Description

In this course, we'll discuss every topic in a sequential way so you can relate the concept and its importance. We will start our journey with the basic SEO vocabulary and end by learning about SEO audit, connecting each topic in sequence one after another. We will also learn about premium industry tools and learn how to keep an eye on competitors.

Welcome to Complete SEO Training Masterclass, one single course to start your SEO journey and go from beginner to advanced level step-by-step. This course touches each important aspect of SEO, including all the updates: Basic SEO vocabulary, Important SEO industry terms, Doing keyword research, Implementing technical factors, Page speed optimization, Diving into website indexing and link building techniques, Hands-on local SEO, protecting websites from negative SEO, Learn to use 20+ different tools, and Performing SEO audit. This course sequentially discusses every topic so you can relate the concept and its importance. We start our journey with the basic SEO vocabulary and end our course by learning about SEO audit, connecting each topic in sequence one after another. You will also learn about standard industry tools; their usage will help you run better and more efficient marketing campaigns. After completing this course, you will be ready with the skills to work on your website as well as industry-level projects. All the codes and supporting files for this course are available at https://github.com/PacktPublishing/The-Complete-SEO-Training-Masterclass

What You Will Learn

Understand and master technical SEO factors
Optimize websites to improve page speed
Get indexed into search engines
Utilize free tools available on the market
Learn keyword research, Webmaster, local SEO, and build link
Learn to protect website against negative SEO

Audience

This course is designed for beginner and intermediate learners, small business owners, and bloggers who want to get on the first page of Google, Yahoo, or Bing, and anyone who wants a new career path in SEO and is keen to master increasing valuable site traffic.

Approach

This course is designed with a practical approach and is filled with excellent real-life examples and worthwhile SEO tools.

Key Features

Rank and increase traffic on your website through a search engine * Generate more leads for your business by targeting keywords * Optimize websites and improve user experience

Github Repo

https://github.com/PacktPublishing/The-Complete-SEO-Training-Masterclass

About the Author

Shubham Sarda

Shubham is a software developer and digital marketer with a passion for teaching. He has worked with many funded start-ups, self-projects, and as a top-rated freelancer on multiple marketplaces. Currently, he stands among the top 700 freelancers with over 2,500+ projects on Fiverr, PeoplePerHour, Freelancer, and more. As an instructor, he has taught programming and digital marketing to over 20,000 students, both with online courses and offline bootcamps. He has mastered explaining complex topics in the simplest form that is easy to understand and follow. His video courses are also used by companies to train their employees and by colleges to prepare and upgrade their students according to the latest industry requirements.

Course Outline

1. Welcome - SEO Training

1. What Does this Course Cover?

Let's take a sneak look at the course and what we'll be covering in it.

2. SEO Basics and Important Terminology

1. What is Search Engine Optimization?

In this video, we'll understand what is search engine optimization.

2. How a Search Engine Works

In this video, we'll understand how a search engine works.

3. Types of SEO

In this video, we'll look at different types of SEO.

4. SEO Building Block

In this video, we'll look at the SEO periodic table.

3. Keyword Research

1. What is a Keyword from SEO Perspective?

In this video, we'll understand what a keyword is from the SEO perspective.

2. Broad Versus Longtail Keywords

In this video, we'll understand the difference between broad keywords versus longtail keywords.

3. Where to Collect Keywords

In this video, we'll understand where to collect keywords.

4. Finding Competitor on New Niche - I

In this video, we'll learn how to find top keywords of your competitors on New Niche as a project in 3 videos.

5. Finding Competitor on New Niche - II

In this video, we'll learn how to find top keywords of your competitors on New Niche as a project in 3 videos.

6. Finding Competitor on New Niche - III

In this video, we'll learn how to find top keywords of your competitors on New Niche as a project in 3 videos.

7. List of Competitor's Keywords - I

In this video, we'll find and create a list of top keywords of competitors.

8. List of Competitor's Keywords - II

In this video, we'll find and create a list of top keywords of competitors.

9. Google's Official Keyword Tool

In this video, we'll understand how to use Google AdWords, which is a keyword planner tool.

10. How to Validate Keywords for SEO with Google Trends

In this video, we'll understand how to use Google Trends to validate keywords.

11. How to Convert Broad Keywords into Longtail Keywords

In this video, we'll understand how to convert broad keywords into longtail keywords.

12. How to Use Google Search Suggestions

In this video, we'll understand how to utilize Google Search suggestions

13. The All in One SEO Tool

In this video, we'll understand an all in one SEO tool called RAVEN.

4. Technical Factors | On-Page SEO

1. Why Technical Factors Matter in SEO

In this video, we'll understand why technical ranking matters in SEO.

2. Important Tags for SEO - I

In this video, we'll understand how to implement the technical factors and what are the different important tags for SEO - I.

3. Important Tags for SEO - II

In this video, we'll understand what are the different important tags for SEO - II.

4. Brand Factor - Domain SEO Visibility

In this video, we'll talk about brand factor and study some old results.

5. More on Keywords and URL Parameters

In this video, we'll understand more about keywords in the domain name.

6. Utilizing Improvements

In this video, we'll implement whatever we have learnt so far as a project.

7. Website - Page Speed

In this video, we'll learn how to improve our current website speed.

5. Page Speed Optimization

1. What can Lower Your Page Speed?

In this video, we'll understand what can lower your page speed.

2. Why Page Speed is Important

In this video, we'll understand why page speed is important.

3. Understanding the "Why"

In this video, we'll understand the "why" related to page speed importance.

4. Let's Get Started - Analyzing Website for PageSpeed Test

In this video, weâEUR~ll be analyzing the website for PageSpeed test.

5. Optimization Images - I

In this video, we'll perform image optimization on all the images on our website - I.

6. Optimization Images - II

In this video, we'll perform image optimization on all the images on our website - II.

7. What is CDN - Adding CDN for Free

In this video, we'll understand what CDN is and learn how to add CDN for free.

8. Completing CDN Configuration - Adding Free SSL Certificate

In this video, we'll be completing CDN configuration and adding the free SSL certificate.

9. Caching and HTML, CSS, and JS Optimization

In this video, we'll learn about caching and HTML, CSS, and JS optimization.

10. Page Speed SEO Technique - I

In this video, we'll understand the page speed SEO technique - I.

11. Page Speed SEO Technique - II

In this video, we'll understand page speed SEO technique - II.

12. Leverage Browser Caching - Page Speed Test after Optimization

In this video, we'll perform a page speed test after optimization of our website.

13. Google AMP - I

In this video, we'll explore Google AMP - I.

14. Google AMP - II

In this video, we'll explore Google AMP - II.

6. Website Indexing in Depth

1. Introduction to Search Console (Webmaster)

In this video, we'll take a quick introduction to search console (Webmaster).

2. Create a Sitemap for Your Website

In this video, we'll create a sitemap for your website.

3. How to Add Your Website to Google Search Console

In this video, we'll learn how to add your website to Google Search Console.

4. Add a Sitemap of Your Site to Google Search Console (Webmaster)

In this video, we'll learn how to add sitemap of your site to Google Search Console (Webmaster).

5. Adding a Different Version of Website to Webmaster

In this video, we'll learn how to add a different version of the website to the Webmaster

6. Adding Website and Sitemap to Bing Webmaster

In this video, we'll learn how to add website and sitemap to Bing Webmaster.

7. More About Alexa Ranking and How to Add Website

In this video, we'll learn more about Alexa ranking and how to add website.

8. How to Submit Blog Post to Google for Fast Indexing

In this video, we'll learn how to submit blog post to Google for fast indexing.

7. Link Building in-depth

1. What is Link Building?

In this video, we'll learn what is link building.

2. DoFollow and NoFollow Links

In this video, we'll learn about DoFollow and NoFollow links.

3. Types of Backlinks

In this video, we'll learn about the types of backlinks.

4. Link Building Campaign

In this video, we'll learn about link building campaign.

5. Ways to Get Quality Backlinks

In this video, we'll learn about different ways to get quality backlinks.

6. Ways to Get Quality Backlinks - II | Spying on Competitors

In this video, we'll learn about different ways to get quality backlinks - II | spying on competitors.

7. Ways to Get Quality Backlinks - III

In this video, we'll learn about different ways to get quality backlinks - III.

8. Local SEO

1. What is Local SEO?

In this video, we'll learn what is local SEO.

2. 6 Points to Win Local SEO

In this video, we'll learn 6 points to win local SEO.

3. Local SEO - Keyword Research

In this video, we'll learn what is local SEO - keyword research.

4. Registering Our Business on "Google My Business"

In this video, we'll learn how to register our business on "Google My Business".

5. Completing Local SEO

In this video, we'll complete local SEO.

9. Negative SEO

1. What is Negative SEO?

In this video, we'll learn what is negative SEO.

2. Protecting Website from Negative SEO

In this video, we'll learn how to protect website from negative SEO.

3. Protect Best Backlinks | Remove Spam Links

In this video, we'll learn how to protect best backlinks and what are the good practices that one needs to follow to remove spam links.

10. Complete SEO Audit Like PRO

1. What is SEO Audit?

In this video, we'll learn what is SEO Audit.

2. Basic SEO Audit

In this video, we'll learn the basic SEO Audit.

3. Advanced SEO Audit

In this video, we'll learn advanced SEO Audit.

11. Google Updates

1. Understanding Important Google Algorithm Updates

In this video, let's understand the importance of Google algorithm updates.

12. Thank You!

1. Thank You for Being Here!

In this video, let us wrap up this course.

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The Complete SEO Training Masterclass

By Packt

Booking options

Highlights

Description

What You Will Learn

Audience

Approach

Key Features

Github Repo

About the Author

Shubham Sarda

Course Outline

1. Welcome - SEO Training

2. SEO Basics and Important Terminology

3. Keyword Research

4. Technical Factors | On-Page SEO

5. Page Speed Optimization

6. Website Indexing in Depth

7. Link Building in-depth

8. Local SEO

9. Negative SEO

10. Complete SEO Audit Like PRO

11. Google Updates

12. Thank You!

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About The Provider

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