909 Advertising courses in Cardiff delivered Online

Duration 1 Days 6 CPD hours This course is intended for This introductory-level course is great for experienced technical professionals working in a wide range of industries, such as software development, data science, marketing and advertising, finance, healthcare, and more, who are looking to use the latest AI and machine learning techniques in their day to day. The hands-on labs in this course use Python, so you should have some familiarity with Python scripting basics. Overview Working in an interactive learning environment, led by our engaging OpenAI expert you'll: Understand the capabilities and products offered by OpenAI and how to access them through the OpenAI API. set up an OpenAI environment on Azure, including creating an Azure virtual machine and configuring the environment to connect to Azure resources. Gain hands-on experience building a GPT-3 based chatbot on Azure and implement advanced natural language processing capabilities. Use the OpenAI API to access GPT-3 and generate high-quality text Learn how to use Whisper to improve the quality of text generation. Understand the capabilities of DALL-E and use it to generate images for unique and engaging visuals. Geared for technical professionals, Quick Start to Azure AI Basics for Technical Users is a fun, fast paced course designed to quickly get you up to speed with OpenAI?s powerful tools and functionality, and to provide hands-on experience in setting up an OpenAI environment on Azure. Guided by our AI expert, you?ll explore the capabilities of OpenAI's GPT-3, Whisper and DALL-E, and build a chatbot on Azure. It will provide you with the knowledge and resources to continue your journey in AI and machine learning and have a good understanding of the potential of OpenAI and Azure for your projects. First, you?ll dive into the world of OpenAI, learning about its products and the capabilities they offer. You'll also discover how Azure's offerings for AI and machine learning can complement OpenAI's tools and resources, providing you with a powerful combination for your projects. And don't worry if you're new to Azure, we'll walk you through the process of setting up an account and creating a resource group. As you progress through the course, you'll get the chance to work with OpenAI's GPT-3, one of the most advanced large language models available today. You'll learn how to use the OpenAI API to access GPT-3 and discover how to use it to generate high-quality text quickly and easily. And that's not all, you'll also learn how to build a GPT-3 based chatbot on Azure, giving you the opportunity to implement advanced natural language processing capabilities in your chatbot projects. The course will also cover OpenAI Whisper, an OpenAI tool that can improve the quality of text generation, allowing you to create more coherent and natural language content. And you will learn about OpenAI DALL-E, an OpenAI tool that can generate images, giving you the ability to create unique and engaging visuals to enhance your content and projects. Introduction to OpenAI and Azure Explore OpenAI and its products, as well as Azure's offerings for AI and Machine Learning, allowing you to understand the tools and resources available to you for your AI projects. Explore OpenAI and its products Explore Azure and its offerings for AI and Machine Learning Get Hands-On: Setting up an OpenAI environment on Azure Walk through the process of setting up an OpenAI environment on Azure, giving you the hands-on experience needed to start building your own projects using OpenAI and Azure. Create an Azure virtual machine and installing the OpenAI SDK Configure the OpenAI environment and connecting to Azure resources Explore OpenAI GPT-3 Learn about GPT-3, one of OpenAI's most powerful language models, and how to use it to generate high quality text, giving you the ability to create natural language content quickly and easily. Review GPT-3 and its capabilities Use the OpenAI API to access GPT-3 Get Hands-on: Building a GPT-3 based chatbot on Azure Learn how to build a GPT-3 based chatbot on Azure, giving you the opportunity to learn how to implement advanced natural language processing capabilities in your chatbot projects. Setup an Azure Function and creating a chatbot Integrate GPT-3 with the chatbot OpenAI Whisper Explore Whisper, an OpenAI tool that can improve the quality of text generation, allowing you to create more coherent and natural language content. Explore Whisper and its capabilities Use Whisper to improve the quality of text generation OpenAI DALL-E Explore DALL-E, an OpenAI tool that can generate images, giving you the ability to create unique and engaging visuals to enhance your content and projects. Explore DALL-E and its capabilities Use the OpenAI API to access DALL-E What?s Next: Keep Going! Other ways OpenAI can impact your day to day Explore great places to check for expanded tools and add-ons for Azure OpenAI Where to go for help and support Quick Look at Generative AI and its Business Implications Understanding Generative AI Generative AI in Business Ethical considerations of Generative AI

The Operation and Management of Sales identifies the roles and responsibilities of management and provides a comprehensive framework for future development. This course provides a unique opportunity for you to learn and develop the key skills required to be an excellent sales manager. This course provides excellent career opportunities and facilitates progression in sales focused organisations. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who is this course for? Operation and Management of Sales is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This is a great opportunity for all student from any academic backgrounds to learn more on this subject. Course Content Sales Management Module One - Getting Started 01:00:00 Module Two - Understanding the Talk 01:00:00 Module Three - Getting Prepared to Make the Call 01:00:00 Module Four - Creative Openings 01:00:00 Module Five - Making Your Pitch 01:00:00 Module Six - Handling Objections 01:00:00 Module Seven - Sealing the Deal 00:30:00 Module Eight - Following Up 01:00:00 Module Nine - Setting Goals 01:00:00 Module Ten - Managing Your Data 00:30:00 Module Eleven - Using a Prospect Board 01:00:00 Module Twelve - Wrapping Up 01:00:00 Salesmanship Introduction To Salesmanship 01:00:00 How the Low Pressure Salesman Uses His Product Knowledge to Build Dynamic Demonstrations 00:30:00 How to Use Enthusiasm in Low Pressure Selling 02:00:00 Building Customer Confidence Through Low Pressure 00:30:00 Timing the Low Pressure Sale 02:00:00 Developing the Low Pressure Sales Personality 00:30:00 How to Organize Yourself for Low Pressure Selling 02:00:00 Objection Handling Techniques 01:00:00 Highlight Closers in Low Pressure Selling 00:30:00 How You Can 'Tell It Faster-Sell It Faster' Through Low Pressure 00:30:00 Sales Communication Communication Basics 00:30:00 The Importance Of Self Esteem 00:30:00 Oral Communication Strategies 00:30:00 Written Communication Techniques 00:30:00 The Importance Of Body Language 00:30:00 Public Speaking Tips 00:30:00 How Bad Communication Damages Your Business 00:30:00 Sales Technique Fundamental Sales Techniques 01:00:00 Extensive Sales Techniques 01:30:00 Sales and Marketing Defining Marketing 00:30:00 Recognizing Trends 00:15:00 Doing Market Research 00:00:00 Strategies for Success 00:15:00 Mission Statements 00:15:00 Trade Shows 00:15:00 Developing a Marketing Plan 00:30:00 Increasing Business 00:15:00 Saying No to New Business 00:30:00 Advertising Myths 00:30:00 Networking Tips 00:30:00 Sales Strategies Selling Skills 00:15:00 The Sales Cycle 00:30:00 Framing Success 00:15:00 Setting Goals with SPIRIT! 00:15:00 The Path to Efficiency 00:15:00 Customer Service 00:15:00 Selling More 00:15:00 Selling Price 00:15:00 Activities Operation and Management of Sales - Activities 00:00:00 Recommended Reading Recommended Reading : Operation and Management of Sales 00:00:00 Mock Exam Mock Exam- Operation and Management of Sales 00:20:00 Final Exam Final Exam- Operation and Management of Sales 00:20:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Assessment Assessment - Google Ads Masterclass 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Facebook Marketing with Messenger Chatbots has been designed by industry experts to provide learners with everything they need to enhance their skills and knowledge in their chosen area of study. Enrol on the course today, and learn from the very best the industry has to offer! This best selling Facebook Marketing with Messenger Chatbots has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth course is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Facebook Marketing with Messenger Chatbots is CPD-accredited, so you can be confident you're completing a quality training course which will boost your CV and enhance your career potential. This course is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Facebook Marketing with Messenger Chatbots, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Facebook Marketing with Messenger Chatbots will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Facebook Marketing with Messenger Chatbots to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.

The innovative Facebook Ads Level 3 has been compiled with the assistance and expertise of industry professionals. It has been carefully crafted to meet the business requirements needed for an outstanding contribution to this role and the career path beyond it. By enrolling in this tutorial, a significant advantage can be gained by the student for securing their dream job and building an excellent reputation in this sector.  This popular Facebook Ads Level 3 has been designed to help dedicated individuals train to become the absolute best in this business field. Many other entrepreneurs and talented students have already completed this course, and others like it, empowering them to move onto satisfying and rewarding careers. This unique Facebook Ads Level 3 course is perfectly suited for those dedicated and ambitious individuals who are committed to genuinely becoming the best in the business.  The Facebook Ads Level 3 is recognised and accredited by CPD standards, so all contents are guaranteed to be accurate and reputable, adding valuable competencies and qualifications to a CV, making anyone stand out from other potential candidates or business rivals. For added convenience, the Facebook Ads Level 3 consists of a range of educational modules that allow study sessions to be organised at any time and any place When the final assessment of the Facebook Ads Level 3 has been completed, a certificate of completion is supplied to evidence newly acquired skills and knowledge. This will provide a significant boost for job-seeking or entry into a new and exciting career path. The valuable qualification from the Facebook Ads Level 3 course can help to make all the difference in a dynamic employment sector and can also be validated on our website. We are aware that a student's lifestyles and work ethics may not allow much time for a dedicated study session, so the Facebook Ads Level 3 has been specifically designed to be taken at a personally selected pace, and the hours that are suited to each individual. Full access is immediately available after registration, and this can be achieved via any online device, and at any global location you are sighted at. Our fully-trained tutors are committed to helping you throughout the course, and will instantly respond to any queries that are sent to them via email.

The innovative Facebook Marketing Strategy for Business Level 3 has been compiled with the assistance and expertise of industry professionals. It has been carefully crafted to meet the business requirements needed for an outstanding contribution to this role and the career path beyond it. By enrolling in this tutorial, a significant advantage can be gained by the student for securing their dream job and building an excellent reputation in this sector. This popular Facebook Marketing Strategy for Business Level 3 has been designed to help dedicated individuals train to become the absolute best in this business field. Many other entrepreneurs and talented students have already completed this course, and others like it, empowering them to move onto satisfying and rewarding careers. This unique Facebook Marketing Strategy for Business Level 3 course is perfectly suited for those dedicated and ambitious individuals who are committed to genuinely becoming the best in the business.  The Facebook Marketing Strategy for Business Level 3 is recognised and accredited by CPD standards, so all contents are guaranteed to be accurate and reputable, adding valuable competencies and qualifications to a CV, making anyone stand out from other potential candidates or business rivals. For added convenience, the Facebook Marketing Strategy for Business Level 3 consists of a range of educational modules that allow study sessions to be organised at any time and any place When the final assessment of the Facebook Marketing Strategy for Business Level 3 has been completed, a certificate of completion is supplied to evidence newly acquired skills and knowledge. This will provide a significant boost for job-seeking or entry into a new and exciting career path. The valuable qualification from the Facebook Marketing Strategy for Business Level 3 course can help to make all the difference in a dynamic employment sector and can also be validated on our website. We are aware that a student's lifestyles and work ethics may not allow much time for a dedicated study session, so the Facebook Marketing Strategy for Business Level 3 has been specifically designed to be taken at a personally selected pace, and the hours that are suited to each individual. Full access is immediately available after registration, and this can be achieved via any online device, and at any global location you are sighted at. Our fully-trained tutors are committed to helping you throughout the course, and will instantly respond to any queries that are sent to them via email.

Course Overview Learn how to use Facebook to boost business and generate leads in no time, with this complete Facebook marketing tips masterclass. The Learn Facebook Hacks and Tricks course will equip you with the skills to take your Facebook marketing strategy to the next level. It will teach you how to create a Facebook business Fan Page, advertise on Facebook using best practices, promote your page ads effectively, and promote your lead magnet - all through instructor-led guidance. This course is ideal for aspiring marketing professionals and small to medium size business owners who want to learn how to get the best out of Facebook for driving business online. Learn from the experts and boost your social media marketing knowledge by enrolling in this best-selling course today. This best selling Learn Facebook Hacks and Tricks has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Learn Facebook Hacks and Tricks is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Learn Facebook Hacks and Tricks is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Learn Facebook Hacks and Tricks is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Learn Facebook Hacks and Tricks, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Learn Facebook Hacks and Tricks will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Learn Facebook Hacks and Tricks to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.  Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

24 Hours Left! Don't Let the Winter Deals Slip Away - Enrol Now! There's an old saying: 'Advertising is what you pay for; publicity is what you pray for.' It's time for you to stop praying for publicity and learn the skills needed to build, maintain and manage the reputation of your clients using all forms of media and communication. This Advanced Diploma in Public Relation at QLS Level 7 course is Endorsed by The Quality Licence Scheme Accredited by CPDQS (with 200 CPD points) You will learn everything from the basics of working as a public relations officer to handling PR crises like a pro. Each lesson is structured, and the course is made in a way that answers all your Public Relation related questions. You will get everything you need all in one place. Learning Outcome of this PR : Public Relation course: Grasp the core concepts of public relations Learn about the PR techniques like storytelling, public speaking, body language etc Develop the skills to manage a culturally diverse team Build the expertise for crisis management and handling defamation issues Understand the techniques of perforation evaluation and performance reporting Start your learning journey with this Level 7 Diploma in PR: Public Relation course straight away and take a step forward in securing a better future! The course is entertaining and packed with step-by-step lessons on: Module 01: Introduction Provides an overview of public relations, its importance, and the role it plays in organizational success. Module 02: Concepts Explores fundamental PR concepts, including communication strategies and media relations. Module 03: Management and Organisation of Public Relations Covers the structure, management, and organization of PR departments and agencies. Module 04: Public Relations Tactics and Research Focuses on various PR tactics and the importance of research in developing effective strategies. Module 05: Major Fields of PR Practice Part I Introduces key areas of PR practice, such as media relations and corporate communications. Module 06: Major Fields of PR Practice Part II Continues exploring major PR fields, including crisis management and community relations. Module 07: Social Media and PR Examines the role of social media in PR and strategies for effective online engagement. Module 08: Public Speaking Teaches essential public speaking skills for delivering impactful and persuasive messages. Module 09: Power of Storytelling Explores the importance of storytelling in PR to create compelling and relatable narratives. Module 10: Becoming an Influencer Focuses on building personal influence and leveraging it for PR success. Module 11: Importance of Body Language Covers how body language can impact communication and perception in PR. Module 12: Implementing CSR Discusses the role of corporate social responsibility (CSR) in PR and its implementation. Module 13: Performance Evaluation and Performance Reporting Explains methods for evaluating PR performance and reporting results to stakeholders. Module 14: Introduction to Cross-Cultural Awareness Introduces the basics of cross-cultural awareness and its importance in global PR. Module 15: Cross-Cultural Communication Teaches effective communication strategies for engaging with diverse cultural groups. Module 16: Corporate Cross-Cultural Awareness Focuses on building cross-cultural awareness within corporate settings for better PR practices. Module 17: Cultural Values Explores different cultural values and how they influence communication and PR strategies. Module 18: Working with and Managing a Culturally Diverse Team Covers best practices for managing and collaborating with culturally diverse teams. Module 19: Defamation Explains the legal aspects of defamation and how to manage and prevent reputational damage. Module 20: Crisis Management Teaches strategies for managing PR crises and maintaining organizational reputation. Module 21: Media Regulatory Bodies Provides an overview of media regulatory bodies and their impact on PR practices. Module 22: Ethics & Professionalism in Public Relations Discusses ethical considerations and professional standards in the PR industry. Module 23: Decision-Making with Critical Thinking Enhances decision-making skills using critical thinking techniques for effective PR strategies. Assessment Process You have to complete the assignment questions given at the end of the course and score a minimum of 60% to pass each exam. After passing the Advanced Diploma in Public Relation at QLS Level 7 exam, you will be able to request a certificate at an additional cost that has been endorsed by the Quality Licence Scheme. CPD 200 CPD hours / points Accredited by CPD Quality Standards Module 01 - Introduction 12:45 1: Introduction to Public Relations Preview 12:45 Module 02 - Concepts 14:29 2: Concepts of Public Relations 14:29 Module 03- Management and Organisation of Public Relations 10:21 3: Management and Organisation of Public Relations 10:21 Module 04 - Public Relations Tactics and Research 16:35 4: Public Relations Tactics and Research 16:35 Module 05 - Major Fields of PR Practice Part I 14:09 5: Major Fields of Public Relations Practice Part I 14:09 Module 06 - Major Fields of PR Practice Part II 14:25 6: Major Fields of Public Relations Practice Part II 14:25 Module 07: Social Media and PR 13:22 7: Social Media and PR 13:22 Module 08: Public Speaking 12:35 8: Public Speaking 12:35 Module 09: Power of Storytelling 21:27 9: Power of Storytelling 21:27 Module 10: Becoming an Influencer 14:16 10: Becoming an Influencer 14:16 Module 11: Importance of Body Language 10:49 11: Importance of Body Language 10:49 Module 12: Implementing CSR 11:37 12: Implementing CSR 11:37 Module 13: Performance Evaluation and Performance Reporting 09:29 13: Performance Evaluation and Performance Reporting 09:29 Module 14: Introduction to Cross-Cultural Awareness 06:51 14: Introduction to Cross-Cultural Awareness 06:51 Module 15: Cross-Cultural Communication 07:24 15: Cross-Cultural Communication 07:24 Module 16: Corporate Cross-Cultural Awareness 07:09 16: Corporate Cross-Cultural Awareness 07:09 Module 17: Cultural Values 06:42 17: Cultural Values 06:42 Module 18: Working with and Managing a Culturally Diverse Team 06:59 18: Working with and Managing a Culturally Diverse Team 06:59 Module 19: Defamation 10:57 19: Defamation 10:57 Module 20: Crisis Management 19:14 20: Crisis Management 19:14 Module 21: Media Regulatory Bodies 19:12 21: Media Regulatory Bodies 19:12 Module 22: Ethics & Professionalism in Public Relations 09:02 22: Ethics & Professionalism in Public Relations 09:02 Module 23: Decision Making with Critical Thinking 14:28 23: Decision Making with Critical Thinking 14:28 Assessment 03:00 24: ASSIGNMENT ON - ADVANCED DIPLOMA IN PUBLIC RELATION AT QLS LEVEL 7 03:00 Order Your Certificate 02:00 25: Order Your CPD Certificate 01:00 26: Order Your QLS Endorsed Certificate 01:00 Who is this course for? This PR : Public Relation course is designed for Anyone with an interest in public relations Individuals who wish to elevate their resume with a valuable skill set Job seekers aspiring to secure a career in the relevant industry Exciting professionals who wish to polish their PR skills Requirements You will not need any prior background or expertise to enrol in this course. Career path Content Creation. Media Relations. Social Media Community. Community Relations. Financial Communications. Spokesperson. Reputation Management. Crisis Management. The average salary for Public Relations jobs is £22,000 to £50,000 per year in the United Kingdom. Certificates Cademy certificate of completion Digital certificate - Included Will be downloadable when all lectures have been completed Certificate of completion Digital certificate - £10 Public RelationAdvanced Diploma in Public Relation at QLS Level 7 Hard copy certificate - £139 Show off Your New Skills with a Certificate of Completion After completing the Advanced Diploma in Public Relation at QLS Level 7, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 89 GBP inside the UK 99 GBP (including postal fees) for international delivery

Land Your Dream Job! Get Personalised Career Support & Expert Tips, Craft Your CV, Explore Top Jobs & Ace Interviews!