2007 Analytics courses

Explore ChatGPT, a cutting-edge world of AI content creation, with our comprehensive course. This meticulously curated program unravels the technology behind ChatGPT to practical applications in machine learning, social media, data analysis, and image generation. This course unveils new facets of AI to navigate this evolving landscape with prowess.

Learn the New way to Advertise using Google Adwords & Social Media Marketing Are you products not selling enough? Would like to learn to new ways to advertise them in order to increase sale? With this course, you can learn how to get the most out of your products in terms of sale by learning how to advertise them properly in Google Adwords & Social Media. Google AdWords is an online advertising service, developed by Google, where advertisers pay to display brief advertising copy, products and video to web users. Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Social media marketing refers to the process of gaining traffic or attention through social media sites such as Facebook, Instagram or Twitter. During this course you will learn the new techniques of advertising as well as how to effectively sell your products using Google Adwords and Social Media Marketing. Course Highlights Google AdWords & Social Media Marketing Accredited Diploma is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Google AdWords & Social Media Marketing Accredited Diploma into 62 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 1 day, 3 hours hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Google AdWords & Social Media Marketing Accredited Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google AdWords & Social Media Marketing Accredited Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google AdWords & Social Media Marketing Accredited Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google AdWords & Social Media Marketing Accredited Diploma (Updated Version) Google AdWords Google Adwords for your Business 00:02:00 How Adwords Works 00:03:00 Setting up your Adwords Account 00:07:00 Example of Ads that we are creating 00:04:00 Exploring the Adwords Interface 00:05:00 Discovering the best keywords 00:11:00 Creating a Google Adwords Serch Campaign 00:06:00 Selecting your Audience 00:04:00 Choosing your Vid setting for Google Adwords 00:04:00 Creating an Ad group and Adding Keywords 00:04:00 Finalizing your Google Ad 00:13:00 Managing your Google Ads Campaigns and Analytics 00:10:00 Creating a YouTube Ad with Google Adwords 00:01:00 Assignment Google Adwords 00:01:00 Social Media Marketing Social Marketing Intro FREE 00:01:00 Marketing On Facebook & Instagram FREE 00:19:00 Marketing On Twitter & YouTube 00:14:00 Intro To Pintrest Marketing 00:01:00 Pintrest Marketing - Part 1 00:07:00 Pintrest Marketing - Part 2 00:16:00 Pintrest Marketing - Part 3 00:11:00 LinkedIn Marketing Intro 00:01:00 LinkedIn Marketing - Part 1 00:06:00 LinkedIn Marketing - Part 2 00:07:00 LinkedIn Marketing - Part 3 00:05:00 Intro To Split Testing 00:01:00 Split Testing - Part 1 00:10:00 Split Testing - Part 2 00:05:00 Split Testing - Part 3 00:09:00 Intro To Funnel Building 00:01:00 Funnel Building - Part 1 00:04:00 Funnel Building - Part 2 00:07:00 19 - Funnel Building - Part 3 00:09:00 Google AdWords & Social Media Marketing Accredited Diploma (Old Version) Google Adwords Benefits of online advertising and AdWords FREE 00:30:00 Choosing a campaign type FREE 00:30:00 Measure your results 00:30:00 The Secret to Monster Keyword Lists 01:00:00 Adwords Groups Plural 00:30:00 Save On Your Adwords Budget 01:00:00 Explosive Adwords Copywriting 01:00:00 Optimizing Your Landing Page 01:00:00 The v - Dynamic Keywords 01:00:00 Search Engine Optimization What Is Search Engine Optimization? FREE 01:00:00 Search Engines That Use SEO FREE 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 Social Media Marketing Introduction FREE 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business FREE 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Mock Exam Mock Exam- Google Adwords & Social Media Marketing Accredited Diploma 00:30:00 Final Exam Final Exam- Google Adwords & Social Media Marketing Accredited Diploma 00:30:00

Duration 3 Days 18 CPD hours This course is intended for Network designers Network managers System engineers Overview After taking this course, you should be able to: Review the Cisco Catalyst 9000 Series Switches identify the switches' features and examine the functionalities purpose-built for Cisco DNA and the SD-Access solution. Position the different Cisco Catalyst 9000 Series Switch model types in the network, and map older Cisco Catalyst switches to the 9000 family for migration. Identify the role and value of Cisco Silicon One in a campus environment. Examine management capabilities of the Cisco Catalyst 9000 Series Switches. Describe the scalability and performance features supported by the Cisco Catalyst 9000 Series Switches. Describe the Cisco Catalyst 9000 Series Switch support for security, Quality of Service (QoS), and Internet of Things (IoT) convergence features. Describe automation features, Application Programming Interface (API), Infrastructure as Code, and automation tools supported on Cisco Catalyst 9000 Series switches. Describe the new QoS, IoT, and BGP EVPN Features on Cisco Catalyst 9000 Series Switches. Describe the maintenance features on Cisco Catalyst 9000 Series switches. Explore the SD-Access solution fundamentals, deployment models for the Cisco Catalyst 9000 Series Switch, and the use of Cisco DNA Center to manage infrastructure devices. Automate Day 0 device onboarding with Cisco DNA Center LAN Automation and Network PnP. Describe how to manage and host applications on Cisco Catalyst 9000 Series switches using Cisco DNA Center. Explore a modern approach to cloud-managed networking for Cisco Catalyst 9000 Series switches and wireless access points that uses the Meraki Dashboard and analytics. Describe the Cisco Catalyst 9200 Series Switch architecture, model types, port types, uplink modules, components including power supplies, and other switch features and capabilities. Describe the Cisco Catalyst 9300 Series Switch architecture, model types, port types, uplink modules, and components, including power supplies and stacking cables. Describe the Cisco Catalyst 9400 Series Switches, different modular chassis, supervisor and line card options, architectural components, uplink, and power redundancy, and Multigigabit ports Describe the Cisco Catalyst 9500 Series Switches, model types, switch components, RFID support, architecture, and switch profiles. Describe the Cisco Catalyst 9600 Series Switch architecture, supervisor and line card options, and high availability features. The Implementing Cisco Catalyst 9000 Series Switches (ENC9K) v4.0 course provides you with insight into Cisco Catalyst 9000 Series Switches and its solution components. You will learn about the architecture, capabilities, positioning, and implementation of the Cisco Catalyst 9000 Series switches, as well as the management of the switches using CLI, Cisco DNA Center, and IOS-XE web user GUI. Additionally, you will be introduced to security, cloud, automation, and other important features of Cisco Catalyst 9000 Series switches. Course Outline Introducing the Cisco Catalyst 9000 Series Switches Positioning Cisco Catalyst 9000 Series Switches Cisco Catalyst Silicon One Architecture Exploring Cisco Catalyst 9000 Series Switches Management Capabilities Scale and Performance Features on Cisco Catalyst 9000 Series Switches Security Features on Cisco Catalyst 9000 Series Switches Automation Features on Cisco Catalyst 9000 Series Switches QoS, IoT, and BGP EVPN Features on Cisco Catalyst 9000 Series Switches Maintenance Features on Cisco Catalyst 9000 Series Switches Cisco SD-Access Solution on Cisco Catalyst 9000 Series Switches Application Hosting on Cisco Catalyst 9000 Series Switches Cloud Management for Catalyst 9000 Series Using Meraki Dashboard Automating Network Changes with Cisco DNA Center Introducing Cisco Catalyst 9200 Series Switches Introducing Cisco Catalyst 9300 Series Switches Introducing Cisco Catalyst 9400 Series Switches Introducing Cisco Catalyst 9500 Series Switches Introducing Cisco Catalyst 9600 Series Switches Additional course details: Nexus Humans Cisco Implementing Cisco Catalyst 9000 Switches v4.0 (ENC9K) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Cisco Implementing Cisco Catalyst 9000 Switches v4.0 (ENC9K) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Perhaps you are working on a digital transformation project or AI and whenever this phrase pops up you’re not clear what it means for you. How do you know if you are data literate? Who in your organisation needs to be data literate? Why does it matter? Get up to speed with this 90 minute introductory training which focuses on the key principles of data literacy so you can apply them in your day to day work.

Register on the Make a WordPress WooCommerce Amazon Affiliate Store today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get an e-certificate as proof of your course completion. The Make a WordPress WooCommerce Amazon Affiliate Store is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Make a WordPress WooCommerce Amazon Affiliate Store Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Make a WordPress WooCommerce Amazon Affiliate Store, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Module 01: Introduction Introduction To The Course 00:03:00 Expectations for Cost of Tools and Resources To Build Your Store 00:05:00 Focus & Mindset 00:04:00 Setting Goals 00:02:00 Module 02: Recommended Site Setup & Tools Learning about WordPress 00:01:00 Becoming an Amazon Affiliate 00:01:00 Organization With Evernote & Google Drive 00:06:00 Module 03: Niche Selection Choosing Your Niche 00:04:00 Keyword Research 00:05:00 Using the Google Keyword Tool 00:07:00 Module 04: Amazon Plugin Comparison WordPress WooCommerce & Prosociate 00:04:00 Introduction to Fresh Store Builder 00:04:00 Module 05: Site Setup (Using Prosociate) Selecting a WooCommerce Theme 00:06:00 Setting Up Google Analytics & Webmaster Tools 00:05:00 Creating Important Content Pages - Contact, About, Privacy Policy & More 00:05:00 Manually Adding Products To Your Store 00:09:00 How To Add Products With Prosociate 00:13:00 Module 06: Site Conversions Essential WordPress Plugins for Your Site 00:10:00 Links to WordPress Plugins 00:05:00 Designing Your Site The Right Way 00:08:00 Optimizing Your Site For Maximum Conversions 45 00:07:00 Getting Advice From Experts 00:06:00 Module 07: SEO On-Page SEO 00:07:00 Off-Page SEO 00:06:00 Module 08: Social Media Promotion Introduction to Social Media 00:03:00 How to Utilize Pinterest Traffic? 00:11:00 How To Utilize Wanelo Traffic 45 00:05:00 Staying Consistent With Social Media On Your Cell Phone 00:02:00 Module 09: Paid Advertising, Blogging & Promotion Buying Paid Traffic with BuySellAds 00:04:00 Using Interviews To Get Traffic & Free Backlinks 00:11:00 Blogging With Your eCommerce Store 00:05:00 Module 10: Outsourcing Help & Hiring Virtual Assistants Outsourcing and Hiring on oDesk (Now UpWork) 00:10:00 Finding Friends and Family To Help With Your Store 00:05:00 Module 11: Email Marketing Starting Out With Email Marketing 00:05:00 Module 12: Beyond Being Just an Amazon Affiliate - Phasing Into eCommerce Dropshipping Product & Buying Wholesale 00:08:00 Finding Brands On Other Competitor Sites 00:03:00 Getting Organized by Finding Suppliers & Making Smart Purchases 00:07:00 Dropshipping T-Shirts with Printful 00:06:00 Installing an SSL Certificate & Why You Need One 00:02:00 The Free Amazon Payments Plugin for WooCommerce 00:03:00 Registering a Business LLC with LegalZoom 00:03:00 What is Amazon FBA? 00:05:00 My Amazon Fulfillment Process & My Mini Warehouse 00:04:00 Using FBA Multi-Channel Fulfillment To Sell on eBay and Your Own Site 45 00:07:00 Module 13: Flipping Your Site for Profit Selling Your Site On An Auction Site 00:07:00 Module 14: Becoming an Etsy Affiliate Checking out the Etsy Affiliate Program 00:02:00 An Example Etsy Affiliate Product On My Store 00:04:00 Etsy Affiliate Dashboard in Affiliate Window 00:03:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Description:  Digital marketing is promoting that makes utilisation of electronic gadgets, for example, PCs, cell phones, tablets and game consoles to connect with stakeholders. If you want to manage advertising and marketing campaign on that scale effectively, you have to comprehend the ever changing advertising Eco-system. This course will show you all that you have to know to land a position in advertising, run a successful campaign, develop your present business and find better approaches to build your value at your current place of employment. Who is the course for? This course would be ideal for people who want to learn about advertising and marketing. Entrepreneurs. Business owners. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: This Diploma in Advertising and Marketing is a useful qualification to possess, and would be beneficial for the following careers: Account Manager Business Development Executive Producers Group Account Director Marketing Manager Sales Specialists Strategist And Much More! Marketing Basics Module One - Getting Started 00:30:00 Module Two - What is Marketing 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 00:20:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Level 3 Diploma in Marketing- Activities 00:00:00 Mastering Digital Marketing Introduction to Internet Marketing and Reputation Management 00:30:00 How to Optimise Your Site for Every Stage of the Buy Cycle 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Internet Advertising Techniques INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00 WHY AFFILIATE MARKETING IS AWESOME 00:30:00 FINDING A PROFITABLE NICHE 01:00:00 CHOOSING AN AFFILIATE PRODUCT 00:15:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 01:00:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 00:30:00 POSTING TO YOUR BLOG 00:15:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 01:00:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:15:00 CREATING YOUR OWN WEBSITE 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Mock Exam Mock Exam- Diploma in Advertising and Marketing 00:30:00 Final Exam Final Exam- Diploma in Advertising and Marketing 00:30:00 Refer A Friend Refer A Friend 00:00:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Learn how to combine the three most important tools in data science: Python, SQL, and Tableau

Gain proficiency in the mastery of Geographic Information Systems (GIS) via ArcGIS Desktop

Dashboards will summarize and present the key indications of large data in an attractive visual display, hightlighting the most important trends so the most imporatnf aspects of data could could be seen in a snap second by glancing at attractive, colourful charts. PowerPivot helps analyze the data and brings new capabilities to business users to analyse, explore and gain new insight into business and marketing data. Power Pivot help analyze and understand the growing quantities of data that are created on a daily basis.

Thinking about learning more about the data you are using in your job and how to present this? The BCS Foundation Award in Data Visualisation teaches how data is used to make decisions in an organisation and the importance of presenting accurate data in a way that enables decision making to happen.