Booking options
£12
£12
On-Demand course
1 hour
All levels
Marketing has always been an essential aspect of any successful business, but with the rise of digital marketing, understanding the importance of marketing analytics is now more critical than ever. That's where our Fundamentals of Marketing Analytics course comes in.
In this comprehensive course, you will learn everything you need to know about marketing analytics, including the basics of marketing, customer acquisition and retention, customer profitability, and campaign analytics. Each module is packed with practical examples and hands-on exercises that will help you understand how marketing analytics can help drive your marketing strategies and improve your business operations.
Whether you are a business owner, marketer, or digital strategist, this course is perfect for anyone looking to gain a deeper understanding of marketing analytics and take their marketing campaigns to the next level. So why wait? Enrol in our Fundamentals of Marketing Analytics course today and start making informed marketing decisions that drive results!
Learning Outcomes:
Understand the basics of marketing and the importance of marketing analytics
Develop effective customer acquisition and retention strategies
Analyse customer profitability to develop effective contact strategies
Measure the effectiveness of marketing campaigns using campaign analytics
Use marketing analytics to drive marketing strategies and improve business operations
Our Fundamentals of Marketing Analytics course is designed to help you gain a deeper understanding of marketing analytics and develop effective marketing strategies. With 2 comprehensive modules, you will learn how to develop effective customer acquisition and retention strategies, analyse customer profitability, measure the effectiveness of marketing campaigns, and use marketing analytics to drive business operations.
This course is perfect for anyone looking to enhance their understanding of marketing analytics and take their marketing campaigns to the next level. Whether you are a business owner, marketer, or digital strategist, this course will help you master the skills you need to make informed marketing decisions and drive results.
â±â± Fundamentals of Marketing Analytics Course Curriculum
Section 01: Introduction To Marketing Analytics Overview
Section 02: Basic Concepts In Marketing Analytics Overview
How is the course assessed?
Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%.
Exam & Retakes:
It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable.
Certification
Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery).
10 CPD hours / points Accredited by CPD Quality Standards
Business owners who want to improve their marketing campaigns
Marketers who want to optimise their marketing strategies
Digital strategists who want to gain a deeper understanding of marketing analytics
Students who want to explore the field of marketing analytics
Professionals who want to enhance their data analysis skills
Marketing Analyst: £20,000 - £40,000
Digital Marketing Specialist: £25,000 - £50,000
Marketing Manager: £30,000 - £60,000
Senior Digital Strategist: £40,000 - £80,000
Head of Marketing: £60,000 - £120,000
Certificate of completion
Digital certificate - £9
You can apply for a CPD Accredited PDF Certificate at the cost of £9.
Certificate of completion
Hard copy certificate - £15
Hard copy can be sent to you via post at the expense of £15.
With a team of industry professionals producing and delivering our course content, you can be sure the skills and knowledge you learn apply to your career aspirations in manag...