Booking options
£59
£59
On-Demand course
19 minutes
TikTok, a leading player in the realm of short-form video platforms, has a rich history that reflects the rapid evolution of social media. The course will delve into TikTok's journey from its inception to becoming a global phenomenon, attracting diverse user demographics, from teenagers to adults seeking creative expression and connection. Understanding these demographics is crucial for businesses aiming to leverage TikTok's unique ecosystem for marketing, branding, and engagement. The platform offers significant business benefits, including access to a vast audience, the ability to create viral content, and the opportunity for authentic interaction with consumers. By exploring these aspects, the course aims to equip participants with the knowledge to harness TikTok's potential effectively.