Description

Persuasion skills are the essential element of being able to influence others to achieve your goals and objectives. Some people seem to be able to persuade effortlessly, whereas others fall back on the strength of their state to enforce what they desire. In reality, persuasion skills can be studied just like any other skills.

The focus of this The Psychology of Persuasion and Influence with Phil Hesketh course is to improve your communication skills to succeed in both of your business and personal life. You'll grasp the abundance of theories that help you become a successful persuader. You'll also understand how to remain motivated and believe in yourself and your ideas. Understanding the fundamentals will enable you to be much more successful in persuading and influencing others.

Upon successful completion of the course, you have the confidence and power to make people believe in what you're saying.

What Will I Learn?

A deeper understanding of psychological drivers

A better understand how we form opinions

How to understand body language

How to deal with difficult interactions

How to improve relationships

Requirements

A willingness to learn

An open mind

Who is the target audience?

This course is ideal for anybody serious about upgrading the quality of their human interactions, whether at home or at work

Anybody who is ambitious and would like to climb the career ladder

Anybody who would like to become more influential and persuasive

Introduction
	What You Will Learn on This Course	FREE	00:01:00
	Who is Philip Hesketh?		00:01:00
Our Seven Fundamental Psychological Drivers
	Psychological Drivers: 1 - Love, 2 - Importance & 3 - Belonging		00:04:00
	Psychological Drivers: 4 - Belief		00:03:00
	Psychological Drivers: 5 - Certainty & Uncertainty		00:05:00
	Psychological Driver: 6 - Need for Growth		00:03:00
	Psychological Driver: 7 - Need for a Place		00:04:00
Why We Do What We Do and How We Form Opinions
	First Impressions ~ How They're Formed and How to Form a Good One		00:04:00
	The 'Facts, Feelings and After Effects' of Every Conversation		00:06:00
	How to Get People to Jump Through Hoops like a Dolphin		00:04:00
	The Psychological Difference Between Persuasion and Influence		00:03:00
	The Importance of Understanding How People Have Beliefs and How Placebos Work		00:04:00
Body Language: Reading It and Interpreting It
	How to Read Body Language and the 'Tells'		00:04:00
	The Difference Between 'Intent' and 'Impact'		00:03:00
	How to Work out What People Really Mean When They Say Certain Things		00:04:00
	The Big Difference That Little Words Can Make		00:03:00
	How to Tell When People Are Lying and What to Do About It		00:03:00
How to Handle Difficult People with a Smile
	How to Put Things Right When You've Put Things Wrong		00:04:00
	The Principles of Objection Handling		00:03:00
	The Importance of Being Part of the Solution		00:05:00
	Constructive Criticism		00:03:00
	How to Handle Difficult Situations During and After the Event		00:05:00
How to keep improving relationships
	How The Roman Empire, The Beatles, and the Titanic really failed		00:05:00
	How and why all relationships and companies follow the same course		00:05:00
	How to keep improving even the best relationships		00:05:00
How relationships develop and how to relate to people
	How to develop trust and how to measure it		00:05:00
	How get on with everyone better		00:04:00
	How to understand people better and the role of linear probing		00:04:00
	How to improve all your relationships in the long term		00:03:00
Conclusion
	What we've covered so far		00:02:00
	Next Steps		00:01:00
Course Certification

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The Psychology of Persuasion and Influence with Phil Hesketh

By iStudy UK

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