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Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction Introduction 00:06:00 Types of E-Commerce Stores 00:04:00 B2B: Business to Business Ecommerce 00:04:00 B2c: Business to Consumer Ecommerce 00:05:00 C2C Ecommerce 00:04:00 C2B: Consumer to Business Ecommerce 00:03:00 B2G (also called B2A) Government / Public Administration 00:05:00 Types of E-Commerce Business Models 00:04:00 Drop Shipping 00:04:00 Wholesaling and Warehousing 00:04:00 Private Labeling and Manufacturing 00:04:00 White Labeling 00:03:00 Subscription 00:04:00 What You Can Sell in an E-Commerce Store 00:03:00 Identify or Create Products That Solve a Problem 00:04:00 Find Products You and Other People are Passionate About 00:05:00 Find Products With Branding Potential 00:04:00 Hop on Trends Early 00:04:00 Find Products that Fulfill Guilty Pleasures 00:04:00 Digital Marketing Strategies to Market an E-Commerce Business 00:04:00 Boost Product Visualization 00:03:00 Add Video 00:03:00 Automate With Chatbots 00:05:00 Reduce Cart Abandonment 00:04:00 Use Retargeting Tactics 00:03:00 Tips to Increase E-Commerce Online Sales 00:04:00 Reach in-market Shoppers with Google Shopping Ads 00:03:00 Remarket to Them with Display Ads 00:04:00 Turn Likes into sales with Shopping on Instagram 00:04:00 Instill Trust with Customer Reviews 00:03:00 Up your Cross-selling Game with Pop-ups 00:04:00 Incorporating Affiliate Marketing into Your E-Commerce Business 00:04:00 Determine if an Affiliate Program is Right for You 00:04:00 Find Publishers to Partner With 00:05:00 Review and Approve Publishers 00:04:00 Conduct Ongoing Review 00:04:00 Win new Customers with Referral Marketing (Affiliate Marketing) 00:04:00 Review 00:04:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
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Requirements To participate in this Virtual Assistant, Digital Marketing & Social Media Manager course, all you need is - A smart device A secure internet connection And a keen interest in Virtual Assistant, Digital Marketing & Social Media Manager Career path A range of rewarding career opportunities awaits in the UK: Political Analyst: •35,000 - •45,000 per annum International Relations Specialist: •30,000 - •40,000 per annum Human Rights Officer: •27,000 - •37,000 per annum Environmental Policy Advisor: •32,000 - •42,000 per annum Public Relations Manager: •28,000 - •40,000 per annum Economic Consultant: •33,000 - •48,000 per annum Certificates CPD Accredited Certificate Digital certificate - Included CPD Accredited e-Certificate - Free CPD Accredited Hardcopy Certificate - Free Enrolment Letter - Free Student ID Card - Free
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In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Branding Your Online Business course will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Branding Your Online Business course will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Branding Your Online Business and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Branding Your Online Business course is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Branding Your Online Business course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path The Branding Your Online Business will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Introduction to Branding Your Online Business Introduction 00:05:00 Module 01: Is Entrepreneurship for You Is Entrepreneurship for You 00:04:00 Reasons to Become an Entrepreneur 00:04:00 Characteristics of an Entrepreneur 00:04:00 The Mindset of an Entrepreneur 00:04:00 Types of Entrepreneurs 00:04:00 The 8p's Of Entrepreneurship 00:03:00 Module 02: Setting Up Your Home Office Setting Up Your Home Office 00:04:00 Tips for Designing Your Office Space 00:02:00 How to Layout Your Office Space 00:02:00 Tips to Be Super Productive in Your Home Office 00:03:00 Provides privacy 00:03:00 Set Up a Home Office You Love 00:03:00 Module 03: Decide Which Industry and Niche to Fill Decide Which Industry and Niche to Fill 00:04:00 Tips to find the right industry for you 00:03:00 How to Find Your Niche 00:04:00 Strategies for choosing an E-Commerce niche 00:04:00 How to Market an Online Business 00:05:00 Create Multiple Revenue Streams for Your Business 00:04:00 Module 04: Starting Your Business Online with Affiliate Marketing Starting Your Business Online with Affiliate Marketing 00:05:00 What is Affiliate Marketing 00:03:00 Tips on Choosing Products to Market 00:04:00 How to Get Targeted Traffic for Your Products 00:03:00 Research Product Demand 00:03:00 Choosing the Right Products to Sell for Yourself 00:04:00 Module 05: The Importance of Digital Marketing to an Online Business The Importance of Digital Marketing to An Online Business 00:03:00 Choosing the right platform to build your website 00:04:00 Using Social Media Effectively 00:03:00 Building Referrals with Current Customers 00:03:00 The Importance of An Autoresponder to Generate Leads 00:03:00 Using Articles to generate Leads 00:03:00 Module 06: Branding Your Business Branding Your Business 00:03:00 The Importance of Good Customer Service 00:03:00 Define Your Audience 00:04:00 Grow Your Online Presence 00:03:00 Reinvent Your Brand as Your Grow 00:03:00 Embrace Networking On and Offline 00:04:00 Module 07: Conclusion Review of course 00:03:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate