605 Courses

Every Saturday at 10:25 – 11:10 Embark on a delightful journey into the world of ballet and movement with our specially designed classes, where the magic of storytelling meets the grace of dance. Inspired by the esteemed Royal Academy of Dance (RAD) Pre-School Curriculum and further personalized by our dedicated teacher, each session is a gateway to a world where imagination knows no bounds. Imagine a place where each leap and twirl brings the tales of Sleeping Beauty, The Lion King, and other beloved stories to life. Through dance, movement, and expressive facial gestures, our young dancers become the heroes and heroines of their favorite narratives, exploring enchanted forests and distant lands without ever leaving the room. Storybooks come alive, and props become the tools through which audial, visual, and kinesthetic learning are enhanced, sparking imagination and creativity in every child. But it’s not just about the dance; it’s a holistic journey towards building confidence, mastering rhythm, nurturing social connections, and developing both motor and performance skills. These classes are a celebration of childhood wonder, providing a fun, relaxed environment where every child is encouraged to express themselves, connect with others, and discover the joy of movement. Join us, and watch your child dance their way through tales of adventure and magic, developing not just as dancers, but as confident, creative individuals ready to take on the world’s stage. Book first lesson here: https://mandlschoolofperformingarts.com/book-first-lesson/

Are you trying to improve on your current carpentry abilities? Explore our well designed carpentry course! Our comprehensive carpentry course provides a brief introduction to carpentry, concrete work and all updated techniques. Throughout the carpentry course, you can learn about the wood materials and joinery. Moreover, construction maths and measurement are all modules included in this carpentry course. You get the opportunity to learn related regulations and codes from the carpentry course. Sustainability and proper carpentry procedure are part of this carpentry course. Set out on your woodworking adventure with our carpentry course! Main Course: Carpentry Course Carpentry: Carpentry Course The core safety practices, such as tool identification and proper usage, are covered in the Carpentry: Carpentry Course. Additionally, this Carpentry: Carpentry Course teaches you how to measure, select, cut, and shape items linked to carpentry. Moreover, this Carpentry: Carpentry Course covers the joining and finishing of wood. The carpentry course will also enable participants to create a variety of structures and furnishings with competence. After completing this Carpentry: Carpentry Course, students will have faith in their capacity for accuracy, problem-solving, and workmanship. Who is this course for? Carpentry: Carpentry Course The carpentry course is the best course to do if you're fascinated by carpentry. Requirements Carpentry: Carpentry Course To enrol in this Carpentry: Carpentry Course, students must fulfil the following requirements: Good Command over English language is mandatory to enrol in our Carpentry: Carpentry Course. Be energetic and self-motivated to complete our Carpentry: Carpentry Course. Basic computer Skill is required to complete our Carpentry: Carpentry Course. If you want to enrol in our Carpentry: Carpentry Course, you must be at least 15 years old. Career path Carpentry: Carpentry Course Our demanding carpentry course gives you the highly sought-after abilities that pave the way for professional advancement and open doors.

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Assessment Assessment - Google Ads Masterclass 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

The demand for coding essential skills is skyrocketing. The average salary for a web developer in the United Kingdom is £65,824 per year. And that number is only going to go up as more and more businesses move their operations online. If you want to get ahead in the tech industry, you need to learn how to code. This Coding Essentials - Javascript, ASP. Net, C# - Bonus HTML course will teach you the crucial skills you need to become a web developer. You'll learn HTML, JavaScript, C#, and ASP.NET. You'll also learn how to build interactive web applications and use JavaScript to add dynamic functionality to your pages. In this Coding Essentials course, we start with an introduction to HTML, where you'll learn the basics, intermediate to advanced level topics, and explore advanced HTML techniques. Next, we dive into JavaScript, a powerful scripting language used for web development. From the fundamentals to conditional statements, control flow, functions, and error handling, you'll gain a solid understanding of JavaScript and its role in creating dynamic web pages. But that's not all! We also dive into the world of C#, a versatile and widely-used programming language. Starting with the basics, you'll progress through operators, statements, control flow, and debugging techniques. You'll also master object-oriented programming (OOPs) concepts, such as class encapsulation, inheritance, polymorphism, abstract classes, and interfaces. Our comprehensive curriculum concludes with exploring error-handling techniques in C#, ensuring you can create robust and reliable applications. Join us on this exciting coding adventure, where our experienced and expert instructors will guide you every step of the way. Don't miss this opportunity to unlock a world of possibilities and take your coding skills to new heights. Enrol in our Coding Essentials course today and unleash your coding potential! Learning Outcomes: Upon completion of the Coding Essentials course, you should be able to: Master the fundamentals of HTML for creating web pages. Gain intermediate and advanced HTML skills for enhanced web development. Understand the core concepts and syntax of JavaScript. Learn to use JavaScript to create dynamic and interactive web content. Develop proficiency in JavaScript operators and conditional statements. Explore control flow statements and error handling in JavaScript. Acquire a solid foundation in C# programming language. Learn C# operators, statements, and control flow techniques. Understand object-oriented programming (OOPs) concepts in C#. Apply C# error handling techniques for creating robust applications. Who is this course for? This Coding Essentials course is perfect for: Beginners who want to learn coding essentials from scratch. Individuals interested in web development and programming languages. Professionals seeking to enhance their coding skills and expand career opportunities. Students or graduates looking to add valuable coding skills to their resumes. Anyone with a passion for coding and a desire to create innovative applications. Career Path  Our Coding Essentials course will help you to pursue a range of career paths, such as: Web Developer: £25,000 - £50,000 per year. Software Engineer: £30,000 - £60,000 per year. Full Stack Developer: £35,000 - £70,000 per year. Front-end Developer: £25,000 - £55,000 per year. Back-end Developer: £30,000 - £60,000 per year. C# Developer: £35,000 - £70,000 per year. JavaScript Developer: £30,000 - £60,000 per year. Certification After studying the course materials of the Coding Essentials - Javascript, ASP. Net, C# - Bonus HTML there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Prerequisites This Coding Essentials - Javascript, ASP. Net, C# - Bonus HTML does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Coding Essentials - Javascript, ASP. Net, C# - Bonus HTML was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Course Curriculum Introduction Introduction 00:03:00 How to Get Course requirements 00:02:00 Getting Started on Windows, Linux or Mac 00:02:00 How to ask Great Questions 00:01:00 FAQ's 00:01:00 HTML Introduction HTML 00:05:00 Choosing Code Editor 00:06:00 Installing Code Editor (Sublime Text) 00:04:00 Overview of a Webpage 00:05:00 Structure of a Full HTML Webpage 00:07:00 First Hello World! Webpage 00:09:00 HTML Basic Heading tag 00:09:00 Paragraph 00:08:00 Formatting Text 00:12:00 List Items Unordered 00:05:00 List Items Ordered 00:04:00 Classes 00:09:00 IDs 00:06:00 Comments 00:04:00 HTML Intermediate Images 00:12:00 Forms 00:05:00 Marquee 00:06:00 Text area 00:06:00 Tables 00:06:00 Links 00:07:00 Navbar - Menu 00:04:00 HTML Entities 00:05:00 Div tag 00:06:00 Google Maps 00:07:00 HTML Advanced HTML Audio 00:07:00 HTML Video 00:05:00 Canvas 00:06:00 Iframes 00:05:00 Input Types 00:04:00 Input Attributes 00:06:00 Registration Form 00:04:00 Contact Us Form 00:10:00 Coding Exercise 00:01:00 Solution for Coding Exercise 00:02:00 JavaScript Introduction What is JavaScript 00:09:00 Hello World Program 00:14:00 Getting Output 00:11:00 Internal JavaScript 00:13:00 External JavaScript 00:09:00 Inline JavaScript 00:04:00 Async and defer 00:06:00 JavaScript Basics Variables 00:13:00 Data Types 00:10:00 Numbers 00:06:00 Strings 00:06:00 String Formatting 00:05:00 JavaScript Operators Arithmetic operators 00:07:00 Assignment operators 00:03:00 Comparison operators 00:06:00 Logical operators 00:08:00 JavaScript Conditional Statements If-else statement 00:05:00 If-else-if statement 00:04:00 JavaScript Control Flow Statements While loop 00:09:00 Do-while loop 00:03:00 For loop 00:08:00 Solution for Coding Exercise 00:02:00 JavaScript Functions Creating a Function 00:07:00 Function Call() 00:07:00 Function with parameters 00:05:00 JavaScript Error Handling Try-catch 00:05:00 Try-catch-finally 00:17:00 JavaScript Client-Side Validations On Submit Validation 00:09:00 Input Numeric Validation 00:12:00 C# Introduction Introduction to CSharp 00:07:00 CSharp vs NET 00:04:00 What is CLR 00:05:00 Architecture of NET Application 00:09:00 Getting Visual Studio 00:07:00 First CSharp Hello World Application 00:16:00 First CSharp Core Hello World Program 00:18:00 Assessment Test 00:01:00 Solution for Assessment Test 00:01:00 C# Basic Variables 00:24:00 CSharp Identifiers 00:08:00 Data Types 00:08:00 Type Casting 00:14:00 User Inputs 00:10:00 Comments 00:03:00 C# Operators Arithmetic Operators 00:09:00 Assignment Operators 00:03:00 Comparison Operators 00:03:00 Logical Operators 00:03:00 Strings 00:10:00 String Properties 00:08:00 Booleans 00:06:00 Assessment Test 00:01:00 Solution for Assessment Test 00:01:00 C# Statements If else Conditions and Statements 00:12:00 Switch-Case Statements 00:09:00 C# Control Flow statements While Loop Statement 00:07:00 Do-While Statement 00:03:00 For Loop Statement 00:07:00 Foreach Statement 00:06:00 Break and Continue 00:03:00 C# Built-in coding Arrays 00:13:00 Loop Through Arrays 00:10:00 Lists 00:07:00 SystemIO Namespace 00:03:00 Datetime 00:10:00 TimeSpan 00:06:00 C# Debugging techniques Debugging Tools in Visual Studio 00:13:00 Call Stack Window 00:04:00 Locals and Autos 00:04:00 C# Object-oriented programming [OOPs] Introduction to Class 00:03:00 Create a Class 00:15:00 Object Initializers 00:16:00 Parameters 00:12:00 Access Modifiers(theory) 00:13:00 C# Methods Introduction to methods 00:06:00 Create a method 00:16:00 Method with parameters 00:09:00 Method default and multiple parameters 00:09:00 Method return keyword 00:07:00 Method Over loading 00:08:00 Assessment Test 00:01:00 Solution for Assessment Test 00:02:00 C# Class Encapsulation Introduction to OOPs 00:04:00 Classes and Objects 00:11:00 Class Members 00:10:00 Class Constructors 00:14:00 Access Modifiers 00:11:00 Properties Get Set 00:06:00 Encapsulation 00:03:00 C# Inheritance and Polymorphism Intro Inheritance and Polymorphism 00:03:00 Inheritance 00:12:00 Polymorphism 00:13:00 Assessment Test 00:02:00 Solution for Assessment Test 00:03:00 C# Abstract and Interfaces Introduction 00:02:00 Abstraction 00:07:00 Interfaces 00:07:00 Enums 00:05:00 C# Error Handling Techniques Try Catch 00:10:00 Custom message on Errors 00:05:00 Finally 00:06:00 Throw keyword 00:09:00 Coding Exercise 00:02:00

Every Saturday at 11:10 – 11:55 Step into the enchanting world of our Pre-Primary syllabi, where the dance floor becomes a canvas for young imaginations to soar. This carefully curated program is designed to sculpt the physical prowess, endurance, creative flair, expressive power, and musical sensitivity of our students, all set to the rhythm of captivating musical styles and sounds. It’s here that the foundational steps of ballet blend with the joy of exploration, creating a nurturing yet exhilarating learning atmosphere. Crafted with love, each exercise is a melody of gentle movements, guiding little dancers through the basics of ballet technique within a realm of creativity and play. Our classrooms are alive with a kaleidoscope of props, each playing its part in enriching the learning experience across all dimensions. From the whisper of a scarf in motion to the soft thud of a rhythmic beanbag, every prop tells a story, unlocking new dimensions of movement and imagination. Beyond the steps and stretches, our class holds a treasure trove of opportunities, including the chance for our young dancers to shine in class awards. It’s an invitation to step into the spotlight, not just to showcase their budding talents but to celebrate their journey in dance, expression, and self-discovery. Join us in this magical adventure, where every plié and pirouette is a step towards creating artful expressions, lifelong memories, and a deep-seated love for the beautiful world of ballet. Book first lesson here: https://mandlschoolofperformingarts.com/book-first-lesson/

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Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00

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