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Introduction Making a great first impression can be a game-changer, and your self-introduction plays a crucial role in this. It’s not just about stating who you are but presenting yourself in a way that captures attention and fosters connections. Whether you're stepping into a job interview or mingling at a party, a well-structured self-introduction can make all the difference. Understanding Your Audience Identifying Your Audience Before you craft your introduction, it's essential to understand who you're speaking to. Are you addressing colleagues in a corporate setting, potential clients, or new acquaintances at a social event? Knowing your audience helps tailor your message to their interests and expectations. Tailoring Your Message to the Audience Different audiences require different approaches. For a professional audience, focus on your career achievements and skills. For a social setting, you might emphasize hobbies or personal interests. Adapting your message ensures relevance and keeps your audience engaged. Crafting Your Introduction Key Elements of a Self-Introduction A solid introduction typically includes: Name and Current Role: Start with who you are and what you do. This sets the context for your audience. Relevant Background Information: Share a bit about your background that adds value to the conversation. Unique Selling Points: Highlight what makes you unique or what you bring to the table. Structuring Your Introduction for Clarity Organize your introduction in a logical flow. Start with your name, move on to your current role, share relevant background information, and end with your unique selling points. This structure ensures your introduction is clear and impactful. The Power of a Strong Opening Creating a Memorable Hook Capture your audience's attention right from the start. Use a compelling hook, such as an intriguing fact about yourself, a brief anecdote, or a relevant quote. A strong opening piques curiosity and draws your audience in. Using Anecdotes or Quotes Incorporating a brief story or a quote can make your introduction more engaging and memorable. Choose anecdotes that reflect your personality or achievements, and quotes that resonate with your message. Building Your Narrative Crafting a Compelling Story People connect with stories. Weave a narrative around your experiences, challenges, and successes. This approach makes your introduction more relatable and interesting. Highlighting Achievements and Experiences Focus on significant achievements and experiences that align with the context of your introduction. This helps establish credibility and shows what you bring to the table. Keeping It Concise Importance of Brevity While it’s tempting to share every detail, brevity is key. Aim for a concise introduction that covers the essentials without overwhelming your audience. A brief, well-crafted introduction is often more effective than a lengthy one. Techniques for Staying on Point To stay on point, practice your introduction and focus on the most relevant information. Avoid tangents and ensure every part of your introduction adds value. Engaging with Your Audience Asking Questions Engage your audience by asking questions or inviting them to share their thoughts. This interaction not only makes your introduction more engaging but also fosters a two-way conversation. Inviting Interaction Encourage dialogue by showing interest in your audience’s responses or reactions. This approach helps build connections and makes your introduction more dynamic. Non-Verbal Communication Body Language Tips Non-verbal cues play a significant role in communication. Maintain good posture, use open gestures, and avoid crossing your arms. Your body language should complement your verbal introduction. The Role of Eye Contact Maintaining eye contact shows confidence and helps build trust with your audience. It demonstrates engagement and sincerity in your introduction. Tailoring Your Introduction for Different Settings Professional Settings In professional settings, focus on your career achievements, skills, and professional interests. Be formal and concise, and ensure your introduction aligns with the context of the meeting or event. Social Gatherings For social gatherings, highlight personal interests, hobbies, or interesting facts about yourself. This helps create a friendly atmosphere and fosters personal connections. Virtual Introductions In virtual settings, ensure your introduction is clear and engaging despite the lack of physical presence. Use visual aids if possible, and maintain a positive and professional tone. Practicing Your Delivery Rehearsing Your Introduction Practice your introduction to build confidence and ensure smooth delivery. Rehearse in front of a mirror or with friends to refine your approach and timing. Adapting to Feedback Be open to feedback and adjust your introduction based on what resonates best with your audience. Continuous improvement helps keep your introduction fresh and effective. Common Mistakes to Avoid Overloading with Information Avoid overwhelming your audience with too much information. Focus on key points and keep your introduction relevant to the context. Being Too Vague or Generic Generic introductions can be forgettable. Be specific and highlight unique aspects of your background or achievements to stand out. Using Visual Aids Enhancing Your Introduction with Slides or Props In some settings, visual aids can enhance your introduction. Use slides or props to highlight key points or add visual interest. Ensure they support your message without overshadowing it. When and How to Use Visual Aids Effectively Only use visual aids when they add value to your introduction. Keep them simple and relevant, and practice using them smoothly in your delivery. The Role of Confidence Building Self-Confidence Confidence can be built through practice and preparation. Know your material, rehearse regularly, and adopt a positive mindset to boost your confidence. Projecting Confidence Through Speech Your tone, pace, and clarity of speech reflect your confidence. Speak clearly, at a steady pace, and with enthusiasm to convey confidence effectively. Feedback and Improvement Seeking Constructive Feedback Request feedback from trusted friends or colleagues to gain insights into how your introduction is received. Use this feedback to make improvements. Continuously Refining Your Introduction Refine your introduction based on feedback and personal experiences. Regular updates ensure your introduction remains relevant and impactful. Conclusion Crafting a powerful self-introduction is both an art and a skill. By understanding your audience, structuring your message clearly, and practicing your delivery, you can make a memorable first impression. Remember to tailor your introduction for different settings, engage with your audience, and continually refine your approach. With these strategies, you'll be well-equipped to introduce yourself effectively in any situation. FAQs 1. What should be included in a professional self-introduction? Include your name, current role, key achievements, and relevant skills. Tailor it to the context of the professional setting. 2. How long should my self-introduction be? Aim for 30-60 seconds. It should be concise yet comprehensive enough to convey your key points. 3. How can I make my introduction more engaging? Use a memorable hook, incorporate personal anecdotes, and engage your audience with questions or interactive elements. 4. What are common mistakes to avoid in a self-introduction? Avoid being too vague, overloading with information, or appearing uninterested. Focus on relevance and clarity. 5. How can I improve my self-introduction over time? Seek feedback, practice regularly, and refine your introduction based on experiences and audience reactions.

NPORS Cat And Genny Training or Cable Avoidance Training Prioritising the safety of underground utilities in construction and excavation projects is essential, necessitating comprehensive Cat and Genny training. In these sessions, workers receive education on operating Cable Avoidance Tools (CAT) and Signal Generators (Genny), Cat and Genny. The Cat and Genny use electromagnetic signals to detect buried cables and pipes before digging commences. Through comprehensive Cat and Genny training, workers become proficient in using CAT and Genny equipment, enabling them to accurately map out the locations of underground infrastructure. This proactive approach not only enhances on-site safety but also contributes to efficient project management by minimising the risk of accidental damage and costly delays. The aim of the NPORS Cat & Genny Training is to Provide training in Cable Avoidance and Service Location (Cat and Genny).The Cat and Genny Course is designed for any person working on the roads, setting out before a build, surveying and any others who may be excavating an area where pipes or cables may be buried underground. Price Match Promise Book with Confidence at Vally Plant Training At Vally Plant Training, we guarantee unbeatable value with our Price Match Promise. When you choose us for your Cat and Genny Course, you can book with confidence, knowing that we will not be beaten on price. If you find a lower price for the same NPORS Cat And Genny Course, we’ll match it—ensuring you receive top-quality training at the best possible rate. Your skills, our commitment—always at the best price. CAT & GENNY Training is designed for construction professionals and workers involved in excavation who need to operate Cable Avoidance Tools and Signal Generators. This training is ideal for individuals who have prior experience in excavation but require formal instruction on the safe and effective use of these specific tools to prevent accidental damage to underground services. Participants should have a basic understanding of excavation work, and if unsure of their eligibility for this advanced training, are encouraged to contact our training coordinators for more information. The CAT & GENNY training program is divided into two main sections: a theoretical module and a practical application module. The theory part covers the principles of operation, safety procedures, and risk assessment associated with underground utility detection. The practical module provides hands-on experience with both the Cable Avoidance Tool and Signal Generator, emphasising field techniques and problem-solving. Upon completion of the Cat And Genny course, participants will receive comprehensive revision materials to reinforce key concepts covered during the training. Introduction to CAT and Genny Training CAT and Genny , also referred to as CAT & Genny or CAT and Genny Training, are essential tools used in the construction and utility sectors to help locate and avoid underground cables and pipes during excavation works. CAT, which stands for Cable Avoidance Tool, is designed to detect signals naturally emitted by metallic services like electrical cables. Meanwhile, the Genny, short for Signal Generator, is used alongside the CAT to apply a signal to underground utilities that do not naturally emit detectable signals, such as telecoms or fibre . Understanding how to operate these tools is crucial for anyone involved in excavation. Proper use of CAT and Genny can prevent costly and dangerous errors, such as accidentally cutting through power lines or water pipes. The training not only focuses on how to use these devices effectively but also covers the best practices for scanning different types of terrain and interpreting the signals received. This ensures that workers can conduct their tasks safely and efficiently, minimising the risk of disruption and damage to underground services. What Is CAT and Genny Training? CAT and Genny Training provides comprehensive instruction on using Cable Avoidance Tools (CAT) and Signal Generators (Genny) to locate underground utilities safely. This training is critical to reduce the risk of accidentally striking underground assets during excavation, which can lead to severe safety hazards and financial losses. What Does Our CAT and Genny Training Course Cover? Our CAT and Genny Training Course covers: Basics of operating CAT and Genny equipment: Understanding the device controls, functions, and proper handling. Detection techniques: Learning how to detect different types of services, including electric, gas, and water. Practical applications: Hands-on training with both simulated and live environments to practice safe scanning and detection. Safety protocols: Emphasising safety procedures to prevent injuries and accidents. Legal compliance: Overview of health and safety regulations related to excavation work. Who Needs CAT and Genny Training? CAT and Genny Training is essential for anyone involved in excavation and groundworks. This includes utility workers, construction workers, civil engineers, site managers, and anyone else who may need to locate underground utilities as part of their job. The Cat And Genny Course is crucial for preventing damage to underground infrastructure like gas, water, telecoms and electrical lines, which can result in costly repairs and dangerous accidents. Do You Need to Be Trained to Use a CAT Scanner? Yes, training is highly recommended to use a CAT scanner effectively and safely. While not legally mandatory, proper training ensures that operators can accurately interpret the scanner’s signals and avoid potential hazards when working near underground utilities. Specialised Genny Tool Training Course Overview: The Genny Course is designed specifically to train users on the effective operation of the Genny tool, a crucial component of the CAT and Genny system used for detecting underground utilities. Key Learning Outcomes: → Understanding Genny Signals: Participants will learn how different signals can be applied and traced using the Genny, improving their ability to detect non-metallic utilities such as plastic water pipes. → Optimising Signal Strength: Training includes adjusting the Genny’s signal strength to suit various soil conditions and utility types, ensuring clearer and more accurate detections. Practical Applications: → Hands-on Practice: Extensive field practice sessions are included to give participants real-world experience in using the Genny effectively. →Troubleshooting Common Issues: Learners will be taught how to troubleshoot common operational issues to minimise downtime and enhance field productivity. Advanced Techniques: → Using Genny with CAT4: Instructions on how to integrate Genny use with the CAT4 detector for enhanced detection capabilities. → Interpreting and Mapping: Skills in interpreting the Genny’s output and using integrated mapping tools for accurate utility mapping. Safety Protocols: → Safe Operation Practices: Emphasis on safety measures to prevent accidents during the use of high-frequency signals. → Maintenance and Daily Checks: Training on regular maintenance routines and daily checks to keep the Genny in optimal working condition. Certification: → Qualification and Certification: Upon completion of the course, participants receive a certification that validates their proficiency in using the Genny tool according to industry standards. Scanning Techniques with CAT and Genny General Scanning Techniques: → Sweeping Motion: Always use a slow, steady sweeping motion with the CAT device. Begin scanning at least a few meters away from the expected area of the utilities to avoid missing any signals. → Directional Scans: Perform scans in multiple directions — both parallel and perpendicular to the expected direction of the utility lines to ensure thorough coverage. → Depth Perception: Adjust the depth settings based on preliminary scans to get an accurate depth estimate of buried utilities. Specific Use of Genny: → Direct Connection: When available, use the direct connection method with the Genny to induce a precise signal into a specific utility line. This is particularly useful in crowded areas with multiple utility lines. → Induction Mode: Use the Genny’s induction mode when direct connections are not possible. Ensure the Genny is placed on the ground vertically for optimal signal transmission. How to Use the CAT and Genny to Find Hidden Wires and Pipes Getting Ready: Check the Tools: Make sure the CAT and Genny are ready to use and have full batteries. Set Up the Genny: Pick the right sound for the Genny to use so it can find wires or pipes under the ground. If you can, connect the Genny to the pipe or wire with a special wire. Using the Genny: Stand it on the Ground: Put the Genny on the ground where you think there might be something hidden. Turn it on to send a beep into the ground. Connect it for Better Finding: Sometimes, you connect the Genny to something like a pipe for a clearer beep. Using the CAT: Start with Power Mode: Turn on the CAT and use the power mode to find beeps from wires that are on. Try Radio Mode: Next, switch to radio mode to hear beeps from metal things like pipes. Finally, Use Genny Signal Mode: Use this mode to hear the special beeps from your Genny to find hidden stuff like plastic pipes. How to Look Properly: Move Slowly: Walk slowly with the CAT over the area. If you move too fast, you might miss some beeps. Check in a Cross Pattern: First walk in one direction and then the other direction to make sure you cover all the area. Understanding What You Hear: Listen to the Beeps: A loud beep means you are close to a wire or pipe. If the beep sounds the same as you move, it probably means you found a wire or pipe. Staying Safe: Look Before You Dig: Always check by looking in the hole to make sure what the CAT and Genny found before you start digging. Keep the Tools Working Well: Make sure your tools are working right by checking them often. 500 mm from utilities; Always use insulated digging tools when close to underground utilities Frequently Asked Questions On Cat & Genny Training What is CAT and Genny training? CAT and Genny training provides instruction on how to use Cable Avoidance Tools (CAT) and Signal Generators (Genny) effectively to detect underground utilities and avoid accidental strikes during excavation. The training covers operational techniques, safety procedures, and the correct interpretation of the equipment’s signals. Why is CAT and Genny training important for construction workers? This Cat And Genny Course is crucial for safety and efficiency on construction sites. It helps workers avoid costly damages to underground utilities such as water pipes, electricity cables, and communication lines, which can lead to severe consequences including service outages, legal liabilities, and endangerment of worker and public safety. 3. How Long Is the Certification Valid? The certification received after completing CAT and Genny Training is generally valid for three to five years. After this period, a refresher course is recommended to keep up with new technologies and changing safety regulations. 4. Is CAT and Genny training required by law in the UK? While not specifically mandated by law, CAT and Genny training is strongly recommended under the UK Health and Safety Executive guidelines (HSE) to meet the legal duties under the Health and Safety at Work Act. It is considered best practice for anyone involved in excavation works. Cat & Genny Training Available 7 days a week to suit your business requirements. VPT have a team of friendly and approachable instructors, who have a wealth of knowledge of cable avoidance and the construction industry We have our own training centre conveniently located close to the M5 junction 9, In Tewkesbury. With its own purpose-built practical training area to simulate an actual working environment for the cat & genny course. Our Cable Avoidance training and test packages are priced to be competitive. Discounts are available for multiple bookings We can send a fully qualified NPORS cat & genny Tester to your site nationwide, to reduce the amount of time away from work Our more courses: Polish your abilities with our dedicated Lift Supervision Training, Slinger Signaller Training, Telehandler Training, Cat & Genny Training, Plant Loader Securer, Ride-On Road Roller, Abrasive Wheel Training, Lorry Loader Training and Scissor Lift Training sessions. Learn the safe and effective operation of these vital machines, crucial for construction and maintenance tasks. Elevate your skills and career prospects by enrolling in our comprehensive courses today.

Mastering Segmenting and Positioning in Marketing: A Comprehensive Guide for Success Introduction In the dynamic field of marketing, mastering segmentation and positioning is crucial to developing effective strategies that resonate with target audiences. Whether you are a student navigating complex assignments or a professional refining your skills, understanding the nuances of these concepts is essential. Segmenting Positioning Assignment Help can provide you with the guidance needed to enhance your knowledge and tackle challenging tasks with confidence. Understanding Market Segmentation Market segmentation is the process of dividing a broad consumer or business market into sub-groups based on shared characteristics. These groups could be divided by demographics, psychographics, behavior, or geographic location. The objective is to tailor marketing strategies that cater specifically to each segment, ensuring more targeted and effective communication. Segmentation plays a vital role in helping marketers understand the different needs of various customer groups. By identifying these unique traits, businesses can allocate resources more efficiently, create products that meet customer demands, and develop messaging that resonates with a particular audience. For students, mastering the principles of segmentation is essential for excelling in marketing courses. When tackling your assignments, it’s important to grasp the four main types of market segmentation: Demographic Segmentation: Based on variables like age, gender, income, education, and occupation. Psychographic Segmentation: Focuses on psychological aspects such as lifestyle, values, and personality traits. Behavioral Segmentation: Involves grouping consumers based on behavior patterns like purchase history, brand loyalty, or usage rates. Geographic Segmentation: Divides markets based on location, such as country, region, or city. Acquiring a solid understanding of these categories can give you the edge needed to excel in marketing. However, if you’re finding it difficult to put these theories into practice, Segmenting Positioning Assignment Help can provide the expert guidance required to succeed. The Importance of Positioning in Marketing Strategy Positioning is the next critical step after segmentation. Once a company has identified its market segments, it must determine how to position its products or services within those segments. Effective positioning means that a company’s offerings are clearly differentiated from competitors in the minds of consumers. There are three main approaches to positioning: Competitive Positioning: Emphasizes how a product stands against competitors. Product Feature Positioning: Highlights specific features or benefits that appeal to the target market. Price-Based Positioning: Focuses on offering value through price differentiation, often targeting budget-conscious consumers. Understanding these positioning strategies is critical to creating a strong brand identity. In marketing assignments, you’ll often be asked to develop a positioning strategy that fits with a company’s overall marketing goals and customer expectations. Struggling with positioning concepts? Segmenting Positioning Assignment Help can offer you the in-depth knowledge and practical advice needed to navigate these assignments successfully. How to Apply Segmenting and Positioning in Real-World Marketing Applying segmentation and positioning in the real world goes beyond theory. It requires critical thinking, creativity, and analytical skills to develop a marketing strategy that truly speaks to the target audience. Here’s how you can apply these concepts effectively: Conduct Thorough Market Research: Understanding your target audience through research is the foundation of both segmentation and positioning. Use surveys, interviews, and data analysis to gather insights into consumer behavior and preferences. Identify Key Customer Segments: Based on your research, identify the segments that are most likely to be interested in your product or service. Tailor your marketing efforts to these groups for maximum impact. Develop a Clear Positioning Statement: Craft a message that clearly communicates the unique benefits of your offering. Ensure that it differentiates your product from competitors and resonates with the target segment. Consistently Communicate Your Positioning: Your positioning should be reflected in all aspects of your marketing, from advertising to customer service. Consistency is key to building brand loyalty and trust. Completing assignments that require you to apply these real-world skills can be challenging. Segmenting Positioning Assignment Help can assist you in crafting well-researched and structured assignments that demonstrate a clear understanding of these concepts. The Role of Segmentation and Positioning in Digital Marketing With the rise of digital marketing, segmentation and positioning have become more sophisticated. Online platforms provide marketers with vast amounts of data, enabling them to create more refined segments and develop highly targeted campaigns. Whether through social media, email marketing, or pay-per-click advertising, businesses can now reach specific audiences with laser precision. For students studying digital marketing, it’s crucial to understand how segmentation and positioning are applied in this context. Some key areas to focus on include: Targeted Advertising: Platforms like Google Ads and Facebook allow businesses to target ads based on demographics, interests, behaviors, and locations. This enables more efficient use of marketing budgets and improves conversion rates. Personalization: Modern consumers expect personalized experiences. By segmenting audiences and positioning products effectively, marketers can deliver tailored messages that resonate on an individual level. Data-Driven Decisions: Analytics tools provide valuable insights into consumer behavior, allowing businesses to refine their segmentation and positioning strategies over time. Understanding these digital marketing applications can give you a competitive edge in your assignments. If you need further guidance, Segmenting Positioning Assignment Help is available to offer tailored support for your digital marketing studies. How Segmenting and Positioning Lead to Business Success Businesses that master segmentation and positioning often outperform their competitors. By targeting the right audience with the right message, they can increase customer engagement, build brand loyalty, and drive sales. Some of the key benefits include: Improved Customer Satisfaction: When companies understand the unique needs of their target segments, they can deliver products and services that meet those needs more effectively. Increased Market Share: Positioning a brand as the best solution for a particular market segment can lead to a larger market share and greater profitability. Enhanced Brand Perception: A well-positioned brand is seen as more credible and reliable by consumers, helping to build long-term customer relationships. For students, understanding these benefits is essential for crafting successful marketing strategies in your coursework. If you’re finding it difficult to connect these concepts with real-world business outcomes, Segmenting Positioning Assignment Help can guide you through the process. Conclusion Segmenting and positioning are foundational concepts in marketing that can significantly impact business success. By breaking down broad markets into smaller, more manageable segments and crafting positioning strategies that resonate with those segments, companies can develop highly effective marketing campaigns. If you’re working on assignments that require you to analyze these concepts, don’t hesitate to seek support. Segmenting Positioning Assignment Help is designed to give you the expertise and confidence you need to ace your assignments and build a strong foundation for your future career in marketing.

Fostering a growth mindset in education transforms assessments into tools for learning, encouraging resilience, effort, and continuous improvement beyond traditional grading for enhanced student development.

This course in Visual Data With Tableau covers the Fundamentals of Tableau Desktop. Tableau is brilliant software, very intuitive, for this purpose of data visualization. It is powerful in transforming data to reflect the insights that you plan to visualise

Duration 2 Days 12 CPD hours This course is intended for Professionals involved in internal and/or external negotiations will benefit from this course. Overview Develop the necessary skills to negotiate like a pro Prepare for a negotiation applying best practices Utilize industry-standard tools and techniques Create your Best Alternative to a Negotiated Agreement (BATNA) Build common ground and consensus in your negotiation strategies Negotiate with experts to develop your skills for success Students will learn the essential strategies and techniques needed to guide negotiations from opening discussions through to a positive result. Students will leave with practical solutions to negotiating effectively. Private classes on this topic are available. We can address your organization?s issues, time constraints, and save you money, too. Contact us to find out how. 1. Negotiation Introduced Identifying Integrative and Distributive Negotiation Types Understanding the Three Phases of Negotiation Strengthening Negotiation Skills 2. Preparing for Your Negotiation Establishing Personal Boundaries Deciding on Your WATNA and BATNA and Negotiating Based on Them Preparing and Sticking to Your Plan Negotiation Strategies 3. Negotiation Process for Success Setting the Time and Place Avoiding Negative Environments Establishing Common Ground and Building Momentum Creating a Negotiation Framework, Agreeing on Issues, and Maintaining a Positive Framework Working through the Five Steps of Negotiation 4. Best Practices Starting Off on the Right Foot What to Share and What to Keep to Yourself Knowing What to Expect Utilizing the Top Ten Negotiation Techniques Managing an Impasse 5. Negotiation Tools & Techniques Reviewing the Three Ways to See Your Options Creating a Mutual Gain Solution Agreeing on Wants - Working with What You Want and What They Want 6. Consensus & Agreement Building Consensus Consolidating and Finalizing an Agreement Controlling Your Emotions and Dealing with Personal Attacks Walking Away When Necessary

Duration 1 Days 6 CPD hours This course is intended for This course is for anyone who finds themselves needing to improve their negotiating skills in the workplace. Overview Develop the skills necessary for successful negotiation. Identify key negotiation concepts and strategies. Learn the key elements in preparing for negotiation to help ensure success. Develop a BATNA (Best Alternative to a Negotiated Agreement) before starting negotiation. Identify what we bring to the negotiation table that could get in the way of successful negotiation. Generate options to getting to a shared agreement Prepare for and practice negotiating in a safe environment Being able to negotiate well is critical for any project professional. You need to clarify what you hope to gain from negotiating, as well as understand the other side?s objectives to reach a mutually beneficial result. This course provides essential tips on how to prepare for negotiation, including managing emotions and understanding what all parties contribute to the process. You will also learn the difference between positions and interests and how to bargain to generate options to find the win-win. The course provides an opportunity to apply concepts taught to a real-life situation and to practice negotiating in a safe environment. Note: This course will earn you 7 PDUs. 1 - Negotiation Overview Negotiation defined Negotiation strategies 3 Negotiation approaches Negotiation Process 2 - Preparing your Negotiation Mindset Mental models Personal values Forms of power Managing emotions Identifying your personal hot buttons Cooling down techniques 3 - Prepare for Negotiation Determine if negotiation is your best path Determine negotiation goal Collect relevant information Identify your BATNA Identify your interests under your position Build an effective environment Prepare your opening statements 4 - Negotiation Tips to Remember Before you Begin Negotiating Present your opening statement Exchange information - identify interests Bargain and generate options for mutual gain Finalize agreement & conclude negotiation Overcoming negotiation challenges

The need for key staff to have commercial skills is paramount, as the public sector is increasingly opened up as a commercial market, in which organisations compete against each other and the private sector for contracts. Generating additional income and being commercially aware is vital for this to be a success, and is what many public sector organisations are looking to do. This programme will help you: See commercial awareness as not just another skill-set, but as a different mind-set Use a variety of tried-and-tested commercial, analytical decision-making techniques and tools Define your commercial objectives Develop a strategic focus Start looking at service clients as market segments Analyse, in a competitive context, your service offering Plan a commercial strategy, prepare for its implementation and see it through to execution 1 What is commercial thinking? Understand what it means to be a commercial thinker Identifying commercial opportunities often involves not only a different skill set but also a different mindset; looking at the services that you provide 2 Defining strategic commercial objectives Defining your key commercial objectives Prioritising your strategic objectives Two key strategic planning tools:Resource and Competency MatrixPESTLE How to apply these tools to your particular situation 3 Developing a strategic focus Decision-making on how to compete in the markets identified by your strategic objectives requires a strategic focus Developing strategic focus A tool for helping you to make those decisions: using the Ansoff Matrix 4 Defining customer targets How to think more commercially by understanding who all your customers are and how they differ from each other how to apply the principles to your areas to identify the type of customers you have and their key characteristics - Customer segmentation Who are your customers? How do their needs vary? - Scenarios 5 The competitive market place Understanding the competitive forces at play Different types of competition Analysing your competitive environment using Porter's 5 Forces model 6 Meeting stakeholder expectations Two simple models to help you identify the key stakeholders who could influence your commercial environment How to use your stakeholders to help you achieve your commercial objectives 7 Implementation - systems, structures and processes Effective commercial activity involves working with others to implement ideas and strategies What do you need to have in place before you implement your commercial strategy? How to health-check your organisation prior to implementation using the McKinsey 7S framework 8 Implementation - people and culture A good commercial strategy only works if the people involved buy in to the ideas and if the culture of the organisation is conducive to the effective implementation How the latest thinking in behavioural economics can help you develop your culture and people to work commercially 9 Tools and checklists Be more commercial within your sphere of influence using a commercial checklist to help you Using the checklist as a benchmark against the most commercially aware organisations Using the checklist as a health check - both corporately and individually

Many people have a misconception about networking events, and lose out on new business opportunities as a result. They either don't appreciate the real benefits and techniques of networking and don't attend events, or they attempt to 'sell on the first date', causing resentment. You can either attempt to make a sale for a quick buck (which is particularly likely to backfire at a networking event), or you can try to open a long-term relationship, creating new opportunities and a high lifetime value customer (which is how it's meant to be done). Networking, when done properly, is an excellent tool for referrals. But you have to appreciate that it's done on the basis of giving rather than receiving and this doesn't always come naturally to sales professionals. The old saying that it's about getting to 'know, like and trust' is still true. This workshop is about having your prospects and customers getting to know, like and trust you, and building that lifetime value as a result. By the end of this programme, participants will be able to: Understand what networking is - networking etiquette Know how and where to network Clarify their objectives - why network Use the 4 basic questions to start a conversation Build rapport quickly and easily Answer the question 'What do you do?' effectively in a few seconds Deliver a 60-second pitch Break into a group Prepare for a network meeting Identify opportunities Use tools to assist in networking 1 Introduction Aims and objectives 2 What is networking? Why network - objectives and goal setting Networking etiquette Preparation - online and offline tools to use Identify networking opportunities - where to network Know what you have to offer 'Know, like and trust' - the process 3 What do you do? Answer in 5-10 seconds Create and deliver a 60-second pitch Who is your target market? 4 Starting a conversation Breaking into a group Building rapport The 4 questions to start a conversation Moving on 5 Communicate and engage LISTEN - 4 types of listening skill Ask powerful questions Influence - don't sell What can you do to help others - give to get 6 Power of referrals Who can give you referrals? When to give or ask for referrals Have a referral system Showing appreciation 7 Social media and other online tools Using LinkedIn and other social media Online directories 8 Next steps Following up Arranging one-to-one meetings Developing relationships

Successfully closing a sale and negotiating the best outcome for the business is a key skill for all salespeople, and often an area that is overlooked. Investing in this skill will have a positive impact on interactions with customers, both new and existing, and lead to improved sales performance. Whilst understanding how to reach a conclusion with a customer faster means increased efficiency and more time to invest in sourcing new business. We have developed this programme to be practical, fun and interactive. Participants will learn proven techniques for influencing, persuading and negotiating with clients, gain increased confidence and clarity when reviewing contract terms and prices, and understand how to structure and manage sales negotiation and contract review meetings. This course will help participants: Learn a structured and proven approach to the negotiation of contract terms Apply the key principles of negotiation, playing the person and the problem Create a contract negotiation strategy - from opening to close Recognize and put to use proven negotiation tactics and techniques Learn how to embrace conflict positively - to 'say no, then negotiate' Plan and prepare for any commercial negotiation conversations Understand the stages of negotiation and how to move through them 1 Closing and negotiating from a position of personal power The eight steps of a sales or commercial negotiation Ten ways to resist price pressure How to draw on sources of power when you have less authority The six principles of influence and persuasion and how to use them 2 Effective negotiation - planning and theory How to plan and structure your negotiation for a successful and quick conclusion Influence: knowing how to 'push or pull' to win an argument Achieving a BATNA - a range of practical skills and techniques Case study: planning for a client negotiation around contract or price issues 3 Effective closing and negotiation - practice and reality Higher-level questioning techniques to investigate and solve problems Listening to lead - active listening and structuring your conversation The most common 'unforced' negotiation mistakes and errors Case study: setting objectives, sources of value, trading concessions 4 Sales negotiation tactics and playing the game How high - how hard - how soon; why now How to identify hidden or perceived currencies and values How to use these to establish a higher base price Negotiation best-practice checklist and summary