Course Overview: Search Engine Optimisation - CPD Certified In today's digital landscape, mastering Search Engine Optimization (SEO) is essential for anyone looking to succeed in online marketing and digital presence management. The 'Search Engine Optimisation - CPD Certified' course offers a comprehensive learning experience designed to equip participants with the knowledge and skills needed to navigate the intricacies of SEO effectively. Module 1: Search Engine Algorithms Understanding the fundamental principles behind search engine algorithms is crucial for optimizing online content. Module 1 delves into the intricate workings of search engine algorithms, exploring how they determine website rankings and visibility in search results. Participants will learn about the key factors that influence algorithmic decisions and strategies for aligning content with search engine requirements. Module 2: Search Engine Ranking and Optimization Module 2 focuses on practical techniques for improving search engine rankings and optimizing web content for maximum visibility. Participants will explore the importance of keyword research, on-page optimization, link building, and other SEO tactics aimed at enhancing website performance in search engine results pages (SERPs). Module 3: User Experience and Digital Marketing Integration User experience (UX) plays a pivotal role in SEO success and overall digital marketing strategy. Module 3 examines the relationship between user experience and SEO, emphasizing the importance of responsive design, site speed, and intuitive navigation. Additionally, participants will learn how to integrate SEO practices seamlessly into broader digital marketing initiatives to drive engagement and conversions. Module 4: Web Analytics and Ethical Considerations Module 4 introduces participants to web analytics tools and methodologies for tracking website performance and measuring the effectiveness of SEO efforts. Moreover, ethical considerations in SEO practices, such as black hat techniques and spammy tactics, will be discussed to ensure participants understand the importance of maintaining integrity and credibility in their SEO strategies. Module 5: Future Trends and Storytelling in Digital Marketing Anticipating future trends and adapting to evolving digital landscapes are essential for sustainable SEO success. In Module 5, participants will explore emerging trends in search engine optimization, such as voice search, artificial intelligence, and mobile optimization. Additionally, the module will emphasize the role of storytelling in digital marketing and its impact on audience engagement and brand visibility. Certification and Continuing Professional Development (CPD) Upon successful completion of the course, participants will receive a CPD certified certificate, recognizing their proficiency in Search Engine Optimization. This certification not only validates their expertise but also demonstrates their commitment to continuous learning and professional development in the field of digital marketing. In conclusion, the 'Search Engine Optimisation - CPD Certified' course offers a comprehensive curriculum designed to empower participants with the knowledge, skills, and ethical considerations necessary to succeed in the dynamic world of search engine optimization and digital marketing. Whether you're a seasoned marketing professional or a newcomer to the field, this course provides invaluable insights and practical strategies for driving online visibility and achieving marketing objectives in today's competitive digital landscape. Course Curriculum Module 1_ Search Engine Algorithms Search Engine Algorithms 00:00 Module 2_ Search Engine Ranking and Optimisation Search Engine Ranking and Optimisation 00:00 Module 3_ User Experience and Digital Marketing Integration User Experience and Digital Marketing Integration 00:00 Module 4_ Web Analytics and Ethical Considerations Web Analytics and Ethical Considerations 00:00 Module 5_ Future Trends and Storytelling in Digital Marketing Future Trends and Storytelling in Digital Marketing 00:00
Penetration testing training course description An advanced technical hands on course focusing on hacking and counter hacking. The course revolves around a series of exercises based on "hacking" into a network (pen testing the network) and then defending against the hacks. What will you learn Perform penetration tests. Explain the technical workings of various penetration tests. Produce reports on results of penetration tests. Defend against hackers. Penetration testing training course details Who will benefit: Technical support staff, auditors and security professionals. Staff who are responsible for network infrastructure integrity. Prerequisites: IP Security IP VPNs Duration 5 days Penetration testing training course contents Introduction Hacking concepts, phases, types of attacks, 'White hacking', What is penetration testing? Why use pen testing, black box vs. white box testing, equipment and tools, security lifecycles, counter hacking, pen testing reports, methodologies, legal issues. Physical security and social engineering Testing access controls, perimeter reviews, location reviews, alarm response testing. Request testing, guided suggestions, trust testing. Social engineering concepts, techniques, counter measures, Identity theft, Impersonation on social media, Footprints through social engineering Reconnaissance (discovery) Footprinting methodologies, concepts, threats and countermeasures, WHOIS footprinting, Gaining contacts and addresses, DNS queries, NIC queries, ICMP ping sweeping, system and server trails from the target network, information leaks, competitive intelligence. Scanning pen testing. Gaining access Getting past passwords, password grinding, spoofed tokens, replays, remaining anonymous. Scanning (enumeration) Gaining OS info, platform info, open port info, application info. Routes used, proxies, firewalking, Port scanning, stealth port scanning, vulnerability scanning, FIN scanning, Xmas tree scanning, Null scanning, spoofed scanning, Scanning beyond IDS. Enumeration concepts, counter measures and enumeration pen testing. Hacking Hacking webservers, web applications, Wireless networks and mobile platforms. Concepts, threats, methodology, hacking tools and countermeasures. Trojan, Backdoors, Sniffers, Viruses and Worms Detection, concepts, countermeasures, Pen testing Trojans, backdoors, sniffers and viruses. MAC attacks, DHCP attacks, ARP poisoning, DNS poisoning Anti-Trojan software, Malware analysis Sniffing tools. Exploiting (testing) vulnerabilities Buffer overflows,, simple exploits, brute force methods, UNIX based, Windows based, specific application vulnerabilities. DoS/DDoS Concepts, techniques, attack tools, Botnet, countermeasures, protection tools, DoS attack pen testing. SQL Injection Types and testing, Blind SQL Injection, Injection tools, evasion and countermeasures. Securing networks 'Hurdles', firewalls, DMZ, stopping port scans, IDS, Honeypots, Router testing, firewall testing, IDS testing, Buffer Overflow. Cryptography PKI, Encryption algorithms, tools, Email and Disk Encryption. Information security Document grinding, privacy.
Firewalls training course description A technical hands on training course covering firewall technologies. This focuses on the whys and hows of firewall technology rather than looking at manufacturer specific issues. What will you learn Design secure firewall protected networks. Test firewalls. Evaluate firewalls Configure firewalls Firewalls training course details Who will benefit: Technical staff wanting to learn about Filrewalls including: Technical network staff. Technical security staff. Prerequisites: IP security foundation for engineers Duration 2 days Firewalls training course contents Firewall introduction Security review, what is a firewall? What do firewalls do? Firewall benefits, concepts. Hands on Configuring the network to be used in later labs, launching various attacks on a target. Firewall types Packet filtering, SPI, Proxy, Personal. Software firewalls, hardware firewalls, blade based firewalls, personal firewalls, which firewall should you use? Firewall products. Hands on Configuring a simple firewall. Packet filtering firewalls Things to filter in the IP header, stateless vs. stateful filtering. ACLs. Advantages of packet filtering. Hands on Configuring packet filtering firewalls. Stateful packet filtering Stateful algorithms, packet-by-packet inspection, application content filtering, tracks, special handling (fragments, IP options), sessions with TCP and UDP. Firewall hacking detection: SYN attacks, SSL, SSH interception. Hands on Stateful packet inspection firewalls. Proxy firewalls Circuit level, application level, SOCKS. Proxy firewall advantages and disadvantages. Hands on Proxy firewalls. Personal firewalls The role of personal firewalls, Windows XP, Zonealarm. Hands on Configuring a personal firewall. Firewall architectures Home based, small office, enterprise, service provider, what is a DMZ? DMZ architectures, bastion hosts, multi DMZ. Virtual firewalls, transparent firewalls. Dual firewall design, high availability, load balancing, VRRP. Hands on Resilient firewall architecture. Securing communications VPNs, IPsec. Firewall configuration of VPNs, integration of dedicated VPN devices and firewalls. Hands on IPSec VPN configuration. Testing firewalls Configuration checklist, testing procedure, monitoring firewalls, logging, syslog. Hands on Testing firewalls.
IP security training course description Connection to the Internet is becoming an essential business tool. This course looks at firewalls, digital certificates, encryption and other essential topics for e-commerce sites. A generic course that looks at firewalls and VPNs. Hands on sessions include using hacking tools and configuring firewalls. What will you learn Describe: Basic security attacks RADIUS SSL IPSec VPNs Implement digital certificates Deploy firewalls to protect Web servers and users. Secure Web servers and clients. IP security training course details Who will benefit: Network administrators. Network operators. Security auditors Prerequisites: TCP/IP foundation for engineers Duration 2 days IP security training course contents TCP/IP review Brief overview of the relevant headers. Hands on Download software for course, use analyser to capture passwords on the wire. Security review Policies, Types of security breach, denial of service, data manipulation, data theft, data destruction, security checklists, incident response. Security exploits The Internet worm, IP spoofing, SYN attack, hijacking, Ping o' Death⦠keeping up to date with new threats. Hands on Use a port scanning tool, use a 'hacking' tool. Firewalls Products, Packet filtering, DMZ, content filtering, stateful packet inspection, Proxies, firewall architectures, Intrusion Detection Systems, Viruses. Hands on Set up a firewall and prevent attacks. NAT NAT and PAT, Why use NAT, NAT-ALG, RSIP. Encryption Encryption keys, Encryption strengths, Secret key vs Public key, algorithms, systems, SSL, SSH, Public Key Infrastructures. Hands on Run a password-cracking program. Authentication Types of authentication, Securid, Biometrics, PGP, Digital certificates, X.509 v3, Certificate authorities, CRLs, PPP authentication, RADIUS. Hands on Using certificates. Web client and server security Cookies, browser certificates, censorship, PICS. Operating system security, Web server user authentication, Restricting access, Logging, Securing CGI scripts. Hands on Browser security. VPNs and IPSec What is a VPN, tunnelling, L2F, PPTP, L2TP, IPSec, AH, ESP, transport mode, tunnel mode.
Definitive VPNs training course description A hands on course covering VPNs from the basics of benefits and Internet vs. Intranet VPNs through to detailed analysis of the technologies involved in VPNs. All the major VPN protocols are covered including PPPoE, L2TP, SSL, IPsec and dynamic VPNs. MPLS L3 VPNs are also covered. What will you learn Describe what a VPN is and explain the difference between different VPN types. Recognise the design and implementation issues involved in implementing a VPN. Explain how the various technologies involved in a VPN work. Describe and implement: L2TP, IPsec, SSL, MPLS L3 VPNs. Evaluate VPN technologies. Definitive VPNs training course details Who will benefit: Network personnel. Prerequisites: IP Security foundation for engineers. Duration 3 days Definitive VPNs training course contents VPN overview What is a VPN? What is an IP VPN? VPNs vs. Private Data Networks, Internet VPNs, Intranet VPNs, Remote access VPNs, Site to site VPNs, VPN benefits and disadvantages. VPN Tunnelling VPN components, VPN tunnels, tunnel sources, tunnel end points, hardware based VPNs, Firewall based VPNs, software based VPNs, tunnelling topologies, tunnelling protocols, which tunnelling protocol should you use? requirements of tunnels. VPN security components Critical VPN security requirements, Encryption and authentication, Diffie Hellman, DES, 3DES, RSA, PKI, Ca server types, pre shared keys versus certificates, Enrolling with a CA, RADIUS in VPNs. PPP Encapsulation, operation, authentication. Hands on Setting up PPPoE and analysing PPP packets. PPTP Overview, Components, How it works, control and data connections, GRE. Hands on Building a PPTP VPN. L2TP Overview, components, how it works, security, packet authentication, L2TP/IPSec, L2TP/PPP, Layer 2 versus layer 3 tunnelling. Hands on Implementing a L2TP tunnel. IPSec AH, HMAC, ESP, transport and tunnel modes, Security Association, use of encryption and authentication algorithms, manual vs automated key exchange, NAT and other issues. Hands on Implementing an IPSec VPN. Intranet VPNs Headers, architecture, label switching, LDP, MPLS VPNs. VPN products and services PE and CPE, management, various VPN products. VPN issues and architectures VPN architectures: terminate VPN before/on/ after/in parallel with firewall, resilience issues, VRRP, performance issues, QoS and VPNs. documentation.
Link Building for SEO Certification Link building is an extremely crucial step of SEO and driving targeted traffic to your website. The techniques and strategies for link building have evolved the last decade, and link building has never been more important to SEO and marketing. Search engines use certain algorithms, to access web pages, and link building is a very reliable way in which to drive traffic to your site. What's Covered in the Course? Whether you are a beginner or not, this course on link building will help you learn the nuances and strategies, in order to help you use link building for effective SEO. The course covers several topics of interest, including: How to judge if a link is relevant or not, and how to determine if a link to your website is a follow or no-follow link; Understanding Google algorithms that determine SEO factors - this helps you upgrade your SEO strategies, in order to drive higher traffic to your website; The importance of getting links from credible website sources and building quality content on your website, for higher traffic; How to link to viral and controversial content, to generate interest; How to intensify SEO strategies on your web pages, by interlinking your pages and linking a page to itself; How to work towards establishing long-term brand value, by blogging and networking on the Internet; How to link to free websites, such as newspaper and industry sites, to post links to your own website; How to post your links on university and education websites, by offering scholarships or special discounts to students. This video course offers the following benefits The benefits of link building for you and your business are as follows: If you can understand and master link building strategies, it can help put your business ahead of the competition; Link building intensifies SEO on your website and also helps you benefit from traffic that comes to other websites; You can leverage relationships and events, to promote your brand in several different ways; You can market your site through SEO-optimised press releases.
Build a Portfolio of 12 Machine Learning Projects with Python, SVM, Regression, Unsupervised Machine Learning & More!
This course is a perfect supplement for ML enthusiasts. If you are only just beginning your adventures in machine learning and want to know the basics of statistics and regression used for machine learning, then go for it. Discover how you can level up and gain confidence to implement statistical methods and regression in machine learning with Python.
3 QLS Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 10 CPD Courses | Lifetime Access
You will learn Python-based deep learning and machine learning techniques through this course. With numerous real-world case studies, we will go over all the mathematics needed to master deep learning algorithms. We will study Backpropagation, Feed Forward Network, Artificial Neural Networks, CNN, RNN, Transfer Learning, and more.