Online MA Business of Motorsport

Description

From governance, structure and international sports law, through to the importance and interdependence of commercial rights holders, promoters, manufacturer, teams, sponsors and the role played by the media, this course is aimed at enhancing the professional and career prospects of those with an aspiration of working within this exciting and challenging global industry.

Our programme will help you to develop as professionals with a strong grounding in ethics and a clear sense of how motorsport relates to various cultures, stakeholders and the sectors it interacts with.

The Business of Motorsport Master’s Degree (MA) is awarded by our academic partner De Montfort University Leicester (DMU). It is the world’s only online Master’s Degree to focus entirely on the commercial aspects of this exciting global industry.

Module 1

15 Credits
Understanding the background and history of motorsport is key to its future. This module will look at three key elements of motorsport; history, structure and governance. You will learn the purpose and background of the international governing body, the role of the national governing bodies and various other connected groups. The structure of the motorsport system, the role of the promoter and the impact motorsport as an industry can have on the world of engineering feature heavily to give you a rounded understanding of how far motorsport has travelled.

Module 2

15 Credits
The law and motorsport are not disconnected. National and international governing bodies will provide the backdrop for this module in a twenty first century world. Motorsport has been beset by governance and ethical issues in the past and has worked hard to create a reliable and consistent level of control across the world that can uphold the values and absorb the challenges of modern-day sport. You will learn the most profound ethical challenges facing motorsport along with comparisons from other national and international sports, resulting in effective and sympathetic knowledge for the world of motorsport.

Module 3

15 Credits
Budgets and financial management are the keys to this module. Your lectures will walk you through some of the most engaging methods of financial management relating to competition in motorsport. You will look at teams, drivers and management costs of venues, together with the importance of considering commercial opportunities and brand support. Tracks and circuit profit will be high on the agenda of discussion ensuring you understand the relevance of effective financial planning and how money can be spent appropriately to benefit the consumer experience.

Module 4

15 Credits
Many believe the key to success in motorsport is a sponsorship deal. This module will walk you through the merits and pitfalls of sponsorship from both a sponsor and sponsee perspective as well as a venue, and rights holder remit. Principles of market research, rights evaluation, activation, the mechanics of the media through to measurement analytics and more, will provide you with a comprehensive opportunity to explore the challenging process of commercial support in motorsport.

Module 5

15 Credits
The purpose of this trend-setting module is to give you the skills to understand the future. We will look at brands and their futures working with motorsport as an industry. We will answer questions such as what brands look for in their association with motorsport, how motorsport evolves and adapts to the future, maintaining success and profitable margins. Answers will be found through various motorsport discipline brands, retailers, console generations, brand extensions, sponsors and fans.

Module 6

15 Credits
Like all sports there is change and motorsport is no exception. Motorsport has to cope with some of the most demanding of landscapes through the impact of internal and external factors. The commercial opportunities and risk factors made through global megatrends affecting motorsport are coming thick and fast and the industry has to acknowledge how it can reasonably react and benefit from the commercial opportunities ahead. This module examines the theories relating to change management, the controlled identification and implications of long term change along with the short-term resolution to change for many.

Module 7

30 Credits
Virtual Site Visits and Business Motorsport Reflection really gives students the necessary access to ‘live’ learning. You will be able to deepen your breadth of knowledge through our visits to some of the most prestigious motorsport venues around the world including tracks, museums, governing bodies, events and more. Visits will include insightful interviews with the best in the business, so you receive the most relevant thoughts and challenges of those that count in motorsport.

Module 8

60 Credits
This final module is an opportunity for you to showcase your knowledge and skills and focus on an area that is of particular interest to you or a project of relevance to your employer. Whilst applying your background knowledge, theories and examples studied throughout your degree, you will have the opportunity to focus on an area that you are keen to explore further, understand specifics and perhaps consider the start of change. Your executive project will not only give you the opportunity to showcase your academic ability, but act as a door-opener for your future career in the Business of Motorsport.

A Degree of second-class honours classification or higher in any business, sport or engineering related subject.

We welcome applications from mature students with a CV showing extensive experience at a senior level in a relevant sport, business, motorsport or automotive industry sector. Each application will be considered on an individual basis.