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Event Overview In this dynamic and insightful talk, discover practical strategies to elevate your sales and marketing results without increasing your budget. Delving into cost-effective approaches, we’ll explore innovative ways to enhance customer engagement, optimize digital platforms, and leverage existing resources for maximum impact. Uncover the secrets of persuasive communication and customer-centric marketing that can significantly boost your conversion rates. From using the power of social media to refining your email marketing campaigns, this talk will provide actionable steps to maximize your outreach. Learn to create compelling content that resonates with your target audience and establish a strong online presence without breaking the bank. By the end, you’ll be equipped with valuable insights and strategies to revolutionize your sales and marketing approach, achieving remarkable results without incurring additional expenses. Speaker Bio HELLO EVERYONE, MY NAME IS STEVE MILLS. For the past 28 years I’ve been helping businesses like yours make more money. I help start-up businesses to get to that elusive six figures and established businesses to grow from £200k to £500k, or £500k to £1million+. I have written 4 books on marketing. I learned my trade by learning from the best in the world and I know I can help your business to become a great business. I am also a trainer and speaker and have spoken all over the world including Singapore, Dubai, Abu Dhabi, Saudi Arabia, Australia, USA, Switzerland, Germany, Vietnam, as well as Basingstoke and the Isle of Wight!! When & Where Join me Steve Mills at the Basingstoke Business Expo taking place on Thursday 22 February 2024 at The Apollo Hotel between 11:20 am – 11:40 am in the seminar room. The expo is completely free to attend and you can simply turn up for this session. Register for FREE ticketsView Full Event Details To book your free entrance to the exhibition simply click here – https://www.b2bexpos.co.uk/event/basingstoke-expo-february-2024 Event CostFree Start TimeFebruary 22, 2024 @ 11:20 am End TimeFebruary 22, 2024 @ 11:40 am WebsiteView Organiser Website Phone07977 074 497 Emailsteve@results-mastery.com OrganizerSteve Mills

At MCL Height Safety we provide training for stunt performers and actors to stay safe in their work and have a knowledge of best practice.

The Night Rating can be added to a PPL or LAPL, once completed, the rating permits you to fly at night under certain conditions. Once started, the rating must be completed in 6 months, from the start date. Take to the night skies and enjoy a total different and unique flying experience. Our night flying training will lead to an additional rating for your PPL or LAPL pilot licence allowing you to fly at night. We would love to join you on your new challenge as a qualified pilot. Whether you want a new experience, challenge or just want to enhance your existing skills, Aerohire have the aircraft and experienced team to support you.

NR Medical Training offers the Qualsafe First Response Emergency Care (FREC 3) Level 3 RQF, a nationally accredited qualification ideal for anyone aspiring to be a first responder. This course is tailored for a wide range of professionals, including police officers, firefighters, and event medical staff, as well as roles like Emergency/Community First Responders, Door Supervisors, and Security Guards.

The Level 4 Award in Immediate Life Support (RQF) is ideal for a wide range of healthcare professionals. This includes doctors, dental professionals, medical students, nurses, midwives, and physiotherapists who need an ILS qualification for their registration with regulatory bodies like the GMC, GDC, NMC, and HCPC. It's also perfect for those looking to advance in their careers or needing an ILS certification for new job opportunities.

The BSc (Hons) Business degree, offered in collaboration with Plymouth Marjon University by Results Consortium, is meticulously crafted to equip students for the dynamic business landscape. The curriculum delves into the operations of SME businesses, unraveling the keys to their success and imparting valuable insights for effective work within such enterprises or even entrepreneurship. The program, conducted in London and Northampton, ensures a comprehensive exploration of various business dimensions, covering management strategies, business structures, marketing, supply chain and operations management, and finance. Real-world examples and case studies drawn from a spectrum of business entities, from startups to multinational corporations, enrich the learning experience, providing a profound understanding of diverse methodologies in business management. Additionally, the placement opportunities in SME businesses during the second and third years enable students to gain hands-on practical experience, enhancing their employability. 

Beautiful, luxurious, and heartfelt. Temari are cherished gifts, symbolizing friendship and loyalty.

Join us for a resin adventure and explore the fantastical world of using epoxy resin and eco pour resin to make and create!

As technology continues to develop and increasingly interact with our daily lives, so must our sales techniques to ensure we're leveraging advances in how people do business to our advantage. It is essential for all salespeople to understand how to navigate the various tools at our disposal and grow their skills and confidence to put them into action in order to build a solid business pipeline. We have developed this programme to be practical, fun and interactive, whilst ensuring that participants will learn how to utilise new technology to their advantage, self-generate new business leads and opportunities, gain additional business and referrals from existing contacts, and save time and effort using proven business development skills. This course will help participants: Understand the 'organized persistence' model of sales prospecting Develop skills in using video, online and social media to generate interest Understand how to write effective sales and outreach emails and using online tools Develop techniques for effectively managing telephone appointments Learn ways to use LinkedIn for connecting with customers and prospects Develop networking skills and learn how to source and develop referrals and professional introductions 1 Key principles of smart sales prospecting Set your sales prospecting goals and objectives Elevator pitch, core messages and your value proposition Targeting and segmenting your market 'Organised persistence' using your CRM effectively 2 Setting appointments by telephone - planning and preparation Why calling still works and the best times to call Creating a call prompt sheet: Opening a call and taking control Giving a reason to meet Key questions to ask Overcoming the cold calling blues 3 Setting appointments by telephone - advanced skills Giving a reason to meet and 'selling the appointment' Key questions to ask that will create interest and motivation to meet Voice tone, power words, phrasing, pausing, responding Getting past gatekeepers and getting through 4 Using LinkedIn for research and follow-up Why LinkedIn matters and how to use it Finding new contacts, connecting and Inmailing Short-cuts and advanced skills 5 Email strategies that work Using AIDA and other templates for sales emails Using personalized video emails to create interest Vertical targeting emails, with examples Building awareness with an email chain

The need for key staff to have commercial skills is paramount, as the public sector is increasingly opened up as a commercial market, in which organisations compete against each other and the private sector for contracts. Generating additional income and being commercially aware is vital for this to be a success, and is what many public sector organisations are looking to do. This programme will help you: See commercial awareness as not just another skill-set, but as a different mind-set Use a variety of tried-and-tested commercial, analytical decision-making techniques and tools Define your commercial objectives Develop a strategic focus Start looking at service clients as market segments Analyse, in a competitive context, your service offering Plan a commercial strategy, prepare for its implementation and see it through to execution 1 What is commercial thinking? Understand what it means to be a commercial thinker Identifying commercial opportunities often involves not only a different skill set but also a different mindset; looking at the services that you provide 2 Defining strategic commercial objectives Defining your key commercial objectives Prioritising your strategic objectives Two key strategic planning tools:Resource and Competency MatrixPESTLE How to apply these tools to your particular situation 3 Developing a strategic focus Decision-making on how to compete in the markets identified by your strategic objectives requires a strategic focus Developing strategic focus A tool for helping you to make those decisions: using the Ansoff Matrix 4 Defining customer targets How to think more commercially by understanding who all your customers are and how they differ from each other how to apply the principles to your areas to identify the type of customers you have and their key characteristics - Customer segmentation Who are your customers? How do their needs vary? - Scenarios 5 The competitive market place Understanding the competitive forces at play Different types of competition Analysing your competitive environment using Porter's 5 Forces model 6 Meeting stakeholder expectations Two simple models to help you identify the key stakeholders who could influence your commercial environment How to use your stakeholders to help you achieve your commercial objectives 7 Implementation - systems, structures and processes Effective commercial activity involves working with others to implement ideas and strategies What do you need to have in place before you implement your commercial strategy? How to health-check your organisation prior to implementation using the McKinsey 7S framework 8 Implementation - people and culture A good commercial strategy only works if the people involved buy in to the ideas and if the culture of the organisation is conducive to the effective implementation How the latest thinking in behavioural economics can help you develop your culture and people to work commercially 9 Tools and checklists Be more commercial within your sphere of influence using a commercial checklist to help you Using the checklist as a benchmark against the most commercially aware organisations Using the checklist as a health check - both corporately and individually