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4619 Courses

Appointment setting (In-House)

By The In House Training Company

This course has a simple objective: to help gain appointments with potential clients. In most consultative selling situations clients won't commit to purchases over the telephone. This means setting up a meeting to discuss the options with them face-to-face. But getting 'face time' can be tricky. This practical workshop can help. Participants will acquire essential tools, skills and methods; discuss specific organisational issues; and identify areas for improvement. They will discover how to: Increase their effectiveness through proper preparation Construct attention-grabbing opening statements Help potential clients feel comfortable agreeing to a meeting Develop tactics for responding to difficult excuses and objections Stress the benefits of a face-to-face consultation Develop and enhance their questioning and listening skills Prevent customers cancelling booked appointments 1 Introduction to appointment setting Key trends that have changed the way people buy today - and will buy tomorrow Why many sales people avoid picking up the phone The difference that makes a difference - what makes a good appointment-maker? 2 Before you pick up the telephone It all starts with a plan... Who and what to focus our attention How much research should we undertake and why? Setting primary and secondary objectives 3 Making your approach Key considerations Every call is an opportunity - creating a positive mind-set Using a structured approach Using partnership language 4 Gaining an insight into the customer's needs How to quickly 'tune in' to your customers, so that you can serve them more easily Developing speech patterns that put customers at their ease Using effective questioning and listening skills Finding and building pain points 5 Dealing with excuses and objections Pre-empting potential excuses Developing techniques for responding to client objections Keeping the door open for future contact 6 Securing the appointment Selling the benefits of a consultancy meeting Techniques for avoiding cancelled appointments Gaining commitment 7 Action plans Course summary and presentation of action plans

Appointment setting (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

Project management 'masterclasses' (In-House)

By The In House Training Company

Masterclasses? Refreshers? Introductions? It depends what you're looking for and where you want to pitch them, but here are six tried-and-tested highly focused sessions that organisations can take individually or as a series, to help develop their teams' project management capabilities one topic at a time. Objectives for each individual session are set out below, as part of the session outlines. Taken together, as a series, however, these modules are an ideal opportunity to develop your team's levels of project management capability maturity, whether that's by introducing them to the basic principles, refreshing them on best practice, or giving them the opportunity to really drill down into a specific area of challenge in your particular operating environment. Session outlines 1 Stakeholder management Session objectives This session will help participants: Understand why stakeholders matter to projects Be able to identify and engage stakeholders Be able to categorise stakeholders by their significance 1 Key principles What does 'stakeholder' mean - in theory? What does this mean in practice? Why stakeholders matter Consequences of missing stakeholders The stakeholder management process:IdentifyAssessPlanEngage 2 Identifying stakeholders Rapid listing CPIG analysis PESTLE analysis Drawing on the knowledge and experience of others Other ways to identify stakeholders 3 Assessing stakeholders Which stakeholders are significant? Stakeholder radar Power-interest maps Power-attitude maps 4 Planning The adoption curve Dealing with obstacles Who should engage which stakeholder? How should the project's organisation be structured? How will communication happen? 5 Engaging Seven principles of stakeholder engagement 2 Requirements and prioritisation Session objectives This session will help participants: Understand how clarity of requirements contributes to project success Use different techniques for prioritising requirements Agree requirements with stakeholders Manage changes to requirements 1 Understanding and managing stakeholder needs and expectations What are 'requirements'? What is 'requirements management'? Sources of requirements - and the role of stakeholders Are stakeholders sufficiently expert to specify their needs? Do they understand the detail of what they want, or do they need help to tease that out? What do stakeholders want to achieve? Working within constraints Prioritising requirements - three techniques 2 MoSCoW prioritisation 'Must have', should have', 'could have, 'won't have this time' When to use MoSCoW 3 The Kano Model Customer satisfaction - 'attractive' and 'must-be' qualities When to use Kano 4 Value-based prioritisation Understanding risk v value Using risk v value to prioritise features and schedules 5 Agreeing requirements Perfect v 'good enough' Establishing acceptance criteria Requirements traceability Agreeing project scope 6 Changing requirements Why requirements change Why change control matters Impact on projects A formal change control process Paying for change - managing change for different types of project 3 Estimating Session objectives This session will help participants: Understand the different purposes estimates satisfy Be able to use different estimating techniques Understand how to achieve different levels of accuracy 1 Key principles What's an estimate? Informed guesswork What needs to be estimated? Costs, resources, effort, duration Tolerances Precision v accuracy 2 Estimating through the lifecycle Start Plan Do 3 Early estimates Comparative ('analogous') estimating Parametric estimating Using multiple estimating techniques 4 Bottom-up estimating Bottom-up ('analytical') estimating Pros Cons 5 Three-point estimating Three-point ('PERT': Programme Evaluation and Review Technique) estimating Uncertainty and the range of estimates Calculating a weighted average Three-point with bottom-up 4 Scheduling Session objectives This session will help participants: Understand how to create a viable schedule Be able to use different forms of schedule Understand the concept of the critical path 1 Key principles The planning horizon Rolling wave planning Release planning 2 Viable scheduling Creating a viable schedule Define the scope Sequence the work Identify the risks and build in mitigations Identify the resources Estimate the effort and durations Check resource availability Refine until a workable schedule is produced 3 Critical path analysis The critical path Network diagrams Sequence logic Practical application:Network diagram with estimated durationsThe 'forward pass'The 'backward pass'Calculating total floatIdentifying the critical pathCalculating free float Gantt charts 5 Risk and issue management Session objectives This session will help participants: Understand the difference between risks and issues Be able to identify and assess risks Understand ways of mitigating risks Manage issues 1 Key principles Understanding risk Threats and opportunities The risk management processPreparation - proactive risk managementThe process - identify, assess, plan, implementStakeholder communication Roles and responsibilities Risk management strategy The risk register Risk appetite 2 Risk identification Brainstorming Interviews Assumption analysis Checklists 3 Risk assessment and prioritisation Probability, impact and proximity Triggers Qualitative risk assessment Qualitative impact assessment Qualitative probability assessment Probability / impact grid Bubble charts Risk tolerance 4 Planning countermeasures To mitigate or not to mitigate? Categories of risk response Avoid and exploit Reduce and enhance Transfer Share Accept Contingency Secondary risks 5 Issue management What is an issue? Tolerances Issues and tolerances The PRINCE2 view of issues Ownership of issues An issue management process Issue register 6 Budgeting and cost control Session objectives This session will help participants: Understand what to include in a budget - and why Choose - and use - the appropriate estimating technique Align the budget with the schedule Understand how to monitor spend and control costs Trouble-shoot effectively to get projects back within budget Session format Flexible. The session can be tailored to the participants' average level of project management maturity - a 60-minute session (delivered virtually) is an effective introduction. A 90-minute session allows for more in-depth treatment. A half-day session (face-to-face or virtual) gives time for a more challenging workshop, particularly to discuss specific cost control issues with any of the participants' current projects. 1 Where is the money coming from? Can we pay from revenue? Do we need to borrow? How long will the project take to pay back? The lifecycle of the budget Through-life costs Stakeholder involvement 2 Estimating costs Reminder: the relationship between estimates Reminder: possible estimating techniques What do we need to estimate?PeopleEquipmentMaterialsFacilities and operating costsWork package estimateEstimated project costs Estimating agile projects 3 Aligning budget and schedule Scheduling and financial periods Spreading the budget 4 Reserves and agreeing the budget Contingency reserve Management reserve Agreeing the budget 5 Cost control Planned spend over time Actual spend over time Work completed over time Evaluating different scenarios: delivery v spend 6 Trouble-shooting Why are we where we are? What has caused the project to spend at the rate it is? Why is it delivering at the rate it is? What are the root causes? What can we do about it?

Project management 'masterclasses' (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

Professional Certificate Course in Renewable Energy Business Development Model in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This course aims to provide a comprehensive understanding of renewable energy technologies, market forecasts, business models, financing structures, storage, and energy transition focus areas while addressing the challenges to the renewable energy business model. After the successful completion of the course, you will be able to learn about the following, Renewable energy technologies. Renewable energy market forecast. Renewable energy business model. Major financing structures. The optimum financing structure. Challenges to renewable energy business model. Renewable energy storage. Energy transition focus area.   Course Aim: The aim of this course is to provide a deep understanding of renewable energy technologies, market forecast, and business models. This course will also explore major financing structures and the optimum financing structure for renewable energy projects. Additionally, students will learn about the challenges associated with renewable energy business models and how to address them. The course will also cover renewable energy storage and its importance in the energy transition focus area. The aim of this course is to make students understand a comprehensive understanding of renewable energy technologies, business models, financing structures, storage solutions, and market trends, with a focus on energy transition as a key area of opportunity and growth. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Renewable Energy Business Development Model Self-paced pre-recorded learning content on this topic. Renewable Energy Business Development Model Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Renewable Energy Business Development Manager Renewable Energy Sales Manager Renewable Energy Project Manager Renewable Energy Market Analyst Renewable Energy Investment Analyst Renewable Energy Consultant Renewable Energy Business Analyst Renewable Energy Commercial Manager Renewable Energy Account Manager Renewable Energy Product Manager. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Renewable Energy Business Development Model in London 2024
Delivered Online On Demand14 days
£34

Professional Certificate Course in Diversity Management in Intercultural Management in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This Professional Certificate Course in Diversity Management in Intercultural Management aims to provide a comprehensive understanding of diversity's pivotal role in organizational success. Participants will explore concepts of diversity management and its significance in intercultural contexts, examining strategies and ethical considerations in navigating cultural differences. The course delves into the impact of diversity on decision-making and business success, while also addressing practical aspects like managing intercultural teams, resolving conflicts, and fostering motivation. Furthermore, participants will explore the crucial role of emotional intelligence in effectively managing diversity and intercultural relations. After the successful completion of the course, you will be able to learn about the following: Explain the concept of diversity management and its role in intercultural management. Discuss the strategies and approaches used to manage cultural differences in organizations, including the ethical considerations involved. Analyze the impact of diversity management on intercultural decision-making and its impact on business success. Discuss the management of intercultural teams, including building effective teams, resolving conflicts, and motivating teams. Discuss the role of emotional intelligence in managing diversity and intercultural relations. This Professional Certificate Course in Diversity Management in Intercultural Management aims to provide a comprehensive understanding of diversity management's pivotal role in intercultural settings. Participants will delve into strategies and ethical considerations for managing cultural differences, gaining insights into their impact on decision-making and business success. The course also covers effective management of intercultural teams, addressing team building, conflict resolution, and motivation, while emphasizing the significance of emotional intelligence in fostering positive diversity and intercultural relations. This Professional Certificate Course in Diversity Management in Intercultural Management aims to provide a comprehensive understanding of diversity management's pivotal role in intercultural settings. Participants will delve into strategies for navigating cultural differences ethically, exploring their impact on decision-making and business success. The curriculum further encompasses effective management of intercultural teams, emphasizing team building, conflict resolution, and motivation, while highlighting the significance of emotional intelligence in fostering harmonious diversity and intercultural relations. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Diversity Management in Intercultural Management Self-paced pre-recorded learning content on this topic. Diversity Management In Intercultural Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Human Resource Professionals Diversity and Inclusion Managers International Business Leaders Cross-Cultural Communication Practitioners Team Managers and Supervisors Organizational Development Specialists Professionals Engaged in Global Business Leadership and Management Trainees Ethical and Diversity Consultants Corporate Trainers and Educators Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Diversity Management in Intercultural Management in London 2024
Delivered Online On Demand14 days
£29

PgMP Exam Prep: Virtual In-House Training

By IIL Europe Ltd

PfMP® Exam Prep: Virtual In-House Training This is an intensive PfMP® Exam preparation course. This learning experience guides you through the multi-faceted discipline of portfolio management by focusing on the related technical, leadership, and business skills required to navigate it in the real world. First and foremost, this is an intensive PfMP® exam preparation course. Over the course, we go beyond exam prep to provide selected practice in applying key portfolio management skills, tools, and techniques. This learning experience guides you through the multi-faceted discipline of portfolio management by focusing on the related technical, leadership, and business skills required to navigate it in the real world. The journey zooms in and out between governance context and specific operational activities. The ultimate goal is practical application, with the bonus of certification along the way. What You Will Learn By the end of this program, you will be able to: Align and manage the portfolio, strategically, to satisfy organizational objectives and priorities, through benefit realization Articulate and emulate the role of a portfolio manager Apply the principles and skills of a portfolio manager to your real-world environment Study and prepare for the PfMP® Examination Apply for the certification, per the PMI PfMP Handbook and pass the initial panel review on your application Getting Started Course Overview Details of the PfMP® Certification process Foundation Concepts Projects, program, and portfolios A portfolio management process Strategy and value The role of the portfolio manager The role of key stakeholders Life cycle management The Portfolio Life Cycle Overview of Life Cycle Portfolio Management Information System (PMIS) Governance within the Portfolio Life Cycle Strategic Management Strategy concepts Supporting documentation and the strategic plan Planning and optimization Organizational risk appetite Managing strategic change Governance Management Overview and Guiding Principles The Concept of Governance Effective Design Factors Governance Roles Capacity and Capability Management Overview and Guiding Principles Capacity Management and Planning Supply and Demand (Management and Optimization) Organization Capabilities (Assessment and Development) Performance Management (Reporting, Analytics, and Balance) Stakeholder Engagement The Importance of Stakeholders Overview and Guiding Principles Definition and Identification Analysis and Planning Communications Approaches and Management Value Management Overview (Guiding Principles, Definition, and Components) Negotiating Expected Value Maximizing Value Assuring Value Realizing Value Measuring and Reporting Value A Look at Tools Risk Management Overview and Guiding Principles Portfolio Risk Planning Portfolio Risk Identification Portfolio Risk Assessment Portfolio Risk Response Examination Content Outline (ECO) Overview Structure Strategic Tasks Mapping Governance Tasks Mapping Performance Tasks Mapping Risk Tasks Mapping Communication Tasks Mapping List of Knowledge and Skills Exam Prep and Practice Overview Documenting experience Submitting the application Preparing to sit for the exam

PgMP Exam Prep: Virtual In-House Training
Delivered OnlineFlexible Dates
Price on Enquiry

How to boost the effectiveness of you marketing function

By Bright Agile Marketing

Supercharge your marketing department with the game-changing strategies that can unleash hidden growth opportunities and eradicate inefficiencies.This is NOT your average marketing webinar. This is your chance to take your marketing from good to legendary in 2024!

How to boost the effectiveness of you marketing function
Delivered OnlineJoin Waitlist
FREE

AN510 IBM Power Systems for AIX IV - Performance Management

By Nexus Human

Duration 5 Days 30 CPD hours This course is intended for This advanced course is for: AIX technical support personnel Performance benchmarking personnel AIX system administrators Overview Define performance terminology Describe the methodology for tuning a system Identify the set of basic AIX tools to monitor, analyze, and tune a system Use AIX tools to determine common bottlenecks in the Central Processing Unit (CPU), Virtual Memory Manager (VMM), Logical Volume Manager (LVM), internal disk Input/Output (I/O), and network subsystems Use AIX tools to demonstrate techniques to tune the subsystems In this course, students will develop the skills to measure, analyze, and tune common performance issues on IBM Power Systems running AIX. Day 1 Performance analysis and tuning overview Data collection Monitoring, analyzing, and tuning CPU usage Day 2 Virtual memory performance monitoring and tuning Day 3 Physical and logical volume performance File system performance monitoring and tuning Day 4 File system performance monitoring and tuning Network performance Day 5 NFS performance Performance management methodology

AN510 IBM Power Systems for AIX IV - Performance Management
Delivered OnlineFlexible Dates
Price on Enquiry

Professional Certificate Course in Global Perspectives on Healthcare Delivery Models in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This course navigates the intricacies of healthcare delivery models worldwide. Uncover features, efficiency, and the impact of cultural, political, and legal factors. Assess stakeholder roles and implications for sustainable global healthcare systems. After the successful completion of the course, you will be able to learn about the following,⦁ Identify and describe the main features of different healthcare delivery models.⦁ Analyze the performance and efficiency of different healthcare delivery models.⦁ Examine the impact of cultural, political, and legal factors on the design and implementation of healthcare delivery models.⦁ Evaluate the role of stakeholder groups.⦁ Discuss the implications of these factors for the design, management, and sustainability of healthcare delivery models and systems, both domestically and globally. Analyze and describe various healthcare delivery models, evaluating their performance and efficiency. Investigate the influence of cultural, political, and legal factors on design and implementation. Explore stakeholder roles and implications for the sustainable management of healthcare systems globally. This course offers a comprehensive exploration of key factors shaping healthcare markets globally. From understanding diverse health systems to analyzing health workforce management, service provision, and health equity, participants gain a nuanced perspective on the complexities and nuances of international healthcare. The course employs an analytical approach to dissect health systems across countries, fostering a holistic understanding of the dynamic healthcare landscape. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Healthcare Delivery Models Around the World Self-paced pre-recorded learning content on this topic. Healthcare Delivery Models Around The World Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Global Health Policy Analyst Healthcare System Strategist International Healthcare Consultant Cross-Cultural Healthcare Manager Healthcare Policy Researcher Global Health Program Coordinator Health Systems Analyst Healthcare Strategy Planner International Health Services Manager Global Health Operations Specialist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Global Perspectives on Healthcare Delivery Models in London 2024
Delivered Online On Demand14 days
£32

Professional Certificate Course in Consumer Behaviour and Hotel Marketing in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing. The Professional Certificate Course in Consumer Behaviour and Hotel Marketing is a comprehensive program designed for hospitality professionals who want to improve their understanding of guest behavior and leverage marketing strategies to drive revenue growth. The course covers a wide range of topics, including consumer psychology, market segmentation, branding, advertising, and revenue management. Students will learn how to identify different guest segments, understand their needs and preferences, and create tailored marketing messages that resonate with them. They will also explore the different stages of the guest journey, from awareness to loyalty, and learn how to optimize each stage to maximize revenue and guest satisfaction. Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing covers the buyer decision process, factors influencing buying behavior, and impact of changes in consumer behavior on hotels. It emphasizes meeting guest expectations through planning and the importance of a positive client experience to the hotel industry. Students will gain expertise in hotel marketing and consumer behavior, and learn to provide service quality and value to guests. After the successful completion of the course, you will be able to learn about the following, What is customer's Buying Behaviour? Factors Influencing Buying Behaviour in Hotel Marketing. The Buyer Decision Process. Impact of Changes in Consumer Behaviour on Hotels. Provide the service quality and value that guests expect. Meeting Guest Expectations through Planning. The Hospitality Planning Cycle. The importance of a positive client experience to the hotel industry.   Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Behaviour and Hotel Marketing Self-paced pre-recorded learning content on this topic. Consumer Behaviour and Hotel Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Hospitality professionals looking to improve their marketing skills Hotel managers seeking to increase revenue and guest satisfaction Marketing professionals interested in the hospitality industry Students and recent graduates pursuing careers in hospitality Entrepreneurs starting their own hospitality businesses Professionals seeking to enhance their resume and career prospects in hospitality Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Consumer Behaviour and Hotel Marketing in London 2024
Delivered Online On Demand14 days
£31

Professional Certificate Course in Strategic Role of Branding in Marketing Communication in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of this course is to equip learners with the knowledge and skills needed to develop and execute effective branding and marketing communication strategies. Through a combination of theoretical concepts and practical applications, this course will provide learners with a comprehensive understanding of branding, corporate identity, and marketing communication techniques that are essential to building and managing a successful brand.After the successful completion of the course, you will be able to learn about the following, Branding And The Role Of Marketing Communications. Brand Portfolios: Architecture And Forms. Business-To-Business Branding. Online Branding. Brand Equity. Corporate Identity, Reputation And Branding. Corporate Identity Or Corporate Branding. Corporate Communications. Corporate Reputation. Financial Resources For Marketing Communications. Trends In Promotional Expenditure. Profit Impact On Market Strategy. Sales Promotion. This course will cover various topics related to branding and marketing communications. The course will begin by exploring the fundamentals of branding and its importance in the current marketplace. The course will then delve into the various forms of brand portfolios and their architecture, followed by a discussion of different branding strategies used in business-to-business and online environments. The course will also examine the concept of brand equity and its impact on a company's overall reputation and success. Furthermore, the course will provide learners with an understanding of corporate identity, reputation, and branding and the differences between corporate identity and corporate branding. This course will cover various topics related to branding and marketing communications. The course will begin by exploring the fundamentals of branding and its importance in the current marketplace. The course will then delve into the various forms of brand portfolios and their architecture, followed by a discussion of different branding strategies used in business-to-business and online environments.Furthermore, the course will provide learners with an understanding of corporate identity, reputation, and branding, and the differences between corporate identity and corporate branding. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Role of Branding in Marketing Communication Self-paced pre-recorded learning content on this topic. Strategic Role of Branding in Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers & Brand Managers. Communication Managers & Marketing Executives. Business Development Managers & Sales Managers. Advertising Executives. Public Relations Managers & Product Managers. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Strategic Role of Branding in Marketing Communication in London 2024
Delivered Online On Demand14 days
£31