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This course explains how huge chunks of data can be analyzed and visualized using the power of the data analyst toolbox. You will learn Python programming, advanced pivot tables' concepts, the magic of Power BI, perform analysis with Alteryx, master Qlik Sense, R Programming using R and R Studio, and create stunning visualizations in Tableau Desktop.

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This School Administration, Management and Leadership will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The School Administration, Management and Leadership will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to School Administration, Management and Leadership and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited School Administration, Management and Leadership is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this School Administration, Management and Leadership. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The School Administration, Management and Leadership will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum **School Administrator Training** Module 01: Introduction to School Administration Introduction to School Administration 00:12:00 Module 02: Types of Schools in the UK Types of Schools In The UK 00:15:00 Module 03: Workplace Development Workplace Development 00:12:00 Module 04: Creating and Maintaining a School Culture Creating and Maintaining a School Culture 00:13:00 Module 05: Educational Administration and Management Educational Administration and Management 00:11:00 Module 06: Safeguarding Students Safeguarding Students 00:14:00 Module 07: Child Development Child Development 00:13:00 Module 08: Serious Behavioural Issues and Problems of Students Serious Behavioural Issues and Problems of Students 00:12:00 Module 09: Managing School Premises Managing School Premises 00:10:00 Module 10: Safety and Maintenance As an Administrator Safety and Maintenance as an Administrator 00:08:00 Module 11: Self-Management and Dealing with Stress Self-Management and Dealing with Stress 00:14:00 **Leadership and Management** Introduction Leadership & Management PROMO 00:03:00 Prof. Paul Course Intro 00:03:00 Leadership Training Leadership Skills Training 00:32:00 Management Training Management Skills Training 00:39:00 Culture Training Creating A Great Culture 00:37:00 Teamwork Training Teamwork - Create High Performance Teams 00:37:00 Time Management and Productivity What You Will Learn In This Course 00:01:00 The Productivity Killers & How To Overcome Them 00:04:00 The Right Way to Use Your Willpower To Be More Productive 00:01:00 The Magic Of Planning Your Day The Right Way 00:02:00 5 Steps To Unlimited Productivity 00:07:00 What You Should Do When You Arrive at The Office 00:06:00 How to Enter the FLOW to Unleash Your Productivity & Results 00:02:00 Delegate & Say No For More Productivity 00:04:00 Your Time in The Morning For More Productivity 00:04:00 How To Kill Procrastination 00:02:00 Recap + More Productivity Advice 00:05:00 **Workplace Professionalism** Positioning Yourself as a Professional Attitude in the Workplace 00:10:00 Professionalism 00:03:00 Making Changes through Personal Accountability 00:07:00 Enhancing Your Professional Image Your Image as a Whole 00:05:00 Becoming More Marketable 00:03:00 Communicating and Image 00:08:00 Expanding Your Skills Time Management 00:14:00 Project Management Techniques 00:03:00 Making Decisions 00:06:00 Communicating for Results Keys to Effective Communication 00:26:00 Presentations 00:09:00 Meetings 00:07:00 Building Relationships and Networks Work and Your Personality 00:05:00 Networking 00:07:00 Roles in the Office 00:18:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Unlock the power of coding with our all-inclusive Ruby course. Whether you're starting from scratch or elevating your programming skills, this course is tailored for a seamless learning curve in Ruby 3.2.

Start your data science journey with this carefully constructed comprehensive course and get hands-on experience with Python for data science. Gain in-depth knowledge about core Python and essential mathematical concepts in linear algebra, probability, and statistics. Complete data science training with 13+ hours of content.

Duration 5 Days 30 CPD hours This course is intended for Experienced security administrators or network administrators Overview By the end of the course, you should be able to meet the following objectives: Describe the architecture and main components of NSX-T Data Center Explain the features and benefits of NSX-T Data Center Deploy the NSX Management cluster and VMware NSX Edge™ nodes Prepare VMware ESXi™ and KVM hosts to participate in NSX-T Data Center networking Create and configure segments for layer 2 forwarding Create and configure Tier-0 and Tier-1 gateways for logical routing Use distributed and gateway firewall policies to filter east-west and north-south traffic in NSX-T Data Center Configure Advanced Threat Prevention features Configure network services on NSX Edge nodes Use VMware Identity Manager and LDAP to manage users and access Explain the use cases, importance, and architecture of Federation This five-day, fast-paced course provides comprehensive training on how to install, configure, and manage a VMware NSX-T? Data Center environment. This course covers key NSX-T Data Center features and functionality offered in the NSX-T Data Center 3.2 release, including the overall infrastructure, logical switching, logical routing, networking and security services, firewalls and advanced threat prevention, and more. Course Introduction Introductions and course logistics Course objectives VMware Virtual Cloud Network and NSX-T Data Center Introduce the VMware Virtual Cloud Network vision Discuss NSX-T Data Center solutions, use cases, and benefits Explain NSX-T Data Center architecture and components Describe the VMware NSXTM product portfolio and features Explain the management, control, data, and consumption planes and function Preparing the NSX-T Data Center Infrastructure Describe NSX Management Cluster Deploy VMware NSXTM ManagerTM nodes on VMware ESXi and KVM hypervisors Navigate through the NSX Manager UI Explain data-plane components such as N-VDS/VDS, transport nodes, transport zones, profiles, and more Perform transport node preparation and establish the data center infrastructure Verify transport node status and connectivity NSX-T Data Center Logical Switching Introduce key components and terminology in logical switching Describe the function and types of L2 segments Explain tunneling and the GENEVE encapsulation Configure logical segments and attach hosts using NSX Manager UI Describe the function and types of segment profiles Create segment profiles and apply them to segments and ports Explain the function of MAC, ARP, and TEP tables used in packet forwarding Demonstrate L2 unicast packet flow Explain ARP suppression and BUM traffic handling NSX-T Data Center Logical Routing Describe the logical routing function and use cases Introduce the two-tier routing architecture, topologies, and components Explain the Tier-0 and Tier-1 Gateway functions Describe the logical router components: Service Router and Distributed Router Discuss the architecture and function of NSX Edge nodes Discuss deployment options of NSX Edge nodes Configure NSX Edge nodes and create NSX Edge clusters Configure Tier-0 and Tier-1 Gateways Examine the single-tier and multitier packet flow Configure static routing and dynamic routing, including BGP and OSPF Enable ECMP on Tier-0 Gateway Describe NSX Edge HA, failure detection, and failback modes Configure VRF Lite NSX-T Data Center Bridging Describe the function of logical bridging Discuss the logical bridging use cases Compare routing and bridging solutions Explain the components of logical bridging Create bridge clusters and bridge profiles NSX-T Data Center Firewalls Describe NSX segmentation Identify the steps to enforce Zero-Trust with NSX segmentation Describe the Distributed Firewall architecture, components, and function Configure Distributed Firewall sections and rules Configure the Distributed Firewall on VDS Describe the Gateway Firewall architecture, components, and function Configure Gateway Firewall sections and rules NSX-T Data Center Advanced Threat Prevention Explain NSX IDS/IPS and its use cases Configure NSX IDS/IPS Deploy the NSX Application Platform Identify the components and architecture of NSX Malware Prevention Configure NSX Malware Prevention for east-west and north-south traffic Describe the use cases and architecture of NSX Intelligence Identify the components and architecture of VMware NSX© Network Detection and Response? Use NSX Network Detection and Response to analyze network traffic events. NSX-T Data Center Services Describe NSX-T Data Center services Explain and configure Network Address Translation (NAT) Explain and configure DNS and DHCP services Describe VMware NSX© Advanced Load Balancer? architecture, components, topologies, and use cases. Configure NSX Advanced Load Balancer Discuss the IPSec VPN and L2 VPN function and use cases Configure IPSec VPN and L2 VPN using the NSX Manager UI NSX-T Data Center User and Role Management Describe the function and benefits of VMware Identity Manager? in NSX-T Data Center Integrate VMware Identity Manager with NSX-T Data Center Integrate LDAP with NSX-T Data Center Identify the various types of users, authentication policies, and permissions Use role-based access control to restrict user access NSX-T Data Center Federation Introduce the NSX-T Data Center Federation key concepts, terminology, and use-cases. Explain the onboarding process of NSX-T Data Center Federation Describe the NSX-T Data Center Federation switching and routing functions. Describe the NSX-T Data Center Federation security concepts.

The Care Certificate is the essential foundation for anyone working in the care sector. It ensures that individuals understand their roles and responsibilities, setting them up to provide excellent care in any setting. This course covers all 15 standards, from communication and personal development to safeguarding and health and safety, providing the core knowledge needed to deliver high-quality care in a variety of environments. With these 15 standards, you'll be well-equipped to meet the needs of those who depend on your support, ensuring you can offer care that respects dignity and promotes well-being. This course is designed to be flexible, giving you the tools to gain the essential knowledge at your own pace. The lessons are tailored for those who want to work in the care sector or those already employed and looking to formalise their knowledge. Whether you're supporting individuals with personal care needs or helping with day-to-day tasks, mastering the Care Certificate Standards ensures you're well-prepared to deliver care that aligns with industry expectations. Plus, a detailed career guide helps navigate your next steps in this rewarding and growing field ________________________________________________________________________ Learning Outcomes: Understand and apply your role in the care sector effectively. Foster personal development for continuous professional growth and competence. Demonstrate a commitment to duty of care principles in practice. Implement equality and diversity strategies in your daily work. Provide person-centred care through effective communication skills. Safeguard vulnerable individuals by applying knowledge of relevant protocols. ________________________________________________________________________ Key Features: CPD Certified 10 Instant e-certificate and hard copy dispatch by next working day Fully online, interactive course with audio voiceover Developed by qualified professionals in the field Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum: Module 01: Understand Your Role Module 02: Your personal development Module 03: Duty of Care Module 04: Equality and Diversity Module 05: Work in a Person Centred Way Module 06: Communication Module 07: Privacy and dignity Module 08: Fluids and nutrition Module 09: Mental Health, Dementia and Learning Disabilities Module 10: Safeguarding Adults Module 11: Safeguarding Children Module 12: Basic life support Module 13: Health and Safety Module 14: Handling information Module 15: Infection control ________________________________________________________________________ Complete Career Guide for Care Certificate Standards (1 to 15) Course (A to Z) This isn't just a course; it's your ticket to thriving in the sector and your roadmap to the Health and Social Care sector. In addition to mastering the essentials of Health and social Care, you'll also gain valuable skills in CV writing, job searching, communication, leadership, and project management. These 12 complementary courses are designed to empower you at every stage of your journey. Stand out in your career, from crafting a winning CV to excelling in interviews. Develop the leadership skills to inspire your team and efficiently manage projects. This holistic approach ensures you're not just job-ready but career-ready. Enrol today, and let's build your success story together in Health and Social Care. Your dream career starts here! List of career guide courses included in Care Certificate Standards (1 to 15) Course With Complete Career Guide: Course 01: Professional CV Writing and Job Searching Course 02: Communication Skills Training Course 03: Career Development Training Course 04: Time Management Course 05: Returning to Work Training Course 06: Level 3 Diploma in Project Management Course 07: Leadership Skills Course 08: Body Language Course 09: Interview and Recruitment Accreditation All of our courses are fully accredited, including this Care Certificate Standards (1 to 15) Course, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in Care Certificate. Certification Once you've successfully completed your Care Certificate Standards (1 to 15) Course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our Care Certificate Standards (1 to 15) Course certification has no expiry dates, although we do recommend that you renew them every 12 months. CPD 100 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Care Certificate Standards (1 to 15) Course can be taken by anyone who wants to understand more about the topic. With the aid of this course, you will be able to grasp the fundamental knowledge and ideas. Additionally, this Care Certificate Standards (1 to 15) Course is ideal for: Individuals entering the care sector. Care professionals seeking comprehensive training. Those aiming for a career in healthcare or social services. Caregivers interested in enhancing their skills and knowledge. Anyone required to meet Care Certificate Standards for employment. Requirements Learners do not require any prior qualifications to enrol on this Care Certificate Standards (1 to 15) Course. You just need to have an interest in Care Certificate Standards (1 to 15) Course. Career path After completing this Care Certificate Standards (1 to 15) Course you will have a variety of careers to choose from. The following job sectors of Care Certificate Standards (1 to 15) Course are: Care Assistant - £18K to 25K/year. Support Worker - £20K to 28K/year. Healthcare Assistant - £18K to 30K/year. Social Worker - £25K to 40K/year. Mental Health Nurse - £24K to 40K/year. Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Duration 4 Days 24 CPD hours This course is intended for Administrators, architects, and business leaders who manage Nutanix clusters in the datacenter Managers and technical staff seeking information to drive purchase decisions Anyone who is seeking the Nutanix Certified Professional - Multicloud Infrastructure (NCP-MCI) certification Overview During this program, attendees will: Develop a working knowledge of the Nutanix product family. Understand the requirements and considerations involved in setting up a Nutanix cluster. Familiarize themselves with cluster management and monitoring via the Prism web console. Learn how to create, manage, and migrate VMs, set up data protection services, and plan for business continuity. Understand how to plan and handle upgrades, assess future requirements, and create what-if scenarios to adress scaling for business needs. The Nutanix Enterprise Cloud Administration (ECA) course enables administrators (system, network, and storage) to successfully configure and manage Nutanix in the datacenter. The course covers many of the tasks Nutanix administrators perform through the use of graphical user interfaces (GUIs) and command line interfaces (CLIs). It also provides insight into a Nutanix cluster?s failover and self-healing capabilities, offers tips for solving common problems, and provides guidelines for collecting information when interacting with Nutanix Support Introduction The section describes the Nutanix HCI solution, walks you through the components of the Nutanix Enterprise Cloud, and explains the relationship between physical and logical cluster components. Managing the Nutanix Cluster In this section, you will use the Prism console to monitor a cluster, configure a cluster using various interfaces, use the REST API Explorer to manage the cluster, and learn how to deploy Nutanix-specific PowerShell cmdlets. Securing the Nutanix Cluster This section shows how to secure a Nutanix cluster through user authentication, SSL certificate installation, and cluster access control. Acropolils Networking This section explains how to configure managed and unmanaged Acropolis networks and describes the use of Open vSwitch (OVS) in Acropolis. You will learn how to display and manage network details, differentiate between supported OVS bond modes, and gain insight into default network configuration. VM Management This section shows you how to upload images, and how to create and manage virtual machines. Health Monitoring and Alerts In this section, you will use the Health Dashboard to monitor a cluster?s health and performance. You will also use Analysis Dashboard to create charts that you can export with detailed information on a variety of components and metrics. Distributed Storage Fabric This section discusses creating and configuring storage containers, including the storage optimization features: deduplication, compression, and erasure coding. AHV Workload Migration Using Nutanix Move, this section shows how to migrate workloads to a cluster running AHV. This is followed by a lab where a VM running on a Nutanix cluster configured with ESXi is migrated to a Nutanix cluster running AHV. File and Volumes This section gives you detailed information on Nutanix Volumes, which provides highly available, high-performance block storage through a few easy configuration steps. It also discusses Nutanix Files. Understanding Infrastructure Resiliency This section shows how Nutanix provides comprehensive data protection at all levels of the virtual datacenter: logical and physical. Data Protection Data can be replicated between Nutanix clusters, synchronously and asynchronously. This section shows how to configure a Protection Domain (PD) and Remote Sites, recover a VM from a PD, and perform a planned failover of a PD. Prism Central Having discussed and used Prism Element earlier, this section looks at the capabilities of Prism Central. With the added functionality provided by a Pro license, the focus is on features related to monitoring and managing multiple activities across a set of clusters. Monitoring the Nutanix Cluster This section shows you where to locate and how to interpret cluster-related log files. In addition, you will take a closer look at the Nutanix Support Portal and online help. Cluster Management and Expansion This section outlines essential life-cycle operations, including starting/stopping a Nutanix cluster, as well as starting/shutting down a node. You will also learn how to expand a cluster, manage licenses, and upgrade the cluster?s software and firmware. Remote Office Branch Office (ROBO) Deployments In this section, you will understand various configurations and requirements specific to a ROBO site. This includes hardware/software, Witness VM, networking, failure and recovery scenarios for two-node clusters, and the seeding process. Additional course details: Nexus Humans NECA: Nutanix Enterprise Cloud Administration training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the NECA: Nutanix Enterprise Cloud Administration course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Learn Java programming step-by-step with 250 core features and 200+ code examples, perfect for absolute beginners. This hands-on course covers everything from basic concepts to advanced topics such as functional programming and exception handling using JShell and Eclipse as an IDE. Gain a solid foundation in Java and kickstart your programming career.

Following on from the Macros course look at how you can write your own Visual Basic code within Excel to fully automate tasks and save time. Course overview Duration: 2 days (13 hours) Our VBA in Excel course is an introduction to using the Visual Basic for Applications language for programming in Excel. It looks at structures, syntax and coding standards. This course is designed for existing experienced users of Excel who can record and run macros and those who have dabbled in VBA but would like some formal training and help to put some structure to their code. Objectives  By the end of the course you will be able to: Write visual basic procedures Create event and general procedures Use commands from the Excel data model Use statements and functions Use a selection of debugging tools Create and use variables and constants Use different types of loops Create an Excel user form Content The VBA environment Project explorer Excel objects Modules Properties window Code window Code structure Code structure Navigating within your code Adding comments Using WITH Steps to creating a VBA procedure Procedures Sub procedures Event procedures Calling procedures The Excel data model Workbook commands Worksheet commands Excel selection methods Data manipulation commands Debugging Using breakpoints Stepping through code The immediate window The watch window The locals window points Variables and Constants Declaring variables Declaring multiple variables Variable data types Concatenation Scope of variables Constants Declaring constants Using constants Scope of constants Looping Do while loops Do until loops For next loops Conditional Statements IF statement SELECT CASE statement Comparison statements Logical operators Creating a User Form Form layout The control toolbox Naming conventions Adding objects Naming objects Captions Displaying the form Object properties Object properties Setting properties at design time Setting properties at run time Interconnectivity between the user form and Excel Comparing values Transferring information Running code

Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00