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In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Complete Email Marketing Course will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Complete Email Marketing Course will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Complete Email Marketing Course and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Complete Email Marketing Course is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Complete Email Marketing Course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Complete Email Marketing Course will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Introduction Email Marketing Masterclass How to Start and Grow an Email List Preview 00:05:00 Section 02: Entrepreneur Mindset Masterclass How to Start and Grow an Email List The Concepts of Email Marketing 00:04:00 Using Capture Pages and Funnels for Leads 00:04:00 Creating Email Lists 00:03:00 Email Copywriting 00:04:00 Email Deliverability 00:04:00 Email Automation 00:04:00 Section 03: Creating Email Lists What makes an email list valuable? 00:05:00 What Is A Double Opt-In Email List And Why Is It Important? 00:03:00 How eBooks Help Generate Leads and Fill Sales Pipelines 00:03:00 How to Generate more Leads with your Video Marketing 00:03:00 Easy Ideas For Lead-Generating Content Marketing to Build Your Lists 00:05:00 Section 04: Email Automation What is Email Automation & How Can Your Business Use it? 00:06:00 What is an Email Marketing Autoresponder? 00:04:00 Awesome Email Marketing Campaigns & How to Run Your Own 00:05:00 Simple (But Powerful) Automated Email Sequences For Service Businesses 00:04:00 Using Tags to Gaining Useful Insights From Email Segmentation 00:04:00 Section 05: Email Copywriting Email Copy-writing Tips to Write Engaging Content Subscribers Want to Read 00:03:00 Ways To Make People Actually Read Your Emails 00:07:00 Ways to Make Your Emails More Engaging 00:06:00 Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers 00:04:00 Tips for Writing Email Marketing Copy that Converts 00:04:00 Section 06: Email Deliverability 7 Best Practices for Email Deliverability 00:06:00 How to Improve Your Email Deliverability (Step-by-Step) 00:04:00 Blueprints for Email Copywriting 00:05:00 7 Ways to Improve Your Email Deliverability 00:04:00 How to Test Your Email Deliverability? A Step-by-Step Guide 00:04:00 Section 07: The Concepts of Email Marketing Rules of Email Marketing 00:05:00 Types of Email Marketing Campaigns You Should Already be Using 00:05:00 10 Email Marketing Terms Every Marketer Should Know 00:06:00 The Importance of List Cleaning and Segmentation Tags 00:03:00 Tips for Building Responsive Email Marketing Lists 00:04:00 Section 08: Using Capture Pages and Funnels for Leads The Importance of Lead Capture Pages in Email Marketing 00:04:00 The Importance of a Sales Funnel in Email Marketing 00:04:00 Getting Leads from Facebook 00:04:00 Types of Landing Pages and How to Use Them 00:04:00 Types Of Online Sales Funnels That Work Really Well 00:05:00 Section 09: Conclusion Review 00:01:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Career Development Masterclass: Become a Copywriter will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Career Development Masterclass: Become a Copywriter will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Career Development Masterclass: Become a Copywriter and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Career Development Masterclass: Become a Copywriter is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Career Development Masterclass: Become a Copywriter. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Career Development Masterclass: Become a Copywriter will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: What Niche Best Fits Your Interests Lesson 01: How to Find Your Niche 00:04:00 Lesson 02: How to Find a Niche Market: A Step-By-Step Guide 00:04:00 Lesson 03: The Advantages of Having a Niche Market 00:04:00 Lesson 04: 5 Ways to Research Your Potential Customers 00:03:00 Lesson 05: 5 Simple Steps To Find Your Niche Market 00:04:00 Lesson 06: Ways to Narrow Down Your Niche Market 00:03:00 Section 02: Ways to Hone Your Skills as A Copywriter Lesson 01: 10 Reasons Why People Who Read A Lot Are More Likely To Be Successful 00:04:00 Lesson 02: The Importance of Written Communication Skills 00:04:00 Lesson 03: 5 Reasons why Feedback may be the Most Important 00:04:00 Lesson 04: What Copywriting Certification Programs Can Teach You 00:04:00 Lesson 05: 8 Online Tools That Will Improve Your Writing 00:03:00 Lesson 06: Why Should You Network? 00:04:00 Lesson 07: Why New Writers Should Enter Writing Competitions 00:03:00 Section 03: Communicating with Your Prospect Lesson 01: How To Get The Most Out Of Customer Polls And Surveys 00:04:00 Lesson 02: How to Identify a Target Demographic 00:04:00 Lesson 03: Learn Your Customers Habits 00:03:00 Lesson 04: 11 Ways to Provide Great Customer Service 00:03:00 Lesson 05: Your Small Business Competitors: Where to Learn About Their Customers 00:04:00 Section 04: Expanding Your Business Lesson 01: The Easiest Way to Build Your Business Through Referrals 00:04:00 Lesson 02: What is a Paid Online Advertising Strategy? 00:03:00 Lesson 03: What Is a Portfolio Website and Why You Need It? 00:04:00 Lesson 04: Copywriting for Social Media: 7 Tips to Boost Engagement 00:03:00 Lesson 05: 5 Rules for Customer-Centric Copywriting Your Support Reps Should Use 00:03:00 Section 05: Niches that Copywriters Work In Lesson 01: Break into the Self-Improvement Market 00:04:00 Lesson 02: Fundraising - Selling Your Services to Non-Profit Companies 00:04:00 Lesson 03: Health Copywriting- Working to Improve People's Lives 00:06:00 Lesson 04: Financial Services 00:04:00 Lesson 05: Christian Market - Writing for a Higher Purpose 00:04:00 Section 06: Why Become a Freelance Copywriter Lesson 01: Choose Your Own Working Hours 00:05:00 Lesson 02: The Newbie's Guide to Making the Most of Remote Work 00:04:00 Lesson 03: Copywriter Job Satisfaction: Why Copywriting is a Good Career 00:03:00 Lesson 04: Why Copywriting Helps your Business and Adds Value to your Marketing Assets 00:04:00 Lesson 05: Potential to Earn Higher than Average Income 00:03:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

The Sales Coaching and Training gives sales managers the skills and framework they need to coach sales teams to success, helping them develop mutually beneficial, long-lasting customer relationships. You'll learn how to use collaborative techniques to hold coaching conversations and develop a culture that supports high-performing sales teams. You'll learn a Developmental Sales Coaching Framework to effectively open a coaching dialogue, probe for perceptions and needs, uncover obstacles, create a solution, and close. The course covers building and managing sales teams, basic forecasting and budgeting, setting targets, designing Key Performance Areas for success, compensation designs, managing poor performance, coaching, motivating sales professionals, enabling tools for efficiencies and productivity ramp, drafting and optimizing sales processes, and much more. In addition, the course can be adapted for professional selling skills, consultative and solution selling. Who is this course for? Sales Coaching and Training is suitable for anyone who wants to gain extensive knowledge, potential experience, and professional skills in the related field. This course is CPD accredited so you don't have to worry about the quality. Requirements Our Sales Coaching and Training is open to all from all academic backgrounds and there is no specific requirements to attend this course. It is compatible and accessible from any device including Windows, Mac, Android, iOS, Tablets etc. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Coaching Salespeople Getting Started 00:05:00 What Is a Coach? 00:20:00 Coaching 00:20:00 Process 00:15:00 Inspiring 00:20:00 Authentic Leadership 00:20:00 Best Practices 00:15:00 Competition 00:20:00 Data 00:20:00 Maintenance Strategies 00:20:00 Avoid Common Mistakes 00:15:00 Wrapping Up 00:05:00 Sales Module One: Getting Started 00:05:00 Module Two: Effective Traits 00:20:00 Module Three: Know Clients 00:30:00 Module Four: Product 00:30:00 Module Five: Leads 00:20:00 Module Six: Authority 00:30:00 Module Seven: Build Trust 00:20:00 Module Eight: Relationships 00:30:00 Module Nine: Communication 00:30:00 Module Ten: Self-Motivation 00:20:00 Module Eleven: Goals 00:20:00 Module Twelve: Wrapping Up 00:05:00 Sales Training Getting Started 00:05:00 In-Person Sales 00:15:00 Examples of In-Person Sales 00:25:00 Sales Funnel 00:20:00 Prepare 00:25:00 Presentation 00:20:00 Engage 00:20:00 Commitment 00:20:00 Sale 00:20:00 Loyalty 00:25:00 Expand 00:15:00 Wrapping Up 00:10:00 Psychology of Sales How to Make More Money Through Sales Psychology 00:08:00 Why Sales Could be the Most Profitable Skill in the World 00:04:00 How to Reduce the Number of Times You Hear the Word 'No' 00:08:00 One of the Most Powerful Weapons in the Professional Sales Person's Arsenal 00:06:00 The Secret of Why 'Always Be Closing' Works 00:07:00 How to Use the Powerful and Subtle Technique of 'Assuming the Sale' 00:12:00 The Most Powerful Negotiating Tool Ever 00:07:00 How to Never Overcome an Objection Again 00:07:00 A Little Known Sales Secret Used by Only the Top 1% of Sales People 00:07:00 Sales Success Secrets How to Succeed Without Relying On 'Techniques' 00:06:00 How the Psychology of Sales SAVES You Money in Your Everyday Life 00:06:00 How to Make Prospects Like You 00:09:00 How to Be Persistent Without Irritating the Prospect 00:11:00 How to Avoid EVER Being Annoying! 00:08:00 The Most Important Idea in Sales 00:10:00 How to Create a Powerful Self Image in the Eyes of the Prospect 00:08:00 The True Power of Psychology in Sales 00:03:00 A Summary of These Powerful Techniques and Ideas 00:08:00 Mock Exam Mock Exam- Sales Coaching and Training 00:30:00 Final Exam Final Exam- Sales Coaching and Training 00:30:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Elevate your B2B sales and marketing prowess with our comprehensive Masterclass: From Leads to Loyal Customers. Uncover the nuances of the B2B landscape, master advanced sales techniques, and align your teams for seamless success. Join us for a transformative learning experience and gain the skills to navigate global markets, build high-performing sales teams, and foster enduring customer relationships. Take the next step in your professional journey and enroll now!

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This SEO - Master Search Engine Optimisation will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The SEO - Master Search Engine Optimisation will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to SEO - Master Search Engine Optimisation and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited SEO - Master Search Engine Optimisation is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this SEO - Master Search Engine Optimisation. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The SEO - Master Search Engine Optimisation will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Introduction Unit 1: Introduction 00:04:00 Unit 2: Course Overview 00:04:00 Section 02: SEO: Core Concepts Unit 1: What is SEO (Search Engine Optimisation) 00:04:00 Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO 00:05:00 Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking 00:06:00 Unit 4: 2 Ways to Get Ranked on Search Engines 00:03:00 Section 03: On - Page Optimisation Unit 1: On Page SEO Explained 00:01:00 Unit 2: On Page SEO Activities 00:04:00 Unit 3: 4 Key Ranking Factors of On Page SEO 00:04:00 Unit 4: Tools & Tips for Increasing Site Speed 00:13:00 Unit 5: Using SEO Friendly Themes 00:06:00 Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate 00:05:00 Unit 7: How to Make the URL SEO Friendly 00:03:00 Unit 8: Long Form SEO Optimised Content 00:03:00 Unit 9: Internal Linking 00:05:00 Unit 10: Meta Title & Meta Description 00:03:00 Unit 11: Optimising Images for SEO 00:04:00 Unit 12: Outbound Links 00:04:00 Section 04: Keyword Research & Optimisation Unit 1: What Are Keywords & Why They Are Important 00:06:00 Unit 2: Types of Keywords 00:08:00 Unit 3: Which Type of Keywords You Should Choose 00:01:00 Unit 4: Free Tools for Keyword Research & SEO 00:06:00 Unit 5: Paid Tools for Keyword Research & SEO 00:03:00 Unit 6: 2 Metrics to Check Before Choosing Content 00:05:00 Unit 7: Steps for Keyword Research 00:11:00 Unit 8: What is Keyword Stuffing? 00:05:00 Section 05: SEO Content Writing Unit 1: Write SEO Optimised Title 00:04:00 Unit 2: 6 Hacks to Write Attractive Headlines 00:17:00 Unit 3: Keyword Placement For SEO 00:06:00 Unit 4: Steps to Write Content & Optimise It for Search Engines 00:09:00 Section 06: Off Page SEO Unit 1: What Is Off Page Optimisation 00:01:00 Unit 2: Link Building - 1st Factor of Off Page SEO 00:07:00 Unit 3: 3 Methods to Get Backlinks 00:02:00 Unit 4: Method 1: Guest Posting for Link Building 00:07:00 Unit 5: Method 2: Building Relations with Experts 00:04:00 Unit 6: Method 3: Getting Backlinks from Round Up Post 00:04:00 Unit 7: Social Media Marketing - 2nd Factor of Off Page SEO 00:05:00 Section 07: Conclusion Unit 1: Conclusion 00:01:00 Resources Resources - SEO - Master Search Engine Optimisation 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Email Copywriting Masterclass course will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Email Copywriting Masterclass course will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Email Copywriting Masterclass and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Email Copywriting Masterclass course is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Email Copywriting Masterclass course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path The Email Copywriting Masterclass will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Introduction to Email Marketing Masterclass Introduction 00:05:00 Module 01: The Concepts of Email Marketing The Concepts of Email Marketing 00:04:00 Rules of Email Marketing 00:05:00 Types of Email Marketing Campaigns You Should Already be Using 00:05:00 10 Email Marketing Terms Every Marketer Should Know 00:06:00 The Importance of List Cleaning and Segmentation Tags 00:03:00 Tips for Building Responsive Email Marketing Lists 00:04:00 Module 02: Using Capture Pages and Funnels for Leads Using Capture Pages and Funnels for Leads 00:04:00 The Importance of Lead Capture Pages in Email Marketing 00:04:00 The Importance of a Sales Funnel in Email Marketing 00:04:00 Types of Landing Pages and How to Use Them 00:04:00 Types Of Online Sales Funnels That Work Really Well 00:04:00 Creating Email Lists 00:05:00 Module 03: Creating Email Lists Creating Email Lists 00:03:00 What makes an email list valuable? 00:05:00 What Is A Double Opt-In Email List And Why Is It Important? 00:03:00 How eBooks Help Generate Leads and Fill Sales Pipelines 00:03:00 How to Generate more Leads with your Video Marketing 00:03:00 Easy Ideas For Lead-Generating Content Marketing to Build Your Lists 00:05:00 Module 04: Email Copywriting Email Copywriting 00:04:00 Email Copy-writing Tips to Write Engaging Content Subscribers Want to Read 00:03:00 Ways To Make People Actually Read Your Emails 00:07:00 Ways to Make Your Emails More Engaging 00:06:00 Tips for Writing Email Marketing Copy that Converts 00:04:00 Module 05: Email Deliverability Email Deliverability 00:04:00 Best Practices for Email Deliverability 00:06:00 How to Improve Your Email Deliverability (Step-by-Step) 00:04:00 Blueprints for Email Copywriting 00:05:00 7 Tips to Improve Your Email Deliverability 00:04:00 How to Test Your Email Deliverability? A Step-by-Step Guide 00:04:00 Module 06: Email Automation Email Automation 00:04:00 What is Email Automation & How Can Your Business Use it? 00:06:00 What is an Email Marketing Autoresponder? 00:04:00 Awesome Email Marketing Campaigns & How to Run Your Own 00:05:00 Simple (But Powerful ) Automated Email Sequences 00:04:00 Using Tags to Gaining Useful Insights From Email Segmentation 00:04:00 Module 07: Conclusion Review of Course 00:01:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Adobe Photoshop: Learn Photo Editing From Stratch will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Adobe Photoshop: Learn Photo Editing From Stratch will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Adobe Photoshop: Learn Photo Editing From Stratch and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Adobe Photoshop: Learn Photo Editing From Stratch is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Adobe Photoshop: Learn Photo Editing From Stratch. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Adobe Photoshop: Learn Photo Editing From Stratch will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Adobe Photoshop: Learn Photo Editing From Stratch Module 01: Introduction to the course 00:03:00 Module 02: Getting Started with Photoshop CC 2020 00:07:00 Module 03: Working with layers 00:11:00 Module 04: Hue Saturation 00:03:00 Module 05: Working with Vibrance 00:02:00 Module 06: Working with LEVELS 00:04:00 Module 07: Turn images into Black white 00:03:00 Module 08: Using Crop Tool 00:02:00 Module 09: Content Aware Cropping 00:03:00 Module 10: Using Content Aware Fill 00:09:00 Module 11: Transformation Quick Selection 00:11:00 Module 12: Class Project 00:01:00 Module 13: Using Quick Selection Tool 00:10:00 Module 14: Add Text behind an Image 00:07:00 Module 15: Creating a WATERMARK in PS 00:10:00 Module 16: Make Cool Text 00:12:00 Module 17: Adding Lens Flars PS 00:04:00 Module 18: Blending two images into one 00:05:00 Module 19: Adding Dual tone effect 00:06:00 Module 20: Turn Images into OIL PAINT 00:02:00 Module 21: CLASS PROJECT TIME 00:10:00 Module 22: Neon Light Effect 00:09:00 Module 23: Start Creating Paint Dripping Effect 00:09:00 Module 24: CLASS PROJECT TIME 00:01:00 Module 25: Paint Brush Effect 00:16:00 Module 26: Paint Brush Effect CLASS PROJECT 00:01:00 Module 27: Using SPOT healing brush 00:09:00 Module 28: Using the Patch tool 00:07:00 Module 29: Using the Burn tool PS 00:06:00 Module 30: Using the Liquify Tool PS 00:12:00 Module 31: Skew,Wrap transform 00:11:00 Module 32: Gradient Map Filter 00:07:00 Module 33: Gradient Map Circls Effect PS 00:07:00 Module 34: Instagram Glow effect 00:10:00 Module 35: CLASS PROJECT Instagram Light Logo 00:02:00 Module 36: Part 1 3D Instagram 00:13:00 Module 37: Part 2 3D Instagram 00:11:00 Module 38: Class Project 3D Instagram Effect 00:01:00 Module 39: RGB CMYK 00:05:00 Module 40: Image resizeing 00:06:00 Module 41: Ways to EXPORT FILES in PS (1) 00:13:00 Module 42: Thank You 00:03:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Course Overview The Event Planning is designed to teach you the important principles and practical step-by-step techniques for planning events and getting started in a career as a professional event planner. You will learn: what an event planner does and how to plan events, how to develop your skills to succeed in an event planner career, how to get hired for a job as an event planner, and how to start your own event planning business and get clients. You'll learn how to plan various events and coordinate with different types of clients. Discover how to plan business meets, product launches, milestone events and more. Find out how to work with both corporate and private clients, delivering outstanding results on each event by listening to their needs. Event Management doesn't only give you valuable connections through events training qualifications; you enter an environment for learning that works for you. Being trained in event management helps you develop skills such as problem-solving, time management and decision making. In order to meet all your event management needs, consider getting this Event Management course. This course is divided into three sections, where you start off with learning the basics of event management. Here you will look into ideas such as types of events, entertainment, staff and vendors. Next you learn about the process of planning an event, where you get many different tips and techniques about how to nurture a team bonding environment, ways to make your events more interesting, marketing your events and so much more. The final portion of the course looks into managing weddings which is an extremely big industry and as such would help your business make a splash where the green is. The course covers diverse topics and would be beneficial to those looking to get into the event management industry. So, stop wasting time and get this course now Accredited by CPD Free PDF Certificate after course completion Developed by qualified tutors and professionals Fully online, engaging and interactive course Self paced learning Unlimited Access to your course materials Desktop, Laptop, tablet and smartphone friendly 24/7 Customer Support Certification At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. After you have successfully passed the final exam, you will be able to order an Accredited Certificate of Achievement at an additional cost of £19 for a PDF copy and £29 for an original print copy sent to you by post or for both £39. Course Curriculum Introduction Introduction 00:05:00 Why Vision 00:02:00 Concept 00:02:00 Goals 00:02:00 Innovation 00:02:00 Pitching 00:03:00 Feasibility 00:02:00 What Event Scope and Budget 00:02:00 Customers 00:02:00 Marketing Plan and Pricing 00:03:00 Communications Plan 00:03:00 Project Management Approach 00:03:00 Stakeholders 00:02:00 When When 00:04:00 Where Choosing a Venue 00:02:00 Spaces within a Venue 00:03:00 Accessibility and Community Impacts 00:03:00 How Event Plan 00:03:00 Planning Environment 00:02:00 Safety 00:02:00 Risk Management 00:02:00 Emergency Management 00:03:00 Checklists 00:02:00 Stakeholder Management 00:02:00 Communications 00:05:00 On the Day 00:02:00 Who Dot Planning 00:02:00 Recruitment 00:05:00 Event Suppliers 00:02:00 Roles and Responsibilities 00:02:00 Customers and Stakeholders 00:05:00 How Well Real Time Monitoring 00:02:00 Contingency Plan 00:02:00 Measuring Success and Process Review 00:03:00 Continual Improvement and Knowledge Transfer 00:02:00 All About You Characteristics of Great Event Managers 00:02:00 Organisation 00:02:00 Being Successful 00:02:00 Your Wellbeing 00:03:00 The Last Word The Last Word 00:03:00 Resources Resources - Diploma in Event Planning and Management 00:00:00 Mock Exam Mock Exam - Diploma in Event Planning and Management 00:20:00 Final Exam Final Exam - Diploma in Event Planning and Management 00:20:00 Order your Certificate Order your Certificate 00:00:00

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Assessment Assessment - Google Ads Masterclass 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00