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Excellent written and verbal communication skills Strong interpersonal and relationship-building abilities Creativity and innovative thinking Ability to craft compelling messaging and stories Proficiency in media relations and pitching Experience with social media management and engagement Crisis communication and issues management skills Strong organizational and multitasking abilities Analytical skills for monitoring and analyzing PR metrics Understanding of branding and reputation management principles Adaptability and ability to work under pressure Collaboration and teamwork skills Knowledge of industry trends and media landscape Networking skills for building and maintaining media contacts and relationships Event planning and management skills for organizing press conferences, product launches, or promotional events Knowledge of digital marketing strategies to integrate PR efforts with overall marketing campaigns Familiarity with industry-specific regulations and compliance standards Project management skills to oversee PR campaigns from conception to execution Crisis management skills to handle adverse publicity or negative situations effectively Ability to analyze audience demographics and tailor messages accordingly for maximum impact Proficiency in monitoring and utilizing PR tools and software for media monitoring, analytics, and reporting Cultural awareness and sensitivity to navigate diverse audiences and markets effectively Continuous learning and staying updated with emerging trends and best practices in PR and communications industry. Please note, To get qualified you need to enrol the below programmes: Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field Master's degree in Public Relations, Communications, or a relevant specialization (optional) Professional certifications such as Accreditation in Public Relations (APR) or Certified Public Relations Professional (CPRP) Relevant coursework or training in media relations, crisis communication, strategic communication planning, etc. Internship or work experience in public relations, communications, journalism, or related fields Requirements To participate in this PR: Public Relations Specialist Diploma course, all you need is - A smart device A secure internet connection And a keen interest in PR: Public Relations Specialist Diploma. Career path You will be able to kickstart your PR: Public Relations Specialist Diploma career because this course includes various courses as a bonus. 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Course Curriculum Course 01: Diploma in Research for Copywriting Module 01: Introduction Module 02: Basics Module 03: Eye-Catching Headlines Module 04: Attention-Grabbing Advertisements Module 05: Essential Copywriting Skills Module 06: Online Copywriting Module 07: Press Related Copywriting Module 08: Print Media Copywriting Module 09: Copywriting for Mainstream Media Module 10: Copywriting for Other Media Module 11: How to Write Better Copy Module 12: Creative Copywriting and Some Impactful Samples Module 13: Responsibilities and Necessary Skills of a Copywriter Module 14: Final Tips Course 02: Modern Copywriting Techniques Module 01: Introduction to Screenwriting Module 02: Motivation & Ideas Module 03: Research & Development Module 04: Genre Module 05: Story & Plot Module 06: Character & Dialogue Module 07: Structure & Format Module 08: Synopses, Outlines & Treatments Module 09: Drafts Module 10: Marketing Module 11: Troubleshooting Module 12: Glossary Module 13: Screenwriting and British Film Industry Module 14: Agreements Module 15: How Much Do UK Screenwriters Earn? Module 16: Greatest British Screenwriters of All Time Module 17: Introduction to Copywriting Module 18: Basics of Copywriting Module 19: Eye-Catching Headlines Module 20: Attention-Grabbing Advertisements Module 21: Essential Copywriting Skills Module 22: Online Copywriting Module 23: Press Related Copywriting Module 24: Print Media Copywriting Module 25: Copywriting for Mainstream Media Module 26: Copywriting for Other Media Module 27: How to Write Better Copy Module 28: Final Tips Course 03: Researching & Report Writing Module 01: The Basics of Report Writing Module 02: Planning for Report Writing Module 03: Preparation for Report Writing Module 04: Research and Information Collection Module 05: Writing and Revising the Report Module 06: English Grammar and Punctuation Guide for Report Writing Module 07: Using Tables, Charts and Graphs in a Report Module 08: Proposal Writing Module 09: Presentation of the Report Module 10: Developing Creative Thinking and Creativity Module 11: Quick Check While Writing a Report =========>>>>> And 27 More Courses <<<<<========= How will I get my Certificate? 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Content Writer: $30,000 - $55,000 SEO Specialist: $40,000 - $70,000 Digital Marketer: $35,000 - $60,000 Copy Editor: $35,000 - $60,000 Freelance Writer: $20,000 - $100,000+ Social Media Manager: $35,000 - $65,000 Certificates CPD Accredited Digital Certificate Digital certificate - Included CPD Accredited e-Certificate - Free Enrolment Letter - Free Student ID Card - Free CPD Accredited Hard Copy Certificate Hard copy certificate - Included Please note that International students have to pay an additional £10 as a shipment fee.
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Getting Started The CMI level 4 Award course in Management and Leadership is designed for practising or aspiring middle managers. It focuses on developing personal management skills and growing professional capabilities such as decision-making, managing team dynamics and delegation competence. Our CMI Level 4 Award in Management and Leadership, a concise and shorter course than the Certificate and Diploma, will give you all the necessary skills and competencies to become a manager. You'll have a wide range of modules to choose from, and depending on your career goals, you can select the modules that will be most effective for your progression. Key Benefits For Learners: Develop personal and management capabilities Use of effective information to inform decisions Development of managing people and teams Develop operational skills For Organisations: Focusing on the specific leadership areas appropriate to you and your workplace Key Highlights Do you want to improve your professional management skills and get hired to the next level of your career advancement? The CMI Level 4 Management and Leadership offered by the School of Business and Technology London is the ideal starting point for your career journey. Remember! The assessment for the qualification is done based on assignments only, and you do not need to worry about writing any exam. With the School of Business and Technology London, you can complete the qualification at your own pace, choosing online or blended learning from the comfort of your home. Learning and pathway materials and study guides developed by our CMI-approved tutors will be available around the clock in our cutting-edge learning management system. Most importantly, at the School of Business and Technology London, we will provide comprehensive tutor support through our dedicated support desk. If you choose your course with blended learning, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience. Career Pathways The CMI Level 4 Management and Leadership can open many career pathways including, but not limited to: Manager, with an estimated salary of £38,000 per annum Deputy Manager, with an estimated salary of £34,384 per annum Duty Manager, with an estimated salary of £37,080 per annum Operational Manager, with an estimated salary of £46,814 per About Awarding Body Chartered Management Institute established over 60 years ago as the British Institute of Management back then; it has developed the UK's very first diploma in management studies. In the years that followed CMI has consistently been at the forefront of all aspects of management and leadership. Today CMI is the only chartered professional awarding body committed to offering the highest standards in management and leadership excellence. Presently over 100,000 managers use its unique services daily. CMI qualifications aim for managers and leaders at any level, and it remains the only Awarding Body which can award Chartered Manager status - the ultimate management accolade. Employers highly value the qualifications awarded by CMI, and boost your career prospects. What is included? Learn 100% online at your own pace Dedicated support from expert tutors Dedicated Support Desk Portal: You can raise queries, request tutor support and ask for a call back whenever you need guidance and assistance. Elevate Knowledge: Your tutors will provide formative assessment feedback for each module, helping you improve your achievements throughout the program Schedule online personal tutor meetings whenever you want, which will help you get the most out of your studies and provide guidance, support and encouragement 6 months support period 24-hour access to the online learning platform 'MyLearnDirect' Schedule live online classes for each module at your convenience. (Blended learning only) Quality learning resources and study guides developed by CMI-approved tutors. All assessment materials are conveniently accessible through the online learning platform 'MyLearnDirect' Induction: We offer online and flexible learning induction to help you settle in and prepare for your online studies Access to CMI Management Direct. It has 100,000s of reliable and validated management and leadership resources, including company and industry reports, videos, checklists, E-books, and journals. You have access to CMI Membership and Support for the duration of your study Assessment For each module you study, you will complete a written assignment of 2500 to 3,000 words and submit it online at your MyLearnDirect learning portal. The submitted assignments will be assessed by your CMI-approved tutor. Entry Requirements This course is designed for current or aspiring mid-level managers. You don't need any formal qualifications to study this course. However, to be eligible for this course, you must: Be 19 years of age and over Have some team-leading or supervisory experience or managerial experience at the junior or middle management level Possess the ability to complete the Level 4 course Our friendly admissions advisors will provide the best advice, considering your needs and goals. Progression On successful completion of a CMI Level 4 course in Management and Leadership, a number of progression opportunities become available: Enhance your professional status by upgrading your CMI membership Progress to other qualifications at the same level (e.g. from Level 4 Award to Level 4 Certificate Etc.) Progress to other qualifications at the next level (e.g. from Level 4 Certificate to Level 5 or 6 Certificate) Why gain a CMI Qualification? This online CMI Level 4 Award in Management and Leadership course is perfect if you are a current or aspiring mid-level manager looking to advance in your career. The CMI Level 4 Award in Management and Leadership course is for developing the role and skills of managers. It aims to develop personal management capabilities, effectively use information in decision-making and operations and develop skills in managing people. Once completing the CMI Level 4 Management and Leadership course, you can progress to: CMI Level 5 Qualifications in Management and Leadership CMI Level 5 Qualifications in Coaching and Mentoring Studying for a CMI qualification offers you more than just academic standing. When you enrol with us for the CMI Level 4 Award in Management and Leadership, you will have access to CMI Membership and Support for the duration of your study alongside your qualification. CMI graduates achieve remarkable things: 72% agree that their CMI qualification gave them a competitive edge in the job application process. 89% agree they use the skills learnt on their accredited qualification in their current role. 88% agree that the accredited qualification gave them good career prospects. Recent CMI graduates earn a median of 28k compared to just 21k for a typical business studies graduate. Employers highly value the qualifications awarded by CMI, and over 80% of managers agree that a CMI qualification is essential to becoming a professional manager. Learners need to complete any combination of units to a minimum of 6 credits. The minimum Total Qualification Time is 60 hours, including 20 Guided Learning Hours. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. UNIT1- Managerial Styles and Behaviour Reference No : Unit 4001V1 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Understand how management style can influence managerial behaviour. 2. Understand the need to apply a range of management styles. 3. Understand assumptions about human nature and managerial behaviour. UNIT2- Understanding organisational culture, values and behaviour Reference No : Unit 4003V1 Credit : 7 || TQT : 70 LEARNING OUTCOME 1. Understand the concept of culture to an organisation. 2. Understand the impact of values that underpin individual and organisational performance. 3. Understand the relationship between values and behaviour. UNIT3- Personal development as a manager and leader Reference No : Unit 5001V1 Credit : 6 || TQT : 60 LEARNING OUTCOME 1. Be able to assess and plan for personal professional development. 2. Be able to plan the resources required for personal professional development. 3. Be able to implement and evaluate the personal development plan. UNIT4- Management report writing Reference No : Unit 4005V1 Credit : 7 || TQT : 70 LEARNING OUTCOME 1. Understand the purpose of management reporting. 2. Be able to construct a written management report. 3. Understand the collection and analysis of data and information required for a written management report. UNIT5- Managing interviews Reference No : Unit 4007V1 Credit : 7 || TQT : 70 LEARNING OUTCOME 1. Understand the contexts of different types of interview. 2. Understand the skills of interview techniques. 3. Understand the summarising, closing and follow up of interviews. UNIT6- Managing Stakeholders' Expectations Reference No : Unit 4002V1 Credit : 7 || TQT : 70 LEARNING OUTCOME 1. Understand and know organisational stakeholders. 2. Understand primary and secondary stakeholder expectations. 3. Be able to develop provisions offered to primary and secondary organisational stakeholders. Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. Management Direct As part of the program, you will get access to CMI Management Direct, which provides a rich foundation of management and resource for students. The Management Direct is packed with content, including: E-Books Articles Leader videos Idea for leaders Models and so much more... How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.