Overview Learn new skills and develop your professional knowledge with the Practice Nurse Level 3 - CPD Accredited and learn from home at a pace that suits you. The Practice Nurse Level 3 - CPD Accredited has been expertly designed for you to complete through distance e-learning and achieve a professional qualification all without leaving your own home! Successful completion of the Practice Nurse Level 3 - CPD Accredited will see you achieve a CPD certified qualification which will add significant weight to your CV and impress potential employers when applying for new jobs. Once you enrol on the Practice Nurse Level 3 - CPD Accredited, you will have full course access for one year, meaning you are free to complete the Practice Nurse Level 3 - CPD Accredited at a pace that suits you. Enrol on the Practice Nurse Level 3 - CPD Accredited now and start studying using any internet-enabled device including computers, tablets, and smartphones. With 24/7 student support offered to you on the Practice Nurse Level 3 - CPD Accredited, you can be sure of quick and comprehensive assistance whenever you need it. Enrol now on the Practice Nurse Level 3 - CPD Accredited and get access to top-quality training modules which will cover the essential topics you need to excel in your chosen field and help push you towards your dream job! Why Choose Practice Nurse Level 3 - CPD Accredited? Efficient assessment system with instant results Get full tutor support and learning assistance Complete the Practice Nurse Level 3 - CPD Accredited at a pace that suits you Gain a professional certified qualification Great value, high-quality training course Assessment Process Once you have finished the learning stages in the course, your abilities will be assessed by an automated multiple-choice question session, after which you will receive the results immediately. Showcase Your Accomplishment of New Skills: Get a Certification of Completion Upon passing the assessment, you will receive proper certification that is recognised all over the UK as well as internationally. The PDF certificate is free of cost which you can download instantly upon completing the assessment or you can order it via online. You can also receive an original printed copy of the certificate for showcasing your achievement anywhere and everywhere, which will be sent to you by post. The postal fee for this printed copy is only £29, with no additional fees or expense. Who Is This Course For? The Practice Nurse Level 3 - CPD Accredited has been professionally-designed for motivated learners who are looking to add a new skill to their CV and stand head and shoulders above the competition. Learn the latest industry-specific information with the Practice Nurse Level 3 - CPD Accredited. Enrol on the Practice Nurse Level 3 - CPD Accredited and learn a new professional skill from anywhere, at any time! Requirements Enrol on the Practice Nurse Level 3 - CPD Accredited with no formal entry requirements! If you have a passion for knowledge and want to learn something new, register on the Practice Nurse Level 3 - CPD Accredited without any delay. We only ask that all students have a passion for learning and literacy, and be over the age of 16. Complete the Practice Nurse Level 3 - CPD Accredited online from your computer, tablet, or smartphone, and learn in a way that suits you. Course Curriculum 3 sections • 17 lectures • 04:15:00 total length •Module 01: Fundamentals of Practice Nursing: 00:15:00 •Module 02: National Health Services: 00:10:00 •Module 03: Work in Socially Diverse Environment: 00:15:00 •Module 04: Health and Wellness: 00:15:00 •Module 05: General Healthcare for Nurses: 00:15:00 •Module 06: Nursing Physical Problems - Part 1: 00:15:00 •Module 07: Nursing Physical Problems - Part 2: 00:15:00 •Module 08: Nursing Physical Problems - Part 3: 00:15:00 •Module 09: Emergency First Aids and Wounds: 00:15:00 •Module 10: Medical Information Collection: 00:15:00 •Module 11: Health and Safety in Clinical Environment: 00:10:00 •Module 12: Security Concerns for Nurses: 00:15:00 •Module 13: Management Related Duties of Nurses: 00:15:00 •Module 14: Regulatory Organisations in the United Kingdom: 00:15:00 •Module 15: Healthcare Laws and Regulations: 00:15:00 •Mock Exam - Practice Nurse Level 3 - CPD Accredited: 00:20:00 •Final Exam - Practice Nurse Level 3 - CPD Accredited: 00:20:00
In today's fast-paced world, understanding the mental health of children and adolescents is more crucial than ever. Equip yourself with the knowledge and skills to make a significant impact on young lives through our comprehensive course, "Mental Health of Children and Adolescents." Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access This course provides a comprehensive understanding of children's and adolescents' mental health. Learners will explore the basics of mental health and child psychology, focusing on how relationships and attachment form in early childhood. The course examines the effects of separation and loss on these bonds, as well as various factors that influence a child's development. Participants will learn about common mental health issues, including autism, ADHD, and dyslexia, and effective strategies for managing these conditions. The course also covers self-harming behaviors, mental health treatments, and medications. Additionally, it looks at how mental health evolves throughout a person's life and examines relevant UK legislation and societal perspectives on mental health. By the end, learners will be equipped with the knowledge to understand, support, and advocate for the mental well-being of young people. Course Curriculum Module 01: Introduction to Mental Health Module 02: Child Psychology Module 03: Attachment and Relationship Building in Childhood Module 04: Impacts of Separation and Loss on Attachment Module 05: Factors that Influence Development Module 06: Mental Health Problems in Young and Adults Module 07: Other Mental Health Problems in Young and Adults Module 08: Autism, ADHD and Dyslexia in Young and Adults Module 09: Dealing With Autism, ADHD and Dyslexia in Young and Adults Module 10: The Self Harming Behaviour Module 11: Mental Health Treatment and Medicine Module 12: Mental Health over Life Span and Society in the UK Module 13: Mental Health Related Legislations in the UK Learning Outcomes: Understand fundamental principles of mental health in children and adolescents. Explore core concepts of child psychology and development. Examine attachment and relationship building during childhood. Analyse impacts of separation and loss on attachment. Identify factors influencing developmental trajectories. Recognise and address mental health problems in young individuals. CPD 10 CPD hours / points Accredited by CPD Quality Standards Mental Health of Children and Adolescents 3:41:20 1: Module 01: Introduction to Mental Health 14:09 2: Module 02: Child Psychology 21:26 3: Module 03: Attachment and Relationship Building in Childhood 28:33 4: Module 04: Impacts of Separation and Loss on Attachment 16:00 5: Module 05: Factors that Influence Development 18:39 6: Module 06: Mental Health Problems in Young and Adults 10:22 7: Module 07: Other Mental Health Problems in Young and Adults 10:42 8: Module 08: Autism, ADHD and Dyslexia in Young and Adults 20:59 9: Module 09: Dealing With Autism, ADHD and Dyslexia in Young and Adults 21:42 10: Module 10: The Self Harming Behaviour 13:14 11: Module 11: Mental Health Treatment and Medicine 13:16 12: Module 12: Mental Health over Life Span and Society in the UK 09:49 13: Module 13: Mental Health Related Legislations in the UK 21:29 14: CPD Certificate - Free 01:00 Who is this course for? Aspiring child psychologists and counsellors. Educators seeking mental health insights. Social workers aiding youth development. Healthcare professionals focusing on child and adolescent well-being. Parents and caregivers wanting mental health knowledge. Career path Child Psychologist School Counsellor Youth Worker Educational Psychologist Social Worker Mental Health Support Worker Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
ð Course Overview ð Unlock your potential and embark on a rewarding career in the field of physiotherapy, sports massage, and reflexology with our comprehensive Counselling Course - Physiotherapy, Sports Massage and Reflexology Complete Bundle. This all-inclusive program is designed to provide you with a deep understanding of the human body, effective therapeutic techniques, and the necessary skills to excel in these specialised fields. Did you know that the demand for physiotherapists, sports massage therapists, and reflexologists is rising? According to recent statistics, the UK healthcare industry is projected to experience a staggering 10% growth by 2028. This presents a significant opportunity for individuals seeking a stable and fulfilling career path. As renowned author John F. Kennedy once said, "Physical fitness is not only one of the most important keys to a healthy body, but also the basis of dynamic and creative intellectual activity." With our Counselling Course, you will become an integral part of this dynamic industry, helping individuals overcome physical challenges and achieve optimal well-being. ð¡ Key Features of the Course ð¡ CPD Certification: Upon successful completion, you will receive a Continuing Professional Development (CPD) certificate, recognised and respected by employers and professional bodies. 24/7 Learning Assistance: Our dedicated support team is available round the clock to provide guidance and assistance, ensuring you have a seamless learning experience. ð¯ Who is This Course For? ð¯ This Physiotherapy, Sports Massage and Reflexology Complete Bundle is ideal for aspiring physiotherapists, sports massage therapists, and reflexologists eager to acquire the fundamental knowledge and valuable skills required for success in these fields. Whether you are a newcomer or an experienced professional looking to enhance your expertise, this course will provide you with a solid foundation to thrive in the industry. ð What Will You Learn? ð You will gain a holistic understanding of physiotherapy, sports massage, and reflexology through a comprehensive range of modules. Here's a glimpse of what you will explore: In the Physiotherapy section, you will delve into topics such as the history of physiotherapy, skeletal muscle structure, neuromuscular system, injury prevention, sports physiotherapy, and more. You will learn essential techniques, treatment methods, and even specialised approaches for musculoskeletal conditions and Motor Neuron Disease (MND) patients. The Sports Massage segment will equip you with in-depth knowledge of anatomy, injury phases, athlete history assessment, treatment modification, and various specific treatments. You will understand the crucial role of sports massage in enhancing performance, preventing injuries, and aiding in recovery. Finally, in the Reflexology portion, you will explore the principles and techniques of this ancient practice. From understanding the human foot map to conducting reflexology treatments, you will develop the skills needed to provide holistic care and promote relaxation and well-being. ð Why Enrol in This Course? ð Enrolling in our Physiotherapy, Sports Massage and Reflexology Complete Bundle- Physiotherapy, Sports Massage, and Reflexology Complete Bundle Diploma offers numerous benefits: Top Reviewed Course: This course has received rave reviews from previous learners, who have praised its comprehensive content and applicable relevance. Recently Updated Material: The course content has been carefully curated and updated to ensure you receive the most relevant and up-to-date information in the field. Trending Career Opportunities: By completing this course, you will open doors to exciting and lucrative career opportunities in physiotherapy clinics, sports organisations, wellness centres, and even as a self-employed professional. ð Requirements ð To embark on this journey, you only need a passion for helping others and a willingness to learn. No prior experience or qualifications are necessary, making this course accessible to anyone with a keen interest in these fields. ð Career Path ð Upon completion of this comprehensive physiotherapy, Sports Massage and Reflexology Complete Bundle, you will be well-equipped to pursue various career paths, including: Physiotherapist (£26,000 - £48,000 per annum) Sports Massage Therapist (£18,000 - £35,000 per annum) Reflexologist (£20,000 - £30,000 per annum) Physiotherapy Support Worker (£17,000 - £23,000 per annum) Wellness Centre Practitioner (£20,000 - £40,000 per annum) Fitness Instructor (£15,000 - £30,000 per annum) Rehabilitation Specialist (£25,000 - £45,000 per annum) ð Certification ð Upon successful completion of the Physiotherapy, Sports Massage and Reflexology Complete Bundle - Physiotherapy, Sports Massage, and Reflexology Complete Bundle Diploma, you will receive a CPD certificate. This widely recognised certification will validate your newly acquired skills and knowledge, enhancing your professional credibility in the industry. Course Curriculum 4 sections • 35 lectures • 16:32:00 total length •What is Physiotherapy?: 00:30:00 •What do Physiotherapists do?: 00:15:00 •History of Physiotherapy: 00:15:00 •Skeletal Muscle Structure: 00:15:00 •Neuromuscular System: 00:15:00 •Injury Prevention: 00:15:00 •What is Sports Physiotherapy?: 00:15:00 •Osteoporosis: 00:15:00 •Back Pain & Critical Care: 00:15:00 •Aquatherapy & Hydrotherapy: 00:15:00 •Different Therapy Techniques: 00:30:00 •Treatment Method: 01:00:00 •Physiotherapy For MND Patient: 00:30:00 •Musculoskeletal Physiotherapy (MSK): 00:15:00 •TENS Machines: 00:30:00 •What is Therapeutic Ultrasound?: 00:15:00 •Becoming a Physiotherapist: 00:15:00 •Recommended Reading : Physiotherapy Support Worker Training: 00:00:00 •Introduction to Sports Massage: 01:00:00 •Working as Sports Massage: 00:30:00 •Understanding Anatomy: 00:30:00 •Phases of Injury: 00:30:00 •Athlete History: 01:00:00 •Treatment Modification: 01:00:00 •Specific Treatments: 00:15:00 •Further Education: 00:15:00 •Introduction to Reflexology: 00:15:00 •Historical Roots: 01:00:00 •benefits of reflexology: 00:02:00 •Theories & Effect of Reflexology: 01:00:00 •Foot Reflexology: 01:00:00 •Reflexology Techniques: 00:30:00 •Reflexology Aftercare: 00:15:00 •Hand Reflexology: 00:30:00 •Special Reflexology Treatments: 01:00:00
Overview This comprehensive course on Landing Page Design and Conversion Rate Optimisation will deepen your understanding on this topic .After successful completion of this course you can acquire the required skills in this sector. This Landing Page Design and Conversion Rate Optimisation comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Landing Page Design and Conversion Rate Optimisation . It is available to all students, of all academic backgrounds. Requirements Our Landing Page Design and Conversion Rate Optimisation is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 7 sections • 48 lectures • 10:47:00 total length •Download all Section One Slides (s1): 00:48:00 •Welcome to this course! Let's lay the groundwork for good landing page design: 00:13:00 •The Myth Of The Perfect Landing Page Conversion Rate: 00:12:00 •Common Business Models and Understanding Your Conversion Actions: 00:19:00 •The AIDA Sales Funnel and The Online Decision Making Process: 00:17:00 •The Awareness Stage of the Funnel: Where It All Begins: 00:18:00 •The Interest Stage of the Funnel Tell Me More: 00:14:00 •The Desire Stage of the Funnel I Want What You Sell: 00:13:00 •The Action Stage of the Funnel I'm Going to Buy What You Sell: 00:09:00 •The Fogg Behavior Model and how it Applies to Good Landing Page Design: 00:20:00 •Making Your Landing Page Design Memorable: 00:14:00 •Download all Section Two Slides (s2): 00:06:00 •The Primacy of Product and The Concept of Usability in Landing Page Design: 00:15:00 •Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks: 00:11:00 •The 5 Second Usability Test in Landing Page Design (and how you can use it now): 00:13:00 •The Art and Science Behind Designing High-Converting Calls To Action (CTA's): 00:19:00 •Readability and Visual Hierarchy Landing Page Design: 00:20:00 •Respecting Web Conventions in Landing Page Design: 00:13:00 •Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates: 00:20:00 •Information Architecture and Accessibility - Landing Page Design Best Practices: 00:20:00 •Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices: 00:14:00 •Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices: 00:09:00 •Dedicated Landing Page Design Best Practices (Part 1): 00:15:00 •Dedicated Landing Page Design Best Practices (Part 2): 00:12:00 •Download all Section Three Slides (s3): 00:32:00 •Using Scarcity to Improve Conversion Rates on Your Landing Pages: 00:10:00 •Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages: 00:12:00 •Principles of Persuasion Anchoring and Cognitive Dissonance Theory: 00:19:00 •My Favorite Landing Page Builders and Getting Started With Our Unbounce Page: 00:10:00 •Getting Familiar With the Unbounce Page Builder and Adding Our Header Section: 00:07:00 •Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool: 00:16:00 •Working With Background Imagery in Landing Pages and Developing Our Hero Section: 00:16:00 •Creating a Form, Action Block, and Finishing the Hero Section in Unbounce: 00:19:00 •Discussing Landing Page Design Changes and Creating our Primary Content Section: 00:16:00 •Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce: 00:11:00 •Publishing Your Unbounce Landing Page on Your Custom Domain: 00:04:00 •Adding Custom CSS in Unbounce to Create Professional Drop Shadows: 00:06:00 •Making Your Landing Page Design Work Better With Custom Javascript Snippets: 00:08:00 •Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines: 00:03:00 •Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form: 00:04:00 •Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights: 00:12:00 •Integrating Your Unbounce Form Submissions With Your Mailchimp Account: 00:09:00 •Goodbye For Now I Will Miss You Dearly: 00:03:00 •Western Computer Audit Part 1: 00:08:00 •Western Computer Audit Part 2: 00:09:00 •Western Computer Audit Part 3: 00:15:00 •Western Computer Audit Part 4: 00:14:00 •Assignment - Landing Page Design and Conversion Rate Optimisation: 00:00:00
This Public Speaking and Presentation Course focus on physical work, breathing and vocal techniques in order to improve essential communication skills and personal impact. You will learn how to improve your business presentation skills, to present with impact. Topics include the use of body language, gesture, voice and eye contact for effective public speaking. It gives insights into creating speech content and teaches you how to engage your audience. You will become aware of the weaknesses and strengths in your personal presentation and through relaxation, inner readiness and vocal confidence overcome limitations and anxiety related to public speaking. You'll learn how to connect and interact with your audience, secure and maintain their attention, interest and respect, and manage questions and discussions. Who is this course for? Public Speaking and Presentation Course is suitable for anyone who wants to gain extensive knowledge, potential experience and professional skills in the related field. This course is CPD accredited so you don't have to worry about the quality. Requirements Our Public Speaking and Presentation Course is open to all from all academic backgrounds and there are no specific requirements to attend this course. It is compatible and accessible from any device including Windows, Mac, Android, iOS, Tablets etc. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Introduction Promo Video 00:03:00 So You've Been Asked to Make a Speech or Presentation: Key Questions 00:01:00 Designing Your Speech Assessing Your Audience 00:01:00 Objectives 00:01:00 What Do They Want to Hear? 00:02:00 Deciding Your Outcomes 00:02:00 Starting Your Speech 00:02:00 The Key Opening Statement 00:02:00 The Core Message Exercise 00:01:00 The Close 00:01:00 Closing Professionally 00:03:00 Keeping Them Interested 00:03:00 Using Notes 00:03:00 Rehearsing 00:02:00 Preparation Preparing to Speak 00:02:00 Controlling Your Nerves 00:02:00 The Day Before 00:02:00 On The Day 00:02:00 Failsafe Measures 00:02:00 Handling Questions 00:05:00 Presentation Aids Presentation Aids 00:03:00 Handouts: What Will They Add? 00:02:00 How Much Information? 00:01:00 Using Graphics 00:01:00 How to Present like a Professional Speaking like a Professional 00:02:00 Perfect Performing 00:01:00 Keeping to the Point 00:02:00 WIIFM? 00:01:00 Conclusions Summary 00:01:00 Next steps / Resources 00:01:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Overview This comprehensive course on Business Strategy Planning will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy Planning comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy Planning. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy Planning is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 24 sections • 163 lectures • 14:21:00 total length •Learn Business Fundamentals and Create Your Own Business Plan Today!: 00:02:00 •Quickfire Strategy Quiz How much do you know about your business strategy?: 00:02:00 •Quickfire Strategy Quiz - My 'Answers': 00:10:00 •How to get the most from this Course: 00:09:00 •Using the Course Map Matrix: 00:06:00 •Guide to the Course Assignments: 00:04:00 •Download All Course Materials Here: 00:03:00 •Section Introduction: Connecting Business Strategy to the Business Plan: 00:02:00 •Business Strategy to Business Plan: 00:04:00 •What do we mean by Business Strategy?: 00:02:00 •What is a Business Plan?: 00:06:00 •What do we mean by Corporate Strategy?: 00:07:00 •Should You Be Creating Shareholder Value?: 00:07:00 •Introduction to Strategic Management: 00:06:00 •Section Introduction: The Value of Strategic Analysis: 00:01:00 •Strategic Analysis - The First Step: 00:02:00 •What is Strategic Analysis?: 00:05:00 •Frameworks for Strategic Analysis: 00:10:00 •Strategic Analysis Frameworks Case Study: Apple: 00:11:00 •Section Introduction: Frameworks and Theories Business Strategists Must Know: 00:02:00 •Why are these Business Models important?: 00:02:00 •The Story of the Hedgehog and the Fox: 00:03:00 •Why are Management Theories Useful in Business Strategy?: 00:09:00 •SWOT Analysis: 00:05:00 •Introduction to Michael Porter's Five Forces Model: 00:06:00 •Lafley and Martin Five Step Strategy Model: 00:06:00 •The 5Cs Model: 00:06:00 •What is PEST or Broad Factors Analysis?: 00:05:00 •PESTEL Analysis: 00:05:00 •Ansoff Matrix: 00:07:00 •Value Chain: 00:05:00 •Business Model Synthesis: 00:08:00 •Black Swan Events - Coronavirus: 00:05:00 •Section Introduction: Critical Evaluation of Leadership: 00:01:00 •Vision and Leadership - Starting at the Top: 00:06:00 •What Skills Are We Looking For In Management?: 00:07:00 •What is the Purpose of a Vision Statement?: 00:03:00 •Section Introduction: Products Services and Competitive Advantage: 00:02:00 •What do we mean by Products and Services: 00:03:00 •Why Product Differentiation is Critical: 00:05:00 •Product Diversification in Business Strategy: 00:06:00 •How Does Quality Management fit into your Business Strategy?: 00:04:00 •What do we mean by Competitive Advantage?: 00:06:00 •Bowman's Strategic Clock - Strategic Positioning: 00:09:00 •Products, Services and Technology in the Business Plan: 00:06:00 •Section Introduction: Competition - Know Your Enemy: 00:02:00 •Competitor Analysis: 00:05:00 •BCG Matrix: 00:06:00 •Competitors and Competitive Forces: 00:10:00 •Competitive Intensity: 00:09:00 •Industry Life Cycle: 00:05:00 •Competition - Business Plan Tie In: 00:02:00 •Section Introduction: Industry, Markets and Competition: 00:02:00 •What do we mean by External Strategic Analysis: 00:09:00 •How Does Industry Analysis Help?: 00:05:00 •Conducting PEST or Broad Factors External Analysis: 00:11:00 •What are the Business and Funding Life Cycles?: 00:10:00 •Value Chains: Connecting Companies to their External Environment: 00:08:00 •Addressing the Total Addressable Market (TAM): 00:05:00 •Market Segmentation: Choosing Customers: 00:07:00 •Bargaining Power of Suppliers: 00:06:00 •Bargaining Power of Customers/Buyers: 00:06:00 •Business Plan: Industry, Markets and Competition: 00:04:00 •Section Introduction - Operations and Customer Management: 00:02:00 •What are Business Operations?: 00:03:00 •Strategic Analysis with the Business Model Canvas: 00:14:00 •How can Corporate Structure impact Strategy?: 00:07:00 •Organisational Development: 00:04:00 •Reviewing the Operations of the Firm: 00:03:00 •Click and Mortar - Online meets Offline: 00:05:00 •eCommerce Business Models: 00:06:00 •Internal Strategic Analysis - Business Plan Tie In: 00:05:00 •Section Introduction: Six Minute Strategist SWOT Assignment: 00:02:00 •Section Introduction: Customer Value Proposition: 00:02:00 •Understanding the Customer Value Proposition: 00:03:00 •Positioning Your Firm in the Market: 00:04:00 •What do we mean by a Profit Model?: 00:05:00 •Hax's Delta Model: 00:09:00 •Switching Costs and Customer Strategy: 00:03:00 •Managing the Customer Experience: 00:05:00 •What is the Customer Journey?: 00:06:00 •Customers, Customer Value and the Business Plan: 00:03:00 •Section Introduction: Sales and Marketing: 00:02:00 •The 5 Ps of Marketing: 00:06:00 •How Can You Plan Your Marketing?: 00:11:00 •Push Marketing Strategy: 00:03:00 •Pull Marketing Strategy: 00:04:00 •Understanding AIDA: 00:07:00 •Progressive Sequence of 9 Agreements: 00:07:00 •Pricing Strategies: 00:11:00 •Sales and Marketing in the Business Plan: 00:06:00 •Section Introduction: Digital Business Strategy Transformation: 00:02:00 •Why Do You Need A Digital Strategy Blueprint?: 00:07:00 •What Skills and Assets do you need to be a Digital Entrepreneur?: 00:07:00 •Digital Strategy Blueprint Overview: 00:18:00 •Digital Strategy - Customer Centric Transformation: 00:07:00 •Digital Strategy - Customer Experience Transformation: 00:05:00 •Digital Strategy - Customer Channel Transformation: 00:06:00 •Digital Strategy - Customer Engagement Transformation: 00:19:00 •Digital Strategy - Digital Skills Transformation: 00:04:00 •Digital Strategy - Tools and Resources: 00:02:00 •Section Introduction: Understanding Financial Statements: 00:02:00 •Overview of Financial Statements: 00:03:00 •GAAP: Accruals vs Cash Accounting: 00:06:00 •Income Statement or Profit and Loss Account: 00:08:00 •Introduction to the Balance Sheet: 00:11:00 •Cash Flow Statement: 00:06:00 •Cash Flow Metrics Explained: 00:09:00 •Case Study - Apple Financial Statements: 00:04:00 •Financial Statements in the Business Plan: 00:06:00 •Section Introduction: Strategic Financial Analysis: 00:01:00 •What is Financial Analysis?: 00:11:00 •Income Statement Profitability Ratios: 00:04:00 •Balance Sheet Ratio Analysis: 00:12:00 •Cash Flow Statement Analysis: 00:05:00 •Valuation Ratios: 00:04:00 •Section Introduction: Financial Analysis - Case Study and Assignment: 00:01:00 •Apple Inc Financial Analysis - Solution: 00:03:00 •Discussion of Measurements of Growth Analysis: 00:05:00 •Discussion of Measures of Profitability Analysis: 00:07:00 •Discussion of Trading Performance Analysis: 00:03:00 •Discussion of Working Capital (Liquidity and Efficiency) Analysis: 00:12:00 •Section Introduction: Future Business Strategy Analyser Assignment: 00:01:00 •Section Introduction: Goal Setting and Performance Management: 00:02:00 •Introduction to Goal Setting: 00:03:00 •What do we mean by SMART Goals?: 00:04:00 •Key Performance Indicators: 00:04:00 •Strategic Dashboards: 00:07:00 •Corporate Performance Management: 00:04:00 •Objectives and Key Results: 00:04:00 •Year over Year Performance: 00:04:00 •Section Introduction: Growth Strategies: 00:02:00 •Organic vs Inorganic: 00:03:00 •The Advantage of First Mover Advantage: 00:05:00 •The Importance of Scalability: 00:04:00 •Merger and Acquisitions Growth Strategies: 00:10:00 •Buy and Build Growth Strategy: 00:08:00 •Negative Growth- Company Recovery Strategies: 00:09:00 •Post Coronavirus Strategies: 00:06:00 •Growth Strategies Business Plan Tie In: 00:03:00 •Section Introduction: Valuation, Funding, Exits and Returns: 00:02:00 •Valuation and Funding - A Consequence of our Business Strategy: 00:04:00 •How to Value a Company: 00:11:00 •Sources of Equity Funding: 00:08:00 •What is a Pre-Money Valuation?: 00:06:00 •How to Create a Pitch Deck for Investors: 00:06:00 •Sources and Uses of Funds in the Business Plan: 00:02:00 •What is a Cap Table?: 00:05:00 •Exit Strategies and Returns: 00:09:00 •Transaction Cost Management: 00:02:00 •Section Introduction: Risk Assessment: 00:01:00 •Risk Assessment - Strategic Plan Summary: 00:02:00 •Section Introduction: Business Plan Synthesis: 00:03:00 •Business Plan Synthesis: 00:03:00 •Business Plan - Executive Summary: 00:02:00 •Business Plan - History and Background: 00:02:00 •Business Plan - Management Summary: 00:04:00 •Business Plan Appendicies: 00:04:00 •Key Questions Check List: 00:01:00 •Business Plan - Audience Targeting: 00:03:00 •Business Plan Refinement: Types of Businesses: 00:02:00 •Summary and Wrap Up: 00:05:00 •Additional File: 00:00:00
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Career path The SEO Content Writing & Copy Writing will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Introduction Introduction 00:05:00 How to Navigate This Course - Watch This Video 00:03:00 Section 02: Free Taster 13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you must know 00:06:00 14 Step Formula to Writing Great Sales Copy 00:06:00 Section 03: BASICS: 12 Essential Steps to Great Copy Writing AIDA is not just an Opera! 00:02:00 Have you any idea who you are talking to? 00:02:00 Who cares what format you use? 00:03:00 Hurting? Want someone to heal your pain? 00:02:00 I haven't got time or money for Objections! 00:02:00 Don't worry, there's always plenty of Scarcity to go round! 00:02:00 So, why are YOU reading my Headlines? 00:02:00 Why do you always want to know whats in it for you? 00:02:00 Endorsements? Pah! Prove it to me! 00:03:00 I Guarantee to you that I love Risk! Or do I? 00:02:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Keep it Simple S. and throw away your Theasaurus 00:02:00 Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks Introduction to Copywriting Formulation 00:02:00 Starting with AIDA 00:06:00 PAS - Problem, Agitation, Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 Section 05: BASICS: How to Write Headline What You Need to Know to Write Great Headlines 00:06:00 Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy Writing Editing: Can You Write Better Copy? 00:06:00 Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 Editing Writing: Seven Guidelines for Editing Writing 00:06:00 Section 07: PSYCHOLOGY: The Psychology behind Copywriting Get Your Copywriting Psychology Right! 00:06:00 What are the Eight Universal Motivators? 00:07:00 100 Motivations 00:05:00 Overcoming Objections 00:08:00 Section 08: COPYWRITING FOR Blogging - Web Posts Copywriting for Blogs 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Checklist 00:08:00 Section 09: COPYWRITING FOR Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Testimonials 00:06:00 Copywriting for Bullet Points 00:05:00 Section 10: COPYWRITING FOR Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:05:00 The 18 Step Sales Letter 00:06:00 The 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Section 11: COPYWRITING FOR Video Sales Letters What is a Video Sales Letter 00:03:00 How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics - Some Simple Guidance for Better VSLs 00:04:00 Video Sales Letter Outline - with Downloadable Templates 00:07:00 Section 12: COPYWRITING FOR Email Copywriting for Email 00:07:00 How to Write Effective Welcome Emails 00:10:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 Copywriting Formulas for Email Sequences 00:06:00 Section 13: COPYWRITING FOR Advertisements Copywriting for Advertisements 00:04:00 Section 14: COPYWRITING FOR Twitter Copywriting for Twitter - Engage, Entertain, Be Brief! 00:07:00 Section 15: COPYWRITING FOR Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 Promotional Video SlideDeck 00:20:00 Promotional Video Script Checklist 00:04:00 2018 Update: The Formula for an Effective Promotional Video 00:04:00 2018 New Copywriting Course Promo Video 00:03:00 Section 16: Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Additional File Additional File 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00