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Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign. This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Overview Adults Support Worker: Adults Support Worker Course Online Do you want to learn about the psychology of the elderly? Do you want to learn more about their needs and goals and to understand them better? Is this your first step toward a professional career as a caregiver or a psychologist, or do you want to learn how to care for an elderly relative at home? Then this Adults Support Worker course is ideal for you if you want to start a career in adult psychotherapy and counselling. This informative Adults Support Worker : Adults Support Worker course is an excellent way to get started in the field of adult counselling. The Adults Support Worker course starts with basic Adults Support Worker knowledge and gradually shares expertise. It will provide you with a comprehensive understanding of Adults Support Worker, including key concepts, strategies for using it, and in-depth knowledge. Our Adults Support Worker : Adults Support Worker course will give you a competitive advantage in your career, allowing you to stand out from all other applicants and employees. So what are you waiting for? Enrol in this Adults Support Worker course today! Main Course : Adult Support Worker Free Courses including this Adult Support Worker Course Course 01: Mental health support worker Course 02: Level 5 Diploma in Family Support Worker [ Note: Free PDF certificate as soon as completing the Adults Support Worker : Adults Support Worker course] Description Adults Support Worker: Adults Support Worker Course Online This Adults Support Worker: Adults Support Worker Course consists of 06 modules. Assessment Method of Adults Support Worker: Adults Support Worker Course After completing Adults Support Worker: Adults Support Worker Course, you will get quizzes to assess your learning. You will do the later modules upon getting 60% marks on the quiz test. Apart from this, you do not need to sit for any other assessments. Certification of Adults Support Worker: Adults Support Worker Course After completing the Adults Support Worker: Adults Support Worker Course, you can instantly download your certificate for FREE. The hard copy of the certification will also be delivered to your doorstep via post, which will cost £13.99. Who is this course for? Adults Support Worker: Adults Support Worker Course Online Anyone who wants to learn about 'older age' psychology (gerontology). Anyone who is interested in various topics related to psychology. Anyone who is looking after the elderly and would like to learn theories of 'old age'. Anyone who is planning their career in psychology and/or caring environment. Requirements Adults Support Worker: Adults Support Worker Course Online To enroll in this Adults Support Worker: Adults Support Worker Course, students must fulfill the following requirements: Good Command over English language is mandatory to enrol in our Adults Support Worker: Adults Support Worker Course. Be energetic and self-motivated to complete our Adults Support Worker: Adults Support Worker Course. Basic computer Skill is required to complete our Adults Support Worker: Adults Support Worker Course. If you want to enrol in our Adults Support Worker: Adults Support Worker Course, you must be at least 15 years old.
Introduction to Diabetes (2-Day Course)Course Description:These two days of comprehensive training are designed for nurses, nurse associates, pharmacists, paramedics, and other Allied Healthcare Professionals (AHPs), and experienced healthcare assistants (HCAs) who are new to or fairly new to the field of diabetes care. If you've recently started seeing patients with diabetes, or are planning to; this course is tailored to provide you with the fundamental knowledge and skills required to confidently care for individuals with diabetes. The primary focus is on adults with Type 2 diabetes, although key recommendations and signposting for patients with Type 1 diabetes will also be covered.Diabetes presents a significant healthcare challenge, costing the NHS £10 billion each year and impacting patients and their families. Primary care professionals play a pivotal role in managing the ever-increasing numbers of people diagnosed with Type 2 diabetes. Good diabetes care is crucial and aligns with national and local policies supported by robust NICE guidance.These interactive days of learning will incorporate various methods, including case studies, to help you progress from basic knowledge to a more confident and positive approach in reviewing and managing patients with diabetes.Day One09.15 - Coffee and Registration09.30 - Introduction and Course Objectives09.45 - Setting the Scene: - Screening, Diagnosis, and Pre-Diabetes - Pathophysiology and Symptoms - Remission in Type 2 Diabetes10.45 - Coffee Break11.00 - Diet & Diabetes: - Healthy Eating - Carbohydrate Awareness - Range of Dietary Approaches - Weight Management Services01.00 - Lunch02.00 - Benefits of Activity02.15 - Foot Care and Diabetes02.45 - Organising Structured Diabetes Care in Practice: - QoF and the Annual Review - Care & Support Planning - 8 Care Processes and 3 Treatment Targets03.15 - Case Studies03.30 - Action Plan, Evaluation, and Resources03.45 - CloseDay Two09.15 - Coffee and Registration09.30 - Review Progress Since Day 109.45 - Non-Insulin Medications10.45 - Coffee Break11.00 - Medication Management01.00 - Lunch02.00 - Complications Associated with Diabetes02.45 - Hyperglycaemia, Hypoglycaemia, and Management of Illness03.15 - Blood Glucose and Ketone Monitoring03.30 - DVLA and Diabetes03.45 - Competencies, Training, Resources, and CloseKey Learning Outcomes for Both Days:Upon completing this course, participants will be able to:1. Explain the physiology of diabetes and differentiate between Type 1 and Type 2 diabetes.2. Discuss methods for diagnosing diabetes and provide information to individuals newly diagnosed with Type 2 diabetes.3. Describe approaches that support achieving remission in Type 2 diabetes.4. Explain basic advice related to a healthy diet, various dietary approaches, and carbohydrate awareness.5. Discuss the modes of action of commonly used non-insulin medications.6. Identify major complications that may arise in individuals with long-standing diabetes and measures to limit or prevent them.7. Describe key advice for patients regarding the recognition and appropriate treatment of hypoglycaemia.8. Discuss DVLA guidance concerning driving and diabetes.9. Explain the risks of acute hyperglycaemia and provide advice to patients on self-managing illness periods.10. Provide examples of referral pathways to other services such as weight management, secondary care, podiatry, structured education, activity, and psychological services.11. Describe the process of routine foot review and factors influencing diabetic foot risk status.12. Discuss local recommendations for the appropriate use of blood glucose and ketone monitoring.13. Explain the key components and processes of an annual diabetes review and a self-management plan.Join us for this comprehensive 2-day course via Zoom and enhance your ability to provide effective diabetes care within primary care settings.
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Discover the rewarding world of SEN teaching with comprehensive resources and insights. Explore effective strategies, inclusive learning techniques, and specialized support for students with special educational needs. Unlock the keys to creating an inclusive and supportive classroom environment for diverse learners. Whether you're a seasoned SEN teacher or just starting your journey, find valuable tips and resources to enhance your impact in the realm of special education.
Occupational Therapy: Diploma in Occupational Therapy Online Unlock your potential and embark on a rewarding career with our comprehensive Occupational Therapy: Diploma in Occupational Therapy Course. This Occupational Therapy: Diploma in Occupational Therapy Course is designed to provide you with a deep understanding of the fundamental principles and practices of occupational therapy, empowering you to make a positive impact on the lives of individuals in need. This comprehensive Occupational Therapy: Diploma in Occupational Therapy Course will provide you with the foundation for your journey into the world of occupational therapy: occupational therapy. You will gain insights into the diverse areas of Occupational Therapy: Diploma in Occupational Therapy Course and understand the vital role it plays in improving the lives of individuals across various age groups. This Occupational Therapy: Diploma in Occupational Therapy Course delves into various practice settings, including hospitals, schools, rehabilitation centers, and community organisations. Gain valuable insights into the diverse populations you can work with, such as children, adults, and older adults. Identify the key steps to launch and advance your Occupational Therapy: Diploma in Occupational Therapy Course career. As an occupational therapy: occupational therapy professional, personal development is crucial for continuous growth and success. This module focuses on enhancing your self-awareness, communication skills, and professional conduct. Main Course: Diploma in Occupational Therapy Course Free Courses included with Occupational Therapy: Occupational Therapy Course Course 01: Introduction to Psychotherapy Course 02: Adult Nursing Course 03: Speech & Language Therapy Course Course 04: Autism training Diploma Special Offers of this Occupational Therapy: Diploma in Occupational Therapy Course: This Occupational Therapy: Diploma in Occupational Therapy Course includes a FREE PDF Certificate. Lifetime access to this Occupational Therapy: Diploma in Occupational Therapy Course Instant access to this Occupational Therapy: Diploma in Occupational Therapy Course 24/7 Support Available to this Occupational Therapy: Diploma in Occupational Therapy Course [ Note: Free PDF certificate as soon as completing Occupational Therapy: Diploma in Occupational Therapy Course] Occupational Therapy: Diploma in Occupational Therapy Online This Occupational Therapy: Occupational Therapy course consists of 05 modules. Course Curriculum of Occupational Therapy: Diploma in Occupational Therapy Module 01: Introduction to Occupational Therapy Module 02: Functions of Occupational Therapy Module 03: Management Skill Module 04: Career path Module 05: Personal development Assessment Method of Occupational Therapy: Diploma in Occupational Therapy After completing Occupational Therapy: Diploma in Occupational Therapy Course, you will get quizzes to assess your learning. You will do the later modules upon getting 60% marks on the quiz test. Certification of Occupational Therapy: Diploma in Occupational Therapy After completing the Occupational Therapy: Diploma in Occupational Therapy course, you can instantly download your certificate for FREE. Who is this course for? Occupational Therapy: Diploma in Occupational Therapy Online This Occupational Therapy: Diploma in Occupational Therapy Course is open to everyone. Requirements Occupational Therapy: Diploma in Occupational Therapy Online To enrol in this Occupational Therapy: Occupational Therapy Course, students must fulfil the following requirements: Good Command over English language is mandatory to enrol in our Occupational Therapy: Occupational Therapy Course. Be energetic and self-motivated to complete our Occupational Therapy: Occupational Therapy Course. Basic computer Skill is required to complete our Occupational Therapy: Occupational Therapy Course. If you want to enrol in our Occupational Therapy: Occupational Therapy Course, you must be at least 15 years old. Career path Occupational Therapy: Diploma in Occupational Therapy Online
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Dive into The Early Years Foundation Stage (EYFS) with our expert course. From framework details to special education needs, master key concepts and strategies for nurturing early childhood development. Ideal for educators and parents alike.