6499 Courses

Duration 5 Days 30 CPD hours This course is intended for Experienced security administrators or network administrators Overview By the end of the course, you should be able to meet the following objectives: Describe the architecture and main components of NSX-T Data Center Explain the features and benefits of NSX-T Data Center Deploy the NSX Management cluster and VMware NSX Edge™ nodes Prepare VMware ESXi™ and KVM hosts to participate in NSX-T Data Center networking Create and configure segments for layer 2 forwarding Create and configure Tier-0 and Tier-1 gateways for logical routing Use distributed and gateway firewall policies to filter east-west and north-south traffic in NSX-T Data Center Configure Advanced Threat Prevention features Configure network services on NSX Edge nodes Use VMware Identity Manager and LDAP to manage users and access Explain the use cases, importance, and architecture of Federation This five-day, fast-paced course provides comprehensive training on how to install, configure, and manage a VMware NSX-T? Data Center environment. This course covers key NSX-T Data Center features and functionality offered in the NSX-T Data Center 3.2 release, including the overall infrastructure, logical switching, logical routing, networking and security services, firewalls and advanced threat prevention, and more. Course Introduction Introductions and course logistics Course objectives VMware Virtual Cloud Network and NSX-T Data Center Introduce the VMware Virtual Cloud Network vision Discuss NSX-T Data Center solutions, use cases, and benefits Explain NSX-T Data Center architecture and components Describe the VMware NSXTM product portfolio and features Explain the management, control, data, and consumption planes and function Preparing the NSX-T Data Center Infrastructure Describe NSX Management Cluster Deploy VMware NSXTM ManagerTM nodes on VMware ESXi and KVM hypervisors Navigate through the NSX Manager UI Explain data-plane components such as N-VDS/VDS, transport nodes, transport zones, profiles, and more Perform transport node preparation and establish the data center infrastructure Verify transport node status and connectivity NSX-T Data Center Logical Switching Introduce key components and terminology in logical switching Describe the function and types of L2 segments Explain tunneling and the GENEVE encapsulation Configure logical segments and attach hosts using NSX Manager UI Describe the function and types of segment profiles Create segment profiles and apply them to segments and ports Explain the function of MAC, ARP, and TEP tables used in packet forwarding Demonstrate L2 unicast packet flow Explain ARP suppression and BUM traffic handling NSX-T Data Center Logical Routing Describe the logical routing function and use cases Introduce the two-tier routing architecture, topologies, and components Explain the Tier-0 and Tier-1 Gateway functions Describe the logical router components: Service Router and Distributed Router Discuss the architecture and function of NSX Edge nodes Discuss deployment options of NSX Edge nodes Configure NSX Edge nodes and create NSX Edge clusters Configure Tier-0 and Tier-1 Gateways Examine the single-tier and multitier packet flow Configure static routing and dynamic routing, including BGP and OSPF Enable ECMP on Tier-0 Gateway Describe NSX Edge HA, failure detection, and failback modes Configure VRF Lite NSX-T Data Center Bridging Describe the function of logical bridging Discuss the logical bridging use cases Compare routing and bridging solutions Explain the components of logical bridging Create bridge clusters and bridge profiles NSX-T Data Center Firewalls Describe NSX segmentation Identify the steps to enforce Zero-Trust with NSX segmentation Describe the Distributed Firewall architecture, components, and function Configure Distributed Firewall sections and rules Configure the Distributed Firewall on VDS Describe the Gateway Firewall architecture, components, and function Configure Gateway Firewall sections and rules NSX-T Data Center Advanced Threat Prevention Explain NSX IDS/IPS and its use cases Configure NSX IDS/IPS Deploy the NSX Application Platform Identify the components and architecture of NSX Malware Prevention Configure NSX Malware Prevention for east-west and north-south traffic Describe the use cases and architecture of NSX Intelligence Identify the components and architecture of VMware NSX© Network Detection and Response? Use NSX Network Detection and Response to analyze network traffic events. NSX-T Data Center Services Describe NSX-T Data Center services Explain and configure Network Address Translation (NAT) Explain and configure DNS and DHCP services Describe VMware NSX© Advanced Load Balancer? architecture, components, topologies, and use cases. Configure NSX Advanced Load Balancer Discuss the IPSec VPN and L2 VPN function and use cases Configure IPSec VPN and L2 VPN using the NSX Manager UI NSX-T Data Center User and Role Management Describe the function and benefits of VMware Identity Manager? in NSX-T Data Center Integrate VMware Identity Manager with NSX-T Data Center Integrate LDAP with NSX-T Data Center Identify the various types of users, authentication policies, and permissions Use role-based access control to restrict user access NSX-T Data Center Federation Introduce the NSX-T Data Center Federation key concepts, terminology, and use-cases. Explain the onboarding process of NSX-T Data Center Federation Describe the NSX-T Data Center Federation switching and routing functions. Describe the NSX-T Data Center Federation security concepts.

The UK Employment Law course will provide you with an in-depth understanding of the fundamentals of employment law in the UK. This comprehensive training covers the roles of an employment lawyer, the rights of both employees and employers, various types of employment contracts, the legal recruitment process, and the essential components of an employee handbook. Through practical exercises and case studies, you will gain insights into handling workplace discrimination, disciplinary procedures, and data protection principles. Enrol today to build a solid foundation in UK Employment Law and earn a free CPD-accredited certificate upon completion.

Anti-Money Laundering (AML): This comprehensive Anti-Money Laundering (AML) course is designed for individuals interested in safeguarding organizations against financial crime. Through up-to-date knowledge and practical guidance, you will be trained in the essential skills required to identify and prevent suspicious activities within any organization. With step-by-step instructions on conducting client risk assessments, this course equips you with a strong foundation in AML procedures.

Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00

Duration 4 Days 24 CPD hours This course is intended for Administrators, architects, and business leaders who manage Nutanix clusters in the datacenter Managers and technical staff seeking information to drive purchase decisions Anyone who is seeking the Nutanix Certified Professional - Multicloud Infrastructure (NCP-MCI) certification Overview During this program, attendees will: Develop a working knowledge of the Nutanix product family. Understand the requirements and considerations involved in setting up a Nutanix cluster. Familiarize themselves with cluster management and monitoring via the Prism web console. Learn how to create, manage, and migrate VMs, set up data protection services, and plan for business continuity. Understand how to plan and handle upgrades, assess future requirements, and create what-if scenarios to adress scaling for business needs. The Nutanix Enterprise Cloud Administration (ECA) course enables administrators (system, network, and storage) to successfully configure and manage Nutanix in the datacenter. The course covers many of the tasks Nutanix administrators perform through the use of graphical user interfaces (GUIs) and command line interfaces (CLIs). It also provides insight into a Nutanix cluster?s failover and self-healing capabilities, offers tips for solving common problems, and provides guidelines for collecting information when interacting with Nutanix Support Introduction The section describes the Nutanix HCI solution, walks you through the components of the Nutanix Enterprise Cloud, and explains the relationship between physical and logical cluster components. Managing the Nutanix Cluster In this section, you will use the Prism console to monitor a cluster, configure a cluster using various interfaces, use the REST API Explorer to manage the cluster, and learn how to deploy Nutanix-specific PowerShell cmdlets. Securing the Nutanix Cluster This section shows how to secure a Nutanix cluster through user authentication, SSL certificate installation, and cluster access control. Acropolils Networking This section explains how to configure managed and unmanaged Acropolis networks and describes the use of Open vSwitch (OVS) in Acropolis. You will learn how to display and manage network details, differentiate between supported OVS bond modes, and gain insight into default network configuration. VM Management This section shows you how to upload images, and how to create and manage virtual machines. Health Monitoring and Alerts In this section, you will use the Health Dashboard to monitor a cluster?s health and performance. You will also use Analysis Dashboard to create charts that you can export with detailed information on a variety of components and metrics. Distributed Storage Fabric This section discusses creating and configuring storage containers, including the storage optimization features: deduplication, compression, and erasure coding. AHV Workload Migration Using Nutanix Move, this section shows how to migrate workloads to a cluster running AHV. This is followed by a lab where a VM running on a Nutanix cluster configured with ESXi is migrated to a Nutanix cluster running AHV. File and Volumes This section gives you detailed information on Nutanix Volumes, which provides highly available, high-performance block storage through a few easy configuration steps. It also discusses Nutanix Files. Understanding Infrastructure Resiliency This section shows how Nutanix provides comprehensive data protection at all levels of the virtual datacenter: logical and physical. Data Protection Data can be replicated between Nutanix clusters, synchronously and asynchronously. This section shows how to configure a Protection Domain (PD) and Remote Sites, recover a VM from a PD, and perform a planned failover of a PD. Prism Central Having discussed and used Prism Element earlier, this section looks at the capabilities of Prism Central. With the added functionality provided by a Pro license, the focus is on features related to monitoring and managing multiple activities across a set of clusters. Monitoring the Nutanix Cluster This section shows you where to locate and how to interpret cluster-related log files. In addition, you will take a closer look at the Nutanix Support Portal and online help. Cluster Management and Expansion This section outlines essential life-cycle operations, including starting/stopping a Nutanix cluster, as well as starting/shutting down a node. You will also learn how to expand a cluster, manage licenses, and upgrade the cluster?s software and firmware. Remote Office Branch Office (ROBO) Deployments In this section, you will understand various configurations and requirements specific to a ROBO site. This includes hardware/software, Witness VM, networking, failure and recovery scenarios for two-node clusters, and the seeding process. Additional course details: Nexus Humans NECA: Nutanix Enterprise Cloud Administration training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the NECA: Nutanix Enterprise Cloud Administration course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Join this course to take your 3D modeling skills up a notch! Graduate to the next level of game design by learning all about the Blender to Unreal Engine 5 (UE5) professional workflow for medieval dungeon props. You will learn how to build assets in Blender and then how to import them into Unreal Engine 5 for your project.

Learn how to effectively manage data breaches under GDPR regulations. Discover essential steps, from establishing a response plan to leveraging GDPR Data Protection Consultancy and gap analysis services. Ensure compliance and protect your organization.

Following on from the Macros course look at how you can write your own Visual Basic code within Excel to fully automate tasks and save time. Course overview Duration: 2 days (13 hours) Our VBA in Excel course is an introduction to using the Visual Basic for Applications language for programming in Excel. It looks at structures, syntax and coding standards. This course is designed for existing experienced users of Excel who can record and run macros and those who have dabbled in VBA but would like some formal training and help to put some structure to their code. Objectives  By the end of the course you will be able to: Write visual basic procedures Create event and general procedures Use commands from the Excel data model Use statements and functions Use a selection of debugging tools Create and use variables and constants Use different types of loops Create an Excel user form Content The VBA environment Project explorer Excel objects Modules Properties window Code window Code structure Code structure Navigating within your code Adding comments Using WITH Steps to creating a VBA procedure Procedures Sub procedures Event procedures Calling procedures The Excel data model Workbook commands Worksheet commands Excel selection methods Data manipulation commands Debugging Using breakpoints Stepping through code The immediate window The watch window The locals window points Variables and Constants Declaring variables Declaring multiple variables Variable data types Concatenation Scope of variables Constants Declaring constants Using constants Scope of constants Looping Do while loops Do until loops For next loops Conditional Statements IF statement SELECT CASE statement Comparison statements Logical operators Creating a User Form Form layout The control toolbox Naming conventions Adding objects Naming objects Captions Displaying the form Object properties Object properties Setting properties at design time Setting properties at run time Interconnectivity between the user form and Excel Comparing values Transferring information Running code

Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign.  This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

believe-IN Webinar Series: Plan the Way Out Life Changes. Webinar 3 – Performance: Planning the Way Out of Life Changes.