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Highlights of the Course Course Type: Online Learning Duration: 11 Hours 11 Minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about retail analytics and management Understand the core competencies and principles of retail analytics and management Explore the various areas of retail analytics and management Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert retail manager Retail Analytics In Microsoft Excel Course Master the skills you need to propel your career forward in Microsoft excel. 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Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Course Introduction Introduction 00:03:00 Part 1: Forecasting Basics of Forecasting 00:05:00 Creating Linear Model with Trendlines 00:08:00 1.1 Getting Data Ready For Regression Model Gathering Business Knowledge 00:03:00 Data Exploration 00:03:00 The Data and the Data Dictionary 00:07:00 Univariate analysis and EDD 00:03:00 Discriptive Data Analytics in Excel 00:10:00 Outlier Treatment 00:04:00 Identifying and Treating Outliers in Excel 00:04:00 Missing Value Imputation 00:03:00 Identifying and Treating missing values in Excel 00:04:00 Variable Transformation in Excel 00:03:00 Dummy variable creation: Handling qualitative data 00:04:00 Dummy Variable Creation in Excel 00:07:00 Correlation Analysis 00:09:00 Creating Correlation Matrix in Excel 00:08:00 1.2 Forecasting Using Regression Model The Problem Statement 00:01:00 Basic Equations and Ordinary Least Squares (OLS) method 00:08:00 Assessing accuracy of predicted coefficients 00:14:00 Assessing Model Accuracy: RSE and R squared 00:07:00 Creating Simple Linear Regression model 00:02:00 Multiple Linear Regression 00:05:00 The F - statistic 00:08:00 Interpreting results of Categorical variables 00:05:00 Creating Multiple Linear Regression model 00:07:00 1.3 Handling Special Events Like Holiday Sales Forecasting in presence of special events 00:02:00 Excel: Running Linear Regression using Solver 00:08:00 Excel: Including the impact of Special Events 00:22:00 1.4 Identifying Seasonality & Trend for Forecasting Models to identify Trend & Seasonality 00:06:00 Excel: Additive model to identify Trend & Seasonality 00:09:00 Excel: Multiplicative model to identify Trend & Seasonality 00:06:00 Market Basket Analysis Market Basket and Lift - Introduction 00:08:00 Named Ranges - Excel 00:10:00 Indirect Function - Excel 00:05:00 2-way lift calculation in Excel 00:11:00 2-way lift calculation - Dynamic 00:07:00 2-way lift data table creation 00:07:00 3-way lift calculation 00:19:00 Store Layout optimization using Lift values 00:15:00 RFM (Recency, Frequency, Monetary) Analysis RFM (recency, frequency, monetary) Analysis 00:08:00 RFM Analysis in Excel- Part 1 00:16:00 RFM Analysis in Excel- Part 2 00:12:00 Part 2: Pricing Part 2: Pricing Steps of setting a Pricing policy 00:03:00 Different Pricing Objectives 00:07:00 2.1 Estimating Demand Estimating Demand 00:07:00 Forms of Demand Curve 00:02:00 Excel: Estimating Linear Demand Curve 00:08:00 Excel: Estimating Power Demand curve with Elasticity 00:05:00 Excel: Estimating Power Demand Curve with points 00:03:00 Subjective Demand curve 00:01:00 Excel: Estimating Subjective Demand Curve 00:02:00 2.3 Evaluating Pricing Strategies Price Bundling 00:07:00 Types of Bundling 00:08:00 The Bundling Problem 00:04:00 Excel: Solving Bundling problem Part 1 00:14:00 Excel: Solving Bundling problem Part 2 00:08:00 Non-Linear Pricing Strategies 00:03:00 Excel: Solving Bundling problem (Price Reversal) 00:08:00 3.1 Lifetime Customer Value Lifetime Customer Value - Key concepts 00:09:00 Lifetime Customer Value - Excel model 00:11:00 3.2 Variations And Sensitivity Analysis Sensitivity Analysis in Excel 00:07:00 Variations in finding customer value 00:07:00 Appendix 1: Excel Crash Course Basics 00:08:00 Worksheet Basics 00:16:00 Entering values and Formulas 00:07:00 Data Handling Basics - Cut, Copy and Paste 00:14:00 Saving and Printing - Basics 00:09:00 Basic Formula Operations 00:13:00 Mathematical Formulas 00:19:00 Textual Formulas 00:17:00 Logical Formulas 00:11:00 Date-Time Formulas 00:07:00 Lookup Formulas ( V Lookup, Hlookup, Index-Match ) 00:08:00 Data Tools 00:19:00 Formatting data and tables 00:18:00 Pivot Tables 00:08:00 Advance Excel- Solver, Data tables 00:15:00 Assessment Assessment - Retail Analytics In Microsoft Excel 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
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