Booking options
£20
£20
On-Demand course
1 hour 45 minutes
All levels
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Section 1: Introduction | |||
Welcome & Course Overview | 00:03:00 | ||
Section 2: Lessons on Persuasive Communication | |||
Moving from an Informative to Persuasive Message | 00:04:00 | ||
Tailoring Your Message to Specific Listeners | 00:04:00 | ||
Increasing Your Identification with Listeners | 00:06:00 | ||
Your Credibility as a Speaker (Ethos) | 00:03:00 | ||
How to Communicating Your Competence | 00:06:00 | ||
How to Communicate Your Character | 00:03:00 | ||
How to Communicate Your Goodwill | 00:04:00 | ||
Appealing to Listeners' Emotions (Pathos) | 00:02:00 | ||
How to Tell Stories to Appeal to Listeners' Emotions | 00:06:00 | ||
How to Use Creative Language to Add Impact | 00:07:00 | ||
How to Use Your Emotions: Emotional Contagion | 00:03:00 | ||
Appealing to Listeners' Minds (Logos) | 00:02:00 | ||
Practical Ways to Appeal to Listeners' Minds | 00:08:00 | ||
How to Design Your Overall Message for Maximum Persuasion | 00:06:00 | ||
How to Hook Your Listeners | 00:04:00 | ||
How to Show Listeners the Real Problem that Needs to be Fixed | 00:04:00 | ||
How to Explain Your Solution Clearly | 00:05:00 | ||
How to Help Listeners Visualize the Benefits of Your Solution | 00:05:00 | ||
How to Explain the Potential Downside to Stay Ethical & Maintain Credibility | 00:05:00 | ||
How to Make Your 'Ask' the Easy Way | 00:07:00 | ||
Putting it All Into Practice (Application, Review, and Template Walk-Through) | 00:07:00 | ||
Wrap Up & Next Steps | 00:01:00 | ||
Assignment | |||
Assignment - The Art of Persuasive Communication | 00:00:00 |
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