This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace. After the successful completion of the course, you will be able to learn about the following, The concept of consumer buying behaviour. Consumer buying decision making process. Stages of consumer decision making. Factors influencing decision making. The influence of heuristics on consumer decision making. This course aims to equip learners with a deep understanding of consumer buying behaviour, including the decision making process, the different stages involved, the various factors that influence decision making, and the role of heuristics in shaping consumers' choices, to enable learners to develop effective marketing strategies and ultimately drive business success. This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Consumer Decision Making Behaviour Self-paced pre-recorded learning content on this topic. Understanding Consumer Decision Making Behaviour Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Insights Analyst Market Researcher Consumer Behaviour Specialist Marketing Strategist Consumer Behaviour Consultant Behavioural Economist Product Manager Advertising Executive Customer Experience Manager Brand Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Boost Your Career By Enrolling In This Salon Management Bundle To Overcome Your Challenges! 10 in 1 Salon Management Bundle Improve your knowledge and enhance your skills to succeed with this Salon Management bundle. This Salon Management bundle is designed to build your competent skill set and enable the best possible outcome for your future. Our bundle is ideal for those who aim to be the best in their fields and are always looking to grow. This Salon Management Bundle Contains 10 of Our Premium Courses for One Discounted Price: Course 01: Salon Management Course 02: Hair & Beard Barber Training Course 03: Waxing and Hair Removal Course 04: Hair Extensions Course Course 05: Beauty Skincare Treatment Course 06: Beauty Care and Acne Treatment Course Course 07: Fashion and Lifestyle Blogger Course Course 08: Advanced Makeup Artist Course 09: Eyelash Training - CPD Accredited Course 10: Personal Hygiene Course All the courses under this Salon Management bundle are split into a number of expertly created modules to provide you with an in-depth and comprehensive learning experience. Upon successful completion of the Salon Management bundle, an instant e-certificate will be exhibited in your profile that you can order as proof of your new skills and knowledge. Stand out from the crowd and get trained for the job you want. With this comprehensive Salon Management bundle, you can achieve your dreams and train for your ideal career. This Salon Management bundle covers essential aspects in order to progress in your chosen career. Why Prefer Us? All-in-one package of 10 premium courses' Salon Management bundle Earn a certificate accredited by CPD QS. Get a free student ID card! (£10 postal charges will be applicable for international delivery) Globally accepted standard lesson planning Free Assessments 24/7 tutor support. Start your learning journey straightaway! *** Course Curriculum *** Salon Management Course Module 01: Ask Yourself: Do you have what Salon Management demands? Module 02: What is Salon? Module 03: The Salon Management Part 01 Module 04: The Salon Management Part 02 Module 05: Training & Skill Module 06: Staff & Employment Module 07: All About Clients Module 08: Treatments Module 09: Types of equipment and Its Uses Module 10: Business management Part 01 Module 11: Business management Part 02 Module 12: Business Management 03 Module 13: Finance Money & Accounts Module 14: Marketing, Advertising & Promotion Module 15: Being Successful Assessment Process Once you have completed all the courses in the bundle, you can assess your skills and knowledge with an optional assignment. Our expert trainers will assess your assignment and give you feedback afterwards. CPD 115 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This bundle is suitable for everyone. Requirements You will not need any prior background or expertise. Career path This bundle will allow you to kickstart or take your career in the related sector to the next stage. Certificates Accredited Certificate by CPD QS Digital certificate - £10 Upon passing the Bundle, you need to order to receive a Digital Certificate for each of the courses inside this bundle as proof of your new skills that are accredited by CPD QS Accredited Certificate by CPD QS Hard copy certificate - £29 Upon passing the Bundle, you need to order to receive a Hard copy Certificate for each of the courses inside this bundle. If you are an international student, then you have to pay an additional 10 GBP as an international delivery charge.
Practising social media strategy helps to promote your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Taking this Social Media Strategist Training course will enhance your knowledge about the channels you can use in social media marketing, including Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Google+, etc. Become a thriving social media strategist by ensuring your company takes advantage of all the things that social networking offers for marketing, advertising, and recruiting new customers. Why choose this course Earn a digital Certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Once the course has been completed and the assessment has been passed, all students are entitled to receive an endorsed certificate. This will provide proof that you have completed your training objectives, and each endorsed certificate can be ordered and delivered to your address for only £119. Please note that overseas students may be charged an additional £10 for postage. CPD Certificate of Achievement from Janets Upon successful completion of the course, you will be able to obtain your course completion e-certificate. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Endorsement This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website. Method of Assessment To successfully complete the course, students will have to take an automated multiple-choice exam. This exam will be online and you will need to score 60% or above to pass the course. After successfully passing the exam, you will be able to apply for Quality Licence Scheme endorsed certificate of achievement. To verify your enhanced skills in the subject, we recommend that you also complete the assignment questions. These can be completed at any time which is convenient for yourself and will be assessed by our in-house specialised tutors. Full feedback will then be given on your current performance, along with any further advice or support. Course Content The Rise of Social Media What is Social Media 00:18:00 The Growth of Social Media 00:10:00 Conducting Market Analysis Conducting Market Analysis 00:16:00 Auditing Social Media Auditing Social Media 00:26:00 Setting Goals and Selecting Platforms Corporate Culture and Social Media 00:12:00 Social Media Goals vs. Business Goals 00:10:00 Types of Social Media Platforms 00:08:00 Creating the Social Media Policy The Social Media Policy 00:40:00 Creative Commons 00:21:00 Integrating Marketing Strategies Brand Marketing 00:27:00 Keyword Selection 00:17:00 Developing Effective Content Content Marketing on Social Media 00:26:00 Content Development 00:23:00 Understanding the Popular Platforms Understanding the Popular Platforms 03:35:00 Launching Successful Campaigns Traditional Website Advertising 00:37:00 Social Media Documentation and Schedules 00:29:00 Project Management Software 00:39:00 Managing the Community The Community Manager Role 00:26:00 Importance of Voice Consistency 00:30:00 Providing Customer Service Organizational Customer Servicen 00:28:00 Social Media Triage 00:14:00 Online versus Personal Interactions 00:26:00 Measuring, Analyzing and Reporting Social Media Analytics 00:27:00 Goal Value 00:43:00 The Social Media Strategist Career The Social Media Strategist Career 00:21:00 Mock Exam Mock Exam - Social Media Strategist Training 00:20:00 Final Exam Final Exam - Social Media Strategist Training 00:20:00 Assignment Assignment - Social Media Strategist Training 1 week, 2 days Recommended Materials Workbook - Social Media Strategist Training 2 weeks Order Your Certificate Order your Certificate QLS 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
This course offers a deep dive into the marketing mix, dissecting each of the Four P's and their interconnectedness with product life cycles. Participants will analyze how marketing decisions influence product features, pricing strategies, supply chain management, and integrated marketing communication, gaining a holistic understanding of modern marketing dynamics. After the successful completion of the course, you will be able to learn about the following, Define and explain the concept of the marketing mix. Define and elaborate on each of the Four P's: Product, Price, Place, and Promotion. Explore how the Four P's relate to different stages of the product life cycle. Examine how marketing decisions impact the product itself, including features, design, and branding. Evaluate how marketing strategies affect pricing decisions, such as setting initial prices, discounts, and pricing adjustments. Define the concept of the supply chain and its significance in marketing. Analyze how efficient supply chain management can impact product availability, distribution, and customer satisfaction. Define integrated marketing communication (IMC) and its role in modern marketing. Examine the components of IMC, including advertising, public relations, sales promotion, personal selling, and digital marketing. From defining the marketing mix to exploring supply chain significance and integrated marketing communication, this course covers the essentials. Participants will examine pricing decisions, product life cycle stages, and the components of integrated marketing communication, preparing them to navigate complex marketing landscapes strategically. Dive into the intricacies of the marketing mix with this course, dissecting each Four P - Product, Price, Place, and Promotion - and understanding their impact on product life cycles. Participants will gain insights into supply chain management and integrated marketing communication, emerging equipped to make strategic marketing decisions across diverse aspects of the field. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding The Marketing Mix Self-paced pre-recorded learning content on this topic. Understanding the Marketing Mix Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Product Manager Pricing Strategist Distribution Coordinator Promotion Specialist Supply Chain Analyst Marketing Communication Manager Branding Consultant Digital Marketing Coordinator Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
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Lead generation is the process to identify potential customers for the products or services of the business. This process is also important to ensure the stability of your online sales. Lead generation will involve learning about online marketing, creating newsletters and other online marketing paraphernalia to help boost your sales. This comprehensive advanced course in lead generation will enable you to learn the skills, knowledge and information of lead generation. If you are someone involved in online selling or is interested in learning about online marketing and sales, then this course is very suitable for you. Course Highlights Extended Diploma in Lead Generation is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Extended Diploma in Lead Generation into several modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Extended Diploma in Lead Generation Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Extended Diploma in Lead Generation is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Extended Diploma in Lead Generation is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Lead Generation Basics Introduction 01:00:00 Way To Use Of Newsletters 01:00:00 Utilizing Visualization Goals 00:30:00 Importance of Blogs 01:00:00 The Extraordinary Power of Visualizing Success 00:30:00 Wrapping Up 00:15:00 Generating Leads What Is Cold Calling FREE 01:00:00 What Is SMS Marketing FREE 01:00:00 Information Marketing Business 01:00:00 What Are Buttons 00:15:00 Importance of Name Cards in Business 00:15:00 Door to Door 00:15:00 Classified Ads 00:15:00 Networking Conventions 01:00:00 Kinds of Trade Shows 00:15:00 Home Parties 00:15:00 What Is Social Networking? Variety Of Social Networking 01:00:00 Different Between Events and Launches 00:15:00 Publicity 00:15:00 Publish A Book 01:00:00 Word of Mouth 00:15:00 What Is Blogging 01:00:00 What Is Blog Commenting 00:15:00 Article Business Marketing 01:00:00 Tell A Friend 00:15:00 Forum Business Marketing 01:00:00 Email Business Marketing 01:00:00 Social Bookmarking 01:00:00 YouTube Business Marketing 01:00:00 Yahoo! Answers 00:15:00 Press Releases 00:15:00 Benefits of Buying Banner Advertising 00:15:00 Online Classified Ads (Craigslist) 00:15:00 EBay Traffic 00:15:00 Organic Search Engine Traffic 00:15:00 Pay Per Click Advertising 01:00:00 Ezine Solo Ads 00:15:00 Podcast Traffic 00:15:00 Directory Submissions 00:15:00 Social Networking Traffic 01:00:00 RSS Submission 00:15:00 Traffic Exchange Programs 00:15:00 Co-Registration Leads 00:15:00 US Free Ads 01:00:00 User Generated Reviews 00:15:00 Viral Reports 00:15:00 Ad Swapping 01:00:00 Giveaway Events 00:15:00 Conclusion 00:15:00 Prospecting and Lead Generation Module One - Getting Started 00:30:00 Module Two - Prospecting 00:30:00 Module Three - Traditional Marketing Methods 01:00:00 Module Four - New Marketing Methods 01:00:00 Module Five - Generating New Leads 01:00:00 Module Six - Avoid Common Lead Generation Mistakes 00:30:00 Module Seven - Educate Prospects 00:30:00 Module Eight - The Pipeline 00:30:00 Module Nine - Follow up Communication 01:00:00 Module Ten - Track Activity 00:30:00 Module Eleven - Create Customers 01:00:00 Module Twelve - Wrapping Up 00:30:00 Activities 00:00:00 Mock Exam Final Exam
Learn to utilize the marketing automation platform Hootsuite with the intensive course Hootsuite Social Media Management. Hootsuite is a social media management platform that allows you to manage multiple networks and profiles easily. It can support social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube. Using the platform, you can monitor what people are saying about your brand and help you respond instantly. You can use it free to build your social media following. The course teaches you how to use the social media management platform to boost your social media activities. The strategies of managing all social media activities from one dashboard and the ways of scheduling posts for every media post will be discussed in the course. The course also suggests you which social media to focus and which you should run. By the end of the course, you will be able to keep track of and manage your many social network channels easily with Hootsuite. What Will I Learn? You will know how to manage all your social medias in one dashboard You will know how to schedule posts for every social media platform You will know which social media platforms you should focus on - and which ones you should run from Requirements You should know how to use a computer at a beginner level Who is the target audience? Everyone looking to manage multiple social media platforms in less time Everyone looking to market to more people without doing more work Everyone looking to become more socially viral Module: 01 Introduction FREE 00:02:00 Welcome to HootSuite 00:04:00 Connecting Social Media Accounts 00:04:00 Publishing & Scheduling in HootSuite 00:07:00 Managing Your HootSuite Dashboard 00:02:00 Module: 02 Technical Detail - How to Remove App Permissions 00:01:00 HootSuite Analytics Overview 00:02:00 Should You Be On Facebook 00:04:00 Optimizing Your Facebook Page & Profile 00:18:00 Facebook Advertising Overview 00:01:00 Should You Be On Twitter 00:05:00 Module: 03 Should You Be On Google+ 00:02:00 Should You Be On LinkedIn 00:03:00 The Attractive Character Overview 123 00:10:00 Should You Be On YouTube 00:04:00 YouTube Video Lighting Training 2 00:01:00 Course Certification
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