Unleash the potential of Basic Social Media Marketing! In a world dominated by Facebook, Instagram, Twitter, and YouTube, this course equips you with the skills to navigate and dominate. In today's digital age, mastering Basic Social Media Marketing is not just a skill; it's a necessity. The ability to navigate and leverage Facebook, Instagram, Twitter, and YouTube is paramount for anyone aiming to thrive in the interconnected web of social media. This course is the key to unlocking the secrets of effective online marketing across major platforms. From building profitable funnels to mastering A/B split testing, each unit is crafted to empower you with skills that can transform your online presence. Are you grappling with the challenge of reaching your target audience in the crowded digital space? Basic Social Media Marketing is the solution. This course is not just about understanding the nuances of social marketing; it's about wielding that knowledge to turn your digital presence into a powerful tool for success. By the end of this course, you'll be equipped with the expertise needed to craft compelling content, build profitable funnels, and conduct data-driven marketing campaigns. Learning Outcomes Understand effective social marketing strategies for Facebook, Instagram, Twitter & YouTube. Apply marketing techniques tailored to other major social media platforms. Master the art of funnel building to optimise for profitable outcomes. Implement A/B split testing methods for data-driven marketing decisions. Develop skills in creating engaging content for diverse social media audiences. Analyse and interpret social media metrics to gauge marketing success. Demonstrate proficiency in crafting targeted social media ad campaigns. Who Is This Course For Business owners seeking to enhance online visibility. Aspiring marketers aiming to master social media strategies. Individuals wanting to grow personal or business brands online. Entrepreneurs looking to optimise social media for profitability. Anyone eager to unlock the secrets of effective digital marketing. Why Choose This Course Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Career Path Social Media Manager: £25,000 - £40,000 per annum. Digital Marketing Specialist: £30,000 - £45,000 per annum. Content Marketing Strategist: £28,000 - £38,000 per annum. Social Media Analyst: £25,000 - £35,000 per annum. E-commerce Marketing Coordinator: £22,000 - £32,000 per annum. Prerequisites To join the Basic Social Media Marketing, no prior qualifications or experience are required. Designed by professionals, the course is compatible with PCs, Macs, tablets, and smartphones. Enjoy flexibility, accessing the course from any location with a reliable internet connection. Certification Upon concluding the Basic Social Media Marketing programme, an assignment test awaits completion. This test is accessible during or post-course. Successfully passing provides access to a £4.99 PDF certificate. If a hard copy is desired, it can be obtained for an extra £8. Course Curriculum Unit 01: Social Marketing for Facebook, Instagram, Twitter & YouTube Social Marketing Introduction 00:01:00 Marketing On Facebook & Instagram 00:19:00 Marketing On Twitter & YouTube 00:14:00 Unit 02: Marketing On the Other Major Social Media Sites Introduction to Pintrest Marketing 00:01:00 Pintrest Marketing - Part 1 00:07:00 Pintrest Marketing - Part 3 00:11:00 Pintrest Marketing - Part 3 00:11:00 Linkedln Marketing Intro 00:01:00 Linkedln Marketing - Part 1 00:06:00 Linkedln Marketing - Part 2 00:07:00 LinkedIn Marketing - Part 3 00:05:00 Unit 03: Funnel Building for Profits Introduction to Funnel Building 00:01:00 Funnel Building - Part 1 00:04:00 Funnel Building - Part 2 00:07:00 Funnel Building - Part 3 00:09:00 Unit 04: A/B Split Testing Introduction to Split Testing 00:01:00 Split Testing - Part 1 00:10:00 Split Testing - Part 2 00:05:00 Split Testing - Part 3 00:09:00 Assignment Assignment - Basic Social Media Marketing 00:00:00
In this digital age, the importance of Facebook Marketing cannot be overstated. Whether you're a small business owner, a budding entrepreneur, or a seasoned marketer, knowing how to leverage the power of the world's largest social media platform can be a game-changer. Unleash the potential of Facebook as a dynamic marketing tool with our comprehensive Facebook Marketing course. Learn from a seasoned marketer who has navigated the labyrinth of Facebook marketing, and gain insights from their in-depth experience. This Facebook Marketing course covers everything from the basics to advanced strategies. We start by explaining profiles, groups, and pages before transitioning into cutting-edge strategies that can be utilised for success. You'll get an opportunity to dissect real-life case studies, understand the critical considerations for group memberships, and even learn how to manage and control your online communities effectively. Get hands-on with designing professional group cover photos using Canva and learn to create events to foster deeper relationships with your audience. In our module dedicated to creating rules and managing moderation, you'll learn how to curate a positive community environment that encourages interaction while limiting self-promotion and conflict. You'll also learn editing group descriptions and setting membership requirements. From establishing your presence to maintaining an engaged community, this course is your one-stop solution to mastering Facebook Marketing. Don't wait, get started on your journey to becoming a Facebook Marketing expert today. Sign up for the course right now! Learning Outcome: Master the basics of Facebook marketing including profiles, groups, and pages. Learn the single, effective long-term Facebook marketing strategy. Understand how to build relationships without using groups or pages. Analyse real-life Facebook Group case studies to learn from success and failure. Effectively manage Facebook group memberships and consider the need for new groups. Gain hands-on skills in Facebook Group creation, URL setting, and posting permissions. Learn to create engaging cover photos with Canva for Facebook groups. Manage Facebook group rules, moderation and organise events to foster engagement. Why choose this Facebook Marketing course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments are designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Facebook Marketing Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Who is this Facebook Marketing course for? Small business owners looking to expand their reach. Digital marketing professionals wanting to enhance their skillset. Entrepreneurs seeking to leverage social media for growth. Freelancers aiming to offer Facebook Marketing as a service. Any individual interested in mastering Facebook Marketing. Career Path: Upon completion of this Facebook Marketing course, you'll be fully equipped to pursue a thriving career in the evolving digital marketing landscape. Whether as a Facebook Marketing Specialist for a corporation, a consultant for multiple clients or an entrepreneur leveraging Facebook for business growth, the potential is limitless. Your enhanced skillset will open opportunities in social media management, content creation, and digital strategy planning. Prerequisites This Facebook Marketing does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Facebook Marketing was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Facebook Marketing Module 01: My Experience with Facebook Marketing 00:07:00 Module 02: Facebook Marketing Basics Explained From Profiles to Groups and Pages 00:12:00 Module 03: 1 Facebook Marketing Strategy Forever 00:16:00 Module 04: Best Free Facebook Marketing Strategy to Build Relationships without Having a Group or Page 00:17:00 Module 05: Facebook Group Case Studies of Success and Failure 00:14:00 Module 06: Managing Our Facebook Group Memberships and Considering the Need for a New Group 00:05:00 Module 07: Facebook Group Creation, Url Setting, And Posting Permission Tutorial 00:09:00 Module 08: Fast Facebook Group Cover Photo Creation At 1604 X 856 Pixels with Canva In 2019 00:04:00 Module 09: Creating rules for Facebook groups and managing moderation to limit self-promotion and conflict 00:10:00 Module 10: Create Events in Facebook Groups for Weekly Voice Calls to Build Relationships 00:06:00 Module 11: Editing the Facebook Group Description and Membership Requirements 00:11:00 Assignment Assignment - Facebook Marketing 00:00:00
Delve into the dynamic digital era with our 'Online Multi-Business Master Plan' course, an educational odyssey designed for the ambitious entrepreneur. Visualize navigating the bustling world of online business, equipped with the knowledge and strategies to manage multiple ventures successfully. Your expedition commences with a foundational introduction, offering a panoramic view of various online business models. This sets the groundwork for understanding the diverse landscapes of the digital marketplace. As you progress, the course unveils the secrets to creating and optimising your multi-business website, a digital hub where your entrepreneurial dreams take shape. Advance further, and the course transitions into practical realms, guiding you on initiating your multi-business journey. You'll then be adeptly steered through innovative techniques for promoting your online enterprises, turning concepts into tangible success. The comprehensive nature of this course culminates with a deep dive into the Complete Online Multi-Business Master Plan, a blueprint for holistic digital business management. Alongside this, you'll gain familiarity with essential tools necessary for efficient and effective online operations, ensuring your ventures not only launch but also thrive in the competitive online arena. Learning Outcomes Gain insights into various online business models. Develop skills for creating and managing a multi-business website. Understand the initial steps for starting online businesses. Learn effective strategies for promoting online ventures. Familiarise with essential digital tools for business management. Why choose this Online Multi-Business Master Plan course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Online Multi-Business Master Plan course for? Aspiring digital entrepreneurs exploring multiple ventures. Existing business owners aiming to expand online. Digital marketing professionals enhancing their skills. Individuals interested in diversifying their income streams. E-commerce managers seeking multi-business management strategies. Career path Digital Entrepreneur - £30,000 to £60,000 Online Business Manager - £28,000 to £50,000 E-commerce Specialist - £26,000 to £45,000 Digital Marketing Consultant - £25,000 to £40,000 Web Development Manager - £32,000 to £55,000 SEO and Analytics Expert - £27,000 to £42,000 Prerequisites This Online Multi-Business Master Plan does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Online Multi-Business Master Plan was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Introduction Introduction to The Online Multi-Business Master Plan Course 00:03:00 Aims of this course 00:06:00 Course Structure 00:02:00 Online Business Models Online Business Models Overview 00:01:00 Business Models- Udemy 00:04:00 Business Models- Fiverr 00:04:00 Business Models- Amazon KDP 00:04:00 Business Models- Createspace 00:04:00 Business Models- Other Platforms 00:05:00 Your Multi-Business Website Your Multi-Business Website 00:04:00 Getting Started Create, Re-purpose, Repeat 00:04:00 Pick a Niche 00:12:00 Google Keyword Planner Overview 00:02:00 Pick a Platform 00:09:00 Plan, Plan & Test 00:05:00 Earn Your First Dollar 00:06:00 What if you fail- 00:02:00 Build your Systems 00:07:00 Automate and Outsource 00:03:00 Re-purpose and Repeat 00:08:00 Putting it all together 00:04:00 Promoting Your Multi-Business Promoting Your Multi-Business 00:06:00 The Complete Online Multi-Business Master Plan The Complete Online Multi-Business Master Plan 00:11:00 Essential Tools Paypal Overview 00:01:00 Fiverr Overview 00:03:00 MailChimp Overview 00:03:00 Conclusion Finally 00:02:00
Welcome to the world of Affiliate Marketing, where you can transform your passion for marketing into a rewarding online venture. In this course, we'll take you on a journey through the fundamentals of affiliate marketing, equipping you with the knowledge and skills needed to succeed in the digital realm. Whether you're an aspiring entrepreneur or an enthusiast exploring new opportunities, our comprehensive curriculum will guide you through each step of the affiliate marketing process. From understanding compensation models to creating captivating content and driving traffic to your affiliate website, you'll gain the insights and strategies required to thrive in the dynamic world of affiliate marketing. Learning Outcomes Gain a profound understanding of affiliate marketing and its lucrative potential. Learn the essential steps for becoming a successful affiliate marketer. Explore various compensation models and choose the right one for your business. Master the art of finding, applying to, and partnering with affiliate programs. Develop effective content creation and traffic generation strategies to maximize your affiliate marketing success. Why choose this Affiliate Marketing course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Affiliate Marketing course for? Aspiring entrepreneurs seeking opportunities in the digital marketing space. Marketing enthusiasts looking to turn their passion into a profitable online venture. Website owners and bloggers interested in monetizing their platforms. Anyone curious about affiliate marketing and eager to explore its potential. Individuals eager to boost their online income through affiliate marketing. Career path Affiliate Marketer: £20,000 - £50,000 Digital Marketing Specialist: £24,000 - £55,000 E-commerce Manager: £26,000 - £60,000 Online Sales Manager: £25,000 - £65,000 Content Creator: £18,000 - £45,000 Digital Advertising Manager: £28,000 - £65,000 Prerequisites This Affiliate Marketing does not require you to have any prior qualifications or experience. You can just enrol and start learning. This Affiliate Marketing was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 1: Introduction Unit 1: Welcome to the Course 00:03:00 Section 2: Introduction to Affiliate Marketing Unit 1: What is Affiliate Marketing 00:06:00 Unit 2: Why Affiliate Marketing is Beneficial to Companies 00:02:00 Unit 3: Benefits of Doing Affiliate Marketing 00:03:00 Unit 4: Why Affiliate Marketing is Awesome 00:01:00 Section 3: Before You Begin with Affiliate Marketing Unit 1: 3 Things to Do Before Starting 00:02:00 Unit 2: Understand Different Types of Affiliate Sites 00:02:00 Unit 3: Always Provide Affiliate Disclosure 00:02:00 Section 4: Steps for Affiliate Marketing Unit 1: Steps to Start Affiliate Marketing 00:01:00 Unit 2: Choose a Profitable Niche 00:03:00 Unit 3: Setup Your Website 00:03:00 Section 5: Affiliate Marketing Compensation Model Unit 1: Different Types of Compensation Model 00:03:00 Unit 2: What Are Void Affiliate Transactions 00:03:00 Section 6: Finding & Applying to Affiliate programs Unit 1: How to Find Affiliate Programs 00:02:00 Unit 2: Steps to Choose an Affiliate Program 00:02:00 Unit 3: Working with Affiliate Networks 00:02:00 Unit 4: Download the List of 50 Affiliate Programs & Networks 00:01:00 Section 7: Create Content for Your Affiliate Marketing Website Unit 1: Types of Articles You Can Write 00:04:00 Unit 2: What Are Keywords & How to Find Them 00:05:00 Unit 3: How to Write SEO Friendly Articles 00:02:00 Unit 4: Including Affiliate Links in Articles 00:01:00 Section 8: Strategies to Generate Traffic Unit 1: Why Promoting Content is Important 00:01:00 Unit 2: Promoting with Social Media 00:02:00 Unit 3: Promoting through Pinterest 00:02:00 Unit 4: Using Q & A Forums 00:01:00 Unit 5: Running Paid Ads 00:02:00 Unit 6: Influencer Outreach Method 00:02:00 Unit 7: Using YouTube for Affiliate Marketing 00:02:00 Section 9: Conclusion Unit 1: Conclusion 00:01:00 Assignment Assignment - Affiliate Marketing 00:00:00
Embark on a journey to mastering the world of web design with our 'CSS Fundamentals' course. This meticulously designed program invites learners into the heart of website styling, starting with 'CSS in Context' in Unit 01. Here, you'll be introduced to the significance of CSS in modern web design, laying a solid foundation for the modules ahead. In Unit 02, 'Overview of CSS', the course unravels the mysteries of CSS, providing an in-depth look at its functionality and scope. This is where your adventure in web styling truly begins. As you progress, Unit 03, 'Styling HTML Elements with CSS', immerses you in the practical aspect of web design. You'll learn how to breathe life into HTML elements, transforming them from basic structures to visually appealing components of a web page. In Unit 04, 'Arranging Elements with CSS', the course takes a deeper dive, guiding you through the intricacies of layout design. This unit equips you with the skills to meticulously organize and present content on a web page, ensuring both functionality and aesthetic appeal. Throughout the course, you'll engage with interactive learning resources, practical exercises, and real-world examples, ensuring that you not only understand the theory behind CSS but also gain the confidence to apply it in practical scenarios. Whether you're a beginner looking to start a career in web design or a professional seeking to enhance your skill set, this course offers a comprehensive, user-friendly approach to understanding and mastering CSS. Learning Outcomes Acquire a thorough understanding of the role and importance of CSS in web design. Develop the skills to style HTML elements effectively using CSS. Gain proficiency in arranging web page elements for optimal layout and design. Understand the principles behind responsive design and cross-browser compatibility. Enhance your ability to create visually appealing and user-friendly websites. Why choose this CSS Fundamentals course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this CSS Fundamentals course for? Beginners aspiring to become proficient in web design. Front-end developers seeking to strengthen their CSS skills. Graphic designers looking to expand their digital skillset. Website hobbyists interested in creating more engaging web pages. Professionals in digital marketing aiming to understand web design fundamentals. Career path Web Designer: £25,000 - £40,000 Front-End Developer: £30,000 - £50,000 UX/UI Designer: £28,000 - £45,000 Web Content Manager: £24,000 - £38,000 Freelance Web Developer: £35,000 - £60,000 Digital Marketing Specialist: £26,000 - £42,000 Prerequisites This CSS Fundamentals does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Unit 01: CSS in Context Module 01: What Was CSS Originally Intended To Do? 00:07:00 Module 02: DEMO: The Most Basic CSS Usage 00:07:00 Module 03: Responsive Design 00:02:00 Module 04: Chapter Summary 00:02:00 Unit 02: Overview of CSS Module 01: What is CSS? 00:04:00 Module 02: Where Can You Find CSS? 00:03:00 Module 03: What CSS Can and Can't Do 00:02:00 Module 04: Optional Demo - Serving an HTML Application 00:05:00 Module 05: How Do we Add CSS to a Website? 00:04:00 Module 06: Demo - Adding CSS to a Website 00:06:00 Module 07: CSS Selectors 00:03:00 Module 08: Demo - Using CSS Selectors 00:05:00 Module 09: Module Summary 00:01:00 Unit 03: Styling HTML Elements with CSS Module 01: Why do We Style CSS Elements? 00:03:00 Module 02: CSS and Fonts 00:03:00 Module 03: DEMO: Styling Text with CSS 00:07:00 Module 04: Sizing HTML Elements with CSS 00:06:00 Module 05: DEMO: Sizing HTML Elements with CSS 00:08:00 Module 06: Colorizing HTML Elements with CSS 00:05:00 Module 07: DEMO: Colorizing HTML Elements with CSS 00:07:00 Unit 04: Arranging Elements with CSS Module 01: Introduction 00:01:00 Module 02: Adding Margin with CSS 00:01:00 Module 03: Advanced Positioning with CSS 00:04:00 Module 04: DEMO: Positioning Elements Absolutely and Relatively 00:07:00 Module 05: Positioning HTML Elements with Float 00:02:00 Module 06: DEMO: Positioning HTML Elements with Float 00:07:00 Module 07: Summary of this Course 00:04:00 Assignment Assignment - CSS Fundamentals 00:00:00
Transform your marketing approach with our 'Complete Email Marketing Course,' an immersive program tailored to elevate your email marketing skills. From the onset, you are greeted with an insightful introduction that lays the groundwork for your journey into the world of email marketing. This course is specifically designed to imbue you with an entrepreneurial mindset, crucial for crafting and growing an effective email list. As you navigate through the modules, you will encounter the practicalities of creating and managing email lists, a cornerstone of successful email marketing campaigns. Each module is carefully crafted to ensure a comprehensive understanding, enabling you to harness the full potential of email marketing in your business endeavors. The heart of this course lies in its in-depth exploration of email automation and copywriting, skills essential for engaging and retaining your audience. You'll learn not only how to write compelling emails but also how to ensure they reach your audience effectively, delving into the intricacies of email deliverability. The curriculum also covers the broader concepts of email marketing, providing a holistic view of its role within the digital marketing landscape. Advancing further, you'll discover how to use capture pages and funnels to generate leads, turning prospects into loyal customers. Concluding with a comprehensive wrap-up, this course equips you with the tools and knowledge to execute impactful email marketing strategies. Learning Outcomes Develop a strong foundation in email marketing basics and an entrepreneurial approach to list building. Gain proficiency in creating, segmenting, and managing email lists for targeted marketing. Master email automation and copywriting to craft engaging and effective email campaigns. Understand and improve email deliverability to ensure maximum reach and engagement. Learn to utilise capture pages and funnels effectively for lead generation and conversion. Why choose this Complete Email Marketing course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Complete Email Marketing course for? Marketing professionals seeking to enhance their email marketing expertise. Entrepreneurs and business owners aiming to leverage email marketing for business growth. Digital marketers looking to deepen their understanding of email automation and copywriting. Individuals aspiring to build a career in email marketing and digital communication. Anyone interested in mastering the art of creating and managing successful email campaigns. Career path Email Marketing Specialist - £25,000 - £40,000 Digital Marketing Manager - £35,000 - £55,000 Content Writer - £24,000 - £38,000 Marketing Analyst - £28,000 - £48,000 CRM Manager - £32,000 - £52,000 Lead Generation Specialist - £30,000 - £50,000 Prerequisites This Complete Email Marketing Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Complete Email Marketing Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 01: Introduction Email Marketing Masterclass How to Start and Grow an Email List Preview 00:05:00 Module 02: Entrepreneur Mindset Masterclass How to Start and Grow an Email List The Concepts of Email Marketing 00:04:00 Using Capture Pages and Funnels for Leads 00:04:00 Creating Email Lists 00:03:00 Email Copywriting 00:04:00 Email Deliverability 00:04:00 Email Automation 00:04:00 Module 03: Creating Email Lists What makes an email list valuable? 00:05:00 What Is A Double Opt-In Email List And Why Is It Important? 00:03:00 How eBooks Help Generate Leads and Fill Sales Pipelines 00:03:00 How to Generate more Leads with your Video Marketing 00:03:00 Easy Ideas For Lead-Generating Content Marketing to Build Your Lists 00:05:00 Module 04: Email Automation What is Email Automation & How Can Your Business Use it? 00:06:00 What is an Email Marketing Autoresponder? 00:04:00 Awesome Email Marketing Campaigns & How to Run Your Own 00:05:00 Simple (But Powerful) Automated Email Sequences For Service Businesses 00:04:00 Using Tags to Gaining Useful Insights From Email Segmentation 00:04:00 Module 05: Email Copywriting Email Copy-writing Tips to Write Engaging Content Subscribers Want to Read 00:03:00 Ways To Make People Actually Read Your Emails 00:07:00 Ways to Make Your Emails More Engaging 00:06:00 Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers 00:04:00 Tips for Writing Email Marketing Copy that Converts 00:04:00 Module 06: Email Deliverability 7 Best Practices for Email Deliverability 00:06:00 How to Improve Your Email Deliverability (Step-by-Step) 00:04:00 Blueprints for Email Copywriting 00:05:00 7 Ways to Improve Your Email Deliverability 00:04:00 How to Test Your Email Deliverability? A Step-by-Step Guide 00:04:00 Module 07: The Concepts of Email Marketing Rules of Email Marketing 00:05:00 Types of Email Marketing Campaigns You Should Already be Using 00:05:00 10 Email Marketing Terms Every Marketer Should Know 00:06:00 The Importance of List Cleaning and Segmentation Tags 00:03:00 Tips for Building Responsive Email Marketing Lists 00:04:00 Module 08: Using Capture Pages and Funnels for Leads The Importance of Lead Capture Pages in Email Marketing 00:04:00 The Importance of a Sales Funnel in Email Marketing 00:04:00 Getting Leads from Facebook 00:04:00 Types of Landing Pages and How to Use Them 00:04:00 Types Of Online Sales Funnels That Work Really Well 00:05:00 Module 09: Conclusion Review 00:01:00 Assignment Assignment - Complete Email Marketing Course 00:00:00
In a world where e-commerce and digital influence are soaring, 'Make a WordPress WooCommerce Amazon Affiliate Store' offers an exciting journey into the heart of the online business. Imagine navigating the digital marketplace with the agility of an expert, transforming your entrepreneurial dreams into tangible successes. This course is your gateway, unfolding a tapestry of knowledge from site creation to mastery in affiliate marketing. Picture yourself as an architect of a lucrative online store, where each module serves as a foundational block, guiding you through the intricacies of establishing a flourishing Amazon affiliate store. Through this course, you're not just learning; you're crafting a digital empire. Embark on this educational odyssey that begins with the basics of site setup and tools, easing you into the digital realm. As you progress, the course unveils the secrets of niche selection and delves into the comparative study of Amazon plugins. Your learning path will be adorned with practical insights into site conversions, SEO, and effective social media strategies. Picture yourself mastering the art of blogging, paid advertising, and leveraging email marketing to captivate your audience. The course culminates in advanced concepts like phasing into eCommerce beyond Amazon affiliation and even flipping your site for profit. This curriculum is designed to inform and transform you into a savvy digital entrepreneur. With each module, you'll be stepping closer to becoming a connoisseur of the digital marketplace. From understanding the nuances of using Prosociate for site setup to harnessing the power of virtual assistants for scaling your business, the course equips you with indispensable skills in today's digital age. Get ready to transform your aspirations into achievements, as this course is a beacon for those aspiring to dominate the online affiliate marketing world. Learning Outcomes Acquire expertise in establishing and managing a WordPress WooCommerce Amazon Affiliate Store. Develop proficiency in niche identification and site conversion optimisation. Gain adeptness in SEO techniques and social media promotion strategies. Learn to utilise blogging effectively, paid advertising, and email marketing for business growth. Master the skills of eCommerce expansion, site flipping, and affiliate opportunities beyond Amazon. Why buy this Make a WordPress WooCommerce Amazon Affiliate Store? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Certification After studying the course materials of the Make a WordPress WooCommerce Amazon Affiliate Store there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? Individuals aspiring to create and monetise their own online affiliate store. Entrepreneurs seeking to enhance their digital marketing and e-commerce skills. Bloggers and content creators aiming to diversify their income streams through affiliate marketing. Digital marketers looking to broaden their expertise in SEO and social media strategies. Anyone interested in learning about online business, site management, and affiliate marketing opportunities. Prerequisites This Make a WordPress WooCommerce Amazon Affiliate Store does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Make a WordPress WooCommerce Amazon Affiliate Store was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Affiliate Marketer: £25,000 - £45,000 Per Annum Digital Marketing Specialist: £30,000 - £50,000 Per Annum SEO Consultant: £35,000 - £55,000 Per Annum E-commerce Manager: £40,000 - £60,000 Per Annum Content Strategist: £32,000 - £52,000 Per Annum Virtual Assistant Manager: £28,000 - £48,000 Per Annum Course Curriculum Module 01: Introduction Introduction To The Course 00:03:00 Expectations for Cost of Tools and Resources To Build Your Store 00:05:00 Focus & Mindset 00:04:00 Setting Goals 00:02:00 Module 02: Recommended Site Setup & Tools Learning about WordPress 00:01:00 Becoming an Amazon Affiliate 00:01:00 Organization With Evernote & Google Drive1 00:06:00 Module 03: Niche Selection Choosing Your Niche 00:04:00 Keyword Research 00:05:00 Using the Google Keyword Tool 00:07:00 Module 04: Amazon Plugin Comparison WordPress WooCommerce & Prosociate 00:04:00 Introduction to Fresh Store Builder 00:04:00 Module 05: Site Setup (Using Prosociate) Selecting a WooCommerce Theme 00:06:00 Setting Up Google Analytics & Webmaster Tools 00:05:00 Creating Important Content Pages - Contact, About, Privacy Policy & More 00:05:00 Manually Adding Products To Your Store 00:09:00 How To Add Products With Prosociate 00:13:00 Module 06: Site Conversions Essential WordPress Plugins for Your Site 00:10:00 Links to WordPress Plugins 00:05:00 Designing Your Site The Right Way 00:08:00 Optimizing Your Site For Maximum Conversions 00:07:00 Getting Advice From Experts 00:06:00 Module 07: SEO On-Page SEO 00:07:00 Off-Page SEO 00:06:00 Module 08: Social Media Promotion Introduction to Social Media 00:03:00 How to Utilize Pinterest Traffic? 00:11:00 How To Utilize Wanelo Traffic 00:05:00 Staying Consistent With Social Media On Your Cell Phone 00:02:00 Module 09: Paid Advertising, Blogging & Promotion Buying Paid Traffic with BuySellAds 00:04:00 Using Interviews To Get Traffic & Free Backlinks 00:11:00 Blogging With Your eCommerce Store 00:05:00 Module 10: Outsourcing Help & Hiring Virtual Assistants Outsourcing and Hiring on oDesk (Now UpWork) 00:10:00 Finding Friends and Family To Help With Your Store 00:05:00 Module 11: Email Marketing Starting Out With Email Marketing 00:05:00 Module 12: Beyond Being Just an Amazon Affiliate - Phasing Into eCommerce Dropshipping Product & Buying Wholesale 00:08:00 Finding Brands On Other Competitor Sites 00:03:00 Getting Organized by Finding Suppliers & Making Smart Purchases 00:07:00 Dropshipping T-Shirts with Printful 00:06:00 Installing an SSL Certificate & Why You Need One 00:02:00 The Free Amazon Payments Plugin for WooCommerce 00:03:00 Registering a Business LLC with LegalZoom 00:03:00 What is Amazon FBA? 00:05:00 My Amazon Fulfillment Process & My Mini Warehouse 00:04:00 Using FBA Multi-Channel Fulfillment To Sell on eBay and Your Own Site 00:07:00 Module 13: Flipping Your Site for Profit Selling Your Site On An Auction Site 00:07:00 Module 14: Becoming an Etsy Affiliate Checking out the Etsy Affiliate Program 00:02:00 An Example Etsy Affiliate Product On My Store 00:04:00 Etsy Affiliate Dashboard in Affiliate Window 00:03:00 Assignment Assignment - Make a WordPress WooCommerce Amazon Affiliate Store 00:00:00
Immerse yourself in the dynamic world of digital content creation with our 'Content Writing & Copywriting for SEO and Sales' course. This program is meticulously structured to transform novices into skilled artisans of the written word, tailored specifically for digital marketing and sales. You begin with an enlightening introduction, easing you into the fascinating realm of content creation. As you progress, a free taster session showcases the course's value, followed by an in-depth exploration into the 12 essential steps of great copywriting in Section 03. Understanding the building blocks of copywriting is simplified in Section 04, providing a solid foundation. From crafting compelling headlines in Section 05 to refining sales copy through proofreading and editing in Section 06, each section is designed to enhance your skills incrementally. Delving deeper, Section 07 unveils the psychological aspects behind effective copywriting, an essential tool for creating impactful content. Subsequent sections are dedicated to specialised formats including blogging, landing pages, sales letters, video scripts, emails, advertisements, social media posts, and promotional videos. These targeted modules offer a comprehensive learning experience, equipping you with the skills to excel across various platforms. By the time you reach the course's conclusion, you'll have acquired a profound understanding of content writing and copywriting, specifically tailored for SEO and sales, ready to make your mark in the digital world. Learning Outcomes Master the art of creating engaging and SEO-optimized content. Develop proficiency in writing compelling headlines and sales copy. Understand the psychological principles behind effective copywriting. Learn to craft specialized content for diverse digital platforms. Enhance editing and proofreading skills to deliver polished content. Why choose this Content Writing & Copywriting For SEO and Sales course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Content Writing & Copywriting For SEO and Sales course for? Aspiring content writers and copywriters seeking to specialize in SEO and sales. Marketing professionals aiming to enhance their content creation skills. Business owners looking to improve their online content strategy. Freelancers wanting to offer specialized content writing services. Individuals interested in understanding the interplay between psychology and writing. Career path SEO Content Writer: £20,000 - £30,000 Copywriter: £23,000 - £35,000 Digital Marketing Specialist: £25,000 - £40,000 Content Strategist: £28,000 - £45,000 Freelance Writer: £18,000 - £50,000 (varies with projects) Social Media Manager: £24,000 - £38,000 Prerequisites This Content Writing & Copywriting For SEO and Sales does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 01: Introduction Introduction 00:01:00 How to Navigate This Course - Watch This Video 00:03:00 Section 02: Free Taster 13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you must know 00:06:00 14 Step Formula to Writing Great Sales Copy 00:06:00 Section 03: BASICS: 12 Essential Steps to Great Copy Writing AIDA is not just an Opera! 00:02:00 Have you any idea who you are talking to? 00:02:00 Who cares what format you use? 00:03:00 Hurting? Want someone to heal your pain? 00:02:00 I haven't got time or money for Objections! 00:02:00 Don't worry, there's always plenty of Scarcity to go round! 00:02:00 So, why are YOU reading my Headlines? 00:02:00 Why do you always want to know whats in it for you? 00:02:00 Endorsements? Pah! Prove it to me! 00:03:00 I Guarantee to you that I love Risk! Or do I? 00:02:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks Introduction to Copywriting Formulation 00:02:00 Starting with AIDA 00:06:00 PAS - Problem, Agitation, Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 Section 05: BASICS: How to Write Headline What You Need to Know to Write Great Headlines 00:06:00 Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy Writing Editing: Can You Write Better Copy? 00:06:00 Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 Editing Writing: Seven Guidelines for Editing Writing 00:06:00 Section 07: PSYCHOLOGY: The Psychology behind Copywriting Get Your Copywriting Psychology Right! 00:06:00 What are the Eight Universal Motivators? 00:07:00 100 Motivations 00:05:00 Overcoming Objections 00:08:00 Section 08: COPYWRITING FOR Blogging - Web Posts Copywriting for Blogs 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Checklist 00:08:00 Section 09: COPYWRITING FOR Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Testimonials 00:06:00 Copywriting for Bullet Points 00:05:00 Section 10: COPYWRITING FOR Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:06:00 The 18 Step Sales Letter 00:06:00 The 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Section 11: COPYWRITING FOR Video Sales Letters What is a Video Sales Letter 00:03:00 How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics - Some Simple Guidance for Better VSLs 00:04:00 Video Sales Letter Outline - with Downloadable Templates 00:07:00 Section 12: COPYWRITING FOR Email Copywriting for Email 00:07:00 How to Write Effective Welcome Emails 00:10:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 Copywriting Formulas for Email Sequences 00:06:00 Section 13: COPYWRITING FOR Advertisements Copywriting for Advertisements 00:04:00 Section 14: COPYWRITING FOR Twitter Copywriting for Twitter - Engage, Entertain, Be Brief! 00:07:00 Section 15: COPYWRITING FOR Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 Promotional Video SlideDeck 00:20:00 Promotional Video Script Checklist 00:04:00 2018 Update: The Formula for an Effective Promotional Video 00:04:00 2018 New Copywriting Course Promo Video 00:03:00 Section 16: Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Additional File Additional File 00:00:00 Assignment Assignment - Content Writing & Copy Writing For SEO and Sales 00:00:00
Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign. This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Landing Page Design and Optimisation will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Landing Page Design and Optimisation will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Landing Page Design and Optimisation and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? This Landing Page Design And Optimisation is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of Landing Page Design & Conversion Rate Optimisation or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career Path On successfully completing the Landing Page Design And Optimisation, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Digital Marketing Manager Campaign Executive Course Curriculum Module 01: Landing Page Design and Optimisation Fundamentals Download all Section One Slides 00:48:00 Welcome to this course! Let's lay the groundwork for good landing page design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00 Common Business Models and Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel and The Online Decision Making Process 00:17:00 The Awareness Stage of the Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel Tell Me More 00:14:00 The Desire Stage of the Funnel I Want What You Sell 00:13:00 The Action Stage of the Funnel I'm Going to Buy What You Sell 00:09:00 The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices Download all Section Two Slides 00:06:00 The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:31:00 The Art and Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability and Visual Hierarchy Landing Page Design 00:20:00 Respecting Web Conventions in Landing Page Design 00:13:00 Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00 Information Architecture and Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Module 03: Principles of Persuasion in Landing Page Design Download all Section Three Slides 00:32:00 Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion Anchoring and Cognitive Dissonance Theory 00:19:00 Module 04: Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:03:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00 Module 05: Bonus Goodbye For Now I Will Miss You Dearly 00:03:00 Module 06: Bonus Content: Real-Life Audits - Landing Page Design Best Practices Western Computer Audit Part 1 00:08:00 Western Computer Audit Part 2 00:09:00 Western Computer Audit Part 3 00:15:00 Western Computer Audit Part 4 00:14:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00