127 B2B courses

Successful communications are all about making the message as simple as possible – but this can be difficult when the subjects we're talking about are inherently complicated.  Academic institutions, tech companies, health organisations, charities and many others have complex ideas, processes and systems at the heart of what they do.  This course is for anybody who needs to distill information down into key messages for important stakeholders, funders and investors, decision makers and members of the public.  You’ll learn proven techniques for grabbing attention and changing minds through presentations and public speaking, infographics and data visualisations, and written reports and online posts.  We’ll work with you before the course to ensure that we understand your organisation and what you’re hoping to achieve. Sample learning content Session 1: Understanding your audience Matching your objectives to your audience's motivations. Identifying the right tone and language. Understanding how, where and when your audience wants to be spoken to. Session 2: Refining your objectives  Breaking down strategic aims into tactical steps Metrics and milestones: defining and measuring progress and success. Rapidly building a brief for your communications. Session 3: Telling the story  Using metaphors, visuals, comparisons to frame your narrative. From slide decks to online campaigns - choosing the right formats for delivering your message. Selecting communications channels to maximise reach and impact. Session 4: Keeping it going  Processes and systems for launching and maintaining communications campaigns. Building social proof – creating and curating content. Troubleshooting and preparing for common challenges. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people.  Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “We’ve now worked with Alan for almost 3 years, and during that time he has continued to deliver the highest quality training for our clients and delegates. Alan’s passionate delivery style has continued to deliver innovative training solutions to over 1500 delegates across the public, private and voluntary sector. Each of our courses with him has always delivered exceptional feedback and satisfaction levels.” Joe Barlow | Head of Programme, Understanding ModernGov

To drive actions and get decisions made, you need to be able to present effectively to customers, clients, senior managers or colleagues. The perfect presentation is a potent combination of content, design and delivery  You need to distill down complex concepts, large data sets, intricate processes and innovative ideas. You need to make the right design choices to ensure your slide decks communicate quickly (as well as looking great). And you need the confidence and storytelling techniques to lead your audience through the content.  This course is for anyone who regularly needs to create and deliver presentations for different stakeholders. It will cover how to plan, design and deliver brilliant presentations.  Sample learning content  Session 1: Planning a presentation  Assessing the needs and level of understanding of your audience. Frameworks for building a logical and compelling narrative. Emphasising key messages, while allowing for deep dives and questions. Session 2: Presenting data and processes Understand graphical perception and how people absorb visual information. Effective charts for different types of data stories. How to display processes, timelines and organisational structures. Session 3: Design tricks Using colours to add emphasis and meaning. Creating hierarchies of information to help your audience. Building templates and style guides. Session 4: Delivery techniques Perfecting your performance in-person or online. Dealing with difficult questions and hostile audiences. Refining the beginning, middle and end of your narrative. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people.  Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial "We’ve now worked with Alan for almost 3 years, and during that time he has continued to deliver the highest quality training for our clients and delegates. Alan’s passionate delivery style has continued to deliver innovative training solutions to over 1500 delegates across the public, private and voluntary sector. Each of our courses with him has always delivered exceptional feedback and satisfaction levels." Joe Barlow | Head of Programme, Understanding ModernGov

Looking to reduce reliance on grant funding and donations? This workshop is designed to help your social business or charity explore alternative ways to generate sustainable income. We’ll dive into a variety of strategies, including trading, social enterprise models, partnerships, and innovative revenue opportunities tailored to the third sector. Through practical examples and expert insights, you’ll gain a clear understanding of how to diversify your income streams while staying true to your organisation’s mission. Join us to discover fresh ideas and actionable steps to ensure financial stability and long-term success for your organisation!

Designed for professional B2B salespeople to develop a modern approach to winning business

Designed for professional B2B salespeople to develop a modern approach to winning business

Discover how your social business or charity can partner with commercial organisations to generate income while amplifying your social purpose. This workshop will explore the exciting opportunities available when offering your services to the corporate sector. We’ll cover strategies for building mutually beneficial partnerships, identifying marketable services, and positioning your organisation as a valuable partner to businesses. Learn how to align commercial collaboration with your social mission to drive both impact and financial sustainability. Join us to uncover practical approaches to building strong relationships with commercial organisations and expanding your reach!

Data has become the most important resource for every organisation – but the insights gained from data analysis will only ever be truly valuable if they can be clearly expressed to other people.  This course is for anybody who works with data, and needs to communicate the meaning that's in the numbers to colleagues, customers, bosses or external stakeholders.  It will give you or your team the confidence and skills to translate raw data into compelling visual stories for your key audiences. The principles and skills covered apply to the simplest PowerPoint chart, to more complex interactive visualisations.  We’ll work with you before the course to ensure that we understand your organisation and what you’re hoping to achieve.  Sample learning content Session 1: What makes a great data-driven story The key elements of a successful infographic or presentation. Industry best practice, and discussion of good (and bad) examples. A simple framework for identifying the Audience, Story and Action. Session 2: Data in context How to balance function and aesthetic appeal. Identifying the right graph, chart, infographic or other visual. Framing the data and providing contextual information. Session 3: Designing for the human brain Using colours to add emphasis and meaning. Design and layout principles, and creating hierarchies of information. The principle of ‘self-sufficiency’, and removing clutter. Session 4: Navigation and narrative Tailoring visualisations for different types of communications. Structuring presentations and longer reports. Thinking in layers to create interactive dashboards. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people.  Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets.
 Testimonial “I was familiar with Alan’s work as a Guardian Masterclass instructor on data visualisation and digital journalism, which made it easy for me to recommend him for onsite training at the Liverpool School of Tropical Medicine. We had a large group of people interested in honing their abilities to depict their research and stories in engaging ways. Alan’s course provided great insight about common communication pitfalls and how to avoid them, how to become better communicators by understanding the audience diversity, and it showcased some great online tools for creating infographics. This should be mandatory training for all students, academics, report writers and those involved with conveying research to the media as it will help increase the clarity and accessibility of our own research stories.”
 Dr Lee Haines | Liverpool School of Tropical Medicine

HoneyoungHoneyoung Stationery is a distinguished stationery supplier from China with 25 years of industry expertise. We specialize in tailored solutions for B2B clients, including renowned stationery brands and large retailers. Our commitment to quality and innovation sets us apart as a trusted partner. With a diverse range of customizable products, we export excellence worldwide. Choose Honeyoung Stationery for a partnership built on 25 years of reliability and creative solutions. Let’s create success together – Inquire now for a win-win collaboration!

From this course, you will gain a solid understanding of online digital marketing where you will learn social media strategies, SEO and many more. You will also learn how to craft compelling campaigns, analyse data for insights and engage your target audience effectively. This Course At A Glance Accredited by CPD UK Endorsed by Quality Licence Scheme Get an introduction to the types of e-commerce stores. Understand B2B, B2C, C2B, B2G and B2A e-commerce. Recognise the types of e-commerce business models. Know about wholesaling, warehousing, private labelling and manufacturing. Understand white labelling, subscription and drop shipping. Recognise what you can sell in an e-commerce store. Learn to identify or create products that solve a problem. Learn to hop on trends early. Understand how to find products with branding potential. Recognise the digital marketing strategies to market an e-commerce business. Learn the tips to increase e-commerce online sales. Know how to boost product visualization. Learn to turn likes into sales with the shopping on Instagram. Know how to incorporate affiliate marketing into your e-commerce business. Online Digital Marketing Course Overview This online digital marketing course is designed for those who are willing to master digital marketing skills and become confident digital marketers. This popular online course will also introduce the types of e-commerce business models and help you use digital marketing in B2B, B2C, C2B, B2G and B2A e-commerce. This comprehensive online course will also help you get insight into wholesaling, warehousing, private labelling and manufacturing. You will also get to learn to find products other people are passionate about, automated chatbots, boost product visualisation, use targeting tactics and much more. By the end of the course, you will have deep knowledge of different strategies for digital marketing and learn to increase traffic and run an efficient marketing campaign for a brand or website. Who should take this course? This comprehensive online digital marketing course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital marketing. Entry Requirement There are no academic entry requirements for this online digital marketing course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This online digital marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Course Curriculum Introduction Introduction Types of E-Commerce Stores B2B: Business to Business Ecommerce B2c: Business to Consumer Ecommerce C2C Ecommerce C2B: Consumer to Business Ecommerce B2G (also called B2A) Government / Public Administration Types of E-Commerce Business Models Drop Shipping Wholesaling and Warehousing Private Labeling and Manufacturing White Labeling Subscription What You Can Sell in an E-Commerce Store Identify or Create Products That Solve a Problem Find Products You and Other People are Passionate About Find Products with Branding Potential Hop on Trends Early Find Products that Fulfill Guilty Pleasures Digital Marketing Strategies to Market an E-Commerce Business Boost Product Visualization Add Video Automate with Chatbots Reduce Cart Abandonment Use Retargeting Tactics Tips to Increase E-Commerce Online Sales Reach in-market Shoppers with Google Shopping Ads Remarket to Them with Display Ads Turn Likes into Sales with Shopping on Instagram Instill Trust with Customer Reviews Up Your Cross-Selling Game with Pop-Ups Incorporating Affiliate Marketing into Your E-Commerce Business Determine if an Affiliate Program is Right for You Find Publishers to Partner With Review and Approve Publishers Conduct Ongoing Review Win New Customers with Referral Marketing (Affiliate Marketing) Review Assessment Assessment - Online Digital Marketing Course Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.     Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.   FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Today, every individual and organisation is a publisher. You want everyone in your organisation to be a potential ambassador. And every employee has something to gain from raising their profile and showcasing their expertise. An effective content strategy allows you to deliver compelling stories to your audience in the most seamless way possible to make an emotional connection. This requires a mix of passion for the subject matter, a deep relationship with your audience, robust production processes, and the right tools.  With a background in journalism and technology, we’ve worked on many projects that combine the two – including overseeing the iPad edition launches for Condé Nast in the UK, product ownership of a Digital Asset Manager for Condé Nast International, and developing and delivering content training for telco VEON.  Publishers and brands we’ve worked with include WIRED, Time Out, GQ, Vanity Fair and Vogue – as well as solo entrepreneurs and startups who are trying to cut through the noise and get their message heard.  In this course we'll cover the key elements of an effective content strategy: how to plan across multiple platforms, and how to implement your blueprint without exhausting yourself or your team. Sample learning content  Session 1: Planning a content strategy Mapping and understanding your audiences. Defining your content objectives, for you or your organisation. Common pitfalls with poorly targeted content. Session 2: A content creation framework Finding ideas to generate a consistent stream of content. Idenitfying angles that will help you stand out from the crowd. Using different formats across multiple channels. Session 3: Keeping it going Simple processes to help hit deadlines and publish regularly. Balancing content creation and content creation. Creating a mix of evergreen and timely content. Session 4: Measurement and iteration Useful (and useless) metrics for content producers. Handling comments and joining the conversation. Iterating your content strategy based on feedback. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. 
To ensure this is possible, the number of attendees is capped at 16 people.  Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.” Shade Nathaniel-Ayodele | EMpower Network, Southwark Council