The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
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Certificates CPD Accredited Certificate Digital certificate - Included CPD Accredited e-Certificate - Free CPD Accredited Hardcopy Certificate - Free Enrolment Letter - Free Student ID Card - Free
***24 Hour Limited Time Flash Sale*** Business Development, Business Plan with Business Intelligence and Data Mining Admission Gifts FREE PDF & Hard Copy Certificate| PDF Transcripts| FREE Student ID| Assessment| Lifetime Access| Enrolment Letter Are you ready to amplify your career trajectory in the dynamic world of business? Invest in your future with our prestigious bundle of 8 courses - Business Development, Business Plan with Business Intelligence and Data Mining. Delve deep into the world of business with our Quality License Scheme (QLS) endorsed courses, which include Business Development & Sales, Business Plan for Entrepreneurs, and Business Intelligence and Data Mining. These comprehensive theoretical courses are designed to equip you with advanced knowledge and the business acumen needed to excel in your field. And the icing on the cake? You'll receive a hardcopy certificate, a testament of your newfound expertise, with each of these QLS-endorsed courses. Whether you're an aspiring entrepreneur, a business enthusiast, or a data-savvy professional, our course bundle will provide an exhaustive theoretical understanding of complex business concepts, strategies, and methodologies. Commit to continuous learning and set yourself apart with our transformative course bundle. Invest today and shape the business leader in you for tomorrow. Key Features of the Business Development, Business Plan with Business Intelligence and Data Mining Bundle: 3 QLS-Endorsed Courses: We proudly offer 3 QLS-endorsed courses within our Business Development, Business Plan with Business Intelligence and Data Mining bundle, providing you with industry-recognized qualifications. Plus, you'll receive a free hardcopy certificate for each of these courses. QLS Course 01: Learn Business Development & Sales from A-Z QLS Course 02: Business Plan for Entrepreneours QLS Course 03: Business Intelligence and Data Mining 5 CPD QS Accredited Courses: Additionally, our bundle includes 5 relevant CPD QS accredited courses, ensuring that you stay up-to-date with the latest industry standards and practices. Course 01: Business Development Fundamentals: Lean Strategies for Business Course 02: Business Management Course 03: Business and Data Analytics for Beginners Course 04: Business Strategy Planning Masterclass Course 05: Diploma in Business Analysis In Addition, you'll get Five Career Boosting Courses absolutely FREE with this Bundle. Course 01: Professional CV Writing Course 02: Job Search Skills Course 03: Self-Esteem & Confidence Building Course 04: Professional Diploma in Stress Management Course 05: Complete Communication Skills Master Class Convenient Online Learning: Our Business Development, Business Plan with Business Intelligence and Data Mining courses are accessible online, allowing you to learn at your own pace and from the comfort of your own home. Learning Outcomes: Acquire advanced knowledge of business development, sales strategies, and business planning. Understand the principles of Business Intelligence and Data Mining and their impact on business decision-making. Gain comprehensive insights into Lean Strategies, Business Management, and Data Analytics. Develop an in-depth understanding of business strategy planning and business analysis. Enhance your ability to think critically and analytically about complex business scenarios. Discover new methods of applying theoretical concepts to real-world business challenges. Unlock your business potential with our course bundle: Business Development, Business Plan with Business Intelligence, and Data Mining. The bundle encompasses eight thoughtfully curated courses designed to offer a robust theoretical understanding of key business domains. From Business Development to Data Analytics, you'll embark on a comprehensive journey of learning and exploration. Our three QLS-endorsed and five CPD QS-accredited courses provide an academically rigorous learning experience, coupled with the prestige of hardcopy certificates. Elevate your career prospects and become an influential player in the world of business. CPD 250 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Individuals seeking to broaden their knowledge in business development and strategic planning. Aspiring entrepreneurs aiming to acquire solid theoretical foundations before launching their ventures. Professionals looking to diversify their skill set with knowledge of business intelligence and data mining. Career path Business Development Manager: £35,000 - £60,000. Business Intelligence Analyst: £30,000 - £50,000. Data Analyst: £25,000 - £45,000. Certificates Digital certificate Digital certificate - Included Hard copy certificate Hard copy certificate - Included
Learn how to create a digital and data transformation strategy, using system thinking.
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Certificates Certificate Of Completion Digital certificate - Included Certificate Of Completion Hard copy certificate - Included You will get a complimentary Hard Copy Certificate.
This course will provide an opportunity to begin to understand what commercial and financial awareness means and the importance of everyone in thinking commercially.
The Operations / Departmental Manager apprenticeship is for managers with increasing responsibility for the leading of their department or business division.
QA Level 7 in Eyebrow Artistry provides knowledge and practical competence in health & safety within the salon and eyebrow artistry and is regulated by the SQA. The strategy for delivery of this unit is based upon a combination of online theory, and autonomous learning, workshops and practical sessions. This is delivered over 6 sessions. The final stage is an assessment which is submitted to SQA and finally your certificate will be issued. This award is aimed at equipping therapists with skills required for work in salons, destination/day spas and cruise ships. The units have been identified by employers as the most appropriate for working as a beauty therapist and going on to work as a brow artist however, there are many CPD courses that can enhance the skills learnt and provide new techniques to ensure that the qualified therapist remains current and at the forefront of the industry
Business Writing 1 Day Workshop in Dunfermline
Business Writing 1 Day Workshop in Edinburgh