220 ACCA courses delivered Online

The course is designed to explore the possible ways in which strategic decisions affect the financial standing of an organization. After the successful completion of this lecture, you will be able to understand the following: Defining Business Strategy. Understanding the Vocabulary of Strategy. Understanding Strategic Decisions, their types, and key features. Understanding the concept of Strategic Decision Making and process. Financial Goals and Strategic Consequences. Understanding Financial Consequences of Making Strategic Decisions. Decision Making Impacts An Organization: Case Study. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding the Role of Strategic Decisions and their Financial Impact Self-paced pre-recorded learning content on this topic. Quiz: Understanding The Role Of Strategic Decisions And Their Financial Impact Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Learning and Development Manager Strategy Manager Change Manager Organizational Behaviour Specialist Finance Manager Team Lead Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

🚀 Elevate Your Business Acumen with 'Strategic Problem Recognition and Resolution in Business' Online Course! 🚀   Are you ready to propel your career to new heights and become a strategic problem-solving master in the world of business? Look no further! Introducing our groundbreaking online course: 'Strategic Problem Recognition and Resolution in Business.'   🌐 Unlock the Secrets to Business Success 🌐   In today's dynamic business landscape, the ability to identify and resolve challenges strategically is the key to staying ahead. This comprehensive course is meticulously designed to equip you with the skills and knowledge needed to navigate complex business issues with finesse.   💡 What You'll Gain from This Course 💡   🎯 Strategic Problem Recognition: Learn to identify potential issues before they escalate, saving time and resources.   🔍 Analytical Skills: Develop a keen analytical mindset to dissect problems, analyze root causes, and make informed decisions.   🤝 Collaborative Problem-Solving: Master the art of collaborative problem-solving, fostering a culture of innovation and teamwork within your organization.   🔧 Effective Resolution Techniques: Acquire a toolbox of proven techniques for resolving business problems efficiently and effectively.   🌐 Global Perspective: Gain insights into strategic problem-solving on a global scale, preparing you for challenges in the interconnected world of business.   🚀 Career Advancement: Stand out as a problem-solving expert, opening doors to new career opportunities and advancement within your current role.   📚 Course Highlights 📚   ✅ Engaging Modules: Dive into interactive modules that combine theory with real-world case studies, ensuring practical application of concepts. ✅ Expert Instruction: Learn from industry experts with a wealth of experience in strategic problem resolution. ✅ Flexible Learning: Access the course at your own pace, fitting it seamlessly into your busy schedule. ✅ Supportive Community: Join a thriving community of like-minded professionals, fostering networking and collaborative learning. ✅ Certification: Receive a prestigious certification upon course completion, validating your expertise in strategic problem-solving.   🌟 Enroll Today and Transform Your Career! 🌟   Don't let business challenges hold you back. Take control of your professional destiny by enrolling in the 'Strategic Problem Recognition and Resolution in Business' online course today!   🔥 Limited Time Offer: Early Bird Discount Available! 🔥   Invest in your success and conquer business challenges strategically. Click 'Enroll Now' and embark on a transformative journey towards becoming a master problem solver in the world of business! 🚀✨ Course Curriculum Module 1- Introduction Find a Great Problem to Solve 02:32 Module 2- What are Problem and Solution Statements Problem Statements 02:24 Solution Statements 02:58 Module 3- Create Your Problem Statement Does Your Business Solve a Problem 04:30 Elements of a Problem Statement 02:32 Testing Your Problem Statement 02:11 Module 4- Create Your Solution Statement Elements of a Solution Statement 03:24 Common Mistakes 02:00 Ubeam Case Study Problem and Solution Statements 07:46 Essential Ingredients of Problem and Solution Statements 01:11 Module 5- Workshop Workshop - Problem and Solution Statement in Action 03:51

Description: The definition of an organisation's worth has vastly expanded to include things such as reputation, employee knowledge and training initiatives. The balanced scorecard is a new tool created to help execute balanced strategic missions through performance management. This new concept can be learnt about from this Strategic Business Management Plan: Balanced Scorecard course. This course will help you understand balanced scorecard, its benefits and how to avoid pitfalls. It will also teach you to determine if its right for you, identify key elements, strategy map, tactical action plan and much more. So get this course now to learn all of these and improve your organisation. Learning Outcomes: Provide a definition of the balanced scorecard and its benefits Narrate common balanced scorecard pitfalls and how to escape them Fix whether the balanced scorecard is appropriate for your organization Relate the major contents of the balanced scorecard system Identify a strategy map, tactical action plan, and balanced scorecard Produce a vision statement for the balanced scorecard Realise what corporate values, mission statements, and vision statements are and how they link the balanced scorecard Understand what processes support the balanced scorecard Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Strategic Business Management Plan: Balanced Scorecard is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Strategic Business Management Plan: Balanced Scorecard is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Modules Course Overview (Strategic Business Management Plan: Balanced Scorecard) 00:15:00 Understanding the Balanced Scorecard 00:30:00 Overview of the Balanced Scorecard Process 00:30:00 Creating a Project Vision Statement 00:30:00 Understanding Organizational Mission, Vision, and Values 00:30:00 Plans and Processes to Build 00:30:00 Building Balanced Scorecard Teams 00:30:00 Mock Exam Mock Exam- Strategic Business Management Plan: Balanced Scorecard 00:20:00 Final Exam Final Exam- Strategic Business Management Plan: Balanced Scorecard 00:20:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Yes, you can do it. Take the 7-day challenge. Alternatively, consider hypnotherapy. Evidence shows hypnosis is far and away the most effective technique of all for stopping smoking and quitting for good - as summarised in New Scientistin 2010 (Lynn, Green, Accardi, & Cleere). Especially when it is carried out with an element of counselling. That is the therapy part of the word hypnotherapy, and why Richard talks about hypnotherapy for stopping smoking and not just hypnosis to quit. Take away a seven-step guide to quitting and, more importantly, the commitment to quit. During the session you will have the opportunity to: Explore why we find it difficult to quit Learn the seven key steps that can help you quit on your own Discover why some people prefer hypnotherapy

In the realm of strategic business, the art of formulating and implementing effective strategies is akin to navigating uncharted territories. strategic business course in Strategy Formulation and Implementation presents an opportunity to unravel the complexities of strategic management, equipping participants with the tools and knowledge to thrive in this dynamic industry. Learning Outcomes: Gain a comprehensive understanding of strategic management principles and their application in the business context. Explore the significance of corporate governance in shaping strategic decision-making processes. Master the techniques of industry analysis to identify opportunities and threats in the competitive landscape. Acquire skills in strategy formulation, enabling the development of effective and sustainable business strategies. Learn the intricacies of strategy implementation and the critical factors necessary for successful execution. Understand the importance of evaluation, control, and continuous improvement in strategic management. The Strategy Formulation and Implementation course is designed to equip individuals with the knowledge and skills necessary to excel in the field of strategic business. Through a comprehensive curriculum, participants will delve into the foundations of strategic management, exploring concepts such as corporate governance, industry analysis, and strategy formulation. They will gain insights into the process of creating robust business strategies that align with organisational goals and leverage market opportunities. Moreover, the course delves into the intricacies of strategy implementation, emphasising the importance of effective execution and monitoring to achieve desired outcomes. Participants will also learn about evaluation and control mechanisms to assess the success of implemented strategies and make necessary adjustments for continuous improvement. Additionally, the course explores the role of building a strong brand and fostering customer relationships in strategic business success. With a focus on social responsibility and ethics, participants will develop a holistic understanding of the broader implications of strategic management in today's business landscape. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring managers and leaders seeking to enhance their strategic thinking and decision-making skills. Professionals in business development, strategic planning, or project management roles. Entrepreneurs and business owners aiming to develop and implement effective strategies for growth and sustainability. Individuals transitioning into strategic management roles or seeking career advancement opportunities in this field. Consultants and advisors specialising in strategic business planning and execution. Career path Strategy Analyst: £30,000 - £45,000 per annum Business Development Manager: £35,000 - £60,000 per annum Strategic Planning Manager: £45,000 - £75,000 per annum Chief Strategy Officer: £80,000 - £150,000 per annum Management Consultant (Strategic Focus): £40,000 - £80,000 per annum Director of Strategy and Innovation: £90,000 - £200,000 per annum

In today's competitive business landscape, the art of guiding an organisation toward triumph rests on superior leadership skills and strategic vision. Dive deep into the world of 'Strategic Direction And Leadership: Navigating Business Success'. From the basic introduction of leadership, journey through various leadership theories and styles, explore the significance of emotional intelligence, and grasp the essential tools for conflict management and negotiation. Discover the importance of collaborative work, learn to motivate your team effectively, and master talent and succession planning. Finally, gear up for a future-ready enterprise with modules on innovation and entrepreneurship. Don't just lead - lead with purpose, direction, and innovation. Learning Outcomes Understand the foundational principles of strategic direction and leadership. Analyse various leadership theories and determine the most appropriate style for different situations. Develop emotional intelligence to enhance decision-making and interpersonal relationships. Master techniques for conflict resolution, talent management, and effective negotiation. Recognise the importance of innovation and entrepreneurship in strategic leadership. Why buy this Strategic Direction And Leadership: Navigating Business Success course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Strategic Direction And Leadership: Navigating Business Success there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Strategic Direction And Leadership: Navigating Business Success course for? Individuals aspiring to ascend to leadership roles. Current leaders keen on refining their strategic and managerial abilities. Entrepreneurs aiming to foster innovation within their ventures. HR professionals keen on succession planning and talent management. Anyone passionate about understanding and implementing strategic direction in an organisation. Prerequisites This Strategic Direction And Leadership: Navigating Business Success does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Strategic Direction And Leadership: Navigating Business Success was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Strategic Manager: £60,000 - £85,000 Annually Chief Executive Officer (CEO): £70,000 - £150,000+ Annually Leadership Development Consultant: £45,000 - £70,000 Annually Talent Management Specialist: £40,000 - £60,000 Annually Organisational Development Specialist: £50,000 - £75,000 Annually Conflict Resolution Manager: £40,000 - £65,000 Annually Course Curriculum Module 01: Introduction to Strategic Direction and Leadership Introduction to Strategic Direction and Leadership 00:16:00 Module 02: Different Leadership Theories and Styles Different Leadership Theories and Styles 00:13:00 Module 03: Leadership Skills and Competencies Leadership Skills and Competencies 00:16:00 Module 04: Leadership and Emotional Intelligence Leadership and Emotional Intelligence 00:18:00 Module 05: Collaborative Work A Leader's Role Collaborative Work A Leader's Role 00:20:00 Module 06: Motivating Employees Motivating Employees 00:15:00 Module 07: Talent Management Talent Management 00:21:00 Module 08: Leadership and Succession Planning Leadership and Succession Planning 00:15:00 Module 09: Conflict Management Techniques Conflict Management Techniques 00:07:00 Module 10: Fundamentals of Negotiation Process Fundamentals of Negotiation Process 00:10:00 Module 11: Strategic Innovation and Entrepreneurship Strategic Innovation and Entrepreneurship 00:11:00

*** A Better Pathway for Rapid Growth! Limited Time Opportunity; Hurry Up! *** Ignite your dynamic career and strengthen your deep insight knowledge by signing up for Strategic Account Management. This course is the ideal approach for you to obtain a thorough understanding and knowledge of the subject. We are concerned about the progression of your career. Therefore, after conducting extensive studies and consulting with experienced personnel, we formulated this outstanding course to improve your pertinent skills. In this easy-to-digest Strategic Account Management course, you will get exclusive training, which will enable you to stand out in this competitive market. However, the Strategic Account Management course covers all of the recent materials in order to keep you up to date with the job market and make you a good fit for your career. This top-notch course curriculum comprises basic to advanced levels of modules that will increase your skillsets. After completing this Programme, you will attain the productivity to succeed in your organisation. So, if you are eager to see yourself in a gratifying Strategic Account Management career, then enrol in our course today! What will make you stand out? On completion of this Strategic Account Management online course, you will gain: CPD Certified Course After successfully completing the Course, you will receive a FREE PDF Certificate as evidence of your newly acquired abilities. Lifetime access to the whole collection of Strategic Account Management learning materials. The course online test with immediate results Enroling in the Course has no additional costs. You can study and complete the course at your own pace. Study for the course using any internet-connected device, such as a computer, tablet, or mobile device. The substantial Strategic Account Management is designed to help you demonstrate the preliminary to in-depth level of learning regarding this topic. Moreover, you will be provided with the most knowledgeable and informative modules for your lifetime by enroling in this course just once. Furthermore, as you proceed through the modules of this course, you will discover the fundamentals of Strategic Account Management and explore the key topics such as: Strategic Account Management Module 01: Introduction to Key Account Management Module 02: Purpose of Key Account Management Module 03: Understanding Key Accounts Module 04: Elements of Key Account Management Module 05: What Makes a Good Key Account Manager Module 06: Building and Delivering Value to Key Accounts Module 07: Key Account Planning Module 08: Business Customer Marketing and Development Module 09: Developing Key Relationships Module 10: The Importance of Record Keeping for Key Account Management Module 11: Internal KAM Aspects Module 12: The Value Proposition Therefore, reinforce your knowledge and furnish your skills by enroling in our Strategic Account Management course. Take one step closer to achieving your goal. Show off your new skills with a certificate of completion When you have finished all of the Strategic Account Management course lectures, a digital certificate will be available for download. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Is This Strategic Account Management Course the Right Option for You? This Strategic Account Management course is recommended for anyone who is interested in learning more about this topic. You'll learn the fundamental ideas and gain a comprehensive understanding of the topic by taking this course. This Strategic Account Management course is open to everybody. You can access the course materials from any location in the world and there are no requirements for enrolment. You should enrol in this Strategic Account Management course if you: Aspire to understand Strategic Account Management better. Already working on it and eager to learn more. Is a student pursuing a relevant field of study? Trying to get a job in Strategic Account Management-related fields. Requirements Without any formal requirements, you can delightfully enrol in this Strategic Account Management course. Just get a device with internet connectivity and you are ready to start your learning journey. Thus, complete this Strategic Account Management course at your own pace. Career path The aim of this exclusive Strategic Account Management course is to help you toward your dream career. So, complete this Strategic Account Management course and enhance your skills to explore opportunities in relevant areas.

Duration 2 Days 12 CPD hours This course is intended for Executives, Project Managers, Business Analysts, Business and IT stakeholders working with business analysts Overview Learn about the components of Strategic Business Analysis. Understand the importance of defining the business need correctly and pursuing a thorough analysis of the internal and external environments of the enterprise before choosing the solution. Shortcutting the pre-analysis work discussed in this course often results in delivering solutions that are misaligned to the enterprise strategy and to the expectations and needs of the business. Learn how to avoid the pitfall of jumping to a solution prior to a solid understanding of the opportunity or problem needing to be addressed. This course is aimed for experienced practitioners who desire a clear understanding of Strategic Business Analysis, who would like to understand what comprises this work, and the objectives for performing it. Foundational Concepts Components of business analysis Business analysis competencies IIBA/PMI and the goals of a professional association Purpose for having a BA standard Exercise: Review the case study Introduction to Strategy Analysis Definition and purpose of Strategy Analysis The timing of Strategy Analysis Identifying stakeholders and the business need Discussions: Strategy analysis in your organization, When business needs are not clearly defined, and Strategy Analysis and the business analyst Exercises: Describe Strategy Analysis, Identify Roles/Responsibilities, and Identify the business need Analyze the Current State environment The importance of analyzing Current State Understanding Business Architecture Techniques for analyzing Current State Define the Future State Future State description Assessing impacts to business architecture Determining Solution Scope Discussions: Managing expectations with stakeholders, Capturing current capabilities, and How to approach acquiring capabilities Assess Risks Identifying risks Risk Tolerance/Categories/risk responses The concept of positive risk Techniques for identifying risks Discussions: Who is responsible for identifying risks? Who captures positive risks today? Exercise: Identify Risks Define the Change Strategy Defining change strategy Components of change strategy Solution scope, enterprise readiness and change Techniques for defining a change strategy Developing a Business Case The purpose of a business case Business case components Building a convincing business case Determining the Recommended Solution Packaging the business case Reviewing the business case with stakeholders Discussions: Evaluating project proposals and anticipating questions for the business case review Exercise: Create a business case Additional Resources Helpful links for obtaining additional business analysis information Additional course details: Nexus Humans BA02 - Strategic Business Analysis training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the BA02 - Strategic Business Analysis course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: Discover opportunities - through a deeper understanding of the customer's business Develop partnership - through a better 'value proposition' for the customer Increase repeat business - based on higher customer satisfaction Improve synergy - by getting everyone to 'sing from the same hymn sheet' Develop a collaborative account plan - validated by the customer and their own management Secure resources - management will align resources to execute soundly based account plans Win an increased share of 'customer wallet' - through systematic account development 1 The six principles of strategic account development Introduction to the PROFIT account development model:- Performance- Relationships- Objectives and goals- Feedback- Integration- Teamwork Practical account development strategies: overview and case studies 2 Performance Use practical tools to help you manage and measure account performance and success Design and build a monthly account dashboard for all sizes of account Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 Relationships How to build and manage key relationships within an account Qualifying and managing key influencers accurately Producing a 'relationship matrix' for each account quickly and easily Approaching and developing new contacts strategically Tools and techniques for successful tracking of contacts and call-backs Developing a coach or advocate in every customer organisation pro-actively 4 Objectives and goals Where are you now? - how to establish your competitive position within an account Know how to set, monitor and track key objectives for accounts over the short, medium and long term Selling against the competition - developing both long- and short-term sales strategies 5 Feedback - building loyal and satisfied customers The correct way to manage customer expectations and create listening loops within an account How to monitor and track your customer's perception and satisfaction with your organisation Building a personalised satisfaction matrix for each account Customer review meetings - best practice in building loyalty by regular joint planning events Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 Integration How to integrate your products or solutions with the customer's business needs and processes Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor Developing a loyalty strategy for key accounts or groups of smaller accounts Getting your message and strategy across to C-level contacts 7 Teamwork Working with others to achieve your account goals Gaining internal commitment from your organisation Managing and working with a virtual team Creating cross-departmental communication loops 8 Putting it all together Personal account reviews Personal learning summary and action plans

The Sales Accelerator programme is a fresh approach to improving business development productivity. It focuses on identifying and using a series of business productivity metrics in order to build a clear action plan for improving sales results - typically within 90 days. The metrics are grouped under three headings: The basic principle is that a small improvement in each area can lead to a significant increase in sales results and productivity. And the object of the programme is to show how best to achieve that. The programme therefore looks at each of these three areas in turn, spending a day on each. Suitable for any and all businesses and all levels of experience and expertise, this is a remarkably practical and hands-on programme. During the workshop, participants discuss, review and apply many proven sales and marketing techniques and personal selling ideas. The goal is to generate and commit to changes and actions that can lead to a 10-30% increase in the next three to six months. There's also a consultancy option, rather than the workshop-based programme. See below for details. Day one - Activity Key objective This first module introduces the Sales Accelerator model. The goal here is to show participants how to increase their pro-active activity levels by around 10%. It covers all aspects of creating new business opportunities, from existing customers and non-customers alike, and is linked to personal activity improvement goals. Main elements Improve the productivity, accuracy and effectiveness of your business approach by using new and unique models and techniques. Different methods of creating and generating new business opportunities in the short, medium and long term. This includes sourcing new business, up-selling, cross-selling, warm calling and gaining referrals. Using organised persistence to track and build new customer revenue. Managing your sales time effectively. Key learning points Sales productivity - understand the dynamics of increasing the combination of activity levels, deal value and conversion rate of proposals/quotations to orders and implement an improvement plan. Sales goal setting: setting business development objectives for quantity and quality - plus tips and tricks of top performers. Maintain a peak activity level, on a consistent basis using 'organised persistence' and structured business development tracking methodology. How to prioritise opportunities and manage your time when sourcing new business. Identify potential new customers - and particularly the decision-makers and influencers - with greater accuracy. Make outbound business or appointment calls with improved confidence, control and results. Day two - Value Key objective To be able to better anticipate, identify, create, and develop business opportunities using a customer / client-focused communication-based business model and consultative skills. Main elements How to develop sales more effectively from new and existing customers; and managing the first appointment with a new customer. Use structured and assertive drawing-out skills to identify, develop and formalise business opportunities and to gain commitment. How to better position your company and your products and services against your main competitors. Create and deliver persuasive business messages based on specific need areas, criteria and value. Key learning points Advanced consultative selling - use a variety of structured and advanced questioning techniques to confidently and efficiently uncover opportunities, need areas and business criteria - confidently and efficiently. Involve the customer/client at all times, and to a far greater degree, and keep better control of business development process. Value message - differentiate your solutions clearly and accurately with customer/client-matched value statements. Presenting the right USPs, features and benefits and making them relevant and real to the customer. Qualification and reading buying signals. Day three (held around four weeks after the first module) - Conversion Key objective This module looks at how to improve the final qualification, progression and conversion of opportunities in your sales pipeline. Also includes price negotiation, overcoming objections and obstacles to gaining agreement. The module begins with a learning review, sharing participants' experiences over the last four weeks in applying the new techniques and skills acquired during the first two modules. This is an opportunity to revisit particularly challenging areas as well as to share and celebrate successes. Main elements Structuring and preparing for negotiating a deal and knowing when and how to move into the 'end-game' mode. Anticipate and answer customer objections and questions more confidently. Build more credibility and proof into your business process to reduce 'buyer's remorse' and speed-up decision-making. Being more assertive and developing better instincts and strategic thinking in progressing quotations and proposals. Key learning points Smart ways to position price, emphasise value and be a strong player without being the cheapest. Becoming more assertive in closing deals, and the importance of organised follow-up on the telephone. Qualify pipeline opportunities with more accuracy, using a proven check-list. Use an 'option generator' to simplify complex proposals, increase business value and close business faster. Writing more effective sales proposal documents and quotations. How best to draw-out, understand, isolate and answer customer objections, negotiate points and concerns. Practical methods of asking for agreement and closing a sale