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Create a Strategic Marketing Plan That Drives Action
By Entreprenure Now
What are the most effective ways to attract customers to your product or service? This video walks through three key steps in depth: Analyzing the marketing programs your competition is using, choosing a marketing mix for your business, and creating your marketing plan.
Create a Profitable Pricing Strategy - Part 4 - Pricing Models
By Entreprenure Now
Time to put pen to paper—or fingers to keyboard. Take a look inside the Prep Worksheet that prepares you to write the pricing strategy section of your business plan. The key to success is taking the time necessary to deeply understand your business and be prepared to run it—use this workshop and Prep Worksheet to do just that.
Create a Profitable Pricing Strategy - Part 2 - Competition & Margins
By Entreprenure Now
Gain an understanding of how margins work so that you can choose the right price for your product or service. Having a justified pricing strategy will help you avoid common mistakes such as guessing at price-setting, skipping competitive pricing research, leaving money on the table with a too-low price, or misunderstanding the whole value of what you're offering. Learn how supply and demand for your product or service impact price, how to quantify the level of value you're delivering (don't under-value it!), and how market forces impact your pricing.
Create a Unique Competitive Advantage for Your Business
By Entreprenure Now
To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer. This learning stream will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies. You’ll learn why your unique value proposition is different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight. Workshop exercises will apply the tactics in real life, so that you can better articulate your businesses most compelling and unique benefits and set the stage for success.
Create a Profitable Pricing Strategy - Part 3 - Price Influencers
By Entreprenure Now
Pricing influencers have a dramatic impact on your ability to set pricing. The more flexibility you have the higher price you can charge and the more margin you can get. In this course, Ken will walk you through each of the eight pricing influencers and give you strategies to help improve your position giving you more flexibility in your overall pricing strategy. Ken will also explore tactics that you can apply to your business, supporting you in setting the most appropriate price for your product or service—without leaving money on the table.
Create a Profitable Pricing Strategy - Part 1 - The Fundamentals
By Entreprenure Now
Time to put pen to paper—or fingers to keyboard. Take a look inside the Prep Worksheet that prepares you to write the pricing strategy section of your business plan. The key to success is taking the time necessary to deeply understand your business and be prepared to run it—use this workshop and Prep Worksheet to do just that.
