930 Courses

The aim of this course is to provide learners with a comprehensive understanding of the concept of the strategic marketing process, the stages of strategic marketing, the steps in situation analysis, the categories of five C analysis, the steps of marketing strategy, the steps of the marketing mix, and the influences in the relationship of marketing strategies.After the successful completion of the course, you will be able to learn about the following, Concept of the strategic marketing process. Stages of strategic marketing. Steps in situation analysis. Categories of five C analysis. Steps of marketing strategy. Steps of the marketing mix. The influences in the relationship of marketing strategies. Marketing is a critical business function that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will provide learners with a comprehensive understanding of the concept of the strategic marketing process, the stages of strategic marketing, the steps in situation analysis, the categories of five C analysis, the steps of marketing strategy, the steps of the marketing mix, and the influences in the relationship of marketing strategies. Marketing is a critical business function that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will provide learners with a comprehensive understanding of the concept of the strategic marketing process, the stages of strategic marketing, the steps in situation analysis, the categories of five C analysis, the steps of marketing strategy, the steps of the marketing mix, and the influences in the relationship of marketing strategies. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Marketing Process The aim of this course is to provide learners with a comprehensive understanding of the concept of the strategic marketing process, the stages of strategic marketing, the steps in situation analysis, the categories of five C analysis, the steps of marketing strategy, the steps of the marketing mix, and the influences in the relationship of marketing strategies. Strategic Marketing Process Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers and Executives Business Development Managers Product Managers and Brand Managers Sales Managers and Representatives Market Researchers and Analysts Business Owners and Entrepreneurs Advertising and PR Professionals Management Consultants Strategy Planners Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of the International Marketing Environment course is to provide students with a comprehensive understanding of the global business environment and its impact on marketing. After the successful completion of the course, you will be able to learn about the following. Learn legal international Marketing Environment. Understand the international Cultural Marketing Environment. Political Marketing environment. The aim of the course on International Marketing Environment is to provide students with a comprehensive understanding of the global business environment and its impact on marketing strategies. This course will cover topics such as cultural, economic, political, and legal factors that influence international marketing, and how to conduct market research in foreign markets. Students will learn how to adapt marketing strategies to meet the unique needs of international consumers and gain a competitive advantage in the global marketplace. The aim of the course on International Marketing Environment is to provide students with a comprehensive understanding of the global business environment and its impact on marketing strategies. This course will cover topics such as cultural, economic, political, and legal factors that influence international marketing, and how to conduct market research in foreign markets. Students will learn how to adapt marketing strategies to meet the unique needs of international consumers and gain a competitive advantage in the global marketplace. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. International Marketing Environment Self-paced pre-recorded learning content on this topic. International Marketing Environment Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. International Marketing Manager Global Marketing Analyst International Trade Specialist Global Brand Manager Export Marketing Coordinator International Sales Manager Market Research Analyst (with a focus on international markets) Cross-Cultural Marketing Consultant Global Market Development Manager International Business Development Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

You will explore the various exchange rate systems used by governments around the world, and gain an understanding of the complexities of managing currency fluctuations in today's global economy. Through rigorous analysis, you will gain a critical perspective on different currencies' derivatives and currency exchange rate forecasting techniques. With this comprehensive knowledge, you will be well equipped to navigate the complex world of international currency exchange rates and gain the skills needed to succeed in this exciting field. After the successful completion of the course, you will be able to learn about the following, Explain how the exchange rate moves, how it is measured, and how equilibrium is determined. Describe the exchange rate systems used by various governments. Explain different currencies' derivatives. To elaborate currency exchange rate forecasting techniques. You will explore the various exchange rate systems used by governments around the world, and gain an understanding of the complexities of managing currency fluctuations in today's global economy. Through rigorous analysis, you will gain a critical perspective on different currencies' derivatives and currency exchange rate forecasting techniques. With this comprehensive knowledge, you will be well equipped to navigate the complex world of international currency exchange rates and gain the skills needed to succeed in this exciting field. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Exchange Rate System Self-paced pre-recorded learning content on this topic. Understanding Exchange Rate System Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Finance professionals Business students International trade specialists Economists Government officials and policymakers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Join this course and gain a comprehensive understanding of how strategy contributes to business success. You will explore the process and different levels of strategy formulation, from analyzing the industry and competitive landscape to defining the company's vision, mission, and goals. You will also learn about the Strategy-Formulation Analytical Framework, a powerful tool to help you analyze and evaluate strategic alternatives. One critical factor in strategy formulation is the culture aspects of strategy choice. You will learn how to navigate cultural differences and understand how culture shapes the strategic direction of a company. Politics can also play a role in strategy choice. You will explore the politics of strategy and gain insights into how to overcome the challenges and obstacles that arise in the process.   After the successful completion of the course, you will be able to learn about the following, Understand the nature of strategy implementation and different perspectives on strategy implementation. Elaborate roles and functions of the different departments during strategy implementation. Explain the role of research and development in sustainable strategy formulation. Understand how to integrate implementation with the strategic objective of a business. Join this course and gain a comprehensive understanding of how strategy contributes to business success. You will explore the process and different levels of strategy formulation, from analyzing the industry and competitive landscape to defining the company's vision, mission, and goals. You will also learn about the Strategy-Formulation Analytical Framework, a powerful tool to help you analyze and evaluate strategic alternatives. One critical factor in strategy formulation is the culture aspects of strategy choice. You will learn how to navigate cultural differences and understand how culture shapes the strategic direction of a company. Politics can also play a role in strategy choice. You will explore the politics of strategy and gain insights into how to overcome the challenges and obstacles that arise in the process.   VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Concepts in Implementing Strategies Self-paced pre-recorded learning content on this topic. Concepts in Implementing Strategies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Business executives and leaders Management consultants Strategic planners MBA students and graduates Entrepreneurs and business owners Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The course enables the learner to understand the impact leadership has on the performance of any organization. The learner will be able to design a leadership development programme to impact the overall organizational performance. After the successful completion of this lecture, you will be able to understand the following: Role of leadership in the strategic management process. Relevance of internal and external environment. Importance of a vision and mission statement. Relationship between corporate objectives and strategies. Importance of strategy evaluation. 3 phases of the change process. Major reasons for resisting change. Overcoming change resistance. The course enables the learner to understand the impact leadership has on the performance of any organization. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Leadership and organisational performance QUIZ - Leadership and organizational performance. Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Team Leader Lead Associate Human Resource Manager Division Head Country Manager Unit Head Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

You will learn about the business analysis process, from identifying business needs to assessing and prioritizing requirements. You will also gain insights into the world of business analytics, including predictive modeling and data visualization techniques that can help you turn raw data into actionable insights. Throughout the course, you will be introduced to a variety of business analysis techniques, including SWOT analysis, PEST analysis, and Porter's Five Forces framework. You will also explore different useful financial ratios that can be applied to business analysis, such as profitability ratios and liquidity ratios. This knowledge will enable you to make informed decisions and recommendations that drive business success. Finally, you will gain insights into different modern, useful tools of business analysis. From data visualization software to predictive analytics tools, you will learn how to leverage technology to enhance your business analysis capabilities and deliver value to your organization. After the successful completion of the course, you will be able to learn about the following, Understand the nature of business analysis and its role. Explain the business analysis process and business analytics. Describe different business analysis techniques. Explore different useful financial ratios applicable to business analysis. Understand different modern, useful tools of business analysis. You will learn about the business analysis process, from identifying business needs to assessing and prioritizing requirements. You will also gain insights into the world of business analytics, including predictive modeling and data visualization techniques that can help you turn raw data into actionable insights. Throughout the course, you will be introduced to a variety of business analysis techniques, including SWOT analysis, PEST analysis, and Porter's Five Forces framework. You will also explore different useful financial ratios that can be applied to business analysis, such as profitability ratios and liquidity ratios. This knowledge will enable you to make informed decisions and recommendations that drive business success. Finally, you will gain insights into different modern, useful tools of business analysis. From data visualization software to predictive analytics tools, you will learn how to leverage technology to enhance your business analysis capabilities and deliver value to your organization. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Business Analysis Case Studies Self-paced pre-recorded learning content on this topic. Business Analysis Case Studies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Business analysts Data analysts Consultants, managers. Entrepreneurs Anyone looking to gain a deeper understanding of the role of business analysis in driving business success. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of the course is to provide learners with a comprehensive understanding of various models used in healthcare economics, decision-making frameworks, and cost-benefit analysis. By the end of the course, learners will be equipped with the knowledge and skills to evaluate healthcare systems and policies and make informed decisions about resource allocation and healthcare delivery.After the successful completion of the course, you will be able to learn about the following, Understand the Economic Models of Healthcare. Learn how economic models of healthcare help in healthcare economics. Analyzing market failure in healthcare. Optimizing Economics of Financing Health Care. Understanding of health care reform. Learn about hospital reimbursement. This course provides a detailed overview of the various models used in healthcare economics, including microeconomic and macroeconomic models, decision-making frameworks, and cost-benefit analysis. Through interactive lectures, learners will gain an understanding of how economic models are used to evaluate healthcare systems and policies and make informed decisions about resource allocation and healthcare delivery. This course provides a detailed overview of the various models used in healthcare economics, including microeconomic and macroeconomic models, decision-making frameworks, and cost-benefit analysis. Through interactive lectures, learners will gain an understanding of how economic models are used to evaluate healthcare systems and policies and make informed decisions about resource allocation and healthcare delivery. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Healthcare Economics Models Self-paced pre-recorded learning content on this topic. Understanding Healthcare Economics Models Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Healthcare Economics. Health Policy Analyst Health Services Researcher Health Insurance Analyst Healthcare professionals Policy analysts Healthcare administrators Government officials Students interested in healthcare economics Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The course explores the essential concepts and tools in financial performance analysis for better financial decisions. The learner will be able to appraise different financial statements for interpreting the health of an organization. After the successful completion of this lecture, you will be able to understand the following: Understanding the introduction to the Financial performance. the financial performance measures. Understanding the concept of financial statement analysis. Understanding the Steps for Effective Financial Statement Analysis. The Financial Statement Analysis Techniques. Understanding the concept of Financial statements. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding The Financial Performance Analysis Self-paced pre-recorded learning content on this topic. Quiz: Understanding The Financial Performance Analysis Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Financial Analyst Finance Manager Accountant Investment Specialist Operations Manager Team Lead Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The course aims to provide the learner with an understanding of research's fundamental frames and principles. You will be able to know what types of reseracher you are, the approach you will take and lens with which you will see the data collected and interpreted. After the successful completion of this lecture, you will be able to understand the following: Research philosophy. Process of research. Classification of research. Kinds of researcher. Types of research philosophies. This course explores the fundamental principles and philosophical foundation of research work. The course enables learners to understand the concept of knowledge and interpretation. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Research Philosophies and Principles This course offers a fundamental understanding of the reseach philosophies, principles and lenses to guide your research process and design. Quiz: Research Philosophies and Principles Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Research student Business researcher Research supervisor Research Teacher Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

In this course, you will explore the challenges facing strategy implementation and learn how to overcome common obstacles that can impede progress. From resistance to change to lack of resources, this course will equip you with the tools and techniques needed to effectively implement your strategic plan. Organizational structures and control are also critical factors in strategy implementation. You will learn about different organizational structures and control systems and how to align them with your strategic goals. By understanding the relationship between strategy and structure, you will be able to design an organization that is optimized for success. The role of a strategic center firm is another key aspect of strategy implementation. You will gain insights into the function of a strategic center and how it can support the implementation of your business strategy. After the successful completion of the course, you will be able to learn about the following, Understand the nature of strategy implementation. Elaborate on the challenges facing strategy implementation. Explain different organisational structures and control. Illustrate the relationship between the strategy and structure of an organisation. Understand how role of a strategic centre firm. In this course, you will explore the challenges facing strategy implementation and learn how to overcome common obstacles that can impede progress. From resistance to change to lack of resources, this course will equip you with the tools and techniques needed to effectively implement your strategic plan. Organizational structures and control are also critical factors in strategy implementation. You will learn about different organizational structures and control systems and how to align them with your strategic goals. By understanding the relationship between strategy and structure, you will be able to design an organization that is optimized for success. The role of a strategic center firm is another key aspect of strategy implementation. You will gain insights into the function of a strategic center and how it can support the implementation of your business strategy. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Concepts in Strategy Evaluation Self-paced pre-recorded learning content on this topic. Concepts in Strategy Evaluation Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Business executives and leaders Management consultants Strategic planners MBA students and graduates Project managers Change management professionals Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.