3 QLS Endorsed Diploma | QLS Hard Copy Certificate Included | 10 CPD Courses | Lifetime Access | 24/7 Tutor Support
The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00
This course examines the role, responsibility, and accountability of all corporate gatekeepers in promoting effective corporate governance to achieve the organization's goals. As corporate governance is emerging and advancing, some financial officers may not have a complete understanding of all the corporate governance requirements and how they affect their actions on the job.
ISO 22000:2018 is an international standard of Food Safety Management System, the existence of it requires competent personal to interpret its requirements, address those to integrate FSMS in an organization and audit organization to assess the implementation and effectiveness of overall implementation. This course is designed for professionals who are responsible for any aspect of the Food Safety Management System as well as for those, specifically, who are pursuing their career in the field of auditing and certification. This course enhances the knowledge and skills of delegates to understand the standard and audit it effectively. The course is consisting of study material in form of written and videos, and exercises. Attendees of this course will be, on completion, competent to implement FSMS, Plan, Conduct & Report internal audits. Features of Couse ✔ 100% Online Self-paced: Considering the busy lives, we have designed this course to be attended online without bounding with the schedules. To make it interactive, we have created different communication groups where candidates can discuss the points with other fellows as well as the trainers of course. Also, they can interact with trainers on monthly demonstration classes. ✔ Testing the Learning: Each section of the course is covered with exercises to check your knowledge in real-time, and the overall result is affected by the exercises you complete. ✔ Self-Scheduling: This 16 Hours full fledge course is designed to match your schedule. You will get lifetime access to this course and complete it at your ease. ✔ Superlative Material: The training is designed, developed, and reviewed by competent auditors having extensive experience in auditing in different regions of the world. ✔ Approved Course: The course is approved by one of the well-known personal certifying body “Exemplar Global”. With the approved course, you will get many benefits from Exemplar global which includes but not limited to; Exemplar Global graduate certificate with being listed on their website as auditor as well as a badge of auditor from Exemplar Global. Extended learning content from Exemplar Global Complimentary access to online events, online magazines, newsletters, and low-cost professional Access to an exclusive LinkedIn Community Opportunity to explore career enhancement and employment opportunities Who should attend this? This course is recommended to be attended by those who are involved in the implementation and/ or auditing of the Food Safety Management System in their companies, specifically Food Safety Managers, teams, Auditors and others willing to add credibility with a widely accepted qualification for auditing. Also, recommended to satisfy the applicable requirement of training and competence, if any. This course can add values to your profile if you are Intending to perform audits of FSMS. A Food Safety Executive/ Management Representative/ Team Member Responsible for implementing the ISO 22000 standard. Responsibility to evaluate the outcome of internal FSMS audits and have responsibility/ authority to improve the effectiveness of the FSMS. Pursuing to make a career in FSMS auditing. Course Duration: 16 Learning Hours and extended time of exercise & Exam. Certificate: Those who pass all exercises with 50% at least in each exercise and 70% overall marks will be awarded with successfully completion certificate with approval of Exemplar Global and a Lifetime validity. Language of Course: English Pre-Requisites: None
The NEBOSH General Certificate qualification has been recognised for many years as an excellent introduction to the fundamentals of occupational health and safety. The NEBOSH Environmental Management Certificate is designed to provide a similarly sound foundation in environmental management.
The General Data Protection Regulation (GDPR) is designed to strengthen and unify the principles of data protection for all individuals within the European Union and the European Economic Area. The GDPR is an incredibly important change to data privacy regulations so understanding its correct implementation is vital for all UK businesses and organisations, and particularly for staff who regularly deal with personal data. This online course is designed specially for those front line staff and provides a clear introduction to the main elements of the GDPR, including compliance and the consequences of non-compliance. It explains the roles of key players - Data Protection Officers, Data Controllers, Data Protection Leads and Data Processors and covers the main categories of personal data, along with the six lawful bases for processing data, and how to audit the data your organisation holds. Other topics examined include the Seven Principles of the GDPR and the Eight Rights for Individuals, along with the importance of your Privacy Policy - how to construct one, and how to use it effectively when dealing with data subjects. Finally, there's important information on data breaches; how to avoid them, what to do if one is discovered and how to file a breach report
3 QLS Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 10 CPD Courses | Lifetime Access
Level 4 & 5 Endorsed Diploma | QLS Hard Copy Certificates Included | Plus 5 CPD Courses | Lifetime Access
Description We all want to save money on our taxes, especially ultra wealthy taxpayers who are hit the hardest by the nation's highest tax percentages. The point is that the rich are able to avoid taxes through legal processes. Some mega-rich may use sketchy methods to avoid taxes, and everyone's definition of sketchy is different. However, most of the mega-rich use superior understanding of the tax laws to take advantage of all of the legal methods available to reduce their taxes. The US Tax Management Course stands to teach you those methods about taxes you should know. You will learn to save money on your taxes, build wealth in a tax efficient way, retire without paying any taxes on your income, and more. What Will I Learn? Save money during tax season Reduce the amount of taxable income on their tax return Build wealth faster by saving money on taxes Complete their taxes with little stress Avoid an audit by the IRS Requirements Pencil and paper to take notes Who is the target audience? Anyone who wants to pay less in taxes Introduction Everything You Need to Know About Taxes Introduction: Why the Rich Get Richer FREE 00:07:00 The History of Taxes & Marginal Rates A Brief History of Taxes in America FREE 00:12:00 Understanding Marginal Tax Rates 00:06:00 Deductions & Credits How to Maximize Tax Deductions 00:11:00 How to Maximize Tax Credits 00:11:00 Retirement Accounts & FATCA Building Wealth Through Tax Efficient Retirement Accounts 00:13:00 Taxes on Foreign Earned Income and Assets 00:10:00 Strategies of the Wealthy Using CPAs & Tax Preparation Software 00:06:00 Tax Tips & Tricks of the Wealthy 00:07:00 How to Avoid an Audit by the IRS 00:08:00 Conclusion: Bringing it All together Creating a Wealth Building Tax Strategy 00:04:00
Level 2 & 3 Endorsed Training | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access