Booking options
£101.99
£101.99
On-Demand course
57 minutes
All levels
In this video course, you'll explore the field of web and digital analytics. You'll learn about the various roles in digital analytics and discover the skills and education you need to get into these roles.
Companies such as Facebook, Amazon, and Google spend large amounts of money on digital marketing to spread the word about their products and to build brand loyalty. Apart from big companies, small companies too are following the trend and spending money on websites, search advertising, social media advertising, and email campaigns. With this surge in digital marketing, the work of data and digital analysts has become more important than ever. This video course recommended by the Digital Analytics Associations Chairman and Executive Director will show you how you can kickstart your career in digital analytics. The course starts with an introduction to digital analytics and the various roles available in digital analytics. Next, you'll delve into technical roles such as optimization and experimentation roles, which will help you to understand the responsibilities of each role in detail. You'll also explore the career path of a digital analyst and how to scale it. Moving ahead, you'll learn about the skills and resources needed to become an expert in the field of digital analytics. Toward the end, you'll discover the pros and cons of working for different companies and explore tips and techniques for finding a digital analyst job. By the end of this course, you'll have become familiar with the field of digital analytics and the responsibilities of a digital analyst and you'll be able to start out successfully in the field of web and digital analytics.
Understand the responsibilities of various digital analytics roles
Explore the skills and education needed to become a digital analyst
Discover ways to acquire the right skills to become a digital analyst
Uncover tips and tricks for finding a digital analyst job
Find out how to transition from a digital marketer to a digital analyst
If you're a fresh graduate, an experienced social media strategist, a web developer, or an SEO enthusiast looking to explore a career in digital analytics, this video course is for you. All you need to know is how to use a computer to get started with this course.
With the help of simple explanations and interesting examples, this video course takes you through the field of web and digital analytics and gives you a clear understanding of exactly what a digital analyst does.
Explore the right areas to focus on in digital analytics and web analytics * Delve into the various roles available in the field of web and digital analytics * Discover how to unlock great opportunities and get started as a digital analyst
Anil Batra, founder of Global Analytics Academy and Optizent - a digital marketing and analytics consulting company, is a seasoned digital marketing and analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to various start-ups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He has taught and trained several marketing and analytics professionals in the past 9 years of teaching at UBC, University of Washington, and Bellevue College. Anil also teaches digital marketing, digital analytics, Google Analytics, Tableau, and social media courses.
1. Introduction
1. Introduction to Digital and Web Analytics This video provides a quick overview of digital and web analytics and their roles. |
2. How Much You Can Earn as a Digital/Web Analyst? This video focuses on how much you can earn as a digital and web analyst. |
2. Various Roles in Digital and Web Analytics
1. Introduction to Various Roles in Digital and Web Analytics This video provides an introduction to the various roles in available in digital and web analytics. |
2. Deep Dive into the Technical Roles in Digital Analytics This video will help you explore the technical roles available in digital analytics. |
3. Understanding the Reporting Role This video will help you to understand the role of reporting in digital analytics. |
4. Understating the Analysis and Insights Role This video will help you to understand the role of analysis and insights in digital analytics. |
5. Understanding the Optimization and Experimentation Role This video will help you understand the role of optimization and experimentation in digital analytics. |
6. Career progression in Digital Analytics This video highlights the career path in digital analytics and explains how you can climb the ladder in this field. |
3. Required Education and Skills to be a Digital Analyst
1. Educational Requirements to be a Digital Analyst This video focuses on the educational requirements to become a digital analyst. |
2. Essential Skills to be a Digital Analyst This video will focus of the skills required to become a digital analyst. |
3. Resources to Learn and Grow This video will help you to explore some important resources that will help you to grow and enhance your digital analytics skills. |
4. Finding a Job
1. Pros and Cons of Working for Various Types of Companies This video will present some pros and cons of working for various types of companies. |
2. How to Find a Digital Analytics Job? This is the last video for our course and it provides some tips to help you find a digital analytics job. |