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39 Educators providing Analytics courses in Staines-upon-Thames

Random Analysis

random analysis

Berkshire

If you are contemplating transitioning your organisation to Agile ways of working, then you have probably already read numerous reports and editorials on the advantages of Agile delivery and all the improvements you can expect in terms of speed of delivery, quality of outcome and most importantly, reduced costs; but have you thought about the challenges you may face along the way? When organisations begin their Agile transformation, one of their first challenges is understanding the roles necessary to support the initiative; for example, one of the most critical but often a new concept for many organisations new to Agile delivery, is the role of the ‘Scrum Master’. The most frequently asked question is "What makes the Scrum Master role different from that of a Project Manager?" The differences are important and, in our experience, understanding them is crucial to Agile success. A strong corporate culture not accustomed to the Agile mindset can also be a difficult environment in which to implement Agile methods. In some cases, the company’s culture and practices may reward non-Agile milestones while inadvertently discouraging Agile success. In other words, If the correct framework for the new delivery concept is not in place, Agile adoption can be extremely difficult. When a company maintains a non-Agile framework and then tries to shoe-horn in Agile practices, they often end up accomplishing less at greater cost while also achieving lower quality results which, ultimately leads them to somehow conclude that, it is Agile that does not work. Agile training workshops We combine powerpoint presentations, business cases and discussions to create an effective learning experience; an optional online assessment on conclusion of the workshops assess the level of Agile knowledge transfer. Take a look at our Agile training workshop services for course features. Agile coaching Our professional and highly motivated Agile coaches will be responsible for creating and improving Agile processes within your team or organisation by spreading industry best practices between different teams, integrate Agile teams with non-Agile practices and measure the results of the transition. Business change and process automation The COVID-19 pandemic refocussed businesses on resilience, for many that resulted in an acceleration of the business process automation agenda. Automation combined with contextual intelligence can provide a route to greater agility, reduced risk, a better delivery experience and stronger growth. Working closely with your teams, we can map you existing processes using UML diagrams enabling us to identify process gaps, inefficient or repetitious tasks. Once the process optimisations have been agreed, we can proceed to automation with bespoke interfaces and system workflows enabling your teams to focus more easily on the business of generating growth. We are also fully versed with the UK central government/public sector GDS Digital by Default Service Design Standards, G-Cloud and DOS framework procurement processes.

Ptr

ptr

4.7(28)

Wokingham

Putting the success of your business at the heart of ours It’s our winning formula. For over 30 years we have been working with businesses just like yours to ensure their IT, and their knowledge to use it, are ready to deliver the success they deserve. We are proud of our heritage and the fact that so much of our business is built on repeat business from satisfied customers. info@ptr.co.uk 0118 979 4000 Here are some of the reasons why they keep coming back: Knowledge & Expertise Our team of consultants and instructors are expert in their fields. And with decades of experience they understand how your business can use their knowledge to achieve its goals. Simply put, we apply our knowledge to ensure your success. The Personal Touch PTR is a family business - and we see our customers as part of our extended family. We know every business is different. So, we won’t just tell you what to do and then leave you to it. We commit time and expertise to really understand your business and the problems that are unique to it. And then, we stick around to make sure you’re on track to reach your business goals. The Right Tools Whilst we are an enthusiastic Microsoft Gold Data Platform and Data Analytics Partner, we think it’s more important that you get the right, vendor-independent, solutions in place to meet your own, individual, needs. So, whether its consultancy or training that you need you can be sure of our balanced, impartial advice and guidance at all times. Whatever your need, we can tailor the solution for a perfect fit.

Refugee And Migrant Network Sutton

refugee and migrant network sutton

Sutton

Moody’s Analytics provides financial intelligence and analytical tools to help business leaders make better, faster decisions. Our deep risk expertise, expansive information resources, and innovative application of technology help our clients confidently navigate an evolving marketplace. We are known for our industry-leading and award-winning solutions, made up of research, data, software, and professional services, assembled to deliver a seamless customer experience. We create confidence in thousands of organizations worldwide, with our commitment to excellence, open mindset approach, and focus on meeting customer needs. Our Mission: Empowering our customers to make better, faster decisions. Our Vision: To be the global leader in solving critical business problems. Our Values: Customer focus, excellence, open mindset, and teamwork. Moody’s Analytics began in 2008 as a commercial licensee of ratings, content, and research from Moody’s Investors Service, which Moody’s Analytics incorporated into its own products and services and made available to its customers. While Moody’s Analytics continues in that capacity, over time we have broadened our offerings to include an unparalleled range of financial risk solutions. Moody’s Analytics is formed as a separate and independent entity from Moody’s Investors Service. Moody’s Analytics has grown through both solution innovation and strategic acquisition. Many leading firms have joined us on our journey to provide the global financial marketplace with world-class tools and expertise for managing risk. As financial risk and regulation grow increasingly complex, Moody’s Analytics looks forward to continuing to help risk professionals make informed decisions and build successful strategies.

Courses matching "Analytics"

Show all 69

Assessment Based Training - Python Programming & Analytics for the Oil & Gas Sector - Maximising Value from Data Assets

By EnergyEdge - Training for a Sustainable Energy Future

Maximize the value of data assets in the oil and gas sector with EnergyEdge's assessment-based training course on Python programming and analytics.

Assessment Based Training - Python Programming & Analytics for the Oil & Gas Sector - Maximising Value from Data Assets
Delivered in Internationally or OnlineFlexible Dates
£2,799 to £2,899

Data Analysis and Visualisation

5.0(10)

By GBA Corporate

Overview Data and visual analytics are emerging fields concerned with analysing, modelling, and visualizing complex high-dimensional data. It can be analysed and visualised with many languages like Python, R Programming and more. This course will help to attain the skills and give in-depth knowledge to the participant's enhanced way of modelling, analysing and visualizing techniques.  The course will highlight practical challenges including composite real-world data and will also comprise several practical studies

Data Analysis and Visualisation
Delivered in Internationally or OnlineFlexible Dates
£1,718 to £3,626

Visual Analytics Best Practice

By Tableau Training Uk

This course is very much a discussion, so be prepared to present and critically analyse your own and class mates work. You will also need to bring a few examples of work you have done in the past. Learning and applying best practice visualisation principles will improve effective discussions amongst decision makers throughout your organisation. As a result more end-users of your dashboards will be able to make better decisions, more quickly. This 2 Day training course is aimed at analysts with good working knowledge of BI tools (we use Tableau to present, but attendees can use their own software such as Power BI or Qlik Sense). It is a great preparation for taking advanced certifications, such as Tableau Certified Professional. Contact us to discuss the Visual Analytics Best Practice course Email us if you are interested in an on-site course, or would be interested in different dates and locations This Tableau Desktop training intermediate course is designed for the professional who has a solid foundation with Tableau and is looking to take it to the next level. Attendees should have a good understanding of the fundamental concepts of building Tableau worksheets and dashboards typically achieved from having attended our Tableau Desktop Foundation Course. At the end of this course you will be able to communicate insights more effectively, enabling your organisation to make better decisions, quickly. The Tableau Desktop Analyst training course is aimed at people who are used to working with MS Excel or other Business Intelligence tools and who have preferably been using Tableau already for basic reporting. The course includes the following topics: WHAT IS VISUAL ANALYSIS? Visual Analytics Visual Analytics Process Advantages of Visual Analysis Exercise: Interpreting Visualisations HOW DO WE PROCESS VISUAL INFORMATION? Memory and Processing Types Exercise: Identifying Types of Processing Cognitive Load Exercise: Analysing Cognitive Load Focus and Guide the Viewer Remove Visual Distractions Organise Information into Chunks Design for Proximity Exercise: Reducing Cognitive Load SENSORY MEMORY Pre-attentive Attributes Quantitatively-Perceived Attributes Categorically-Perceived Attributes Exercise: Analysing Pre-attentive Attributes Form & Attributes Exercise: Using Form Effectively Colour & Attributes Exercise: Using Colour Effectively Position & Attributes Exercise: Using Position Effectively ENSURING VISUAL INTEGRITY Informing without Misleading Gestalt Principles Visual Area Axis & Scale Colour Detail Exercise: Informing without Misleading CHOOSING THE RIGHT VISUALISATION Comparing and Ranking Categories Comparing Measures Comparing Parts to Whole Viewing Data Over Time Charts Types for Mapping Viewing Correlation Viewing Distributions Viewing Specific Values DASHBOARDS AND STORIES Exercise: Picking the Chart Type Exercise: Brainstorming Visual Best Practice Development Process for Dashboards and Stories Plan the Visualisation Create the Visualisation Test the Visualisation Exercise: Designing Dashboards and Stories This training course includes over 20 hands-on exercises to help participants “learn by doing” and to assist group discussions around real-life use cases. Each attendee receives an extensive training manual which covers the theory, practical applications and use cases, exercises and solutions together with a USB with all the materials required for the training. The course starts at 09:30 on the first day and ends at 17:00. On the second day the course starts at 09:00 and ends at 17:00. Students must bring their own laptop with an active version of Tableau Desktop 10.5 (or later) pre-installed. What People Are Saying About This Course "Steve was willing to address questions arising from his content in a full and understandable way"Lisa L. "Really enjoyed the course and feel the subject and the way it was taught was very close to my needs"James G. "The course tutor Steve was incredibly helpful and taught the information very well while making the two days very enjoyable."Bradd P. "The host and his courses will give you the tools and confidence that you need to be comfortable with Tableau."Jack S. "Steve was fantastic with his knowledge and knowhow about the product. Where possible he made sure you could put demonstrations in to working practice, to give the audience a clear understanding."Tim H. "This was a very interesting and helpful course, which will definitely help me produce smarter, cleaner visualisations that will deliver more data-driven insights within our business."Richard A. "Steve is very open to questions and will go out of his way to answer any query. Thank you"Wasif N. "Steve was willing to address questions arising from his content in a full and understandable way"Lisa L. "Really enjoyed the course and feel the subject and the way it was taught was very close to my needs"James G.

Visual Analytics Best Practice
Delivered in Birmingham + 2 more or UK Wide or OnlineFlexible Dates
Price on Enquiry

Data Analytics Workflows for Artificial Lift, Production and Facility Engineers

By EnergyEdge - Training for a Sustainable Energy Future

About this training course Business Impact: The main aim is to provide insight and understanding of data analytics and machine learning principles through applications. Field data is used to explain data-analysis workflows. Using easy to follow solution scripts, the participants will assess and extract value from the data sets. Hands-on solution approach will give them confidence to try out applicable techniques on data from their field assets. Data analysis means cleaning, inspecting, transforming, and modeling data with the goal of discovering new, useful information and supporting decision-making. In this hands-on 2-day training course, the participants learn some data analysis and data science techniques and workflows applied to petroleum production (specifically artificial lift) while reviewing code and practicing. The focus is on developing data-driven models while keeping our feet closer to the underlying oil and gas production principles. Unique Features: Eight business use cases covering their business impact, code walkthroughs for most all and solution approach. Industry data sets for participants to practice on and take home. No software or complicated Python frameworks required. Training Objectives After the completion of this training course, participants will be able to: Understand digital oil field transformation and its impact on business Examine machine learning methods Review workflows and code implementations After completing the course, participants will have a set of tools and some pathways to model and analyze their data in the cloud, find trends, and develop data-driven models Target Audience This training course is suitable and will greatly benefit the following specific groups: Artificial lift, production and facilities engineers and students to enhance their knowledge base, increase technology awareness, and improve the facility with different data analysis techniques applied on large data sets Course Level Intermediate Advanced Training Methods The course discusses several business use-cases that are amenable to data-driven workflows. For each use case, the instructor will show the solution using a data analysis technique with Python code deployed in the Google cloud. Trainees will solve a problem and tweak their solution. Course Duration: 2 days in total (14 hours). Training Schedule 0830 - Registration 0900 - Start of training 1030 - Morning Break 1045 - Training recommences 1230 - Lunch Break 1330 - Training recommences 1515 - Evening break 1530 - Training recommences 1700 - End of Training The maximum number of participants allowed for this training course is 20. This course is also available through our Virtual Instructor Led Training (VILT) format. Prerequisites: Understanding of petroleum production concepts Knowledge of Python is not a must but preferred to get the full benefit. The training will use the Google Collaboratory environment available in Google-Cloud for hands-on exercises Trainees will need to bring a computer with a Google Chrome browser and a Google email account (available for free) Trainer Your expert course leader has over 35 years' work-experience in multiphase flow, artificial lift, real-time production optimization and software development/management. His current work is focused on a variety of use cases like failure prediction, virtual flow rate determination, wellhead integrity surveillance, corrosion, equipment maintenance, DTS/DAS interpretation. He has worked for national oil companies, majors, independents, and service providers globally. He has multiple patents and has delivered a multitude of industry presentations. Twice selected as an SPE distinguished lecturer, he also volunteers on SPE committees. He holds a Bachelor's and Master's in chemical engineering from the Gujarat University and IIT-Kanpur, India; and a Ph.D. in Petroleum Engineering from the University of Tulsa, USA. Highlighted Work Experience: At Weatherford, consulted with clients as well as directed teams on digital oilfield solutions including LOWIS - a solution that was underneath the production operations of Chevron and Occidental Petroleum across the globe. Worked with and consulted on equipment's like field controllers, VSDs, downhole permanent gauges, multiphase flow meters, fibre optics-based measurements. Shepherded an enterprise-class solution that is being deployed at a major oil and gas producer for production management including artificial lift optimization using real time data and deep-learning data analytics. Developed a workshop on digital oilfield approaches for production engineers. Patents: Principal inventor: 'Smarter Slug Flow Conditioning and Control' Co-inventor: 'Technique for Production Enhancement with Downhole Monitoring of Artificially Lifted Wells' Co-inventor: 'Wellbore real-time monitoring and analysis of fracture contribution' Worldwide Experience in Training / Seminar / Workshop Deliveries: Besides delivering several SPE webinars, ALRDC and SPE trainings globally, he has taught artificial lift at Texas Tech, Missouri S&T, Louisiana State, U of Southern California, and U of Houston. He has conducted seminars, bespoke trainings / workshops globally for practicing professionals: Companies: Basra Oil Company, ConocoPhillips, Chevron, EcoPetrol, Equinor, KOC, ONGC, LukOil, PDO, PDVSA, PEMEX, Petronas, Repsol, , Saudi Aramco, Shell, Sonatrech, QP, Tatneft, YPF, and others. Countries: USA, Algeria, Argentina, Bahrain, Brazil, Canada, China, Croatia, Congo, Ghana, India, Indonesia, Iraq, Kazakhstan, Kenya, Kuwait, Libya, Malaysia, Oman, Mexico, Norway, Qatar, Romania, Russia, Serbia, Saudi Arabia, S Korea, Tanzania, Thailand, Tunisia, Turkmenistan, UAE, Ukraine, Uzbekistan, Venezuela. Virtual training provided for PetroEdge, ALRDC, School of Mines, Repsol, UEP-Pakistan, and others since pandemic. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

Data Analytics Workflows for Artificial Lift, Production and Facility Engineers
Delivered in Internationally or OnlineFlexible Dates
£2,132 to £2,480

Introduction to Data Science

By futureCoders SE

Learn the basics of Data Science, combining a supported #CISCO Skills for All online course with practical learning and a project to help consolidate the learning.

Introduction to Data Science
Delivered in Medway or UK Wide or OnlineFlexible Dates
£160

Master Business Networking in Just 1 Day - Join our Workshop in Windsor Town

By Mangatesinc

Business Networking 1 Day Training in Windsor Town

Master Business Networking in Just 1 Day - Join our Workshop in Windsor Town
Delivered In-Person + more
£595 to £795

DMI Specialist Strategy

By London School of Science and Technology

Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

DMI Specialist Strategy
Delivered In-PersonFlexible Dates
£1,500

DMI PRO-Certified Digital Marketing professional

By London School of Science and Technology

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

DMI PRO-Certified Digital Marketing professional
Delivered In-PersonFlexible Dates
£999

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

DMI Specialist Search
Delivered In-PersonFlexible Dates
£1,500

Master Business Networking in Just 1 Day - Join our Workshop in Bracknell

By Mangatesinc

Business Networking 1 Day Training in Bracknell

Master Business Networking in Just 1 Day - Join our Workshop in Bracknell
Delivered In-Person + more
£595 to £795