2007 Analytics courses

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Are interested in understanding and protecting big data? Do you want to utilize any data that have been presented to you to its full extent? This Bundle Course will solve all of your problems! Description:  Interpreting data is of immense importance when you handling data. Only then you can fully use it to your business. At the same time when you use data online, there is always a chance that your data can be stolen. Learn how to protect your information in this data bundle course. Make you own database and reap its benefits. In this course, you will know how to create your database and database user.You will then master how to import database tables since most new scripts come with a built-in installer, the scripts create all database, but when the time comes that there is no installer provided, then you have to create one manually. Upon completion of the course the students will possess a solid knowledge of data protection law, as well as an understanding of the practical implications for different organisations. Who is the course for? Employees of the business industry and other businessmen who want to learn how to utilise and create their database. Anyone who wants to surf the net safely. People who have an interest in setting up their database and learn to become an expert on it. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Data Bundle Course will be very beneficial and helpful, especially to the following careers: Businessman Product Creators Programmers Sales Managers Top Executives Website Developer Data protection associate Legal counsellor Head of data protection Commercial solicitor Data privacy solicitor. Module 1: Database Basics What is a Database 01:00:00 Definition of Terms 01:00:00 Database Users and Languages 01:00:00 Components of a Database System 01:00:00 Basic Set Concepts 01:00:00 Relations as a Database 01:00:00 Relational Database Operators 01:00:00 Database keys 01:00:00 Module 2: Understanding Big Data What Is Big Data? Hint: You're a Part of It Every Day 01:00:00 Why Is Big Data Important? 01:00:00 Why IBM for Big Data? 01:00:00 All About Hadoop: The Big Data Lingo Chapter 01:00:00 InfoSphere BigInsights: Analytics for Big Data at Rest 01:00:00 IBM InfoSphere Streams: Analytics for Big Data in Motion 01:00:00 Module 3: Data Protection Why Internet Marketers Need More Protection 00:30:00 You Can't Be Anonymous 00:15:00 Start With Basic Security Measures 01:00:00 Using Disclaimers 01:00:00 Proper Use Of Email 01:00:00 Protecting Product Rights 01:00:00 Protecting Your Website 01:00:00 Terms Of Use Or Service 00:30:00 Privacy Policy 01:00:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Data Bundle Course 00:30:00 Final Exam Final Exam- Data Bundle Course 00:30:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Overview Uplift Your Career & Skill Up to Your Dream Job - Learning Simplified From Home! Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Financial Planning Course. You'll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today's workplaces. The Financial Planning Course is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Financial Planning Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Financial Planning Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly. At StudyHub, we don't just offer courses; we also provide a valuable teaching process. When you buy a course from StudyHub, you get unlimited Lifetime access with 24/7 dedicated tutor support. Why buy this Financial Planning? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Financial Planning there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Financial Planning course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This Financial Planning does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Financial Planning was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Financial Planning is a great way for you to gain multiple skills from the comfort of your home. In the United Kingdom, these positions pay an average of £20,000 to £65,000 a year. Course Curriculum Module 01: Introduction to Finance Introduction to Finance 00:23:00 Module 02: Essential Skill for Financial Advisor Essential Skills for Financial Advisors 00:34:00 Module 03: Financial Planning Financial Planning 00:37:00 Module 04: Wealth Management and Guide to Make Personal Financial Statements Wealth Management and Guide to Make Personal Financial Statements 00:18:00 Module 05: Financial Risk Management and Assessment Financial Risk Management and Assessment 00:31:00 Module 06: Investment Planning Investment Planning 00:25:00 Module 07: Divorce Planning Divorce Planning 00:26:00 Module 08: Google Analytics for Financial Advisors Google Analytics for Financial Advisor 00:26:00 Assignment Assignment - Financial Planning 00:00:00

Google Ads Certification Google's internet searcher is utilized to direct 3.5 billion hunts each day. Almost 80% of customers look for an item or administration online prior to making their last buy, regardless of whether they expect to purchase coming up. At the point when taken together, these numbers imply that disregarding Google as an advertising channel comes at your own hazard. Figuring out how to utilize Google Ads, the up and coming age of Google AdWords, can assist your image with growing its scope in a financially savvy way. This course expounds on Google Ads to give you the apparatuses you need to succeed. We start by giving you a short prologue to Google Ads, including a couple of key definitions you need to know. Then, we give you an inside and out survey of catchphrases, so you can pick the best ones for your necessities. At that point we disclose how to make a promotion, advertisement bunch, and a promotion crusade. At last, we talk about the significance of checking your Google Ads progress. You Will Learn: The meaning of pay-per-click promoting and how it functions Which watchword research apparatuses are the awesome what data they can give you Tips on narrowing down a rundown of catchphrases to those that are pertinent to your motivations What promotion gatherings and advertisement crusades are and how you can exploit them Which reports you can create to gain checking your Google Ads headway simple Advantages of Taking This Course Figuring out how to compose advertisement duplicate that arrives at your objective market and urges them to finish your source of inspiration Understanding the significance of directing exhaustive catchphrase research prior to making a promotion Becoming familiar with advanced promoting and its benefits over more customary structures like print or radio publicizing Understanding what your ROI is, the reason it is essential to your advertising effort, and how ascertaining it is simple when you use Google Ads Understanding why you ought to associate your Google Ads record to your Analytics account prior to posting any promotions

Using Data to Delight My BHAG or big hairy audacious goal is to make citizens delighted with government again by using this data and telling a story with analytics to show with facts what is happening, and being transparent in doing so. We are all citizens; we all have the ability to interact in this ecosystem. The time is now to make our communities better. I hope you will join me in learning about data coming in at record rates and how it can be used in your communities. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

Our training programme will provide those involved at any stage of the process for procuring goods and/or services within their organisations with the knowledge and skillset to identify and mitigate the threat posed by the breadth and multi-layered complexity of procurement fraud and corruption.

his course covers the essential Python Basics, in our interactive, instructor led Live Virtual Classroom. This Python Basics course is a very good introduction to essential fundamental programming concepts using Python as programming language. These concepts are daily used by programmers and is your first step to working as a programmer. By the end, you'll be comfortable in programming Python code. You will have done small projects. This will serve for you as examples and samples that you can use to build larger projects.

Build a Portfolio of 12 Machine Learning Projects with Python, SVM, Regression, Unsupervised Machine Learning & More!

CPD Certified | 20 Courses Diploma| 200 CPD Points| Free PDF & Transcript Certificates| Lifetime Access| Learner Support

Uncovering Emotional Root Causes of Health Challenges Instructor Craig Weiner, DC, Licensed MetaHealth Foundation Trainer, EFT Master Trainer of Trainers. Learn to apply a method of analysis that effectively guides the application and integration of EFT, Matrix Reimprinting and other alternative healing modalities you may already currently use for yourself and on your clients. Discover how symptoms and disease are actually an intelligent process that is the body’s attempt to heal stress and trauma. With this knowledge, fear can be greatly reduced and a therapeutic intervention can then be utilized in a more precise way. You and your clients will achieve results faster and will be amazed at the insights, connections and progress they make in their healing journey. META-Health is the science, practice and art of Body-Mind-Social Health with a focus on how specific stress triggers, emotions and beliefs affect specific organ symptoms. META-Health is a methodology based on Integrative Medicine and Prevention and is practiced by all types of health professionals interested in a precise and effective Body-Mind-Social analysis and approach towards most effectively supporting individuals working to find emotional and physical healing. Your trainer for this Foundation weekend will be Craig Weiner, who has worked in the complementary health care field for over 30 years. He brings his professional clinical experience, his years as an educator and certified trainer in the Emotional Freedom Techqniques and Matrix Reimprinting and as a licensed META-Health Foundation Trainer. In the Foundation Course you will get the overview of the META-Health concepts and its implications for self-healing, assistance in transforming disease, and achieving sustainable health and resilience, including: Rhythms of life, and the organism’s self-regulating intelligence How the bio-logical needs change your perception and create life strategies How to decode the language of your organs Recognize the key points and phases of the healing process Experience the powerful META-Analytics questions Use the 8 milestones of META-Health to address the whole system and its soil Find META-meanings to create resilience Demonstrations and practical exercises will lead you to deeply integrate the wisdom of your body, and inspire you to actively claim and support your health. You will understand the natural, dynamic path of healing, and be empowered to lift your – and others’ – consciousness to make use of our potential! During this weekend we will spend time reviewing the core META-Health Principles: Our body-mind is highly intelligent Bio-logical survival and stress strategies, regeneration and resilience are at play in our brain, nervous system and hormonal system Significant emotional experiences shape our beliefs, personality and lifestyle Specific individual stress triggers influence typical organ tissues and functions The cycle of stress, regeneration and learning goes through distinct points and phases Awareness and imagination are capabilities of our brain which can recreate meaning and reprogram body-mind’s reactions There is no pre-requisite to taking this weekend course. Anyone who is interested can participate in the META-Health Foundation Training. The Foundation Training is the first step in becoming a certified META-Health Practitioner. Times: The course is a 12 hours training and will be held from 9:00 to 4:00 Seattle/Pacific time on both Friday and Saturday with a 60 minute lunch break held at approximately 12:30pm.