Description Consumer Behaviour Diploma This Consumer Behaviour Diploma will commence with an introductory insight into consumer behaviour and then delve deep into topics including consumer perception and consumer motivation. It will elucidate what the procedure of consumer research entails and shed light on how to target potential customers and segment appropriate markets strategically. Consumer behaviour entails an interplay of cognition and affects behaviour patterns and humans' physical environment, leading to an exchange. When discussing a consumer's buying activity, numerous factors come into play, including but not limited to public opinion, popularity, cost, product appearance, promotion, aesthetics and packaging. Consumer behaviour examines consumer activities such as buying, using and discarding among individuals, communities, and organisations. It also studies how their biases, preferences and feelings influence these activities. In the 1940s and 1950s, consumer behaviour emerged as a marketing subfield that integrates economics, anthropology, sociology, ethnography, psychology, and marketing. Consumer behaviour attempts to identify people's consumption patterns and trends by studying individual attributes, including lifestyles, demographics, and other factors such as loyalty and advocacy to brands, rates and occasions of usage and the like. This Consumer Behaviour Diploma examines how external factors such as family, friends, celebrities, and influencers impact their buying activities. Research has shed light on the complexity of consumer behaviour prediction for ordinary men and experts alike. Nevertheless, novel research methods, including consumer neuroscience, artificial intelligence and ethnography, have made it simpler to predict these patterns. Customer Relationship Management, also known as CRM, is a database that provides valuable insight into the examination of the buying activities of consumers. These databases generate in-depth data enabling researchers to study what influences consumer retention and loyalty and their willingness to advocate for products or yield positive referrals. Databases are also handy with market segmentation, behavioural segmentation, etc. This leads to accurate targeting of customers through appropriate marketing strategies. According to Mansard, Engel and Blackwell, consumer behaviour studies the processes and actions involving decisions while buying services and goods for consumption. This Consumer Behaviour Diploma explores how human beings behave whilst engaging in buying activities and urges them to consume certain products. Marketers must understand how consumer behaviour works to comprehend product, brand or business expectations. It enables them to understand better what motivates a consumer to buy certain goods. Knowing which products are popular and well-liked is of paramount importance. The findings suggest that assessing consumers' preferences will help a marketer better sculpt their products. This Consumer Behaviour Diploma will address all the crucial questions, including what customers buy, what motivates them to buy specific things, and how often and when they buy. What you will learn 1: Introduction to Consumer Behavior 2: Stages of Decision-Making Process 3: Perceiving Need Desire Motivation and Emotion 4: Understanding Perception 5: Understanding Customer Attitudes 6: Impact of Culture on Purchasing Behavior 7: Household Influence 8: Group Influence 9: New Opportunities 10: Know the Market Ethics Course Outcomes After completing the course, you will receive a diploma certificate and an academic transcript from Elearn college. Assessment Each unit concludes with a multiple-choice examination. This exercise will help you recall the major aspects covered in the unit and help you ensure that you have not missed anything important in the unit. The results are readily available, which will help you see your mistakes and look at the topic once again. If the result is satisfactory, it is a green light for you to proceed to the next chapter. Accreditation Elearn College is a registered Ed-tech company under the UK Register of Learning( Ref No:10062668). After completing a course, you will be able to download the certificate and the transcript of the course from the website. For the learners who require a hard copy of the certificate and transcript, we will post it for them for an additional charge.
Egyptology offers a wealth of opportunities for learners interested in this industry. Studying Ancient Egypt can lead to a range of exciting and rewarding careers, from working as an Egyptologist to becoming a museum curator or researcher. By gaining a thorough understanding of this ancient civilisation through our Discovering Ancient Egypt course, learners will be equipped with the knowledge and skills they need to pursue a career in this field. Learning outcomes: Gain a thorough understanding of the history and culture of Ancient Egypt Learn about the dynasties, pharaohs, government, and society of Ancient Egypt Discover the art, architecture, language, and writing system of Ancient Egypt Understand the religious beliefs and practices of Ancient Egyptians Explore the trade and military force of Ancient Egypt Develop critical thinking and analytical skills through the study of Egyptology Our Discovering Ancient Egypt course is a comprehensive study of one of the most fascinating civilisations in human history. With 9 modules covering topics ranging from the dynasties and pharaohs to the gods and goddesses, art, architecture, language, and writing system of Ancient Egypt, this course is perfect for anyone looking to explore the history and culture of this great civilisation. Throughout the course, you'll develop critical thinking and analytical skills through studying Egyptology. You'll gain a thorough understanding of the history and culture of Ancient Egypt, learning about the dynasties, pharaohs, government, and society of this ancient civilisation. You'll also explore the art and architecture of Ancient Egypt, as well as its religious beliefs and practices. This course is ideal for anyone interested in Ancient Egypt, whether you're a history enthusiast, an archaeologist, or just curious about the mysteries of this ancient civilisation. Join us on a journey of discovery and unlock the secrets of Ancient Egypt. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The target audience for the course is: History enthusiasts Archaeologists Students of history, archaeology, or anthropology Anyone curious about the mysteries of Ancient Egypt Career path Our course will prepare you for a range of careers, including: Egyptologist: £20,000 - £50,000 per year Archaeologist: £20,000 - £40,000 per year Museum Curator: £20,000 - £40,000 per year University Lecturer: £30,000 - £50,000 per year Researcher: £25,000 - £45,000 per year Tour Guide: £15,000 - £30,000 per year
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Level 4 Diploma(FREE QLS Endorsed Certificate)| 11 CPD Courses+11 PDF Certificates| 140 CPD Points|CPD & CiQ Accredited
Level 7 Diploma(FREE QLS Endorsed Certificate)| 10 CPD Courses+10 PDF Certificates| 140 CPD Points|CPD & CiQ Accredited
Level 3 Diploma(FREE QLS Endorsed Certificate)| 10 CPD Courses+10 PDF Certificates| 140 CPD Points|CPD & CiQ Accredited