can then eat into our home life, meaning we often end up stressed, or in worst-case scenarios, unwell (both physically and mentally). The reason behind this is often how we work day to day, as opposed to others giving us work at the last minute. These training course materials have been designed to help your participants work more effectively for the long term. This isn’t about how to manage a diary or emails, but rather look closely to see what are the blockers which get in the way of success. These small changes in day to day work will have a dramatic impact in both productivity and personal effectiveness. Topics covered: Productivity: the science bit – A chance to explore what we mean by being productive and how that helps us build better work habits, as well as the opportunity to look at some of the science behind myths and bad habits we’ve probably already formed. Includes a link to a YouTube video. Procrastination, why put off to tomorrow what we can do today! – Participants will explore what we procrastinate about, how we procrastinate in our own lives, and what we can do about it! Eat That Frog – An introduction to Brian Tracy’s book “Eat that frog” and how it can help us improve our working habits. Includes a link to a YouTube video. Eat That Frog: Thinking on Paper – A chance to put into practice some of Brian Tracy’s methods and how to use them in our real lives Eat That Frog: Rocks, Pebbles and Sand – Taking our goal setting further, we explore Covey’s methodology around prioritising our tasks. Eat That Frog: The Pareto Principle – The final part of the “Eat that Frog” section looks at how effective we in terms of how we spend our day Prioritising: how do we spend our day? – Participants explore how proactive they are, and what the danger might be in letting a situation rule their time Prioritising: The Priority Matrix – Taking the Rock, Pebbles and Sand methodology further, participants explore what truly is urgent and what is important in our day to day Prioritising: Company Performance Tensions – We may know what our own personal objectives are, however, our business objectives have certain tensions that could impact these. How can we balance these two different objectives to ensure we’re successful day to day? What’s my mindset? – Sometimes we can get in the way of our own successes and plans due to our mindset; utilising Carol Dweck’s work, it is a chance to reflect on our own mindsets when we’re building new work habits. Includes a link to a YouTube video. What’s my mindset? Energy Cycles – Our energy can impact our mindset and how productive we are. A chance to look at what gives us energy, and how we can work more effectively depending on where our energy levels might be Who should attend Anyone interested in understanding in being more effective at work. Requirements for Attendees None.

Overview This one day Building Better Work Habits training course has been developed for everyone in your organisation who may struggle with their own personal effectiveness. They may not have control of their own workload or blame others as to why they’re not achieving certain tasks and projects. Alternatively, it might be that high performers want to understand how they can organise themselves in a new way to give themselves more stretch in their roles. The training course will help the learners build self-awareness and will highlight the important parts of working smarter to achieve end goals. Description We are all busy, and sometimes it seems we do not have enough hours in the day to complete deadlines and projects. It can then eat into our home life, meaning we often end up stressed, or in worst-case scenarios, unwell (both physically and mentally). The reason behind this is often how we work day to day, as opposed to others giving us work at the last minute. These training course materials have been designed to help your participants work more effectively for the long term. This isn’t about how to manage a diary or emails, but rather look closely to see what are the blockers which get in the way of success. These small changes in day to day work will have a dramatic impact in both productivity and personal effectiveness. Topics covered: Productivity: the science bit – A chance to explore what we mean by being productive and how that helps us build better work habits, as well as the opportunity to look at some of the science behind myths and bad habits we’ve probably already formed. Includes a link to a YouTube video. Procrastination, why put off to tomorrow what we can do today! – Participants will explore what we procrastinate about, how we procrastinate in our own lives, and what we can do about it! Eat That Frog – An introduction to Brian Tracy’s book “Eat that frog” and how it can help us improve our working habits. Includes a link to a YouTube video. Eat That Frog: Thinking on Paper – A chance to put into practice some of Brian Tracy’s methods and how to use them in our real lives Eat That Frog: Rocks, Pebbles and Sand – Taking our goal setting further, we explore Covey’s methodology around prioritising our tasks. Eat That Frog: The Pareto Principle – The final part of the “Eat that Frog” section looks at how effective we in terms of how we spend our day Prioritising: how do we spend our day? – Participants explore how proactive they are, and what the danger might be in letting a situation rule their time Prioritising: The Priority Matrix – Taking the Rock, Pebbles and Sand methodology further, participants explore what truly is urgent and what is important in our day to day Prioritising: Company Performance Tensions – We may know what our own personal objectives are, however, our business objectives have certain tensions that could impact these. How can we balance these two different objectives to ensure we’re successful day to day? What’s my mindset? – Sometimes we can get in the way of our own successes and plans due to our mindset; utilising Carol Dweck’s work, it is a chance to reflect on our own mindsets when we’re building new work habits. Includes a link to a YouTube video. What’s my mindset? Energy Cycles – Our energy can impact our mindset and how productive we are. A chance to look at what gives us energy, and how we can work more effectively depending on where our energy levels might be Who should attend Anyone interested in understanding in being more effective at work. Requirements for Attendees None.

Overview Appreciative Inquiry is a form of action research that collects people’s stories of best practices. We can use these best practices as a way to initiate organisational change. This course will guide attendees through the process of Appreciative Inquiry (AI) and give them the techniques to succeed in using the AI system. This course will benefit anyone that leads change and wants to create positive dialogue that leads to improvements within their organisation. Description David Cooperrider, Suresh Srivastva, and their colleagues at Case Western Reserve University developed AI in the 1980s. According to them, the aim of Appreciative Inquiry is to help the organisation in: Envisioning a collectively desired future Realising that vision in ways that successfully translate intention into reality and beliefs into practices The AI approach can be applied in almost all groups of people and once the process starts, the change is put in motion. The appreciative approach works in individual conversations among colleagues, managers and employees. AI consultants around the world are increasingly using an appreciative approach to bring about collaborative and strengths-based change. This course will provide attendees with the means to effectively develop the skills of managers for the benefit of their organisation. They will be taken through the full process of appreciative inquiry; developing a wide understanding of the tools and techniques required to effectively improve communication and affect change. What can Appreciative Inquiry achieve? Well, just imagine you were better able to: Solve problems within an organisation in a positive and forward-thinking way. Be more curious and excited about the challenges faced within the business. Ask unconditional, positive questions to strengthen the organisations capacity to increase potential. Approach change in an affirmative mindset. Use questions to create movement and change within the company. Simply apply core communication skills, for overall organisational success Topics covered: What is Appreciative Inquiry? – A review of the subject with an activity that helps embed understanding and a case study that explains the process in action. Benefits of Appreciative Inquiry to the Organisation – Establishing how AI can aid and improve the way an organisation works and how people communicate within it. Exploring how specific organisational issues can be viewed positively. Appreciative Inquiry Questions – Understanding how questions can be used to identify positive organisational improvements and refocus our approach to business issues. Appreciative Inquiry Interviews – A set process for performing AI interviews and framing consultations to get the best out of those involved. A chance to practice the given approach and hone personal skills. The 4D Model – An overview of the AI 4D Model (Discovery, Dream, Design, Destiny) and how it is applied. The 4D Model: Topic – Demonstrating how selecting the topic is the beginning of the 4D model process. Choosing the participants own topic to work on throughout the training. The 4D Model: Discovery – Showing how positive discussions are kick-started at this stage and taking a chance to look at, ‘the best there is and what has been’. The 4D Model: Dream – ‘Thinking big and beyond what they have in the past’. Creating an amazing and positive vision for the future. The 4D Model: Design – Laying the foundation with a design of the vision, principles, and set of propositions that describe the ideal end state. Defining the desired state by creating a hierarchy and blueprint for success. The 4D Model: Destiny – Defining clear actions that will help the organisation and individuals achieve what they have set out to. The output is the self-reinforcing nature of using positive and affirmative inquiry to improve the business. The 4D Model: Summary Task – Review of learning and knowledge check. The Change Process – Exploring Dr. Kotter’s 8-step change process and how it can support the AI approach. Rooms of Change – Understanding feelings and attitudes to change, using this interesting and memorable model. Using an activity to help participants consider their own ‘change position’ and what this might mean for them. Strategies for Managing Change – A simple set of skills to help overcome the challenges faced by people trying to implement change. Applying these strategies to the 4D Model and Appreciative Inquiry. Recall Quiz – A chance to review learning in an engaging way. Summary – Developing actions and key points to take away. Who should attend Managers who want to learn about and practice the Appreciative Inquiry approach to drive positive changes. Requirements for Attendees None.