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Identify and Solve the Right Business Problem
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Highlights
On-Demand course
All levels
Description
What problem does your company solve for customers? Your answer is the reason your business exists. The story of how your company addresses a specific customer need is an essential component of your business plan; not only does it validate your business strategy, but it convinces investors that your company solves a meaningful problem. This learning stream covers strategies for identifying and developing a compelling problem and solution statement, including how to identify customer pain points and highlight the tangible remedies your offering provides.
You will learn:
Why do I need to express my company’s purpose as a problem and solution?
How can I adopt a customer-first viewpoint to define the problem and solution statement?
Is the problem my company solves too big or too small?
How can my company’s offering address the needs of customers?
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